Today there are 132 different AI SEO tools. We spent 113 hours comparing the top 50 to find the seven best you can use to apply AI algorithms to boost your rankings.
What is the Best AI SEO Tool?
- Frase — best of the best
- AlliAI — best for agencies
- Scalenut — best for content planning
- Clearscope — best for content optimization
- MarketMuse — best for SEO strategizing
- BrightEdge — best for enterprises
- Semrush — best for competitor and keyword research
1. Frase
Our Verdict — Best Of The Best
Price: Starts at $49/month
Frase runs your whole SEO workflow — it researches the topic, drafts the article in your voice, and publishes it to your CMS. We think it’s the best because it covers everything from research to published page, and scores your content for Google and AI search in one place.
The Best Part:
It sees AI search, not just Google. Frase shows you who ChatGPT and Google AI cite for a query (Perplexity, Claude and Gemini on higher plans), then drafts the page built to win that citation — traffic your keyword tools don’t even measure.
The Worst Part:
Article caps on every plan. Starter stops at 10 articles and 50 audit pages a month, and when you hit the cap it simply stops — bigger sites will need Professional at $129/month.
Get it if you want one tool that takes a page from research to published, and keeps it ranking after it goes live.
I recommend you start with the 7-day free trial, then get the Starter plan for $49/month.
(7-day free trial)
Best For
Frase is best for businesses of all sizes that need to increase their organic traffic and show up in AI answers.
Top Features
Research on autopilot. Frase digs through the search results for your topic and drafts a fact-based article in your voice, ready for your review.
Your pages, scored and ranked. Frase audits every page you already have for SEO and AI visibility, so you always know which fix pays off first.
It publishes for you. Push finished articles straight to WordPress, Webflow, Wix or Sanity — or host them on FraseCMS, included with every plan.
A guard on your rankings. When a live page starts losing rank, Content Guard writes the fix and republishes it the moment you approve.
A content calendar that fills itself. On Professional and up, Frase plans your topics and keeps the pipeline moving with internal linking suggestions.
Pricing
Frase offers four pricing plans:
- Starter: $49/month for solos, freelancers, and single-site teams who want the core loop on one site, with 10 articles and 50 audit pages each month.
- Professional: $129/month for in-house teams and growing businesses that need 3 seats and 5 sites, with 40 articles and 250 audit pages each month.
- Scale: $299/month for agencies and multi-site brands running up to 10 domains, with 100 articles and 1,000 audit pages each month.
- Enterprise: Custom pricing, for large organizations and agencies that need white-label reports, a branded client portal, SSO, and custom limits.
Annual plans provide a 20% discount.
Try Frase today with a free 7-day trial.
2. AlliAI
Our Verdict — Best For Agencies
Price: Starts at $299/month
AlliAI is an AI visibility and SEO automation platform that deploys technical fixes across every site you manage. We think it’s the best for agencies because of its real-time SEO deployment, customizable automations, and plans that scale up to 50 sites.
The Best Part:
Room to grow. AlliAI’s Enterprise plan hooks you up with 50 sites and 50 team member seats, letting your agency grow without maxing out capacity.
The Worst Part:
Pricey for one site. Plans start at $299/month for up to 5 sites, which is a lot if you only manage your own website.
Get it if you want an SEO platform that installs on most CMSs via a WordPress plugin, JavaScript snippet, or tag manager, allowing your agency to effortlessly handle SEO for clients with various website types from a single dashboard.
I recommend you start with the 10-day free trial to test the waters, then get the Agency plan for $599/month.
(10-day free trial)
Best For
AlliAI is best for agencies of all sizes that want a one-stop platform to efficiently handle mass SEO optimizations across their clients' websites.
Top Features
Quick setup. Install AlliAI in under an hour with its WordPress plugin, a JavaScript snippet, or your tag manager, and dive right into optimizing your clients’ sites.
Work smarter, not harder. Maximize AlliAI's Self-Optimizer to craft powerful page titles and run real-time keyword A/B tests like a boss.
Dominate top rankings. Get up-to-date tips from AlliAI to outsmart competitors and push your clients' pages up Google's rankings.
Let AI do the heavy lifting for you. Sit back and relax as AlliAI's real-time cloud deployment and instant code prevents you from losing precious hours in menial tasks.
Scalable pricing. Kick off with AlliAI's $299/month Business plan for up to 5 websites, then upgrade your agency to the upper plans as your clients' demands and numbers grow.
Pricing
AlliAI offers three pricing plans:
- Business: $299/month for consultants, startups, and small teams that want to manage up to 5 sites and 5 team members, with 500 keywords and 1,250 pages.
- Agency: $599/month for agencies and e-commerce stores that want to manage up to 15 sites and 15 team members, with 2,000 keywords and 5,000 pages, plus API access and white-label snippet hosting.
