Bonus Material: Free Content Distribution Checklist
Don't have time to test all 48 platforms? From testing every platform in this post we found Quuu Promote is the most affordable content distribution network with the best results. It delivered the most shares and clicks to our content at the lowest cost.
We got over 3000 shares and 1,000 clicks to three blog posts in 60 days:
Try Quuu Promote, then read on to find new, untapped content distribution platforms you can use to amplify the reach of your content even more.
Grab my content distribution checklist below to see examples of how I promote content on each platform
Then filter through the list below to find a new platform to distribute your content.
I want to distribute my content on:
I want content distribution platforms that are:
Show only platforms used in Chris’ content distribution strategy:
NICHE MEDIA PLATFORMS
Quuu Promote
Niche Platform
Paid, New
Quuu Promote lets you select the most relevant category for your piece of content. It will then promote your content via real people who have signed up to share content in your category with the Quuu app.
Below are two articles, and their stats after 30 days that I promoted in the “eCommerce” and “Inbound Marketing” categories:
Official Website:
https://quuu.co/promote/Slack List
Niche Platform
Free, Paid
Slack List has a handpicked selection of the most engaged Slack communities across all different niches. Find a community related to your niche, and participate in the group discussion.
Pro Strategy: When you have a relevant piece of content, post it in the relevant Slack channel in the group with a few key bullet points on what it’s about.
Product Hunt
Niche Platform
Free
Product Hunt is where people go to launch (and pre-launch) the best new products every day. Most products are SaaS tools, but you can package any piece of content into a product and promote it on the platform.
Pro Strategy: Convert your content into a pdf, then launch it as a free (or paid) product on Product Hunt.
Official Website:
Facebook Groups
Niche Platform
Free, Paid
Facebook Groups are where people go to talk about topics on anything from travel, to relationships, and marketing. Look for a Facebook Group related to your business with 10+ likes and comments on recent posts.
Join a group and participate in the group discussion every 1-2 weeks. When you have a piece of content you want to distribute, tell the Group owner why you think the group would enjoy it, and ask permission to post about it in the group.
Pro Strategy: Offer group owners $100 to pin your post to the top of their group for 7 days. If your content helps the group, they may take you up on the offer.
Official Website:
HARO
Niche Platform
Free
HARO is a platform you can use to pitch journalists who are looking for sources to include in their upcoming content. After signing up you’ll be added to the Master HARO list where you’ll get three emails a day at 5:35am, 12:35pm, and 5:35 pm ET.
You can choose to get all reporter enquiries in the Master HARO, or select which industry-specific queries you’d like to get.
Pro Strategy: Build quality links to your site by finding journalists reporting on sites with >30 domain authority in your specific industry (use the Moz browser extension to check domain authority).
Reply to them within 10 minutes of their submission, as journalists are often on tight deadlines and will pick the first quality sources they can find.
Official Website:
Triberr Promote
Niche Platform
Free, Paid
Triberr is a platform that connects professional bloggers and influencers to get more shares on their content. You create a tribe (or join someone else’s tribe) then start sharing each others content. Simple!
Cool Feature: You can use Triberr Promote to enter a URL to one of your blog posts and select a relevant category. Triberr’s system will then determine the most likely users and tribes to share your content. A Tribe Boost costs $15 for a 7 day promotion.
Note: I wouldn’t recommend Triberr Promote. After testing it, the results were disappointing. The platform only drove three clicks to my piece of content.
BuySellAds
Niche Platform
Paid
BuySellAds is a platform you can use to run ad placements on high quality niche websites, in almost any niche. They have ad inventory for banners, native ads, sponsored content, and emails.
Pro Strategy: Find 10 placements on 10 different sites in the category most related to your content. Run ads to one piece of content on all of them for one week. Keep the winners and cut the losers.
Official Website:
https://buysellads.com/Chamber Of Commerce
Niche Platform
Free, Paid
The local Chamber of Commerce will often help promote it’s members to business owners in the local area via their email newsletter.
Pro Strategy: Do a Google search for “chamber of commerce submit content ” to find out where to submit your content. Easy!
Forbes BrandVoice
Niche Platform
Paid
Forbes BrandVoice let’s you publish your content to the same streams as Forbes editorial content. You can get native ad placement on Forbes home page, and use Forbes’ AI powered content management system to tell stories that get more reach.
Forbes will even send out tweets, Facebook posts and LinkedIn posts on their company account to get your content more distribution. Costs to publish begin at $50k and increase based on the amount of content you’d like to publish.
Official Website:
Disqus Ads
Niche Platform
Paid, New
Disqus’ sponsored story unit gives you the ability to target people across the web on over 10,000 sites. Their ad unit show’s up inside the comments section of sites who use the free version of Disqus comments.
If someone sees your Disqus ad, you can be pretty sure they’re a dedicated reader on the topic, and therefore more likely to be interested in your content.
Official Website:
https://about.disqus.com/advertise/BuzzFeed
Niche Platform
Paid
Buzzfeed Advertise allows you to access their audience of millions of millennials. You fill out a form, then Buzzfeed’s team will help you either create, adapt or extend your content to best reach their audience.
Official Website:
https://advertise.buzzfeed.com/
PAID MEDIA PLATFORMS
Google Ads
Paid Platform
Paid
Yes
Google Ads is a platform owned by Google where you can pay to display advertisements, service offerings, product listings, video content and generate mobile application installs within the Google ad network.
With Google Ads you also have access to the Google Display Network (GDN) which is the largest advertising network available on the internet. On GDN you can reach 90% of internet users through 2 million sites and apps using banner ads.
Pro Strategy: Create a single keyword ad group to run a Google search ad to people searching for the main keyword related to your content. Then retarget them using a 300x250 Google display ad to a customer case study related to that topic.
Official Website:
https://ads.google.com/home/Bing Ads
Paid Platform
Paid
Bing Ads is a platform owned Microsoft that offers pay per click advertising on the Bing search engine. Clicks costs are generally lower than Google, but there is less search volume. Also, the demographic on Bing is generally older than Google.
Pro Strategy: Import your profitable Google Ad content campaigns into Bing Ads to get more scale out of people searching on your keywords.
Official Website:
https://bingads.microsoft.com/Oauth
Paid Platform
Paid
Oauth is a platform owned by Yahoo that offers both search ads on the Yahoo search engine, and native ads across premium owned-and-operated Yahoo sites like TechCrunch, Aol, Yahoo, Tumblr, and Huffington Post.
Pro Strategy: Sync your profitable Google Ad content campaigns to Oauth to get more scale out of people searching on your keywords. All changes you make on Google Ads, including bids, budgets, and keywords, will be instantly synced on Oath.
Official Website:
https://gemini.yahoo.com/advertiser/Amazon Ads
Paid Platform
Paid
Amazon Ads offer a way to drive Amazon searchers directly to a specific product you're selling on Amazon.
You choose the product you want to advertise, decide which keywords to target and how much you want to bid, then get started with a small budget.
Pro Strategy: Package your most popular content into an eBook, upload it to Amazon’s Kindle Direct Publishing (KDP) platform, then advertise it using Amazon Sponsored Products Ads.
Official Website:
Facebook Ads
Paid Platform
Paid
Yes
Facebook Ads offer do-it-yourself ads you can use to target people across Facebook, Instagram, Audience Network, and Messenger.
You choose an ad objective, select your audience, and then decide where you want to run your ad based on the ad inventory Facebook has to offer.
Pro Strategy: Get new visitors to your content by running a $10/day Facebook website clicks campaign to your most popular piece of content. Use a strong content upgrade to convert traffic to email subscribers. Your content ad will fly under people’s BS radar so you get a higher click-through rate than competitors, and cheaper clicks.
Official Website:
SnapChat Ads
Paid Platform
Paid
Snapchat let’s you advertise to audiences that have been built and packaged using Snapchat and third-party data. Their targeting allows to you to reach people based on their online and real world interests and behaviors.
Cool Feature: Using Snapchat’s data integration with Nielsen, you can put your content in front of people who have already bought products across 16 different categories. You can go as granular as targeting people who’ve bought razors at Dollar Shave Club, flowers at 1800Flowers, or shoes at Zappos.
Official Website:
https://forbusiness.snapchat.com/Twitter Ads
Paid Platform
Paid
Yes
Twitter Ads lets you setup objective-based campaigns. Unlike other ad platforms, with Twitter ads you can target people with interests similar to other accounts followers using Follower look-alikes.
Simply target a big influencers Twitter handle in your industry to start getting your content in front of people likely to be interested in your topic.
Pro Strategy: Use a Twitter Card to increase the click-through rate on content you advertise. Unlike a normal tweet, the Twitter Card will make the image in your tweet clickable, and allow you to add a headline below the image.
Official Website:
https://ads.twitter.com/Pinterest Ads
Paid Platform
Paid
Pinterest Ads offer you the opportunity to reach people while they are actively deciding what to do or buy next. The ads look like regular pins, only you pay to have them seen by more people.
Pro Strategy: Advertise an educational piece of content directly related to your product so people who shop and plan on Pinterest see it and are more likely to buy. Make your pins tall, not wide using a 2:3 aspect ratio so your pin stands out when people see it in Pinterest’s column layout on their mobile device.
Official Website:
https://ads.pinterest.com/LinkedIn Ads
Paid Platform
Paid
LinkedIn Ads offer the ability to target active, influential professionals. You can target people in their LinkedIn feed using Sponsored Content, in their LinkedIn Messenger using Sponsored InMail, and on the site using Text Ads.
Pro Strategy: Target decision makers based on their Job Title with content directly related to their job. For example if I wanted to reach people who have the job title “Head Of Content”, I could advertise a piece of content like my blog post on the ski slope strategy (a strategy for aggressive content marketers).
Official Website:
https://business.linkedin.com/marketing-solutions/ads/Quora Ads
Paid Platform
Paid, New
Quora Ads let you target people already looking for answers to questions related to your business or industry.
Pro Strategy: Target questions where you have a piece of content that answers it better than all the other answers. This will make your ad look less like an ad, and get more clicks than competitors using broader topic and interest-based targeting.
Official Website:
https://quora.com/business/Pocket Ads
Paid Platform
Paid
Pocket for Sponsors let’s you buy sponsored ad placements for your content using Pocket’s ad inventory in the Firefox New Tab, Pocket’s native mobile and desktop apps, Pocket Hits email newsletter, or a dedicated email to Pocket’s full email list.
Cool Feature: Pocket’s Content Research team has access to data on over 4 billion pieces of content from over 40 million domains that have been saved to Pocket. You can pay them to analyze the data and tell you what topics to create content about, based on the content in your niche that gets saved to Pocket the most.
Official Website:
https://getpocket.com/sponsor/Outbrain
Paid Platform
Paid
Yes
Outbrain offers a native advertising platform where you can show your content to people browsing related content on major publisher websites like CNN, ABC News, Fortune, Wired, and Time.
Outbrain’s predictive recommendation engine analyzes a link to a piece of content you give it, then shows it as recommended content at the bottom of related articles in their ad network.
Cool Feature: Use Story Sequencing to retarget a second piece of content to someone who already clicked an ad in your first Outbrain campaign.
Official Website:
https://outbrain.com/Taboola
Paid Platform
Paid
Taboola is a native advertising platform where you can show your content to people browsing related content on top publisher sites like Business Insider, USA Today, NBC, TMZ, and Daily Mail.
Cool Feature: Use Taboola’s Data Marketplace to target audiences that are in the market to buy specific products. Advertise a piece of content highlighting a unique feature of your product to convince them to buy from you.
Official Website:
https://taboola.com/Sharethrough
Paid Platform
Paid
Sharethrough is a native advertising platform that lets you run ads on top tier publisher sites like Rolling Stone, Sports Illustrated, Mental Floss, Health.com, and Law Street.
Cool Feature: You can use Sharethrough’s Native Ad Generator to create, view and share a native ad before you turn it live in your account.
Official Website:
YouTube Ads
Paid Platform
Paid
YouTube Ads offer you the ability to target people when they watch or search for videos. You can go as granular as targeting ads on individual YouTube videos, or as broad as a run-of-network (RON) campaign across the Google Display Network.
Pro Strategy: Record a short 45 second video. In the first 30 seconds give a teaser of the #1 tip from your piece of content. In the last 15 seconds give people a call to action to visit your site to see the full piece of content.
Official Website:
https://youtube.com/yt/advertise/Vimeo Ads
Paid Platform
Paid
Unlike YouTube, Vimeo is against ads playing before videos start.
Instead you create a Vimeo Brand Channel to host your content, then once your content is ready Vimeo will run a combination of media placements, PR, and social media to help you reach their audience.
Cool Feature: You can tap into Vimeo’s Brand Creative Fund to connect with creative filmmakers who can turn your idea for a video into a reality.
Official Website:
https://vimeo.com/solutions/small-business-solutionsDedicated Emails
Paid Platform
Paid
Dedicated Emails is a platform that will help you find the perfect email list to run a solo ad to. They are specialists in pairing products with highly responsive email opt-in lists in political, outdoor, health, and finance markets.
Cool Feature: If your solo ad campaign doesn’t ROI, Dedicated Emails will often keep trying so you get a positive return on your investment every time.
Official Website:
http://dedicatedemails.com/ArcaMax
Paid Platform
Paid
ArcaMax is a publishing platform that publishes advertising-oriented newsletters, editorial text newsletters, and comic strips via email. They have over 300 newsletter titles and keep their lists clean with double opt-in for every email subscriber.
You can contact ArcaMax to get an ad placement in one of their online newsletters, solo emails, or website banners. Below is an example of one of their comic strip newsletters and the circulation it has.
Official Website:
https://arcamax.com/mediacenter/NewsMax
Paid Platform
Paid
NewsMax is an American news and opinion website that’s divided into four main sections: Newsmax, Newsmax Health, Newsmax Finance, and Newsmax World, each with their own subsections.
Newsmax readers are buyers looking for offers that improve their health, financial well-being and lifestyle. If you’re targeting 45+ year olds who love to keep up-to-date on the latest health, finance, and world news, Newsmax will have an ad placement that can work for your content.
Official Website:
What Platforms Should You Promote Your Content On?
There’s A LOT of content distribution platforms out there to choose from.
The key is to have a content distribution strategy that focuses on using niche, social, and paid media platforms to consistently push people to your owned media (aka website, email list, etc).
Owned media is where you can build your own audience (retargeting list, email list, and buyers list) so that over time you have your own lists to distribute content to.
To get started:
- Pick one platform from the list.
- Test promoting your content on that platform for ONE month.
- If it works, keep doing it. If not, come back here and try another one.
To keep yourself accountable, download my content distribution checklist and add one platform you’re going to try to the checklist.
Then let me know in the comments below right now:
What’s the one platform you’re going to try?
