The 100-Year-Old Marketing Secret That Still Outsells Every Funnel on Earth
In the early 1900s, newspapers faced a problem.
Readers had become immune to shouting.
“SALE TODAY! BUY NOW!” splashed across every page — and the wealthier the reader, the faster they turned the page.
But then a few clever advertisers noticed something:
The affluent weren’t skipping everything — they were devouring the articles.
So those advertisers started disguising their ads as articles.
They told stories. They taught lessons.
They made the reader feel smarter for reading — not pressured to buy.
Sales skyrocketed.
Those “ads that looked like articles” built brands like Palmolive, Ford, and RCA.
They didn’t feel like marketing.
They felt like education.
That’s exactly what the Invisible Sales Letter™ does today.
It’s the modern form of that same approach — one persuasive story that informs, entertains, and sells without ever sounding like an ad.
While everyone else is chasing clicks and trends, you can publish one timeless piece that keeps working… quietly, profitably, forever.
Continue reading below to see how we can help you do this when you become a VIP...
Your First 90 Days As A VIP
This is how you will get results in month #1, scale in month #2, then maintain consistent and predictable new customer acquisition in month #3 and beyond.
(Screenshots below are from one of our VIP clients, Joseph - with results updates from Day 1 to Day 90.)
DAY 1
We start writing your Invisible Sales Letter™
You tell us what you sell via a quick Intake Form. Then we start working on your Invisible Sales Letter (1-page that will sell your offer, daily) and ad creatives (images/videos that will get people seeing your sales letter) within 24-48 hours.
DAY 7
You publish your Invisible Sales Letter and launch your first batch of ads
By day 7, your Invisible Sales Letter is live on your site. Your ad creatives (which we make for you) are set up inside your ad account by our Head Coach Jeremy. You're now ready to launch your ads and sell your offer! (At a starting budget of $50/day)
DAY 14
You are getting sales meetings and making for your first sales!
By day 14, you're getting your first sales meetings and making your first sales. If you sell a product or service under $100, we can get you direct sales. If your offer is $100+, then we will book you sales meetings.
DAY 30
You are beginning to scale
By day 30, you're starting to turn off your losing ads and scale the winning ones. You're now ready to launch your next batch of ad creatives (which we create for you) so you can find more winning ads and keep scaling.
DAY 45
You are scaling at a lower cost per lead
By day 45, you've launched your second batch of ad creatives (which we create to outperform your original ones now we know which angles work best). You are now scaling while your cost per lead/sale is dropping.
DAY 75
Your cost per lead/sale is dropping 5x-10x
By day 75, you've got an overwhelming amount of new leads and your cost per lead/sale is dropping 5x-10x. You may need to hire a new sales rep or tweak your offer to sell direct via email now you can't handle all the new leads.
DAY 90+
Your Invisible Sales Letter is your #1 customer acquisition asset
By day 90, you are getting new customers daily. You have 1 campaign with your winning ads. And 1 "test" campaign where you launch new ad creatives every 4 weeks (that we supply to you) to find more winners every month.
(Example of a typical month when scaling)
Become A VIP Today And Get One Invisible Sales Letter, Plus Access To These 5 VIP Bonuses:
Invisible Sales Letter (valued at $5,000)
1 x Done-For-You ISL
You fill out a short form about what you sell, then we'll write and design your entire Invisible Sales Letter for you. This is the #1 asset our clients use to generate predictable sales and simplify their marketing down to 1-page.
VIP Bonus #1 (valued at $5,000)
Done-For-You Ad Creatives / 4 Weeks
Every 4 weeks, we'll create fresh ad creatives for you to test. You’ll never run out of angles, hooks, or visuals to keep your campaigns performing and your pipeline full.
VIP Bonus #2 (valued at $5,000)
Unlimited 1:1 Coaching
Work directly with our Head Coach 1:1 whenever you need it. Unlimited private 1:1 chat means you’ll never be stuck wondering what to do next. Whether it’s strategy, copy review, or ad troubleshooting, you’ll always have expert support on demand.
VIP Bonus #3 (valued at $500)
Weekly Small Group Q&A Calls
If you want to meet other VIP members, ask questions live, and learn from what's working with other VIP members and our business, we host one live Q&A call every week. If you don't have time to attend, you will get the recording to watch anytime.
VIP Bonus #4 (valued at $500)
Private VIP Community
Collaborate with other business owners (primarily 6-8 figure businesses) who are building with the ISL model. This private space is where you can share results, get feedback, and connect with peers serious about scaling using an ISL.
VIP Bonus #5 (valued at $4,000)
Private AI Tools
Access proprietary AI tools trained on our best marketing campaigns. For example, one of our best ad angles is a "Misconception Ad". Normally these ads take hours to make, but we trained an AI tool on our best ads so you can save hours making them.
Here's Everything You're Getting When You Become A VIP:
Pay For Performance • 100 Client Maximum
Total Value: $20,000
Get Everything Above Today
For Just $10k, Then $2.5k/4 Weeks
Our Head Coach Jeremy will reach out to you 1:1 within 24-48 hours after signup to start your campaign.
Please Note: This is an extremely limited offer. Capped at 100 VIP members to maintain a high level of done-for-you and 1:1 support by our Head Coach. If a spot is open, join now. If sold out, you will be redirected to a waitlist.
30-Day 'Love It or Leave It' Period. Here's My Promise:
The Invisible Sales Letter campaigns we run are direct response marketing campaigns designed to get you big results, fast.
That's why we believe that if you're not happy with the performance in the first 30 days, something's not right, or either of us isn't feeling it, we'll just tear up the agreement and walk away as friends.
As long as we're both good, we move onto scaling you up over the next 12 months.
So, there's no risk to getting started, is there?
Put our model to the test on your offer and if you're not happy with the performance, you don't need to keep working with us. Keep the ISL. Keep the ads. Keep everything.
Simply send a quick email to jeremy@contentmavericks.com requesting to cancel.
If You Don't Love It, You Can Leave!
Here Are The ISL Funnel Results VIP Members Are Getting:
ISL Funnel Breakdown #1
"How Kevin Gets $64 Sales Meetings to Sell $10,000 Coaching Packages"
Kevin and his brother Greg sell a coaching program, but weren't getting enough sales meetings to grow their business beyond $1M. In this funnel breakdown you'll see the type of ISL and ad angles that worked best to get qualified sales meetings to sell hundreds of high ticket coaching programs.
ISL Type:
How To
Winning Ad Angle:
Misconception
Kevin's Results Timeline
DAY #1
"Former hedge fund manger... I'm excited to join."
DAY #2
"Less than 1 day in, we got our first lead."
DAY #12
"In 12 days... 16 leads and counting."
ISL Funnel Breakdown #2:
"How Joseph Gets $20 Sales Meetings to Sell $5,500 Online Courses"
Joseph sells high ticket online courses and in-person training programs. He'd run ads in the past to sell his offer but never got results. In this funnel breakdown you'll see how Joseph got 16 sales meetings in 10 days for $42/meeting using an ISL.
ISL Type:
How To
Winning Ad Angle:
New Career
Joseph's Results Timeline
DAY #1
"Ads just launched... in 30 minutes."
DAY #4
"In just 4 days, 6 meetings booked at $40/meeting."
DAY #10
"Month 3... daily bookings LESS THAN $20/call."
ISL Funnel Breakdown #3:
"How Lars Gets $62 Sales Meetings to Sell $7,000 Limited Edition Art Packages"
Lars sells high ticket physical products. He had a lead magnet quiz on his site for years that 1 in 4000 people were opt-ing for. In this funnel breakdown you'll see how Lars positioned his offer in the context of an ISL to 100x his conversion rate.
ISL Type:
Case Study
Winning Ad Angle:
Misconception
Lars' Results Timeline
DAY #1
"Got my ISL... they found a great, convincing angle."
DAY #13
"This ISL process... it has given my message clarity."
DAY #37
"My offer now converts 100x better."
ISL Funnel Breakdown #4:
"How Marc Gets $80 Sales Meetings to Sell $1,200/Year Service Packages"
Marc sells software as a service. He sells to a niche-market and wasn't sure how to scale demos of his software at a good cost. In this funnel breakdown you'll see how Marc gets daily demos for his sales team using an ISL and simple image ads.
ISL Type:
1st Person Story
Winning Ad Angle:
Emotional
About Your Coach
Hi, I'm Jeremy.
Head Coach, Content Mavericks
After getting my MBA at the University of North Florida, and growing four of my own online businesses to over $100k/month, I decided to do what I love best:
Help cool businesses get more customers.
I have 20+ years experience:
- Owning/operating four 7-figure ecommerce stores
- Growing a 600+ member high ticket coaching community
- Spending over $5M profitably on social media advertising
- Coaching 2,500+ marketers via 1-on-1 and group training
- Plus much, much more!
While I still run my own ecommerce stores, coaching is my real passion, and now the main thing I do! I look forward to helping you crush it with our performance model :)
Here's Everything You're Getting When You Become A VIP:
Total Value: $20,000
Get Everything Above Today
For Just $10k, Then $2.5k/4 Weeks
Our Head Coach Jeremy will reach out to you 1:1 within 24-48 hours after signup to start your campaign.
Hey, thanks for taking the time to consider this offer.
We've spent the last 5 years refining this model.
And it's now at the point where just about every one of our VIP members start seeing results in the first 7 days after launching their Invisible Sales Letter.
After purchasing, my head coach Jeremy will reach out to you within 24-48 hours to get started on your campaign.
If you have any questions, please email Jeremy on jeremy@contentmavericks.com. We look forward to working with you soon.
Over and out,
Chris "Keep It Simple Stupid" Von Wilpert
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