- Enterprise: Custom pricing, for corporations and large agencies that want 50 sites and 50 team members, with 5,000 keywords, 20,000 pages, and a full white-label dashboard.
Try AlliAI today with a free 10-day trial.
3. Scalenut
Our Verdict — Best For Content Planning
Price: Starts at $59/month
Scalenut is an AI search visibility and content platform that shows how your brand appears in ChatGPT and Google AI Overviews, then helps you create the content to win there. We think it’s the best for content planning because of its advanced topic exploration capabilities, user-friendly dashboard, and comprehensive SEO insights.
The Best Part:
AI-powered keyword research. Scalenut uses artificial intelligence to pull up relevant keyword ideas that'll boost your search engine rankings.
The Worst Part:
Few prompts on Starter. The $59/month Starter plan tracks only 10 prompts on ChatGPT and Google AI Overviews, and Perplexity waits until Professional.
Get it if you want a powerful AI-driven tool that can help you plan and optimize your content to top search engine rankings.
I recommend you sign up for a 7-day trial, then go for the Plus plan for $89/month.
(7-day free trial)
Best For
Scalenut is best for content marketers and small businesses that want to level up their SEO game by leveraging artificial intelligence for content planning and optimization.
Top Features
Write for AI search. Create ready-to-rank GEO articles and optimize the ones you already have, so AI answers start citing your pages.
Climb Google rankings. Optimize your content with Scalenut's NLP terms and Content Optimizer, and watch your organic traffic soar.
Streamline content planning. Tap into Scalenut's AI-powered Keyword Planner to swiftly pinpoint relevant topics and targeted keywords for your content.
Publish without copy-paste. On the Plus plan and up, Scalenut auto-publishes your finished articles to WordPress or Shopify.
Track your AI visibility. Monitor the prompts that matter to your business across ChatGPT and Google AI Overviews, plus Perplexity on the Professional plan, with a weekly refresh.
Pricing
Scalenut offers four pricing plans:
- Starter: $59/month for founders and small teams getting started with AI visibility, with 10 tracked prompts, one domain, and 5 GEO articles a month.
- Plus: $89/month for growing teams that want actionable insights and optimization, with 25 tracked prompts, two domains, 30 GEO articles a month, and up to 4 team members.
- Professional: $199/month for advanced teams building AI visibility as a core growth channel, with 100 tracked prompts, unlimited domains, 75 GEO articles a month, and unlimited team members.
- VIP Service: Custom pricing, for brands that want Scalenut's GEO experts and AI agents to run the work for them.
Try Scalenut today with a free 7-day trial.
4. Clearscope
Our Verdict — Best For Content Optimization
Price: Starts at $129/month
Clearscope is a content platform that helps you discover what buyers ask, track whether Google, ChatGPT, Gemini, and Claude mention you, write the page, and monitor it after it ships. We think it’s the best for content optimization because its term guidance and live Content Grade show what your draft is missing before you publish.
The Best Part:
Write where you already write. Clearscope’s guidance works in Google Docs, Microsoft Word, and WordPress, so your writers don’t have to change their workflow.
The Worst Part:
Pricey to start. The Essentials plan starts at $129/month for 50 tracked queries and 50 pages, which is a lot for a small blog.
Get it if you want every article graded and optimized before it goes live, for Google and AI answers alike.
I recommend you start the 14-day free trial, then get the Essentials plan for $129/month.
(14-day free trial)
Best For
Clearscope is best for content teams and agencies that publish regularly and want each piece optimized for search and AI answers.
Top Features
Find the questions. Discover returns the questions people ask Google and AI, with search volume, intent, and which brands each engine already names.
See who AI recommends. Track how often Google, ChatGPT, Gemini, and Claude mention you for each query, next to the competitors you pick.
Boost your grade. Term guidance and a live grade show what’s missing, and Boost Content Grade fills it in for you.
Catch content decay. Connect Search Console to watch each page’s grade and clicks, and get flagged when a page starts to slip.
Unlimited users. Every plan includes unlimited users and projects, plus free onboarding and training.
Pricing
Clearscope offers three pricing plans:
- Essentials: $129/month, for 50 tracked queries, 50 pages, 20 Discoveries, and 20 Drafts a month.
- Business: $399/month, for 300 tracked queries, 300 pages, 50 Discoveries, 20 Drafts a month, and a dedicated account manager.
- Enterprise: Custom pricing, for businesses that need custom credits and agreements, crawler whitelisting, and SSO.
Try Clearscope today with a free 14-day trial.
5. MarketMuse
Our Verdict — Best For SEO Strategizing
Price: Custom pricing
MarketMuse is an AI content planning platform that analyzes your whole content inventory and tells you what to write, and how much. We think it’s the best for SEO strategizing because it finds the topic clusters where you already have authority and maps out what to create or update next.
The Best Part:
A plan built on your own site. MarketMuse’s patented AI analyzes your entire content inventory and pinpoints quick wins based on the authority you already have.
The Worst Part:
No price list. MarketMuse doesn’t publish prices for its paid plans, so you have to book a demo to find out what you’ll pay.
Get it if you want a data-backed content strategy instead of guessing which topics to cover next.
I recommend you start with the free plan for keyword and SERP research, then book a demo for the Optimize plan to unlock site inventory analysis.
(free plan)
Best For
MarketMuse is best for content strategists and teams that plan big content programs around topic authority.
Top Features
Personalized difficulty. See which topics are easiest and hardest for your site to rank for, based on the content you already have.
Find competitor gaps. MarketMuse spots topics your competitors missed, so you can cover them first.
Content briefs. Get briefs with recommendations on structure, expertise, and depth, with all nine brief types on the Strategy plan.
Smarter internal links. Link recommendations help you build topic clusters and connect related content.
A content roadmap. Get a personalized plan showing what to create or update, in minutes.
Pricing
MarketMuse offers four pricing plans:
- Free: Free, for 1 user and 10 queries a month.
- Optimize: Custom pricing, for individuals publishing regularly, with 100 tracked topics, 5 Content Briefs, and 1 Strategy Doc a month.
- Research: Custom pricing, for teams, with 3 users, 1,000 tracked topics, 10 Content Briefs, and 3 Strategy Docs a month.
- Strategy: Custom pricing, for large teams and agencies, with 5 users, 10,000 tracked topics, 20 Content Briefs, and 5 Strategy Docs a month.
Try MarketMuse today with the free plan.
6. BrightEdge
Our Verdict — Best For Enterprises
Price: Custom pricing
BrightEdge is an AI-powered SEO and AEO platform that helps brands win across Google, AI Overviews, ChatGPT, and Perplexity. We think it’s the best for enterprises because it runs SEO and AI search visibility from the same data, with the reporting, integrations, security, and governance big teams need.
The Best Part:
Years of search data. BrightEdge’s Data Cube X research engine draws on over 4 billion data points and 10 years of historical context.
The Worst Part:
No price list. BrightEdge doesn’t publish its prices, so you have to request a demo to get a quote.
Get it if you run SEO for a large brand and need one platform for Google and AI search.
I recommend you request a free demo to see a live analysis of your own brand.
(free demo)
Best For
BrightEdge is best for enterprise brands and agencies that manage SEO across many sites, markets, and teams.
Top Features
AI search demand. AI Hyper Cube shows how people search across ChatGPT and Google AI Overviews, which brands get mentioned or cited, and the sentiment around them.
Copilot and Autopilot. Copilot gives you insights and suggestions, while Autopilot handles fully automated optimizations on your website.
Generative parser. BrightEdge’s proprietary generative parser shows how you appear in Google’s AI and emerging AI search engines.
Executive-ready reports. Turn complex SEO and AI search data into clear recommendations, guided workflows, and reports your leadership can read.
Built for scale. BrightEdge has solutions for midsize, enterprise, global multi-market, and local businesses in one platform.
Pricing
BrightEdge offers custom pricing:
- BrightEdge: Custom pricing, quoted after a personalized demo of your brand across Google and AI search.
Try BrightEdge today with a free demo.
7. Semrush
Our Verdict — Best For Competitor And Keyword Research
Price: Starts at $139.95/month
Semrush One is an all-in-one SEO toolkit, with the AI Visibility Toolkit built in from the Starter plan up, for keyword research, competitor analysis, site audits, and AI search tracking. We think it’s the best for competitor and keyword research because it shows you every keyword a competitor ranks for that you don’t, and which of their pages bring in the most traffic.
The Best Part:
Unrivaled keyword research capabilities. Semrush One's keyword research tool finds keywords where you can actually rank, instead of a bunch of high-volume terms you'd need years to get. Filter by difficulty to see the opportunities big traffic competitors are leaving on the table.
The Worst Part:
Steep learning curve. Semrush comes loaded with tons of awesome features, but getting the hang of all of them may take some time.
Get it if you want to see exactly where your competitors get their traffic and which keywords you can take from them.
I recommend you get started with the 7-day free trial, then upgrade to the Semrush One Starter plan at $199/month.
(7-day free trial)
Best For
Semrush One is best for marketers and businesses that want deep competitor and keyword data, plus AI search tracking, in one toolkit.
Top Features
Draw in new customers. Semrush One finds keywords where a newer site with fewer backlinks can realistically show up on page one, instead of competing against sites that have been building authority for years.
Get your site ranking-ready. With Semrush's Site Audit you can analyze and pinpoint on-page and technical SEO and AI Visibility issues that stand between you and top search rankings.
