Today there are thousands of different SaaS marketing agencies. We spent 78 hours comparing the top 50 to find the seven best you can use to get a helping hand with your marketing.
What is the Best SaaS Marketing Agency?
Our Verdict — Best Of The BestPrice: $5,995
Content Mavericks is the first SaaS marketing agency to offer guaranteed results or your money back + $1k. We think it’s the best because of its proprietary, result-driven 'Greatest Hit Content' strategy, ongoing private consulting support, and unmatched guarantee policy.
The Best Part:
Zero-risk guarantee. Content Mavericks' guarantee ensures that you're never left empty-handed if results don't pan out as expected. This level of commitment to client success is hard to find in the industry — 100% of your money back with $1k on top of it.
The Worst Part:
No financing options. Content Mavericks requires a one-time upfront payment, which can be a bit steep for smaller businesses, at $5,995.
Get it if you want a game-changing one blog post strategy that cuts through the marketing jargon and fluff, revolutionizing your SaaS marketing approach.
I recommend you book a call with Content Mavericks’ Copy Chief, then get your Greatest Hit Content done for $5,995.
(book a call)
Content Mavericks is best for SaaS businesses that want to to be positioned as the authorities in their industry.
Sniper approach. Content Mavericks crafts a single, impactful case study blog post that elevates your SaaS marketing strategy like gangbusters.
Thought leadership boost. Content Mavericks' expertly crafted case studies boost your brand's authority and credibility, setting you apart from competitors as a trustworthy company.
Laser-focused targeting. Content Mavericks' Greatest Hit Content hones in on high-value clients by highlighting your top success stories, building instant rapport, and converting readers into prospects and clients.
Hands-on support. Content Mavericks maintains close contact via a private email thread and monthly check-ins, providing prompt assistance and guidance until you start landing your first high-ticket customers.
High-level copywriting. Content Mavericks' Copy Chief will work with you closely, understanding your offer at a deep level, to craft a compelling case study that’s guaranteed to bring in more leads to your SaaS business.
Content Mavericks offers a single pricing plan:
Greatest Hit Content: $5,995 one-time payment, for SaaS companies that want to take their marketing to the next level with an impactful content strategy that guarantees results.
Try Content Mavericks today with a free consultation call.
Our Verdict — Best For Digital PRPrice: Starts at $3,000
PressPro is your go-to agency if you’re looking to quickly jumpstart your SaaS business. We think it’s the best for digital PR because of its high-level PR connections, experienced team of copywriters, and data-driven campaign execution.
The Best Part:
Top-tier PR network. PressPro gets you features as an expert on influential media outlets, including top publications such as Nasdaq, MSN, and ValueWalk.
The Worst Part:
No automated sign-up. You can't simply click a button to get started; instead, you’ll have to schedule a call and discuss your needs with their Head of Digital PR before receiving a tailored offer.
Get it if you want a marketing agency with a vast network of top media outlets to showcase your SaaS business and boost its reputation.
I recommend you book a call with PressPro’s Head of Digital PR, then get the one-off test campaign ($3,000).
(book a call)
PressPro is best for SaaS companies that want a marketing agency that can get their business featured in top publications, increasing brand exposure and credibility.
Brand awareness. PressPro's tailored digital PR campaigns put your SaaS business in the spotlight, capturing the attention of both potential customers and investors.
Boosts loyalty and retention. By consistently highlighting your company's unique strengths in the media, PressPro helps build a strong connection and trust with your existing customers, investors, and connections. Talk about hitting three birds with one stone.
Excellent copywriting. PressPro's talented team knows exactly how to craft compelling content that positions you as a leading authority in your niche and in the SaaS industry.
Reactive campaigns. PressPro's data-driven approach allows SaaS businesses to join discussions on trending events, gaining traffic while showcasing thought leadership and engaging customers in relevant conversations.
Lead generation. Leveraging their extensive network of top media outlets, PressPro drives traffic to your site filled with prospects ready to convert into loyal customers.
PressPro offers three pricing plans:
- One-off test campaign: $3,000 one-time payment, for SaaS businesses that want to dip their toes into digital PR and gauge its impact.
- Standard campaign: $5,000/month for SaaS companies that want consistent media exposure and brand building.
- Scale campaign: $7,500/month for SaaS businesses that want to dominate the market with extensive PR coverage and thought leadership.
Try PressPro today with a free consultation call.
Our Verdict — Best White-Label ProviderPrice: Starts at $7
Loganix is a white-label solution for agencies looking to help SaaS companies grow. We think it’s the best white-label provider because of its comprehensive set of marketing services, fast turnaround times, and unbeatable cost-to-quality ratio.
The Best Part:
Fast turnaround. Loganix allows you to exceed your clients' expectations, delivering most of their marketing services in as little as two days!
The Worst Part:
Frustrating refund process. In case you choose to cancel any service, Loganix might refund your money as platform credits for future use on other services instead of giving your money back.
Get it if you want a comprehensive and efficient agency to outsource white-label SaaS marketing services.
I recommend you book a call with Loganix to discuss your digital marketing needs.
(book a call)
Loganix is best for agencies that want to outsource SaaS marketing services to a reliable agency and scale their businesses efficiently without being bogged down by time-consuming tasks or compromising on quality.
Customized strategies. Loganix doesn't just provide services and leave you in the dark. They also can create customized strategies tailored to your clients' needs and goals.
Proven track record. Loganix has successfully collaborated with industry-leading agencies like Backlinko, From the Future, and Powered by Search. They have plenty of testimonials showcasing their ability to deliver exceptional results.
Keeps the wheel spinning. Loganix consistently provides top-notch content at budget-friendly prices and with speedy turnaround times. This ensures a steady flow of high-quality work for your clients, making it easier to scale your agency.
Comprehensive SEO services. Loganix offers a full suite of SEO services, including local and organic search optimization, link building, and keyword research to help drive more search engine traffic for your SaaS clients.
Paid ads management. Loganix excels in creating, optimizing, and managing pay-per-click campaigns that maximize your clients' advertising budget while driving targeted traffic to their offers.
Loganix offers multiple pricing plans:
Get SEO, PPC, and marketing services for your clients at various budget levels to accommodate their unique needs and goals, starting at just $7.
Try Loganix today with a free consultation call.
Our Top Three Picks
Here’s a quick summary of our top three picks:
- Content Mavericks — best of the best
- PressPro — best for digital PR
- Loganix — best white-label provider
Here’s a quick comparison of our top seven picks:
Starts at $3,000
Starts at $7
Here are the top 50 SaaS marketing agencies we considered in this review:
- Content Mavericks
- Single Grain
- Heinz Marketing
- Directive Consulting
- BAMF Media
- Disruptive Advertising
- Bay Leaf Digital
- Refine Labs
- Seeker Digital
- JRD Group
- Wallaroo Media
- The Shelf
- Digital Current
- New North
- Growth Sandwich
- Deviate Labs
- From The Future
- SmartBug Media
- Tilt Metrics
- Inbound QLS
- 42 Agency
- Seven Atoms
- Elevation Marketing
- Xander Marketing
- Metric Theory
What is a SaaS marketing agency?
A SaaS marketing agency specializes in marketing Software as a Service (SaaS) products. Unlike traditional digital marketing agencies, a SaaS marketing agency understands the unique growth goals, customer acquisition costs, and sales enablement needs of SaaS companies. Agencies like Content Mavericks and PressPro, for instance, offer specialized services, ranging from content marketing strategy to digital PR, aimed at B2B SaaS businesses.
The approach to marketing SaaS products often requires a blend of inbound marketing, content marketing, SEO, and other digital marketing services. Content Mavericks, for example, has a unique "Greatest Hit Content" approach that focuses on crafting impactful content to attract qualified leads. On the other hand, PressPro emphasizes digital PR and brand awareness to boost market share.
The ultimate goal of a SaaS marketing agency is to generate a predictable pipeline of leads and facilitate customer acquisition and retention, while also providing a holistic approach to customer engagement and the customer journey.
How to do marketing for a SaaS company?
Marketing a SaaS company requires a well-thought-out strategy that aligns with business goals for sustainable growth. Inbound marketing strategies, like content marketing and email marketing, often play a big role. For instance, Content Mavericks provides a one-and-done content marketing strategy, designed to attract high-value clients. Social media marketing, SEO, and other digital marketing strategies can also help in capturing a wide range of the target market.
Additionally, agencies like PressPro can help with brand building through their digital PR services. SaaS companies should also explore marketing automation to streamline marketing operations and measure the ROI of their marketing investments.
Lead generation is another crucial aspect. Combining various marketing channels such as Google PPC, social media advertising, and influencer marketing can significantly improve the chances of acquiring engaged leads. If you're targeting the United States market, for example, you might opt for a combination of demand generation as well as SEO & content marketing.
What should a SaaS company spend on marketing?
The marketing budget for a SaaS company can vary based on growth goals, market share aspirations, and the level of competition. It's vital to consider customer acquisition costs and allocate resources for various marketing activities, including inbound strategies, content marketing services, and customer generation methods.
Agencies like Content Mavericks and PressPro offer services that can fit different budget sizes, but they require an upfront payment, which may not suit every business. A company can decide to allocate a percentage of its revenue towards marketing efforts, with additional services or acquisition campaigns when needed. The idea is to aim for a budget that offers a good balance between investment and expected ROI.
How do SaaS companies get leads?
SaaS companies use a combination of inbound and outbound strategies to generate qualified leads. Content marketing, especially, plays a significant role in attracting potential customers. Content Mavericks, for instance, specializes in creating impactful blog posts that serve as lead magnets.
Other methods include social media marketing, search marketing, and even traditional marketing channels. Companies often employ marketing automation tools to manage leads efficiently. PressPro, with its extensive PR network, focuses on lead generation by boosting brand awareness and credibility.
The key is to focus on multiple acquisition channels to ensure a steady flow of leads. It's essential to understand your ideal customers and focus your marketing efforts in channels where they are most likely to engage.
How much should your SaaS marketing budget be?
Determining the marketing budget for a SaaS company is a nuanced task that should take into account various factors such as business growth targets, customer acquisition costs, and competitive landscape. As a rule of thumb, many SaaS companies allocate around 15-25% of their revenue towards marketing efforts.
Agencies like Content Mavericks or PressPro have different pricing models, starting from a one-time fee of $5,995 to $3,000, respectively. Loganix, another SaaS marketing agency, offers services starting at just $7. Therefore, depending on your specific needs and growth goals, you can select a marketing package that suits your budget and expected ROI.
However, it's not just about how much you spend but where you invest. Ensure that you divide your budget across different marketing activities and channels for a balanced and effective strategy. Measure the outcomes regularly to adjust your spending based on what brings in the best ROI.
The Bottom Line
To recap, here are the best SaaS marketing agencies to try this year: