7 Best Etsy SEO Tools 2024 (50 Keyword Tools Ranked)

by Chris Von Wilpert, BBusMan • Last updated November 23, 2023

Expert Verified by Leandro Langeani, BBA

Today there are 79 different Etsy SEO tools. We spent 114 hours comparing the top 50 to find the seven best you can use to top search engine results with your Etsy listings.

What is the Best Etsy SEO Tool?

  1. EtsyHunt — best of the best
  2. Alura — best for shop analytics
  3. Sale Samurai — best for keyword research
  4. Marmalead — best for solopreneurs
  5. eRank — best for beginners
  6. EverBee — best for multiple stores
  7. Crest — best for content marketing

Our Verdict — Best Of The Best

Price: Starts at $3.99/month

EtsyHunt is a growth-focused SEO software for Etsy stores. We think it’s the best because of its robust shop analyzer, top items analysis feature, and keyword research features.

The Best Part:

  • Seamless customer management. EtsyHunt goes beyond SEO, serving as a CRM solution that allows you to import customer info via API integration, identify and remove orders with negative reviews, and efficiently manage customer messages and orders.

The Worst Part:

  • No built-in listing management. EtsyHunt doesn’t offer direct listing management features within the platform, requiring you to make changes on Etsy itself.

Get it if you want a robust SEO tool that will help you capitalize on trends and monitor bestsellers.

I recommend you start with the Free plan, then get the Pro subscription plan for $19.99/month.

(free plan)

Best For

EtsyHunt is best for all Etsy sellers who want a robust tool to cover all aspects of SEO optimization and competitor analysis.

Top Features

  • Keyword goodness. Copy or export popular Etsy keywords for use in SEO content and listing descriptions.
  • Top items analyses. Get detailed insights on the top 100 items for your target keywords, including rankings, categories, shipping times, and more.
  • Shop analyzer. Uncover successful Etsy ideas by analyzing sales, categories, tags, listings, and reviews of experienced sellers.
  • Get trendy. Identify and analyze the performance of trending Etsy tags/keywords to find your next winning product.
  • Listing optimization. Use Etsy’s listing optimization features to master the art of crafting effective titles, selecting the right tags for SEO, and setting optimal pricing for your Etsy listings.


EtsyHunt offers four pricing plans:

  • Free: Free forever, for Etsy sellers who want to perform basic keyword and shop analysis, with a limit of up to ten daily keyword searches.
  • Basic: $3.99/month for single-shop sellers who want unlimited shop and product analysis features, with a limit of up to 100 daily keyword searches.
  • Pro: $19.99/month for multi-store sellers who want unlimited searches and analyses, with a limit of up to 100 daily keyword searches.
  • Team: $59.99/month for team sellers with up to five members who want everything in the Pro plan, with a limit of 1,200 keyword searches per day for the entire team.

Annual plans provide up to a 20% discount.

Try EtsyHunt today with the free plan.

Our Verdict — Best For Shop Analytics

Price: Starts at $29.99/month

Alura is an all-in-one solution for data-oriented Etsy sellers. We think it’s the best for shop analytics because of its in-depth keyword researching, store performance tracking features, and user-friendly dashboard.

The Best Part:

  • User-friendly dashboard. Alura’s interface makes it a breeze for Etsy sellers to perform keyword research and analyze shop performance.

The Worst Part:

  • Can’t try advanced features. Alura doesn’t offer a free trial for premium features in the paid plans.

Get it if you want a powerful, data-oriented tool to effortlessly optimize your Etsy store’s listings and rankings.

I recommend you get started with the Free plan, then sign up for the Professional plan for $49.99/month.

(free plan)

Best For

Alura is best for Etsy sellers who want a user-friendly SEO platform to monitor and analyze their store's performance and growth.

Top Features

  • Uncover the best keywords. Alura uncovers high-demand, low-competition keywords to improve your Etsy listings' search rankings and boost sales.
  • Etsy listing optimization. Leverage Alura’s Listing Helper to assess your listings and get practical recommendations based on SEO best practices.
  • Become an Etsy spy. With Alura’s Chrome Extension you can gather key listing intel, find best-selling items, and monitor your competitors' latest strategies.
  • Get more buyer reviews. Send personalized messages to customers to get more reviews on your listings and convert more new customers.
  • Robust competitor analysis. Understand what works best for leading Etsy sellers by analyzing their strategies, keywords, pricing, and niches.


Alura offers three pricing plans:

  • Free: Free forever, for brand new Etsy sellers who are looking for a basic keyword research and store management tool.
  • Starter: $29.99/month for single-shop Etsy sellers who want unrestricted access to all of Alura’s premium features.
  • Professional: $49.99/month for multi-shop Etsy sellers who want unrestricted access to all of Alura’s premium features, with no usage limits.

Annual plans provide up to a 40% discount.

Try Alura today with the free plan.

Our Verdict — Best For Keyword Research

Price: Starts at $9.99/month

Sale Samurai is a powerful SEO tool designed for growing Etsy sellers. We think it’s the best for keyword research because of its accurate Etsy search volume data, personalized tag suggestions, and solid Chrome extension.

The Best Part:

  • Accurate Etsy search volume data. Sale Samurai delivers precise information on keyword search volumes on Etsy, helping you identify trends and capitalize on new opportunities.

The Worst Part:

  • Short free trial. Sale Samurai’s 3-day free trial period can be too short for users who want to explore the tool’s features.

Get it if you want to optimize your Etsy store’s SEO with accurate search volume insights.

I recommend you start with the 3-day free trial, then get the Monthly plan for $9.99/month.

(3-day free trial)

Best For

Sale Samurai is best for Etsy sellers who want to uncover SEO opportunities and get personalized tag suggestions for Etsy listings.

Top Features

  • It’s always there for you. Leverage Sale Samurai's powerful Chrome extension to uncover trending products and niches in real-time, including search volume, competition data, and related keywords.
  • Stay on top of competition. Sale Samurai's Etsy analytics tools allow you to analyze competitor shops, discover their keywords, tags, and titles, and swiftly reveal hidden tags from top-selling items.
  • Find the right prices. Calculate the ideal price for your products to maximize profits, considering factors such as shipping, discounts, and offsite ad fees.
  • Save for later. Export essential data on related keywords, competition, and search volume using Sale Samurai’s download feature.
  • Unrestricted free trial. Try Sale Samurai's premium features free for three days, and get access to test every paid feature without spending a cent.


Sale Samurai offers two pricing plans:

  • Monthly: $9.99/month for sellers who want a cost-effective SEO solution for Etsy without committing to a long-term plan.
  • Yearly: $99.99/year for Etsy sellers who plan to use Sale Samurai for more than a month with a nice discount.

Annual plans provide a 17% discount.

Try Sale Samurai today with a free 3-day trial.

Our Top Three Picks

Here’s a quick summary of our top three picks:

  1. EtsyHunt — best of the best
  2. Alura — best for shop analytics
  3. Sale Samurai — best for keyword research

Here’s a quick comparison of our top seven picks:


Entry Offer



Free plan

Starts at $3.99/mo


Free plan

Starts at $29.99/mo

Sale Samurai

3-day free trial

Starts at $9.99/mo


14-day free trial

Starts at $19/mo


Free plan

Starts at $5.99/mo


Free plan

Starts at $7.99/mo


Free plan

Starts at $12.99/mo

Here are the top 50 Etsy SEO tools we considered in this review:

  1. EtsyHunt
  2. Alura
  3. Sale Samurai
  4. Marmalead
  5. eRank
  6. EverBee
  7. Crest
  8. Koalanda
  9. MakerWords
  10. Merch Titans
  11. Printful Keyword Scout
  12. Keyword Tool Dominator
  13. Keysearch
  14. Google Keyword Planner
  15. Ahrefs
  16. Keywords Everywhere
  17. Mangools KWFinder
  18. Printful's Keyword Scout
  19. Maker Words
  20. KWFinder
  21. Sellbery
  22. Google Search Results
  23. Pinterest Search Results
  24. Ubersuggest
  25. Erank
  26. SEMRush
  27. Site Explorer
  28. Long Tail Pro
  29. Moz Pro
  30. SpyFu
  31. Wordtracker
  32. Serpstat
  33. SEO PowerSuite
  34. Rank Tracker
  35. SEOlium
  36. SECockpit
  37. Keyword Revealer
  38. Keyword Eye
  39. Keyword Keg
  40. Twinword Ideas
  41. Google Trends
  42. BuzzSumo
  43. CognitiveSEO
  44. Keywordtool.io
  45. TextOptimizer
  46. MarketMuse
  47. Nightwatch
  48. SEOQuake
  49. AnswerThePublic
  50. Soovle

Which SEO tool is best for Etsy?

EtsyHunt is the best SEO tool for Etsy, offering advanced features such as search term optimization, keyword research, and shop analytics. With its focus on long-tail keywords and powerful search engine optimization (SEO) strategies, EtsyHunt provides business owners with the tools they need to improve their Etsy shop's visibility and performance. The platform also offers a wide range of keyword ideas, suggestions, and product database management to help users create optimized product listings and descriptions.

How do I maximize SEO on Etsy?

To maximize SEO on Etsy, use relevant keywords in your product titles, descriptions, and keyword tags. Focus on long-tail keywords for better search visibility and less competition. Utilize SEO tools like EtsyHunt, Alura, and Sale Samurai to perform keyword research, optimize listings, and monitor your shop's performance. Regularly analyze your listings and track keyword performance to stay ahead of the competition. Additionally, avoid SEO mistakes such as keyword stuffing and ensure a positive shopping experience for your customers.

Which tool is best for Etsy?

EtsyHunt is the best overall tool for Etsy because it offers comprehensive features like keyword research, shop analytics, and product database management. It's an excellent choice for both new and experienced sellers, as it provides a wide range of keyword ideas, suggestions, and optimization strategies.

Does SEO work with Etsy?

Yes, SEO works with Etsy and plays a crucial role in the success of your online store. 

Etsy, like other e-commerce platforms such as Amazon Handmade and eBay, relies on a search algorithm to display relevant product listings based on user search queries. By optimizing your product listings with relevant keywords, you can improve your search rankings, making it easier for potential customers to find your products.

Implementing SEO strategies, such as using long-tail keywords and optimizing product titles and descriptions, can significantly increase your store's visibility and sales. Long-tail keywords are more specific and usually have lower search volumes but higher conversion rates. By targeting long-tail keywords, you can attract potential buyers who are more likely to purchase your products.

Using SEO tools like EtsyHunt, Marmalead, eRank, and keyword research tools like Google Keyword Planner and Etsy Keyword Tool can help you identify relevant keywords for your product listings. These tools offer keyword suggestions, search volumes, and keyword competitiveness data, enabling you to make informed decisions on which keywords to target.

To further improve your Etsy SEO, consider incorporating the following strategies:

  1. Product listings: Create compelling product titles and descriptions using relevant keywords. Ensure your product listings accurately represent your products and provide all necessary information for potential buyers.
  2. Keyword research: Regularly conduct keyword research to stay updated on current trends and consumer preferences. Utilize keyword research tools and techniques like seed keyword brainstorming and long-tail keyword suggestions to find the most suitable keywords for your products.
  3. Competitive analysis: Analyze your competitors' listings and identify the keywords they are targeting. Learn from their SEO strategies and adapt them to your store.
  4. Monitor tool: Use SEO monitoring tools to track your keyword rankings and the performance of your product listings. Regularly review your store's performance and make necessary adjustments to your SEO strategies.
  5. Conversion rates and click-through rates: Analyze your store's conversion rates and click-through rates to determine the effectiveness of your SEO strategies. Optimize your listings to improve these metrics.
  6. Customer experience: Provide excellent customer service and a seamless shopping experience to encourage positive reviews and repeat business. Positive reviews can boost your listings' rankings in Etsy search results.

What is better Marmalead or eRank?

Both Marmalead and eRank are valuable tools for Etsy sellers, but they cater to different needs. Marmalead is best for solopreneurs looking for a comprehensive SEO tool with advanced features to improve their store's performance. In contrast, eRank is best for beginners who need a user-friendly tool to help them understand and implement SEO strategies. Consider your experience level and specific needs when choosing between the two platforms.

Should I use eRank for Etsy?

eRank is an excellent tool for Etsy, especially for beginner sellers. It offers keyword suggestions, listing audits, and SEO strategies to optimize your online shop. With its user-friendly interface and detailed guide on Etsy SEO, eRank helps sellers avoid common SEO mistakes and improve their store's visibility. If you're new to Etsy or looking for a straightforward SEO tool, eRank is a suitable choice.

The Bottom Line

To recap, here are the best Etsy SEO tools software to try this year:

  1. EtsyHunt — best of the best
  2. Alura — best for shop analytics
  3. Sale Samurai — best for keyword research
  4. Marmalead — best for solopreneurs
  5. eRank — best for beginners
  6. EverBee — best for multiple stores
  7. Crest — best for content marketing


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