Today there are thousands of different marketing books. We spent hundreds of hours comparing the top 50 to find the seven best you can use to level up your marketing game.
What is the Best Marketing Book?
- The Ski Slope Strategy — best of the best
- Traffic Secrets — best for driving traffic
- Expert Secrets — best for branding
- Retargeting Recipes — best for retargeting
- Influence: The Psychology of Persuasion — best for consumer behavior
- Likeable Social Media — best for social media marketing
- Ogilvy on Advertising — best for advertising
Our Verdict — Best Of The Best
Price: $4.99
The Ski Slope Strategy is the world’s most innovative SEO playbook for entrepreneurs and businesses. We think it’s the best because of its innovative content strategy, results-driven approach, and proven track record.
The Best Part:
100% results-driven. The Ski Slope Strategy offers a practical and proven approach to skyrocketing revenue with content marketing, which makes it stand out from other marketing books.
The Worst Part:
Requires consistent work. To achieve the best results with The Ski Slope Strategy, you'll need to publish high-quality blog posts, either by writing them yourself or hiring someone.
Get it if you want to order a marketing book with a tried-and-tested content marketing strategy that skyrockets revenue and boosts sales.
I recommend you order The Ski Slope Strategy Playbook ($4.99).
(1-year money-back guarantee)
Best For
The Ski Slope Strategy is best for entrepreneurs and businesses that want to boost their revenue by leveraging the power of content marketing through a results-driven approach.
Top Features
Proven track record. The Ski Slope Strategy has an impressive history of collaborating with industry giants like Amazon, Shopify, HubSpot, and Drift — you're learning a proven approach adopted by the world’s best businesses.
More sales, less marketing. The Ski Slope Strategy is a proprietary method to create impactful content that drives revenue while reducing the amount of marketing you need to do.
Google algorithm mastery. The Ski Slope Strategy provides an in-depth understanding of how Google's algorithm works based on over millions in revenue generated from organic search.
No more mistakes. The Ski Slope Strategy highlights typical errors made by bloggers and marketers, helping you sidestep pitfalls and achieve success faster.
Comprehensive game plan. The Ski Slope Strategy offers a detailed roadmap for scaling your blog like a business using 120-day "content sprints", ensuring consistent progress towards your goals.
Pricing
The Ski Slope Strategy offers a single pricing plan:
The Ski Slope Strategy Playbook: $4.99, for entrepreneurs and businesses that want to implement a results-driven content marketing strategy.
Try The Ski Slope Strategy today with a 1-year money-back guarantee.
Our Verdict — Best For Driving Traffic
Price: Starts at $9.95
Traffic Secrets is an all-in-one playbook for skyrocketing online traffic. We think it’s the best for driving traffic because of its clear guidance on finding your dream customer, comprehensive multi-platform traffic strategies, and actionable growth hacking tips.
The Best Part:
Actionable insights for traffic. Traffic Secrets equips you with practical strategies to identify your dream customer, master organic and paid traffic generation across multiple platforms, and leverage proven growth hacking techniques to scale your online business exponentially.
The Worst Part:
Excessive storytelling. Traffic Secrets might feel repetitive or lengthy at times due to the author's extensive use of stories to illustrate points.
Get it if you want a practical guide to boost online traffic and grow your business using proven marketing strategies.
I recommend you get your free copy of Traffic Secrets today.
(free copy)
Best For
Traffic Secrets is best for entrepreneurs and marketers who want to drive massive online traffic to their websites or sales funnels.
Top Features
Audiobook available. Traffic Secrets also comes in an engaging audiobook version narrated by the author — Russel Brunson — so you can absorb its valuable insights during commutes or downtime.
Dream customer analysis. Traffic Secrets guides you in identifying your target audience's core desires, like health, wealth, and relationships, ensuring that you gain a comprehensive understanding of your buyer personas.
Multi-platform traffic. Traffic Secrets explores how to generate organic and paid traffic generation strategies across platforms like Instagram, Facebook Ads Manager, Google Ads, and YouTube advertising.
Growth hacking techniques. Traffic Secrets shares innovative tactics for leveraging other people's traffic or cold traffic sources to scale up your business rapidly.
Day-by-day roadmap. Traffic Secrets includes the 30-Day Traffic Secrets Challenge with daily tasks designed to help you apply the book's principles effectively in real-world scenarios.
Pricing
Traffic Secrets offers two pricing plans:
- US shipping: $9.95 one-time payment, for entrepreneurs and marketers in the United States who want a free copy of Traffic Secrets.
- International shipping: $19.95 one-time payment, for entrepreneurs and marketers outside the United States who want a free copy of Traffic Secrets.
Try Traffic Secrets today with a free copy.
Our Verdict — Best For Branding
Price: Starts at $9.95
Expert Secrets breaks down the unspoken secrets of building a ‘cult’ following for your brand. We think it’s the best for branding because of its actionable approach, psychological tactics, and focus on creating genuine connections with customers.
The Best Part:
It's widely comprehensive. Expert Secrets covers every aspect of branding, from crafting a unique persona to creating powerful webinars and mastering psychological tactics that resonate with your audience.
The Worst Part:
Information overload. Expert Secrets packs a wealth of strategies and techniques, which might feel overwhelming for some readers, especially those who are new to marketing.
Get it if you want to master the art of branding by creating genuine connections with your audience.
I recommend you get your free copy of Expert Secrets today.
(free copy)
Best For
Expert Secrets is best for entrepreneurs and businesses of all sizes that want to build a magnetic brand that attracts loyal customers and sets them apart from the competition.
Top Features
Leadership skills. Expert Secrets teaches you how to create a charismatic persona that resonates with your target audience, setting the foundation for a strong, trustworthy personal brand.
Ignite your cause. Expert Secrets guides you in building a passionate following by developing a powerful mission that emotionally connects with people, keeping them engaged and loyal to your brand.
The art of storytelling. Expert Secrets unveils the secrets behind crafting captivating stories that resonate with your audience, helping you create genuine connections and establish a memorable brand identity.
High-converting webinars. Expert Secrets provides step-by-step guidance on designing perfect webinars that not only educate but also drive sales while reinforcing trust in your brand.
Objection handling. Expert Secrets equips you with tools to help potential customers overcome any doubts or barriers preventing them from investing in your products or services.
Pricing
Expert Secrets offers two pricing plans:
- US shipping: $9.95 one-time payment, for entrepreneurs and marketers in the United States who want a free copy of Expert Secrets.
- International shipping: $19.95 one-time payment, for entrepreneurs and marketers outside the United States who want a free copy of Expert Secrets.
Try Expert Secrets today with a free copy.
Our Top Three Picks
Here’s a quick summary of our top three picks:
- The Ski Slope Strategy — best of the best
- Traffic Secrets — best for driving traffic
- Expert Secrets — best for branding
Here’s a quick comparison of our top seven picks:
Tool | Entry Offer | Pricing |
|---|---|---|
The Ski Slope Strategy | 1-year money-back guarantee | $4.95 |
Traffic Secrets | Free + shipping | Starts at $9.95 |
Expert Secrets | Free + shipping | Starts at $9.95 |
Retargeting Recipes | None | Starts at $10 |
None | None | Starts at $5.95 |
Likeable Social Media | None | Starts at $12.96 |
Ogilvy on Advertising | None | Starts at $9.99 |
Here are the top 50 marketing books we considered in this review:
- The Ski Slope Strategy
- Traffic Secrets
- Expert Secrets
- Retargeting Recipes
- Influence: The Psychology of Persuasion
- Likeable Social Media
- Ogilvy on Advertising
- Marketing 4.0
- Blue Ocean Strategy
- Growth Hacker Marketing
- The New Rules of Marketing and PR
- The 22 Immutable Laws of Marketing
- Permission Marketing
- Contagious: How to Build Word of Mouth in the Digital Age
- Traction: How Any Startup Can Achieve Explosive Customer Growth
- To Sell Is Human
- Killing Marketing
- Hooked: How to Build Habit-Forming Products
- Cashvertising
- You Should Test That
- This Is Marketing
- Pre-Suasion
- Top of Mind
- Hey Whipple, Squeeze This
- The Art of Social Media
- Drive
- Scientific Advertising
- Youtility
- Start with Why
- The Lean Startup
- Epic Content Marketing
- Confessions of an Advertising Man
- All Marketers Are Liars
- Crossing the Chasm
- Positioning: The Battle for Your Mind
- Everybody Writes
- Duct Tape Marketing
- The One Page Business Plan for the Creative Entrepreneur
- SPIN Selling
- Yes! 50 Scientifically Proven Ways to Be Persuasive
- The Ultimate Sales Machine
- Breakthrough Advertising
- Data-Driven Marketing
- Good to Great
- How Brands Grow
- The Power of Habit
- Don't Make Me Think
- The Long Tail
- The Anatomy of Buzz
- Influence: Science and Practice
What book do you think every marketer should read?
Every marketer should read "The Ski Slope Strategy" by Chris Von Wilpert. It provides a straightforward, easy-to-follow plan that can be implemented by marketing teams of all sizes. This makes it particularly useful for small business owners who may not have the luxury of a full-fledged marketing team but still want to target their market effectively.
The Ski Slope Strategy Playbook isn't just theoretical; it's packed with real-world examples that can serve as a practical guide for your marketing campaigns. Whether you're focused on digital marketing, traditional advertising, or a mix of both, the book offers a deep understanding of how to tackle today's crowded market. It's best for those who are keen to generate desired results by leveraging both customer behavior and data-driven insights.
What is the name of the book of marketing by Philip Kotler?
Philip Kotler is known for his seminal book "Marketing Management." This book is a comprehensive guide to the world of marketing, widely considered a must-read for marketing students and professionals alike. It covers everything from understanding your target market to developing a page marketing plan. It is particularly useful for business owners and marketing experts who want to gain a deep understanding of marketing principles and strategies.
Which Philip Kotler book is best?
For many, "Marketing Management" by Philip Kotler is the best because of its exhaustive coverage of marketing principles and actionable advice. It provides valuable content to business owners, marketing teams, and marketing professionals. For anyone looking to grasp the anatomy of ideas in the marketing world, this is the go-to book. It offers a plethora of practical examples and is often considered a classic book in marketing.
What books to read if you want to start an email marketing agency?
If you're looking to start an email marketing agency, then you should consider reading "Email Persuasion" by Ian Brodie and "Invisible Selling Machine" by Ryan Deiss. These books offer practical advice on building relationships with customers and crafting marketing messages that resonate. They also provide actionable steps for creating effective email marketing campaigns.
For a broader understanding, adding "Expert Secrets" and "Traffic Secrets" by Russell Brunson would also be highly beneficial. "Expert Secrets" is excellent for understanding how to build a brand and position yourself or your agency as an authority in the field. It delves into the anatomy of ideas and the core idea behind crafting a compelling story that people can relate to, thus making your email marketing campaigns more engaging and relatable.
"Traffic Secrets," on the other hand, is a must-read for lead generation. The book offers a comprehensive guide to driving traffic to your website or landing page, which is critical for any email marketing agency. Both of these books offer real-world examples and actionable advice that will be invaluable as you start your email marketing agency.
What kind of marketing is most successful?
The most successful kind of marketing is one that combines traditional advertising with a well-thought-out digital marketing strategy. A balanced approach to marketing considers both online and offline channels for maximum reach and effectiveness.
Today, content marketing, especially through digital channels, is extremely effective. Successful brands often have content marketers and digital marketers working together to produce valuable content that speaks to the target market and consumer behavior. Here's where "The Ski Slope Strategy Playbook" can be a game-changer. This book emphasizes the importance of having a straightforward, actionable plan that aligns with your marketing objectives.
Its core function is to provide a roadmap that can be easily implemented, whether you're a one-person show or a full-blown marketing team. With real-world examples, practical advice, and actionable steps, it offers a deep understanding of how to engage your audience effectively in today's crowded market.
The Bottom Line
To recap, here are the best marketing books to try this year:
- The Ski Slope Strategy — best of the best
- Traffic Secrets — best for driving traffic
- Expert Secrets — best for branding
- Retargeting Recipes — best for retargeting
- Influence: The Psychology of Persuasion — best for consumer behavior
- Likeable Social Media — best for social media marketing
- Ogilvy on Advertising — best for advertising
