10 Content Marketing Case Studies That Can 10X Your Website Traffic
Published: October 3rd, 2018. Last Updated: August 19th, 2019.
by Chris Von Wilpert
Looking for more visitors? Free visitors? High quality, targeted visitors that buy shit?
Tell me if this sounds like you…
- You tried Facebook ads. It cost too much money.
- You tried blogging. It didn’t convert.
- You tried social media. The algorithm capped your reach.
After all your hard work, you still don’t have a source of consistent, targeted traffic.
You could go spend hours reading the latest list of 101 traffic tactics. That’s what I used to tell people to do when they asked me how to grow traffic.
But it’s overwhelming AF.
Most of the tactics will tell you to “write a guest post” or “go on a podcast.”
All the stuff that gets you a quick burst of traffic, then puts you right back at square #1.
You want traffic that’s consistent AND scalable.
Every case study I’m about to show you generates millions of website visitors PER MONTH.
How Do I Know They Get Millions Of Website Visitors?
I’ve helped some of them (hint: I can see inside their Google Analytics).
For others their CEOs straight out told me, or I used SimilarWeb to check their monthly traffic stats.
In my experience SimilarWeb overestimates traffic by about 20-30% if the website hasn’t been verified using Google Analytics data. But even after subtracting 30%, these companies still do millions in traffic a month.
Are These Companies Big Brand Names That Send One Email Then Get Thousands Of Clicks?
Some of them are, but many others are not.
Every one of them started small just like you, yes even Amazon (Google it).
I uncovered the traffic strategies that worked for them when they DID NOT have an audience.
I emailed their CMOs, interviewed their CEOs, listened to their podcasts, read their blogs. I even bought a mattress and creepily made myself at home in one of their offices (story for another time).
Here’s what I found:
CASE STUDY #1: AppSumo
This company grew an email list of over one million subscribers.
Chief Sumo, Noah Kagan built the company from nothing. Now it makes more revenue per employee than Facebook, Amazon, and Google.
Noah grew the email list and traffic to the site using quarterly giveaways with 1-click viral sharing.
CASE STUDY #2: Tony Robbins
Most people see a business celebrity like Tony Robbins and think, “I could never be that successful.”
Tony doesn’t clap, then magically get millions of website visitors to appear.
He uses an AIDA lead generation quiz to build his email list, then sends traffic to useful pieces of blog content.
CASE STUDY #3: Supreme
They sell out of new product every week. Their products resell at over 1200% retail price.
The way it works is you collab with someone in your industry, then limit the supply of your product.
You post about the collab on social media, then get it in front of reporters that write for popular news sites. You rinse and repeat to grow a cult-like following.
Supreme Streetwear’s Insane Success
CASE STUDY #4: Amazon
There’s no ecommerce store on the internet making more sales than Amazon.
They get over 2 billion website visitors every month. But Jeff Bezos isn’t sitting behind his computer uploading pics to Instagram all day.
One of his biggest automated traffic levers is using Google AdWords dynamic keyword insertion to outcompete millions of advertisers for the top two ad positions on Google.
How Amazon Generates $136 Billion In Sales
CASE STUDY #5: Shopify
They’re the 3rd most visited website in the WORLD in the “Business Services” category.
I didn’t realize how good this company’s content marketing was until I started searching for keywords on their topics.
Using a combination of articles, videos, podcasts, and encyclopedia pages they take their customers most commonly asked questions, then build content around them.
CASE STUDY #6: Hubspot
If you’re in SaaS, you can’t help but hear about HubSpot’s massive growth.
They pioneered the inbound marketing movement and now have a traffic rank of #5 in the world for one of the most competitive niches on the internet: Online Marketing.
They use a strategy called “content stacking” to take visitors from blog content > downloadable pdf > sales-generating content. It gets visitors sticking on their site for over 6 minutes.
CASE STUDY #7: Slack
Slack built a viral word-of-mouth marketing machine with a great product and killer hook: “Slack: The Email Killer.”
Bill Macaitis, Slack’s first CMO spread their message by sponsoring lots of different niche podcasts. He then cut the losers and kept the winners.
The key isn’t sponsoring podcasts with monster audiences, it’s sponsoring ones that have loyal audiences who trust the podcast host.
CASE STUDY #8: Intercom
What do Mark Zuckerberg (CEO of Facebook) and Jack Dorsey (CEO of Twitter) have in common?
They are both investors in Intercom.
Intercom use a simple SEO strategy. Instead of writing articles to rank for a keyword, they write about core problems their ideal customer face.
With AI in search evolving beyond keywords, Semantic SEO kicks in and ranks them on page one of Google.
CASE STUDY #9: MailChimp
You’ve probably heard of MailChimp. Globally they’re one of the top 1,000 trafficked sites (out of 1+ billion sites).
They do it by creating one content series for every buyer persona.
One for SMBs and two focused on their highest revenue customers: Agencies and Ecommerce.
How MailChimp Makes $400M Revenue
CASE STUDY #10: Sumo.com (1.7 million free clicks!!!)
Want To See An Uncut Interview Of How I Drove 1.7 Million Free Clicks For Sumo.com
Justin Brooke, the guy who runs AdSkills.com, the world's largest online school for digital advertising interviewed me during an FB live chat.
He asked me about two things:
- How I landed the gig with Noah - without being a writer -- with less than 300 people on my email list --- and without having a big “brand name” yet.
- How I drove 1.7 million free clicks without focusing on SEO, and without spending hundreds of thousands of dollars on paid ads.
Where Should You Start To Grow Your Website Traffic?
Most people I talk to want one thing:
More traffic without spending more money on ads (aka free traffic)
If you didn’t notice, all of these companies were using some form of content marketing to drive free traffic to their website.
Actually, a few of the companies used ads. But do you know where those ads lead to?
... A piece of content!
Content marketing is great on it's own.
Their are some tricks you can do to get A LOT of visits to your content. However, the 1-2 punch combo of using a little paid ads + good content is unbeatable.
Want to help your friends grow their website traffic? If so, give this post a share on FB or LinkedIn using one of the share buttons on this page.