Today there are 351 different B2B lead generation companies. We spent 68 hours comparing the top 50 to find the seven best you can use to supercharge your sales pipeline.
What is the Best B2B Lead Generation Company?
Our Verdict — Best Of The BestPrice: $5,995
Content Mavericks is the world’s first lead generation company to offer a ‘100% refund + $1k’ guarantee. We think it’s the best because of its proven B2B lead generation strategy, rock-solid performance guarantee, and straightforward process.
The Best Part:
The crazy-ass guarantee. Content Mavericks is so confident in their strategy that they offer a rather insane performance guarantee — if you don't get results within 90 days, not only do you get 100% of your money back, but they also pay you $1,000 to go towards new content!
The Worst Part:
No payment plans. To get started with Content Mavericks, you have to fork over the entire sum of $5,995 upfront.
Get it if you want a guaranteed lead generation offer to create content that pulls in leads like bees to honey.
I recommend you book a call with Content Mavericks’ Copy Chief, then get your Greatest Hit Content done for $5,995.
(book a call)
Content Mavericks is best for B2B businesses that want to create a high-converting, ‘Greatest Hit’ content piece to drive consistent leads.
Badass lead magnet. Content Mavericks' proprietary ‘Greatest Hit Content’ strategy is all about creating a single, industry-shocking long-form blog post that consistently reels in high-quality B2B leads for your business.
Done-for-you service. Content Mavericks handles all the heavy lifting of creating your ‘Greatest Hit Content’, with no bog down whatsoever.
Exceptional copywriting. No matter how complex or niched your industry is, Content Mavericks' team of expert copywriters will create a stunning lead magnet that’ll skyrocket your B2B conversions.
Proven strategy. Content Mavericks’ B2B lead generation strategy has been proven to work for top brands and personalities, including Amazon, AppSumo, and Shopify.
Personalized consulting. Content Mavericks’ team will schedule monthly one-on-one sessions to help answer all of your questions and get more traffic and B2B leads.
Content Mavericks offers a single pricing plan:
Greatest Hit Content: $5,995 one-time payment, for B2B businesses looking to create a high-converting content piece that consistently drives leads.
Try Content Mavericks today with a free consultation call.
Our Verdict — Best For Digital PRPrice: Starts at $3,000
PressPro is the king of generating B2B leads using digital PR. We think it’s the best for digital PR because of its efficient digital PR campaigns, proven track record, and connections with top publications.
The Best Part:
High-level connections. PressPro has established relationships with top-tier publications like MSN, CNN and BuzzFeed, ensuring your business gets the high-profile exposure it needs to generate quality B2B leads.
The Worst Part:
Manual sales process. Before getting started with PressPro, you need to schedule a call with their Head of Digital PR to get a personalized plan for your business. There are no automated sign-up options.
Get it if you want to generate high-quality B2B leads through strategic digital PR campaigns that get featured on top-tier publications.
I recommend you book a call with PressPro’s Head of Digital PR, then get started with the one-off test campaign for $3,000.
(book a call)
PressPro is best for B2B businesses that want to ramp up their B2B lead game with result-oriented by getting featured on big-name platforms.
Expert commentary campaigns. Make your mark in the industry with PressPro's expert commentary campaigns on top-tier publications like The Sun, USA Today, and NBC News, giving your business the credibility boost you need to reel in those big B2B clients.
Reactive campaigns. PressPro will publish hot articles under your or your business’ name, helping you get trendy and in tune with what's hot.
Solid data. PressPro doesn't play the guessing game. They use data from successful past campaigns to make sure every move they make will boost B2B lead generation for your business.
Customized campaigns. PressPro tailors your PR strategy according to your needs, never with a ”one-size-fits-all” mindset.
Result-based pricing. PressPro's campaigns are priced based on the number of links they can secure for your website, ensuring that every dollar you invest is attributed to yet another B2B lead generating source.
