Semrush: Pricing, Pros & Cons 2024 (TL;DR)

by Chris Von Wilpert, BBusMan • Last updated October 13, 2023

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overall

5/5

FROM

$119.95/mo

"The Ultimate SEO Wingman"

TL;DR

Semrush lets you run a thorough analysis of your website's SEO health, pinpoint lucrative keyword opportunities, and snoop on competitors' tactics to dominate rankings in your niche.

Pros

  • Comprehensive SEO toolset
  • In-depth competitive analysis
  • Ad optimization features

Cons

  • Steep learning curve
  • It’s a bit pricey
  • Limited backlink updates

What is Semrush?

Semrush is a SEO tool that lets you effortlessly spy on competitors, improve your website's internal SEO, and optimize your online marketing strategy to bring in tons of traffic.

Our Verdict — Best SEO Tool In 2023

Price: Starts at $119.95/month

The Best Part:

  • In-depth competitor insights. With Semrush, you can easily dig into the real-time strategies that are working wonders for your competitors, from keywords to backlinks and everything in between.

The Worst Part:

  • Additional whitelabel fee. Semrush charges SEO agencies an extra $199/month on top of their regular subscription to provide white-labeled reports for clients.

Get it if you want a comprehensive solution to uncover hidden SEO opportunities, gain an edge over competitors, and drive more traffic to your site.

I recommend you take advantage of the 14-day free trial, then get the Pro plan for $119.95/month.

(14-day free trial)

Best For

Semrush is best for business owners who want to dig deep into their digital marketing strategy and SEO tactics to thrive in the online landscape.

Top Features

  • Put technical issues under the microscope. Conduct thorough website audits to identify and resolve technical problems affecting your SEO performance.

  • Outsmart keyword difficulty. Zero in on low-competition keywords with high potential using Semrush's smart keyword difficulty analysis feature — known for its industry-leading accuracy.

  • Snoop on competitors' strategies. Dive into your rivals' SEO tactics, uncovering their backlinks, keywords, and traffic sources to replicate their success.

  • Boost your backlink game. Discover and secure quality backlinks from authoritative sites trusted by Google, helping you climb search rankings and attract more visitors.

  • Track your SEO progress like a pro. Monitor keyword rankings, organic traffic growth, and other key metrics to measure your SEO progress.

Pricing

Semrush offers four pricing plans:

  • Pro: $119.95/month for freelancers and startups that want a versatile toolkit with essential SEO, PPC, and social media tools to optimize their online presence and manage up to five projects.
  • Guru: $229.95/month for SMBs and growing marketing agencies in need of advanced tools and larger project capacity to handle up to 15 projects.
  • Business: $449.95/month for large-scale agencies and businesses that want robust analytics and API access for building seamless workflows across up to 40 projects.
  • Custom: Custom pricing, for enterprises and agencies that require a unique plan that surpasses the feature limitations of other subscriptions offered by Semrush.

Annual plans provide up to a 17% discount.

Try Semrush today with a free 14-day trial.

What is Semrush used for?

Semrush is used for fine-tuning digital marketing strategies, boosting website SEO, and spying on competitor data.

Is Semrush free or paid?

Semrush offers both a free version with limited features and several paid plans starting at $119.95/month.

Why is Semrush better than Google Analytics?

Semrush provides more detailed competitor insights, extensive keyword data, and advanced SEO tools compared to Google Analytics.

How much is Semrush per month?

Semrush monthly plans start from $119.95 for the Pro plan, going up to $449.95 for the Business plan, plus custom pricing options.

What do customers love about Semrush?

  • Unearth high-performance keywords with an extensive database
  • Outsmart competitors through razor-sharp analysis
  • Easily manage multiple projects and clients in one place
  • Boost SEO strategies by pinpointing keyword gaps
  • Fine-tune content marketing strategies using data-driven insights from Semrush
  • Monitor backlink profiles for a stronger online presence
  • Improve technical health with comprehensive site audits of 140+ common issues
  • Get a leg up on keyword difficulty for smarter targeting
  • Optimize social channels for maximum reach and engagement
  • Collaborate seamlessly with team members on SEO projects
  • Stay in the loop with real-time competitor tracking
  • Make the most of PPC campaigns using keyword suggestions
  • Deliver impressive, customizable client reports

The Bottom Line

Semrush lets you:

  • Analyze competitors and capitalize on their strategies.
  • Optimize your website's on-page SEO and make it user-friendly.
  • Leverage an all-in-one digital marketing toolkit to dominate rankings in your niche.

You can get started with a free 14-day trial.

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