Peek at competitors' traffic sources. See which pages drive the most traffic for any competitor, and which keywords those pages rank for. Finding one competitor's top traffic page you could replicate with a better angle is worth more than months of guesswork.
Find the gaps. Enter a competitor's domain and see every keyword they rank for that you don't, filtered by traffic opportunity.
AI Visibility Score. Tracks whether your business appears in ChatGPT, Perplexity, and Gemini responses when buyers search for what you sell.
Pricing
Semrush One offers four pricing plans:
- SEO: $139.95/month. For freelancers and small businesses that need 5 websites, 500 tracked keywords, keyword research, position tracking, and site audits, without AI search tracking.
- Starter: $199/month ($165.17/month billed annually). For bloggers, in-house marketers, freelancers, small teams, and agencies. Full SEO toolkit plus AI Visibility Toolkit. Includes rank tracking, website audits, keyword research, competitor analysis, prompt tracking, and AI Share of Voice monitoring.
- Pro+: $299/month ($248.17/month billed annually). For SEO consultancies, digital marketing agencies, and mid-sized businesses. Adds historical data, multi-location and device tracking, plus higher limits on keywords and projects.
- Advanced: Custom pricing. For organizations and agencies that need 40+ websites, 5,000+ tracked keywords, SEO share of voice, advanced API access, and unlimited AI prompts.
The free plan gives you 10 reports a day.
Annual plans provide up to a 17% discount.
All paid plans come with a 7-day money-back guarantee.
Try Semrush One with a 7-day free trial.
Our Top Three Picks
Here’s a quick summary of our top three picks:
Here’s a quick comparison of our top seven picks:
Tool | Entry Offer | Pricing |
|---|---|---|
Frase | 7-day free trial | Starts at $49/mo |
AlliAI | 10-day free trial | Starts at $299/mo |
Scalenut | 7-day free trial | Starts at $59/mo |
Clearscope | 14-day free trial | Starts at $129/mo |
MarketMuse | Free plan | Custom |
BrightEdge | Free demo | Custom |
Semrush | 7-day free trial | Starts at $139.95/mo |
Here are the top 50 best AI SEO tools we considered in this review:
- Frase
- AlliAI
- Scalenut
- Clearscope
- MarketMuse
- BrightEdge
- Semrush
- NeuronWriter
- Ahrefs
- Moz Pro
- Surfer SEO
- CanIRank
- WordLift
- Yoast SEO
- Raven Tools
- SE Ranking
- Ubersuggest
- SERPstat
- SpyFu
- KWFinder
- Majestic
- Screaming Frog SEO Spider
- SEOquake
- Sitechecker
- Keywords Everywhere
- Keysearch
- SEO PowerSuite
- OnCrawl
- Keyword.com
- Nightwatch
- CognitiveSEO
- LinkResearchTools
- Lumar
- WooRank
- Search Atlas
- SEObility
- SerpRobot
- SEOmator
- Rank Math
- SEOlium
- Advanced Web Ranking
- Siteimprove
- Rankability
- SimilarWeb
- Buzzsumo
- Ryte
- Sistrix
- Keyword Insights
- Conductor
- Link Assistant
Frequently Asked Questions About AI SEO Tools
What are AI SEO tools and how do they work?
AI SEO tools run machine learning over your data to spot patterns and hand you actionable insights. You use them to optimize content, track performance, and get real-time suggestions on keyword density, meta descriptions, and internal links.
Does Google penalize AI-written content?
No. Google does not penalize AI-written content on its own. It still has to be high quality, useful to your audience, and built on SEO best practices to actually rank.
What is the best AI SEO tool overall?
Frase is our top pick overall. It takes a page from research to published and watches it after it goes live, and it comes with a free trial, though each plan has a monthly article cap, and only Professional and Scale let you pay to go past it.
Which AI SEO tool is best for agencies?
AlliAI is the pick for agencies. You get up to 50 sites and 50 team members plus a free trial, though plans start at $299/month.
How do I choose the right AI SEO tool?
Match the tool to your goal, since each one wins at a different job. Sort your options by overall ranking, agency use, competitor and keyword research, and content planning, then pick the best fit in the category you care about.
Are there free AI SEO tools or free trials?
Yes, several. You get free trials on Frase, Scalenut, Semrush, AlliAI, and Clearscope, a free plan on MarketMuse, and a free demo on BrightEdge.
Which AI SEO tool is best for competitor and keyword research?
Semrush is the one to reach for on competitor and keyword research, and it comes with a free trial so you can dig in before you pay.
Which AI SEO tool is best for content planning?
Scalenut is the pick for content planning. You get AI-powered keyword research and a free trial, though Starter tracks only 10 prompts.
The Bottom Line
To recap, here are the best AI SEO tools to try this year: