7 Best AI Sales Assistants 2024 (50 AI Sales Tools Ranked)

by Chris Von Wilpert, BBusMan • Last updated November 23, 2023

Expert Verified by Leandro Langeani, BBA

Today there are 80 different AI sales assistants. We spent 93 hours comparing the top 50 to find the seven best you can use to increase your sales efficiency with the power of AI.

What is the Best AI Sales Assistant?

  1. Zoho CRM — best of the best
  2. Smartlead — best for cold outreach
  3. Freddy AI for Sales — best for sales automation
  4. Pipedrive — best for complex pipelines
  5. People.ai — best for predictive sales analytics 
  6. Salesforce — best for enterprises 
  7. CoPilot AI — best for LinkedIn

Our Verdict — Best Of The Best

Price: Starts at $20/month

Zoho CRM is a comprehensive AI sales assistant tool designed to streamline and automate your sales process. We think it’s the best because of its intelligent prediction scoring, lead filtering, and comprehensive sales strategy evaluation.

The Best Part:

  • AI-based forecasting and talent assignment. Zoho CRM not only predicts which leads are likely to convert but also assists in assigning talents based on these prediction scores, optimizing your team's efforts.

The Worst Part:

  • Limited customization in certain areas. Some features such as editing emails or tweaking custom fields within Zoho CRM may feel a bit restrictive for power users.

Get it if you want an AI sales assistant and CRM capable of automating most of your daily tasks while providing insightful data analysis.

I recommend you get started with a 30-day free trial, then get the Ultimate plan at $520/year to access all AI features.

(30-day free trial)

Best For

Zoho CRM is ideal for teams who want an intelligent AI assistant that takes care of mundane tasks, freeing them up to focus on building stronger customer relationships and closing more deals.

Top Features

  • Forecasts your sales. With Zoho CRM's predictive AI-based forecasting tool, you can predict which leads are likely to convert into customers.

  • Prioritization overlord. Using intelligent scoring assigned by Zia (Zoho’s AI), you can prioritize your team's time and efforts on your most promising leads.

  • Advanced filtering. This feature helps you sort leads out based on similar patterns, scores, or activities so you can focus on the deals that matter.

  • Customizable workflows. Automate routine tasks like sending emails or updating fields using workflow rules within Zoho CRM.

  • Sales performance tracking at its best! Monitor individual/team sales performance with detailed reports and dashboards that provide actionable insights.


Zoho CRM offers seven pricing plans:

  • Free: Free forever, for small teams or startups that are just starting out with AI sales assistance and have up to three users.
  • Standard: $20/month for businesses that want an affordable yet robust AI-powered CRM solution that can streamline and automate daily tasks.
  • Professional: $35/month for businesses that want to take their AI sales assistance to the next level with custom reports, email relay, validation rules, and additional automation features.
  • Enterprise: $50/month for businesses that want a comprehensive AI-enhanced CRM solution featuring sophisticated sales forecasting, lead scoring, and marketing automation features.
  • Ultimate: $65/month for businesses that want everything in the Enterprise plan, plus Zoho Analytics — a comprehensive data analytics tool that provides deeper insights and helps drive informed business decisions.
  • CRM Plus: $69/month for businesses that want a unified platform for sales, service, and marketing.
  • CRM Flex: $480/year for two-person businesses that want a customized and flexible CRM solution, allowing them to select the apps they need while remaining fully integrated.

Annual subscriptions provide up to a 34% discount.

Try Zoho CRM today with a free 30-day trial.

Our Verdict — Best For Cold Outreach

Price: Starts at $39/month

Smartlead is a comprehensive AI sales assistant that converts cold emails into consistent revenue. We think it’s the best for cold outreach because of its AI-driven unlimited outreach, multi-channel infrastructure, and all-in-one platform for managing the entire sales cycle.

The Best Part:

  • AI-powered email optimization. Smartlead not only keeps your emails out of the spam folder but also makes sure they land directly in potential leads' inboxes.

The Worst Part:

  • Steep learning curve. With so many features packed into one platform, new users may find it a bit overwhelming trying to find their way around.

Get it if you want an AI system that manages your entire lead gen process while giving reps more time to focus on closing deals.

I recommend you get started with their 14-day free trial, then upgrade to the Basic plan for $39/month.

(14-day free trial)

Best For

Smartlead is ideal for businesses looking for an innovative way to turn cold emails into a promising source of regular income, with the help of cutting-edge AI tech.

Top Features

  • No outreach limits. Smartlead allows you to scale your outreach without worrying about daily limits or email reputation — a foolproof way to flood your pipeline with leads.

  • Multi-channel infrastructure. Reach out to prospects anywhere they might hang out — Email, SMS, Twitter, or WhatsApp.

  • Automate follow-ups. Create dynamic sequences based on lead behavior — no potential client will slip through the cracks.

  • Centralize conversations. Manage all interactions on multiple channels from one place and say goodbye to juggling inboxes.

  • Keeps high deliverability. Smartlead keeps your sender reputation pristine by mimicking human-like email activity so you don’t end up in spam.


Smartlead offers three pricing plans:

  • Basic Plan: $39/month for marketers and scale-up businesses looking to manage 2000 active leads with unlimited email warm-ups.
  • Popular Plan: $79/month for marketers and business owners who need higher capacity with 10,000 active leads as well as custom CRM integration and priority support.
  • Pro Plan: $94/month for teams who handle up to 30,000 active leads and require advanced features like API access and unlimited user seats.

Annual subscriptions provide a 17% discount.

Try Smartlead today with a free 14-day trial.

Our Verdict — Best For Sales Automation

Price: Starts at $18/month

Freddy is Freshworks’ intelligent CRM assistant that supercharges your sales process. We think it’s the best for sales automation because of its automated lead scoring, personalized email campaign creation, and real-time predictive analytics.

The Best Part:

  • Automated lead scoring for your entire list. Freddy identifies potential customers efficiently by analyzing data points and behavioral patterns, allowing your team to focus on conversations and pure sales.

The Worst Part:

  • It's a bit too specialized. Freddy’s CRM — Freshsales — is heavily focused on software companies, which might make it less useful or harder to use for businesses in other fields.

Get it if you want a reliable sales copilot that not only finds potential customers faster but also helps your team to drive conversions and increase revenue.

I recommend you get started with a 21-day free trial, then get the Growth plan for $180/year.

(21-day free trial)

Best For

Freddy is best for SMEs that want to leverage AI to improve their sales efficiency within a robust CRM system like Freshsales.

Top Features

  • Craft personalized emails. Freddy helps you create compelling email campaigns that resonate with your prospects — it’s as if you have an in-house content writer that delivers instantly.

  • No more duped contacts. Ever been frustrated with multiple entries for the same contact? Freddy comes to the rescue by identifying and merging/removing duplicates in your CRM.

  • Score leads like a champ. Imagine not having to guess who's likely to convert — Freddy AI does the heavy lifting by scoring contacts based on data points and behavioral patterns.

  • Get real-time predictive analytics. Freddy keeps you ahead of the game with deal-specific insights and risk signals, helping you act fast on time-sensitive deals before it's too late.

  • Automates your sales workflow. Let Freddy take over repetitive tasks and streamline operations, giving you more time to do what matters — closing deals!


Freddy offers four pricing plans:

  • Free: Free forever, for businesses that want to get their sales teams organized and engage leads fast with built-in chat, email, and phone.
  • Growth: $18/month for growing sales teams who want to leverage up to 2,000 Freddy bot sessions per month in addition to AI-powered lead scoring, visual sales pipeline dashboard, and WhatsApp Business integration.
  • Pro: $47/month for large or multiple sales teams who want everything in the Growth plan, plus up to 3,000 Freddy bot sessions per month, sales team management options, and AI-powered deal insights. 
  • Enterprise: $83/month for established businesses with multiple sales teams that want everything in the Pro plan, plus up to 5,000 Freddy bot sessions per month, AI-based forecasting analytics, and a dedicated account rep.

Annual subscriptions provide up to a 31% discount.

Try Freddy today with a free 21-day trial.

Our Top Three Picks

Here’s a quick summary of our top three picks:

  1. Zoho CRM — best of the best
  2. Smartlead — best for cold outreach 
  3. Freddy — best for sales automation

Here’s a quick comparison of our top seven picks:


Entry Offer


Zoho CRM

30-day free trial

Starts at $20/mo


14-day free trial

Starts at $39/mo


21-day free trial

Starts at $18/mo


14-day free trial

Starts at $21.90/mo


Free demo

Starts at $50/mo


30-day free trial

Starts at $300/yr

CoPilot AI

Free demo

Starts at $389/mo

Here are the top 50 AI sales assistants we considered in this review:

  1. Zoho CRM
  2. Smartlead
  3. Freddy
  4. Pipedrive
  5. People.ai
  6. Salesforce
  7. CoPilot AI
  8. Gong
  9. Salesflare
  10. Salesmate
  11. Close.io
  12. Dooly
  13. SalesLoft
  14. Yesware
  15. Proposify
  16. PandaDoc
  17. HubSpot CRM
  18. ZoomInfo SalesOS
  19. Drift
  20. Scratchpad
  21. Fathom
  22. Writecream
  23. Clari
  24. X.ai
  25. ActiveCampaign
  26. LeadIQ
  27. Outreach.io
  28. Sales Navigator
  29. Uplead
  30. Streak
  31. Sales Hacker CRM
  32. Insightly
  33. Highrise
  34. SugarCRM
  35. Nutshell
  36. Capsule CRM
  37. Teamgate
  38. Bitrix24
  39. Pipefy
  40. Nimble
  41. Kluster
  42. Metrilo
  43. AdCreative.ai
  44. Leadsgorilla
  45. Warmer.ai
  46. SalesDirector
  47. Ontraport
  48. Veloxy
  49. Troops
  50. TopOpps

What is an AI sales assistant?

The best AI tool for sales promotion would offer features that help in account-based marketing, personalized outreach, and enhancing customer engagement. These tools leverage artificial intelligence to identify sales opportunities, providing data-driven insights to craft marketing campaigns, and improve customer conversations.

In this regard, the AI capabilities of Zoho CRM and Freddy are noteworthy. Zoho CRM, for instance, uses AI to analyze customer behavior, providing valuable insights that can be used to tailor marketing campaigns. It also offers advanced contact management, efficiently handling contact details including job titles, email tracking, and response rates.

On the other hand, Freddy excels in sales automation, effectively managing prospect engagement, and ensuring prompt follow-ups. Its AI-powered chatbots are a valuable tool for driving customer interactions and delivering personalized experiences based on insights into customer behavior.

In essence, these tools aid sales teams in creating personalized experiences and fostering stronger relationships with customers, which ultimately leads to increased sales promotions.

Which CRM has the best AI?

As of my knowledge cutoff in 2021, several CRMs are leveraging artificial intelligence to enhance their offerings. However, Zoho CRM, Smartlead, and Freddy stand out as leading platforms. Zoho CRM is often regarded as one of the best due to its extensive AI-powered insights that can transform sales operations. Its AI feature is a powerful tool that assists sales reps in understanding customer preferences, behavior, and engagement levels by analyzing vast amounts of data. On the other hand, Smartlead excels at lead generation, utilizing AI to generate high-quality leads and streamline the sales funnel, while Freddy is exceptional for sales automation, handling tasks such as automated follow-up emails.

Can AI be used in sales?

Absolutely, AI can and is being used in sales extensively. Artificial intelligence plays a vital role in enhancing customer interactions, informing marketing campaigns, and improving sales productivity. AI-powered sales assistant software, for example, can automate routine tasks, freeing up sales managers and reps to focus on strategic activities. These AI tools can provide real-time insights, enabling data-driven decisions that can significantly impact revenue growth.

AI can analyze vast amounts of data to generate qualified leads, track email outreach, and even assist with personalized messaging to improve conversion rates. It can also support sales activity tracking and pipeline management, providing sales teams with a clear view of the sales funnel and deal status.

AI-powered chatbots serve as a valuable tool for engaging in conversations with leads, providing automated follow-up, and delivering personalized experiences based on insights into customer behavior. In essence, AI is revolutionizing the sales game by augmenting the capabilities of sales professionals and marketing teams.

What is the best AI tool for sales promotion?

The best AI tool for sales promotion could be Zoho CRM for its predictive analytics capabilities, or Freddy for its excellence in sales automation. Both are capable of streamlining operations, enhancing customer interactions, and boosting sales promotions through AI-driven insights.

Can we combine CRM and AI?

Yes, combining Customer Relationship Management (CRM) systems and AI is a rising trend in the sales industry. This blend allows sales teams to extract valuable insights from vast amounts of customer data, thereby making informed decisions to enhance sales operations.

CRM platforms such as Zoho CRM, Smartlead, and Freshsales use AI to optimize the entire sales process, from lead generation to deal closure. These AI-powered sales software tools offer features such as contact management, personalized messaging, prospect engagement, and more, all aimed at improving the customer experience.

AI's ability to analyze and learn from customer interactions, feedback, and reviews allows the CRM system to offer real-time insights, driving more personalized and efficient customer engagements. This combination can significantly boost sales productivity, improve customer service, and ultimately, promote revenue growth.

The Bottom Line

To recap, here are the best AI sales assistants to try this year:

  1. Zoho CRM — best of the best
  2. Smartlead — best for cold outreach
  3. Freddy — best for sales automation
  4. Pipedrive — best for complex pipelines
  5. People.ai — best for predictive sales analytics 
  6. Salesforce — best for enterprises
  7. CoPilot AI — best for LinkedIn


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