7 Best Podcasts For Content Marketers In 2024 (Ranked)

1. Experts On The Wire

Host: Dan Shure

Episode Format: Interviews with SEO, content marketing, and social media experts.

Average Show Length: 60 minutes.

Publishing Frequency: Bi-weekly.

In this episode Gaetano explains step-by-step how he grew the Salehackers blog to 100,000+ monthly visits in 16 months. It’s a bit noisy in the coffee shop, but well worth a listen just for Gaetano’s LinkedIn traffic hack. 

What You Should Listen To First:

1. Backlinko’s Content Process Revealed w/Brian Dean: The content creation process Backlinko used to get it’s first 150k unique visits per month and 70k email subscribers.
2. 300+ Links From One Piece Of Content In A "Boring" Industry w/Kerry Jones: How Fractl got 300+ links to one piece of content in a "boring" industry.
3. Growth Story - 0 To 100,000 Monthly Visitors (In One Year) w/Tyler Hakes: How Tyler helped scale College Raptor to 1 million visitors in a year with a marketing team of three.

Subscribe For More: iTunes, Stitcher, Overcast, Spotify, PlayerFM, Website

2. The Animalz Content Podcast

Host: Jimmy Daly and Jan-Erik Asplund

Episode Format: Discussions with content marketing experts.

Average Show Length: 20 minutes.

Publishing Frequency: Weekly.

In this episode Animalz General Manager Andrew Tate uses data from 100,000+ view blog posts to break down the fives phases all successful blog posts go through. Prepare to have your mind blown on how top performing content works.

What You Should Listen To First:

1. Content Pruning: How the Quickbooks SEO team deleted 2,000 blog posts and nearly doubled traffic to their content.
2. Movement-First Content: A strategy for earning credibility when you’re just getting started with content marketing.
3. Library vs. Publication: Why most blogs should emphasise quality, attack each topic they cover in-depth, and avoid chasing trends or timely news stories.

Subscribe For More: iTunes, Overcast, Spotify, PlayerFM, Website

3. The Blogging Millionaire

Host: Brandon Gaille

Episode Format: Solo episodes that go deep on specific blogging topics.

Average Show Length: 10 minutes.

Publishing Frequency: Weekly.

This is craaazy! Brandon tells you how he took the page speed on one of his blogs from a 3.08 second load time to a 0.56 second load time. The result was a 931k increase in monthly visitors in 180 days. Woah!

What You Should Listen To First:

1. The Perfect Blog Post Length Formula: How to calculate the exact number of words your blog posts should have. It’s scientific AF, down to the word.
2. What To Do When Your Traffic Goes Down: Exactly what to do when you experience a dip in traffic.
3. Turning Old Blog Posts into Top Performers: How Brandon added 190k monthly visitors with a simple update to a group of his old blog posts.

Subscribe For More: iTunes, Stitcher, Spotify, PlayerFM, Website

4. SuperFastBusiness With James Schramko

Host: James Schramko

Episode Format: Interviews with digital marketing experts.

Average Show Length: 60 minutes.

Publishing Frequency: Weekly.

In this episode James explains how the original OTR content marketing strategy he developed in 2012 is just as relevant today as it was back then. Hear how it works and how he’s using it to grow his 7 figure coaching business (SuperFastBusiness).

What You Should Listen To First:

1. OTR Case Study – How To Transition From Freelancer To Business Owner Featuring Kevin Rogers From CopyChief: How James took a freelance copywriter under the stress of deadlines, client demands and uncertain income, to being in control of his work and life using content marketing.
2. OTR Case Study: How To Transition From eBooks To A Membership Featuring Clint Paddison: How Clint went from ebook author to paid membership owner in an obscure niche (Rheumatoid Arthritis) using James’ Own The Racecourse content marketing model.
   

Subscribe For More: iTunes, Stitcher, Overcast, Spotify, PlayerFM, Website

5. Noah Kagan Presents

Host: Noah Kagan

Episode Format: Solo episodes with Noah about how he’s growing Sumo.com, and interviews with interesting business people.

Average Show Length: 60 minutes.

Publishing Frequency: Weekly.

Vanessa went from $30 per project to $25,000 per project using content marketing. In this episode Noah asks Vanessa how she grew a successful 7 figure business off the back of blog posts.

What You Should Listen To First:

1. How To Grow Your Business To $1 Million - And Beyond: The three biggest ways Noah grew AppSumo and Sumo to $1+ million — and how you can grow your business, too.
2. The 8-Figure Email Newsletter - Morning Brew: How Morning Brew built an 8-figure newsletter with 1 million subscribers.
3. Behind The Scenes Of A 6-Figure Online Business: How Neville Medhora built a digital info products business to 6-figures.

Subscribe For More: iTunes, Stitcher, Overcast, Spotify, PlayerFM, Website

6. The GaryVee Audio Experience

Host: Gary Vaynerchuck

Episode Format: Solo episodes, keynote speeches, highlights from Gary’s DailyVee documentary video series, fireside chats, and interviews.

Average Show Length: 30 minutes.

Publishing Frequency: Daily.

Gary talks about “The GaryVee Content Model” and how to leverage a team to take one piece of pillar content and distribute it across multiple platforms as micro-content. 

Pay close attention to how Gary builds a system around his “pillar content”, then trusts his team to execute on repurposing it everywhere with 100% autonomy.

What You Should Listen To First:

1. Talking Content Strategy with The McClure Family: How Gary went from $0 to $150M in 7 years by favoring content volume and scale over perfection and subjective quality. 
2. Sitting Down With David Meltzer To Crush Instagram & Facebook Content: Gary explains why the micro content (small highlight clips) created from your pillar content is so much more impactful on social media. To show the impact Gary highlights how he got 1.4M views on one piece of Instagram micro content versus his vlog that only got 29k views for the whole episode.
3. Content Creating and Speaking Your Truth: How to stop overthinking “what content will work”, and speak your truth by documenting your day-to-day journey as social media content.

Subscribe For More: iTunes, Stitcher, Soundcloud, Overcast, Spotify, PlayerFM, iHeartRadio, Google Podcasts, TuneIn, Acast, Castbox, Otto Radio, Google Home, Website

7. The Content 10X Podcast

Host: Amy Woods

Episode Format: Solo episodes with Amy on different ways to repurpose your content, and interviews with social media content marketing experts.

Average Show Length: 10 minutes.

Publishing Frequency: Weekly.

Amy talks about how to create short one minute video trailers for your blog posts, podcast episodes, and videos that you can share across Facebook, LinkedIn, Twitter, Instagram, etc to get people excited for the release of your content.

What You Should Listen To First:

1. An Open Letter From Your Content: A hilarious look at what your content would say if it could speak. If you’re not already sold on the value of content repurposing, listen to this.
2. What’s Working on LinkedIn with Sam Rathling: Amy interviews LinkedIn expert Sam Rathling about how to get really good reach on your LinkedIn posts.
3. How To Use Analytics To Decide What Content To Repurpose: How to find your most popular past content that’s almost guaranteed to do well again if you revive it, give it a fresh coat of paint, and repurpose it.

Subscribe For More: iTunes, Stitcher, Spotify, iHeartRadio, Google Podcasts, TuneIn, Website