PressPro offers three pricing plans:
- One-off test campaign: $3,000 one-time payment, for B2B businesses that want to test the waters before committing to a long-term campaign.
- Standard campaign: $5,000/month for B2B businesses that want to consistently generate high-quality leads and enhance their brand visibility on top-tier publications.
- Scale campaign: $7,500/month for B2B businesses that are ready to go all out in maximizing their lead generation and brand exposure on the most prestigious platforms.
Try PressPro today with a free consultation call.
Our Verdict — Best White-Label ProviderPrice: Starts at $500/month
Loganix is the leading player for outsourcing B2B lead generation. We think it’s the best white-label provider because of its stellar local SEO services, fast service turnaround, and fair pricing.
The Best Part:
Complete white-label suite. Loganix provides an all-in-one solution for your lead generation needs, from SEO to PPC to link building, all of which can be rebranded and represented as your own when serving your clients.
The Worst Part:
Tricky refund policy. If you cancel a service, Loganix usually gives you credits for future services rather than returning your cash straight away.
Get it if you want an all-rounded solution for B2B lead generation, from SEO to PPC to Content, that can be white-labeled for your clients.
I recommend you book a call with Loganix to discuss your B2B lead generation needs.
(book a call)
Loganix is best for agencies, business owners, and in-house teams who want to outsource lead generation efforts to a trusted company.
Affordable pricing. Loganix offers cost-effective packages for all types of lead generation services, letting you resell their services with a premium.
Fast turnaround. Loganix gets you those B2B leads really quick, keeping your clients satisfied, which keeps them paying for a longer time.
PPC leads. Loganix's PPC campaigns are handled by their team, making sure your ads get seen by the right people… every time.
Link building. Loganix knows the ins and outs of B2B link building. They’ll build high-quality backlinks that not only boost your client's website rankings but also directly attract more B2B leads to their pipeline.
Local SEO genius. Got local B2B clients like coffee roasters, printers, or IT services? Loganix can ramp up their local presence and reel in more leads with the latest local SEO tactics.
Loganix offers three pricing plans:
- Standard Package: $500/month for businesses that want to boost their SEO game with services like basic SEO reviews, guest post links from sites with decent traffic, and link management by seasoned Loganix professionals.
- Authority Package: $1,000/month for businesses that want to establish a strong niche presence on search engines with every feature in the Standard Package, plus high-authority backlinks from high-DA (40+) sites.
- Dedicated consulting: Custom pricing, for agencies and resellers who want a white-label SEO consulting package.
Try Loganix today with a free strategy call.
Our Top Three Picks
Here’s a quick summary of our top three picks:
- Content Mavericks — best of the best
- PressPro — best for digital PR
- Loganix — best white-label provider
Here’s a quick comparison of our top seven picks:
Starts at $3,000
Starts at $500/mo
1840 & Company
Here are the top 50 content marketing agencies we considered in this review:
- Content Mavericks
- SalesPro Leads
- 1840 & Company
- Kazehi Global
- Atlantic Growth Solutions
- Treemont Consulting
- Strategic Sales & Marketing
- Martal Group
- Valoris Center
- GLO - Generate Leads Online
- First Point Communications
- The Sound Pipe Media
- CIENCE Technologies
- LevelUp Leads
- Portage Sales
- Virtual Sales Limited
- Remote CoWorker
- TECHSPEED INC
- Again Again Agency
- Dalerio Consulting
- Lead Gen Dept.
- BPO Hive LLC
- Wing Assistant
Which B2B lead generation methods work best?
When it comes to B2B lead generation, there's no one-size-fits-all solution. However, a mix of several effective methods usually yields the best results. Organic traffic through search engine optimization (SEO) is often a critical component, attracting a maximum audience who are already interested in what you offer. Social media marketing on platforms like LinkedIn, Twitter, and industry-specific forums can also bring in valuable leads. Email marketing campaigns focused on targeted leads can help nurture these potential customers through the sales funnel, converting them into qualified leads.
Then there's content marketing, like the ‘Greatest Hit Content’ strategy employed by Content Mavericks, focusing on a high-converting, long-form blog post to attract high-quality leads. On the flip side, digital PR strategies like those used by PressPro can offer credibility and high-level exposure through top-tier publications, turning the eyes of the ideal customer profile towards your business. Advanced technologies like visitor identification, tracking features, and firmographic data can assist sales teams in identifying hot leads and understanding their business requirements.
Lastly, do not underestimate the power of appointment setting and incoming calls. A well-trained sales team that knows how to close can take these leads and convert them into actual business, shortening the sales cycle. B2B companies should use a mix of these methods, tailoring them to fit their target audience and industry needs for the most effective lead generation efforts.
How do I find the best lead generation company?
Finding the right lead generation agency involves a combination of research, understanding your needs, and knowing what each agency offers. Look at the specific services provided and how they align with your goals. For instance, Content Mavericks specializes in creating a single high-impact content piece that attracts high-quality B2B leads. PressPro offers excellent digital PR campaigns, and Loganix is a great fit for those looking for an all-in-one, white-label solution to serve their own clients.
Check reviews, case studies, and request a custom quote. Don't overlook the details of pricing and payment plans; some agencies like Content Mavericks require a one-time payment upfront, while others may offer more flexible pricing packages. Also, consider their proven track record and professional industry experience in your domain. A conversation with their team will also give you a feel for how well they understand your needs.
How do I generate leads for my B2B business?
Generating leads in a B2B environment involves a multi-pronged approach that includes digital marketing, social media engagement, and tracking features. A strong content strategy, perhaps leveraging Content Mavericks' 'Greatest Hit' approach, can draw organic traffic and leads via SEO and outreach. Social media platforms are also a fertile ground for connecting with prospective clients and industry peers.
Furthermore, consider implementing an account-based marketing strategy for targeted leads. This involves creating personalized campaigns that resonate with the ideal customer profile in your target market. Cold emailing, backed by excellent email deliverability services, can also be a good strategy. Moreover, make use of dedicated teams for appointment setting and follow up on incoming calls to ensure that your leads are not just high in number but also in quality.
Use visitor identification tools and firmographic data to identify valuable leads and nurture them using a well-defined sales process. CRM and other database management solutions will help you keep track of these leads and customer interactions, ensuring that you have a stress-free sales pipeline.
How much does B2B lead generation cost?
B2B lead generation can vary in cost depending on the methods used, the complexity of your industry, and the services required. Companies like Content Mavericks offer a one-time payment plan of $5,995. In contrast, PressPro has different monthly packages starting from $3,000. Others like Loganix offer services starting at just $200.
Costs will also depend on whether you’re looking for a full bundle of services that may include everything from SEO strategy to email campaigns, or if you're focusing on a single aspect like social media marketing. It's crucial to balance your budget with the expected ROI and consider the full-funnel solutions that will contribute to long-term sales growth.
How to generate B2B leads in 2023?
In 2023, with the rapidly evolving digital landscape, B2B companies must adapt to new trends. Technologies like advanced prospecting intelligence and real-time visitor intelligence are becoming more mainstream. Utilizing these tools can give you a competitive edge. Virtual event marketing is another avenue that has gained traction and offers new sales opportunities. Influencer marketing strategies, especially on LinkedIn and industry-specific platforms, can also help in establishing credibility and attracting high-quality MQLs.
Event management and email deliverability fixing services are other valuable services that can bolster your lead generation efforts. Automated customer onboarding and personalized appointment-setting services can further improve conversion rates, helping turn leads into customers. In summary, a holistic approach integrating the best of technology, strategy, and personalized outreach will be the way forward in generating B2B leads in 2023.
The Bottom Line
To recap, here are the best content marketing agencies this year: