7 Best Digital Marketing Books 2024 (New Online Tactics)

by Chris Von Wilpert, BBusMan • Last updated November 28, 2023

Expert Verified by Leandro Langeani, BBA

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Today there are thousands of different digital marketing books. We spent hundreds of hours comparing the top 50 to find the seven best you can use to master digital marketing.

What is the Best Digital Marketing Book?

  1. The Ski Slope Strategy — best of the best
  2. Traffic Secrets — best for driving traffic
  3. Expert Secrets — best for branding
  4. Likeable Social Media — best for social media 
  5. The Art of SEO — best for SEO 
  6. Content Inc. — best for content marketing 
  7. Lean Analytics — best for analytics

Our Verdict — Best Of The Best

Price: $4.99

The Ski Slope Strategy is a game-changing digital marketing playbook for skyrocketing blog revenue. We think it’s the best because of its proven step-by-step approach, unique content marketing tactics, and emphasis on driving recurring revenue with minimal work.

The Best Part:

  • Minimal work, massive revenue. The Ski Slope Strategy Playbook teaches you how to turn your blog into a high-earning channel by working just 2 hours a day, making it the perfect book for actionable advice.

The Worst Part:

  • Requires persistence. The Ski Slope Strategy Playbook teaches a step-by-step approach to turning your blog into a high-earning revenue channel, but consistent effort and dedication are essential for at least the first 50 blog posts before you can take a step back.

Get it if you want to read an actionable digital marketing playbook to learn hwo to skyrocket your blog revenue with minimal effort.

I recommend you get started by ordering The Ski Slope Strategy Playbook ($4.99).

(1-year money-back guarantee)

Best For

The Ski Slope Strategy is best for digital marketers and busy entrepreneurs who want to implement a proven content marketing strategy using their blog.

Top Features

  • Comprehensive game plan. The Ski Slope Strategy offers a 120-Day game plan for scaling your blog like a business even if you don't want to write the blog posts yourself — with case studies such as how a 400-word post gets 1.2 million organic traffic per month and real-world examples that illustrate success in action.

  • Proven track record. The Ski Slope Strategy has helped many top-level marketers, including those working with Amazon, Shopify, HubSpot, and Drift, to significantly increase their blog revenue.

  • Results-first approach. The Ski Slope Strategy teaches a little-known approach to writing less while selling more by focusing on revenue potential topics for your blog posts.

  • Google ranks domination. The Ski Slope Strategy delivers insider knowledge on Google's algorithm, drawing from $1m+ revenue data generated through organic search results.

  • Outsourcing made easy. The Ski Slope Strategy guides you on how to effectively outsource content creation and promotion, allowing you to scale your blog efficiently while still focusing on other aspects of your business.

Pricing

The Ski Slope Strategy offers a single pricing plan:

  • The Ski Slope Stategy Playbook: $4.99 one-time payment, for digital marketers and entrepreneurs who want to skyrocket their blog revenue using a proven content marketing strategy.

Try The Ski Slope Strategy today with a 1-year money-back guarantee.

Our Verdict — Best For Driving Traffic

Price: Starts at $9.95

Traffic Secrets is the ultimate playbook for driving massive online traffic to your business. We think it’s the best for driving traffic because of its comprehensive approach to digital marketing, proven strategies, and actionable insights on various platforms.

The Best Part:

  • Multi-platform marketing. Traffic Secrets equips you with the know-how to drive traffic on various channels like Instagram, Facebook, Google, and YouTube, making it a comprehensive resource for a well-rounded digital marketing strategy that leaves no stone unturned.

The Worst Part:

  • Growth Hacking section underdelivers. Compared to the rest of Traffic Secrets, the Growth Hacking section falls short in providing groundbreaking or in-depth strategies.

Get it if you want a comprehensive guide to drive massive traffic to your online business, covering everything from targeting dream customers to leveraging multiple platforms effectively.

I recommend you get started by ordering your free copy of Traffic Secrets today.

(free copy)

Best For

Traffic Secrets is best for entrepreneurs and digital marketers, from beginners to experts, who want to skyrocket their online traffic and scale their business using proven strategies across multiple platforms.

Top Features

  • Dream customer identification. Traffic Secrets guides you in pinpointing your ideal audience, helping you get the most ROI on your marketing efforts.

  • Access to top influencers. Traffic Secrets unveils the "Dream 100" concept, helping you connect with key influencers and platforms frequented by your target audience, significantly expanding your reach and boosting your online presence.

  • Comprehensive six-step framework. Traffic Secrets offers a universal approach to boosting traffic across platforms by understanding algorithms, engaging with influencers, creating consistent content strategies, collaborating with industry leaders, advertising effectively, and converting the acquired traffic.

  • In-depth strategies. Traffic Secrets dives deep into both organic growth methods and paid advertising techniques, such as prospecting and retargeting ads, empowering you to maximize your reach and drive high-quality leads to your business.

  • Generous bonus materials. With Traffic Secrets, enjoy access to exclusive presentations from industry experts like Dean Graziosi and Peng Joon that cover topics ranging from viral video creation to content hacks — all aimed at supercharging your traffic and lead gen.

Pricing

Traffic Secrets offers two pricing plans:

  • US shipping: $9.95 one-time payment, for digital entrepreneurs and marketers in the United States who want a free copy of Traffic Secrets.
  • International shipping: $19.95 one-time payment, for digital entrepreneurs and marketers outside the United States who want a free copy of Traffic Secrets.

Try Traffic Secrets today with a free copy.

Our Verdict — Best For Branding

Price: Starts at $9.95

Expert Secrets is the ultimate guide to creating a powerful brand presence online. We think it’s the best for branding because of its step-by-step strategies, innovative techniques, and emphasis on building authentic relationships with your audience.

The Best Part:

  • Exceptionally actionable. Expert Secrets is filled with hands-on tactics across all chapters, providing you with numerous illustrations, real-life examples, and easy-to-understand explanations that bring the concepts to life and make them relatable for your brand.

The Worst Part:

  • Information overload. Expert Secrets is packed with so much valuable content that it can feel overwhelming at times, causing a FOMO as readers may find it challenging to absorb and implement all the strategies presented in the book.

Get it if you want to master the art of digital branding and are eager to dive into a treasure trove of actionable strategies that'll help you connect with your audience on a deeper level.

I recommend you get started by ordering your free copy of Expert Secrets today.

(free copy)

Best For

Expert Secrets is best for entrepreneurs, business owners, and marketing professionals who want to elevate their digital branding game and create a loyal following in the online space.

Top Features

  • Uncovers your niche. Expert Secrets guides you through finding your unique market within the realms of health, wealth, or relationships, ensuring your branding efforts are laser-focused and effective.

  • Storytelling in a nutshell. Expert Secrets teaches you how to create an ‘Epiphany Bridge’ that emotionally connects with your audience, making them more likely to buy into your brand's message.

  • No more false beliefs. Expert Secrets provides techniques for addressing and dismantling potential customers' false belief patterns, paving the way for stronger connections and organic, recurring sales.

  • High-converting webinars. With detailed instructions on creating the perfect webinar, Expert Secrets gives you detailed blueprints to bring in consistent sales through webinars.

  • Loyal followers. By emphasizing the importance of authentic connections and shared values, Expert Secrets equips you with the tools and mindset to create a dedicated community around your brand.

Pricing

Expert Secrets offers two pricing plans:

  • US shipping: $9.95 one-time payment, for digital entrepreneurs and marketers in the United States who want a free copy of Expert Secrets.
  • International shipping: $19.95 one-time payment, for digital entrepreneurs and marketers outside the United States who want a free copy of Expert Secrets.

Try Expert Secrets today with a free copy.

Our Top Three Picks

Here’s a quick summary of our top three picks:

  1. The Ski Slope Strategy — best of the best
  2. Traffic Secrets — best for driving traffic
  3. Expert Secrets — best for branding

Here’s a quick comparison of our top seven picks:

Tool

Entry Offer

Pricing

The Ski Slope Strategy

1-yr money-back guarantee

$4.95

Traffic Secrets

free copy

Starts at $9.95

Expert Secrets

free copy

Starts at $9.95

Likeable Social Media

7-day money-back guarantee

Starts at $12.96

The Art of SEO

7-day money-back guarantee

Starts at $41.99

Content Inc.

7-day money-back guarantee

Starts at $5.95

Lean Analytics

7-day money-back guarantee

Starts at $10.34

Here are the top 50 digital marketing books we considered in this review:

  1. The Ski Slope Strategy
  2. Traffic Secrets 
  3. Expert Secrets
  4. Likeable Social Media
  5. The Art of SEO
  6. Content Inc.
  7. Lean Analytics
  8. Made to Stick
  9. Contagious
  10. Influence
  11. Killing Marketing
  12. SEO 2022
  13. Trust Me, I'm Lying
  14. Hooked
  15. Marketing 4.0
  16. Building a StoryBrand
  17. This Is Marketing
  18. Blue Ocean Strategy
  19. Inbound Marketing
  20. Epic Content Marketing
  21. Marketing Metrics
  22. Email Persuasion
  23. Permission Marketing
  24. Traction
  25. The New Rules of Marketing and PR
  26. Confessions of an Advertising Man
  27. Top of Mind
  28. Pre-Suasion
  29. Influencer
  30. Drive
  31. Digital Marketing For Dummies
  32. To Sell is Human
  33. Contagious: How to Build Word of Mouth in the Digital Age
  34. Influencer: The Power to Change Anything
  35. Everybody Writes
  36. SEO for Growth
  37. Predictably Irrational
  38. Scientific Advertising
  39. Branding in Five and a Half Steps
  40. The Long Tail
  41. Marketing Management
  42. Data-Driven Marketing
  43. Growth Hacker Marketing
  44. Phrases That Sell
  45. Ogilvy on Advertising
  46. Cashvertising
  47. Marketing Warfare
  48. The Advertising Concept Book
  49. Web Analytics 2.0
  50. Crossing the Chasm

Which books should I read for digital marketing?

If you're venturing into the digital marketing landscape, it's essential to arm yourself with knowledge and valuable insights from the experts. There are a wide range of books out there that serve as a practical guide for both beginners and marketing veterans. Here are a few recommendations:

  1. The Ski Slope Strategy: This book is best for those who want to focus on content marketing. Its step-by-step approach is aimed at maximizing blog revenue with minimal effort. It has a proven track record of assisting top-level marketers and offers actionable advice that you can start applying today.
  2. Traffic Secrets: This book is aimed at those who wish to understand multi-platform online marketing. From search engine optimization to social media marketing, it offers effective tactics for driving traffic.
  3. Expert Secrets: This book is all about branding. From building authentic relationships with your customer base to crafting high-converting webinars, it covers a lot.

Can I learn digital marketing by reading books?

Absolutely, books can provide a strong foundation in digital marketing. They offer the core concept, strategies, and tools that every digital marketing professional should know. Whether it's email marketing, search engine marketing, or affiliate marketing, books can give you theoretical knowledge that you can then apply practically. However, don't limit yourself to just reading. Apply what you learn through hands-on experience, be it launching your marketing campaigns, using Google Analytics, or dabbling in influencer marketing and mobile marketing.

Can I self-learn digital marketing on my own?

Yes, you can definitely self-learn digital marketing. The digital space is ever-evolving, and with the right resources, you can keep up. Books provide a great starting point, but also consider enrolling in a digital marketing course for structured learning. You can also learn by doing; create your own digital marketing plans and implement them to gain real-world experience. Don't forget to utilize digital marketing tools and technologies like artificial intelligence and marketing automation to make your marketing efforts more efficient.

How many hours to learn digital marketing?

The time required to learn digital marketing can vary depending on your background and the depth to which you want to understand the subject. A reasonable estimate would be 500-700 hours for comprehensive knowledge, covering topics from customer experiences to privacy strategies and everything in-between. The digital marketing field is broad, and it's better to pace yourself rather than rushing through topics.

Is it worth learning digital marketing?

Absolutely. The relevance of digital marketing in today's business environment is unparalleled. Learning digital marketing not only offers good career opportunities but is also essential for anyone involved in business marketing. Understanding how to reach your ideal customers, how to build customer loyalty, and how to analyze customer journeys are crucial skills. With the ever-growing impact of mobile devices and the role of artificial intelligence in modern marketing, a well-executed digital marketing plan is invaluable.

Remember, the best learning is done by combining theoretical knowledge with practical experience. So, as you read your favorite books and go through your step guide, make sure you're applying these marketing tactics in real-time to get the best results.

The Bottom Line

To recap, here are the best digital marketing books to try this year:

  1. The Ski Slope Strategy — best of the best
  2. Traffic Secrets — best for driving traffic
  3. Expert Secrets — best for branding
  4. Likeable Social Media — best for social media 
  5. The Art of SEO — best for SEO 
  6. Content Inc. — best for content marketing
  7. Lean Analytics — best for analytics

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