How to get up to 45 customers per day with one "Invisible Sales Letter"

For the last 2 years, we've been generating 10-30 new customers every single day. Recently we hit 45 new customers in a single day:

Our customer orders via SamCart.

The kicker:

This is all from 1-piece of content. 

Giving me as the business owner the ability to retire my wife and spend more time with my daughter (what I value waaaay more than money) vs time spent creating content.

During the weekdays we go to the movies, swimming pool, indoor trampoline park, beach, scooter park, and dance in our living room. And at night I check-in on the business for 1-2 hours once my daughter goes to bed.

This has all been possible since I discovered the power of using one "Invisible Sales Letter" (ISL) to grow a business without selling my soul to content creation.

Let me explain how...

Since 2017, we've been enrolling customers from $5 up to $15,000/month using simple one page Invisible Sales Letters. Many of the inbound leads have been from $100M+ brands reaching out to us after they read one of these Invisible Sales Letters:

With this model, we get:

✔️ 500-1,000 customers every month for $5-$50 low-ticket products...

✔️ 30-150 sales meetings every month for $2,500-$60,000 high-ticket products...

Not because of posting on social media daily... and not because of cold outreach...

But ALL because of high impact direct response copywriting that educates AND sells our offers on 1 page to attract MILLIONAIRES and BILLION DOLLAR BRANDS to us. 

This SAME model has helped take businesses from $100k to $500k.

From $500k to $5M... and from $5M to $10M+.

This SAME model will help you sell:

✔️ $1,000-$60,000 done-for-you services. Like Grant (video below)

✔️ $2,500-$5,000/month coaching programs. Like Mike (video below)

✔️ $29-$999/month course communities. Like Pete (video below)

✔️ $95-$789/month software subscriptions. Like Ed (video below)

✔️ $29-$49 live event tickets. Like Jake (video below)

With this model, marketing becomes a lot less complex:

• No cold emails
• No social media posting
• No lead magnets
• No webinars
• No VSLs
• No 7-step funnels
• No content hamster wheel
• No slick haircut :)

Just ad > Invisible Sales Letter.

After doing this for 5+ years, here's what we've found works best:

The Content Mavericks Model

Here's how we make Invisible Sales Letters work in any business:

Step 1) Create one Invisible Sales Letter that educates AND sells your offer on 1 page

Make a sales letter breaking down how you help your customers step-by-step (surrounded by social proof of your best customer results).

The step-by-step breakdown gives your customers clarity on exactly how you do what you do. Clarity = Certainty. Certainty eliminates objections. No objections = fast sales.

Social proof gives people confidence that what you do works.

Here are six Invisible Sales Letters we've written to sell done-for-you services, coaching programs, consulting, SaaS subscriptions, physical products and digital products:

Notice how they take the prospect from being in a “top of funnel mindset” curious about the result, to a “bottom of funnel mindset” ready to take action and buy.

Step 2) Setup a TOFU-MOFU-BOFU ad campaign to get instant traffic to your Invisible Sales Letter AND fast sales in the next 7 days

Make 3 ad campaigns:

• TOFU (top-of-funnel): Run cold traffic ads direct to your Invisible Sales Letter (use laser targeted, yet broad audiences for best results)

• MOFU (middle-of-funnel): Retarget anyone who engages with your TOFU ads back to your Invisible Sales Letter (retarget every ad engagement: likes, comments, shares, video views, and link clicks)

• BOFU (bottom-of-funnel): Retarget anyone who sees your Invisible Sales Letter to the logical next step in your funnel (application page, checkout page, etc)

This 3-campaign ad structure turns people who have never heard of you before into raving fans who are excited to buy from you, using a single piece of content (i.e. your Invisible Sales Letter).

Here are two examples of high converting TOFU ads we use:

Notice how the ads use short, high curiosity ad copy for high CTRs (click-through rates). This is critical for high share-to-reaction ratio ads that get low click costs.

Step 3) Promote your Invisible Sales Letter across every content asset AND marketing asset you've ever created for organic sales

The great thing about a high converting Invisible Sales Letter is once you have it, you can use it across all your past AND future content to increase your leads and customers.

We call this "Operation Nowhere To Hide" because no matter where someone goes (your website, your social media, your email newsletter) they can't hide from seeing your #1 converting piece of content (i.e. your Invisible Sales Letter).

We recommend placing a link to your Invisible Sales Letter in all these places:

Notice how no matter what marketing activity you currently do, it's incredibly easy to add a link to your ISL to instantly start bringing in new leads and business.

That's it!

Here are a few reasons why this works to attract the best customers in any market:

• People with more money than time want a result, and you’re literally telling them how to get that result. But you’re not just telling them, you’re SHOWING them through actual customers who have ALREADY achieved this result!
• It’s not theory, it’s actual PROOF you can achieve what you say you will.
• The decision maker doesn't need to waste time opting-in via email, sitting through a webinar, or waiting for email #5 in your email sequence to learn about your offer and get started. 

Now you're probably wondering...

"This all sounds good, but are people actually getting results with this model?"

Here are what other people are saying who've tried this:

"$3,500/month coaching client... Not bad from one article."

"3 new deals in the pipeline which 1 has closed ($15k)."

"I showed the post in a Google doc to 5 past clients and they all bought."

Even people like Samuel (pictured in the screenshot above) who didn't upload the Invisible Sales Letter to his website... and ran $0 worth of ads, still enrolled 5 new clients by sharing a Google doc of his Invisible Sales Letter with past leads and clients.

Note: These are just a FRACTION of HUNDREDS of results... we have 10,484+ customers (small sample featured in the video below), so you get the point... Invisible Sales Letters are mega-successful both for us and our customers.

Our private clients, customers, and fans. Hear from people who have acquired $5,000-$15,000 clients in 7-30 days using our approach.

Consistent and predictable.

DISCLAIMER: I have to tell you...results like this are not typical. We’ve been doing this online marketing stuff for 15+ years. Our business has been running for 5+ years. And we’ve built multiple scalable offers during that time. Most people start out acquiring 1-2 customers per week using our model, then scale up as their ad spend and traffic scales.

If you’d like to see how we can help you get this set up… so that you can bring in more of your best customers every month with less work… you have two options:

Option 1

Take the step-by-step process I laid out here, look at our sales letters, and give it a go on your own. This isn't brand new stuff. Direct response copywriting has been used for decades to sell products and services. There is no "secret".

We've just figured out a way to write sales letters that are "invisible" and promote them in a way that works in this new era of social media algorithms.

Option 2

You can work with our Head Coach Jeremy (pictured below) 1-on-1 to set this all up for/with you and support you through each step of the process. Save time and money from figuring out the best way to write your sales letter, ads + set it all up right.

Ready to get started? Get an "Invisible Sales Letter Launch Plan" by signing up for a 1:1 coaching call below!

In one 60 minute 1:1 coaching call, you’ll get a step-by-step launch plan to get your ISL live and generating sales within 7 days of going live.

No fluff — Just clear, specific action steps so you can follow the plan and have the confidence to get new customers whenever you need.

Together, we will:

• Review your offer and who it's best for
• Figure out the best type of ISL for your offer
• Figure out the best ad setup for your offer
• Figure out the best ad targeting for your offer
• Figure out the best way to leverage your ISL across your site