10 Content Marketing Case Studies That Can 10X Your Website Traffic

Published: October 3rd, 2018. Last Updated: August 19th, 2019.
by Chris Von Wilpert

Looking for more visitors? Free visitors? High quality, targeted visitors that buy shit?

Tell me if this sounds like you…

  • You tried Facebook ads. It cost too much money.
  • You tried blogging. It didn’t convert.
  • You tried social media. The algorithm capped your reach.

After all your hard work, you still don’t have a source of consistent, targeted traffic.

You could go spend hours reading the latest list of 101 traffic tactics. That’s what I used to tell people to do when they asked me how to grow traffic.

But it’s overwhelming AF.

Most of the tactics will tell you to “write a guest post” or “go on a podcast.”

All the stuff that gets you a quick burst of traffic, then puts you right back at square #1.

You want traffic that’s consistent AND scalable.

Every case study I’m about to show you generates millions of website visitors PER MONTH.

How Do I Know They Get Millions Of Website Visitors?

I’ve helped some of them (hint: I can see inside their Google Analytics).

For others their CEOs straight out told me, or I used SimilarWeb to check their monthly traffic stats.

In my experience SimilarWeb overestimates traffic by about 20-30% if the website hasn’t been verified using Google Analytics data. But even after subtracting 30%, these companies still do millions in traffic a month.

Are These Companies Big Brand Names That Send One Email Then Get Thousands Of Clicks?

Some of them are, but many others are not.

Every one of them started small just like you, yes even Amazon (Google it).

I uncovered the traffic strategies that worked for them when they DID NOT have an audience.


I emailed their CMOs, interviewed their CEOs, listened to their podcasts, read their blogs. I even bought a mattress and creepily made myself at home in one of their offices (story for another time).

Here’s what I found:

CASE STUDY #1: AppSumo

CASE STUDY #2: Tony Robbins

CASE STUDY #3: Supreme

CASE STUDY #4: Amazon

CASE STUDY #5: Shopify

CASE STUDY #6: Hubspot

CASE STUDY #7: Slack

CASE STUDY #8: Intercom

CASE STUDY #9: MailChimp

CASE STUDY #10: Sumo.com (1.7 million free clicks!!!)

Where Should You Start To Grow Your Website Traffic?

Most people I talk to want one thing:

More traffic without spending more money on ads (aka free traffic)

If you didn’t notice, all of these companies were using some form of content marketing to drive free traffic to their website.

Actually, a few of the companies used ads. But do you know where those ads lead to?

... A piece of content!

Content marketing is great on it's own.

Their are some tricks you can do to get A LOT of visits to your content. However, the 1-2 punch combo of using a little paid ads + good content is unbeatable.

If you have any content marketing questions hit me up on Facebook or LinkedIn.

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