Today there are thousands of different B2B content marketing agencies. We spent 132 hours comparing the top 50 to find the seven best you can use to bring in B2B leads using content marketing.
What is the Best B2B Content Marketing Agency?
Our Verdict — Best Of The BestPrice: $5,995
Content Mavericks is a no-nonsense content marketing agency that cuts through all the noise in the industry. We think it’s the best because of its to-the-point content marketing strategy, personalized one-on-one consulting, and comprehensive done-for-you service.
The Best Part:
Results-first approach. There's no need to decipher complex industry terms or invest hundreds of thousands in long-term SEO strategies. Content Mavericks has a clear, straightforward approach that delivers results with their proprietary content funnel.
The Worst Part:
No option for payment plans. Content Mavericks doesn't offer any payment plans or installment options for their done-for-you Greatest Hit Content service. To get their team working, you'll need to make a full upfront payment of $5,995.
Get it if you want a highly effective content marketing agency with a no-nonsense offer to attract high-value B2B clients to your business.
I recommend you book a call with Content Mavericks’ Copy Chief, then get your Greatest Hit Content done for $5,995.
(book a call)
Content Mavericks is best for B2B businesses and brands that want to use an effective content marketing strategy that consistently delivers high-value leads.
It’s a sure-fire deal. Content Mavericks is the only content marketing agency that offers a 100% guarantee on results. If they don't deliver, you not only get all of your money back but also receive an additional $1,000 for your next piece of content.
Completely done-for-you. Content Mavericks handles it all, from strategy to execution. They even write your your Greatest Hit blog post for you, making sure it's a perfect fit to reel in those high-value B2B leads.
Guaranteed conversions. Content Mavericks never fails to deliver content that works 100% of the time. They start by sending you a 21-question survey to understand your business inside out, then they dive deeper into research and craft a killer content funnel that doesn't just attract B2B leads but also closes them.
Strategy sessions. Content Mavericks continues with one-on-one consulting once a month, until you land your first B2B client from the content funnel they crafted for you.
Personalized support. Content Mavericks sets up a private thread for 30 days where you can ask any questions or get feedback if things aren't going as planned.
Content Mavericks offers a single pricing plan:
Greatest Hit Content: $5,995 one-time payment, for B2B businesses and brands that want to work with a no-nonsense content marketing agency to attract high-value leads.
Try Content Mavericks today with a free consultation call.
Our Verdict — Best For Digital PRPrice: Starts at $3,000
PressPro is the go-to content marketing agency for boosting digital PR for B2B businesses. We think it’s the best for digital PR because of its proven track record, results-based pricing, and strong connections with top-tier publications.
The Best Part:
Value-based pricing model. PressPro prices their PR campaigns based on results. You get charged based on the amount of links generated for your business.
The Worst Part:
No instant signup. To get started with PressPro, you'll need to hop on a call and discuss your specific needs with the Head of Digital PR first. There’s no automated sign-up option.
Get it if you're after a top-notch B2B content marketing agency that uses digital PR to really get your brand noticed online.
I recommend you book a call with PressPro’s Head of Digital PR, then get started with a one-off test campaign ($3,000).
(book a call)
PressPro is best for B2B brands and businesses that want to work with a top-tier digital PR and content marketing agency to boost their online presence.
High-level industry exposure. PressPro has an impressive history of getting businesses highlighted in top-tier outlets such as The Telegraph, NBC News, and Nasdaq.
No-risk. If things don't go as planned for over 90 days, you can request a straightforward pro-rata refund for the remaining links owed.
Boosts traffic. PressPro doesn't just promise, they deliver — expect a significant surge in your website traffic ranging from 170% to an astounding 2900%.
Large-scale campaigns. PressPro has a proven record of running massive B2B PR campaigns that generate hundreds of high-authority links.
Bulk discounts. PressPro offers a 5% discount for six or more campaigns and an even bigger saving of 10% when you run twelve or more campaigns.
PressPro offers three pricing plans:
- One-off test campaign: $3,000 one-time payment, for B2B businesses who want to test the waters and experience firsthand how PressPro's PR strategies can take their content marketing to the next level — with a minimum guarantee of 5 links.
- Standard campaign: $5,000 one-time payment, for B2B companies that want consistent growth through a large amount of high-quality backlinks — with a minimum guarantee of 8 links.
- Scale campaign: $7,500 one-time payment, for B2B brands and businesses that aim to significantly boost their reach across high-profile publications — with a minimum guarantee of 13 links.
Try PressPro today with a free consultation call.
Our Verdict — Best White-Label ProviderPrice: Starts at $200
Loganix excels in providing white-label content marketing services. We think it’s the best white-label provider because of its high-quality content, quick turnaround times, and done-for-you content strategy services.
The Best Part:
Done-for-you content strategy. Loganix takes the guesswork out of content marketing by providing a comprehensive, data-backed content strategy that includes keyword research, article recommendations, and title suggestions tailored to your niche and goals.
The Worst Part:
Refund quirks. Some users have found it slightly inconvenient when they don't get their cash back for canceled services, as Loganix tends to issue credits for their services instead.
Get it if you want to work with a white-label, B2B content marketing agency that provides comprehensive and strategic content plans tailored to your niche.
I recommend you book a call with Loganix to discuss your content marketing needs.
(book a call)
Loganix is best for B2B businesses and agencies that want to work with a reliable content marketing agency to handle even the toughest content tasks at an incredible speed.
Content strategy implementation. Loganix doesn't just create an actionable content marketing strategy for your business, they also roll up their sleeves and execute it to perfection.
Niche blogging. Keep readers hooked and coming back for more with well-researched, high-quality blog posts tailored specifically to your niche.
Dual-purpose content writing. Loganix kills two birds with one stone by crafting content that's not only SEO-optimized for better rankings but also conversion-focused to turn your site visitors into leads and customers.
Comprehensive SEO packages. Climb up your search engine results pages with Loganix’s wide-ranging SEO packages that cover everything from local audits to strategic link building.
Authority-boosting backlinks. Loganix secures high-quality backlinks from relevant, authoritative sites to strategically incorporate into your content marketing strategy.
Loganix offers multiple pricing plans:
Get SEO, content, and link-building services at reasonable prices, starting at only $200.
Try Loganix today with a free strategy call.
Our Top Three Picks
Here’s a quick summary of our top three picks:
- Content Mavericks — best of the best
- PressPro — best for digital PR
- Loganix — best white-label provider
Here’s a quick comparison of our top seven picks:
Starts at $3,000
Starts at $200
Grow and Convert
Here are the top 50 B2B content marketing agencies we considered in this review:
- Content Mavericks
- Disruptive Advertising
- Grow and Convert
- Siege Media
- Gorilla 76
- Omniscient Digital
- Proper Expression
- Velocity Partners
- Power Digital Marketing
- Blue Corona
- Vital Design
- Top Agency
- Viral Nation
- The MX Group
- Bray Leino
- Bader Rutter
- Torpedo Group
- The Crocodile
- Growth Sandwich
- Expandi Group
- Stein IAS
- Gravity Global
What is a B2B content marketing agency?
A B2B content marketing agency specializes in creating high-quality content that targets businesses rather than individual consumers (B2C clients). These agencies aim to generate qualified leads for their clients by employing a wide range of marketing channels like email marketing, social media marketing, and SEO. Take Content Mavericks, for example; their expertise lies in crafting a straightforward content strategy designed specifically for attracting high-value B2B leads. Unlike traditional marketing agencies, B2B content marketing agencies often offer more specialized services like business consulting and business intelligence to align the content with the company's broader business goals. Given their expertise, they often have a solid track record of success in their chosen range of industries.
Does content marketing work for B2B?
Absolutely, content marketing can be a game-changer for B2B companies. Whether it's long-form content like whitepapers and e-books or bite-sized social media posts, the key is to offer value that speaks directly to the needs and pain points of a potential customer. Content marketing solutions like the ones offered by Content Mavericks can help in conversion rate optimization, especially when integrated with marketing automation tools on your website. This type of marketing is often more cost-effective and longer-lasting compared to traditional methods like direct marketing, provided the strategies are well-executed.
How do I choose a content marketing agency?
Choosing the right content marketing agency is crucial for your business growth. First, assess your specific needs. Do you need a full-service B2B marketing agency, or are you looking for specialized digital marketing services? Agencies like PressPro and Loganix offer unique solutions like digital PR and white-label services, respectively. Next, look at the agency's client list and track record. Have they worked within your range of industries before? Do they have a record of success? It might also be helpful to look at the kind of marketing channels they specialize in. Is it inbound marketing, email marketing, or social media management? Last but not least, consider their pricing plans and whether they align with your budget.
Is SEO good for B2B marketing?
SEO is often an excellent strategy for B2B marketers, but it's not a one-size-fits-all solution. When implemented correctly, it can dramatically improve your online presence and search rankings, making your business easier to find for those in need of your services. Companies like Loganix not only offer content but also comprehensive SEO packages that can be a boon for B2B companies looking to improve their online visibility. It's a strategy that works well in tandem with other forms of digital marketing, like social media marketing or email marketing, to create an integrated and effective strategy.
Which social media platform is best for B2B content?
LinkedIn is often cited as the go-to platform for B2B content marketing, and for a good reason. It's a professional network where business goals and services are the central topics of conversation. However, don't underestimate the power of other platforms like Twitter for real-time updates, or even Instagram for showcasing the more 'human' side of your business. Different platforms offer different kinds of engagement, and depending on your business goals, a multi-platform social media marketing strategy might work best. Just remember, whichever platform you choose, maintaining an active online presence is essential.
The Bottom Line
To recap, here are the best B2B content marketing agencies to try this year: