ConvertKit: Pricing, Pros & Cons 2024 (TL;DR)

by Chris Von Wilpert, BBusMan • Last updated October 13, 2023

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overall

5/5

FROM

$15/mo

"Every Creator’s Dream Tool"

TL;DR

ConvertKit lets you seamlessly organize all aspects of marketing yourself as a creator. Audience growth + automation + sales. Everything you need under one roof.

Pros

  • Built-in digital marketplace
  • Great landing page templates
  • Proven sales funnels

Cons

  • No drag-and-drop email editor
  • Not too many email templates
  • No landing pages designer tool

What is ConvertKit?

ConvertKit is an all-in-one email marketing platform where you can send personalized emails, create automated sales funnels, and track the performance of your campaigns in real-time.

Our Verdict — Best Email Marketing Software

Price: Starts at $15/month

The Best Part:

  • It's incredibly user-friendly. ConvertKit is designed with a clean and straightforward interface that can be easily navigated by creators of all levels — making the process of managing marketing tasks less daunting and time consuming.

The Worst Part:

  • Basic email editor. ConvertKit offers a simple, text-based email designer that lacks the flexibility and customization options of more advanced, drag-and-drop builders found on some of the competitors. 

Get it if you want a comprehensive tool for email marketing that allows easy management of your subscriber list, automated workflows, and the ability to sell digital products directly.

I recommend you get started with a 14-day free trial, then upgrade to the Creator Pro plan for $290/year.

(14-day free trial)

Best For

ConvertKit is best for creators who want a user-friendly platform to grow and monetize their audience, automate their marketing campaigns, and sell digital products effortlessly.

Top Features

  • Full migration DFY. ConvertKit’s team of experts makes switching platforms a breeze, handling all the heavy lifting of transferring your data so you can focus on what matters — connecting with your audience.

  • Email marketing king. ConvertKit equips you with everything you need for successful email marketing. It allows you to craft personalized emails, set up automated sequences, and even A/B test your subject lines for maximum performance.

  • Sales funnel creation. ConvertKit lets you design a step-by-step path that smoothly leads your subscribers from their first interaction with your brand all the way to making a purchase.

  • Subscriber scoring. ConvertKit provides a way to measure how often your subscribers interact with your emails, helping you identify who's most engaged with your messages.

  • Ecommerce features. Sell digital products directly from ConvertKit without needing third-party apps — it’s as simple as adding a product and setting a price.

Pricing

ConvertKit offers four pricing plans:

  • Free: Free forever, for creators who want a basic email marketing software that supports up to 1,000 subscribers.
  • Creator: Starts at $15/month, for creators who need advanced features like third-party integrations and automated sequences.
  • Creator Pro: Starts at $29/month, for creators who want everything in the Creator plan, plus subscriber scoring and advanced reporting.
  • Enterprise: Custom pricing, for large agencies or established creators with more complex feature requirements.

Annual subscriptions provide up to a 40% discount.

Try ConvertKit today with a free 14-day trial.

What is ConvertKit used for?

ConvertKit is mainly used for email marketing. It's designed to help content creators like bloggers, podcasters, and YouTubers grow their audience and make money online. With ConvertKit, you can create and manage email campaigns, automate your email sequences, and engage with your email subscribers.

What is ConvertKit and how does it work?

ConvertKit is an email marketing platform that offers various tools for capturing email addresses, sending out newsletters, and automating email sequences. You start by importing your email list or capturing new email addresses using ConvertKit’s forms and landing pages. You can then segment your list based on user behavior or other criteria, which helps you to send targeted content.

Which is easier to use MailChimp or ConvertKit?

Both platforms have their merits, but many users find ConvertKit to be more straightforward with a cleaner, more intuitive interface. MailChimp has more features but can feel a bit overwhelming if you're new to email marketing. ConvertKit aims to make the process simpler, especially for content creators who want to focus on creating rather than figuring out complicated tech.

Can I use ConvertKit as a CRM?

While ConvertKit isn't designed as a full-fledged Customer Relationship Management (CRM) system, it does offer some basic CRM functionalities. You can tag and segment your subscribers, track their interactions with your emails, and automate follow-ups based on behavior. For more advanced CRM features, you may need to integrate ConvertKit with a dedicated CRM software.

What do customers love about ConvertKit?

  • Intuitive email editor which makes crafting beautiful emails a breeze
  • Advanced email marketing features like tag-based system and visual automation builder 
  • High email deliverability rates mean your content actually reaches your subscribers
  • Third-party integrations make it easy to sync with other tools you're already using
  • Landing page templates are not just stunning but highly effective for capturing email addresses
  • Inline forms and opt-in forms are customizable and easy to embed in your website
  • Visual editor for landing pages, allowing a non-tech savvy business owner to easily build powerful sales funnels
  • No extra transaction fees when selling products or services
  • The platform is built with content creators in mind, offering powerful features to help with audience growth and monetization
  • Free plan available, allowing you to start building your email list without upfront costs
  • A hub for creators where you can manage your email list, automations, and even basic ecommerce features all in one place

The Bottom Line

ConvertKit lets you:

  • Manage and engage your email list with an intuitive and powerful platform.
  • Create and automate beautifully designed email campaigns without needing a degree in computer science.
  • Scale your content creation business with built-in commerce features and robust integrations.

You can get started with a free 14-day trial

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