Are you looking for an expert advertorial writer?
Marketers around the world agree that advertorials (or native ads) are some of the best-converting ads out there. And they aren’t a new phenomenon. Even David Ogilvy, the father of modern advertising, agreed:
“It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read.”
A well-written advertorial can bring in thousands of new customers from cold traffic and earn you millions of dollars in revenue.
Unfortunately, finding a top-notch advertorial writer can prove especially challenging.
That’s because the best-performing advertorials are written according to a strict set of guidelines. Getting even one of these guidelines wrong can mean the difference between a native ad that bombs…and a native ad that rakes in new leads.
With that in mind, here are 3 tips to help make sure you hire a top-notch advertorial writer for your next project.
Tip #1: Hire Copywriters (Not Content Writers)
Have you ever tried hiring a writer from sites like Upwork, Fiverr, or Freelance.com? You can find hundreds upon hundreds of freelance writers at these sites.
There’s just one problem: these are not the kind of writers you want.
See, the writers on sites like this are almost exclusively content writers. That means they write blog posts, articles, and other educational materials.
What you want is a copywriter. A copywriter is someone with training, talent, and experience in the art of writing sales copy that converts.
This type of writing is much more subtle and difficult than content writing, because sales copy has a harder job to do. Not only does sales copy need to educate the reader, it also needs to convince them to take a certain action. (In this case, clicking through the ad to learn more about your product or service.)
The #1 most common mistake people make when hiring an advertorial writer is hiring the wrong kind of writer. So before you hire a writer, make sure they are also highly skilled in copywriting.
Tip #2: Ensure Your Advertorial Is Compliant (Without Sacrificing Conversions)
After spending over $1.6 million on native ads, we’ve learned a thing or two about what works and what doesn’t. And one of the biggest problems we see, time and time again, is ads that aren’t compliant with the top networks.
If you submit an ad that isn’t compliant, your ad will get disapproved. And you know what that means? All the time, energy, and money you spent on that ad were wasted.
To make matters worse, being noncompliant with an ad network’s policies can even cause you to get banned. And that’s the worst result of all. Because if you get banned from the top advertorial networks, then you’ll lose the ability to generate profitable web traffic on your own.
So make sure the advertorial writer you hire is up-to-date with all ad network and FTC guidelines. This is the only way to ensure your advertorial is compliant and won’t get you banned.
At the same time, you don’t want your advertorial to be too tame. If the writer is afraid of pushing the envelope a little, then your ad won’t convert.
To sum it up, you need to make sure your advertorial writer can create an ad that is compliant with the ad networks… Without sacrificing conversions. If you find a writer who can pull that off, snatch them up. Writers like that don’t come around often.
Tip #3: Follow Media Buying Best Practices
Let’s say you’ve managed to find a great copywriter who wrote you a compliant, high-converting advertorial.
Does that mean you’re finished? Hardly.
Because there are still some crucial questions you need to answer, such as:
- Which ad network(s) should you advertise on?
- How much should you bid?
- What do you do if your campaign starts out unprofitable?
- How do you scale up a winning campaign?
- How should you optimize your landing page?
To sum it up, you need to follow a smart media buying strategy to make sure you put your advertorial in front of the right people at the right time.
Remember: even the best native ad in the world will fail if it doesn’t have the right targeting in place.
What’s the Best Place to Look for Advertorial Writers?
By now, you may believe that making a profitable native ad is difficult, expensive, and time-consuming.
And if you try to do it all yourself, then yes… it probably is.
After all, an outstanding copywriter will charge at least $100/hour to craft your native ad. (Or, if you want a full-time writer, expect to pay at least $80,000 per year plus benefits.)
And then you will still have to find a pay an expert media buying agency to show you how to set up your native ad campaign correctly.
Fortunately, there’s an easier way–a better way.
ContentMavericks’s advertorial writing service produces the best advertorials you can get anywhere. And when you sign up with ContentMavericks, you will get access to an entire team of expert copywriters for about $30/hour.
ContentMavericks is a company you know you can trust, because they work with the best. They’re exclusive partners with IMScalable, the well-known and respected media buying company. IMScalable has generated billions of ad impressions and made millions of dollars for their clients.
(A list that includes Snuggie, Trump University, Agora, Russell Brunson, and many more.)
When you get an advertorial from ContentMavericks, their team puts in over 30 man hours of work to bring you an ultra-high-quality ad. They will research, outline, write, review, and revise your advertorial to impeccable standards.
If you want to learn more, the best way to get started is to download their advertorial examples to get an idea of the high level of quality you can expect from their work.
Click here to download 4 advertorial examples, and learn more about how ContentMavericks can provide you with a highly profitable advertorial.