Today there are 231 different all-in-one marketing platforms. We spent 118 hours comparing the top 50 to find the seven best you can use to streamline and optimize your marketing.
What is the Best All-In-One Marketing Platform?
- Kleq — best of the best
- ClickFunnels — best for funnel marketing
- Kit — best for creators
- HubSpot — best for CRM features
- Klaviyo — best for ecommerce
- Keap — best for small businesses
- Salesforce — best for enterprises
1. Kleq
Our Verdict — Best Of The Best
Price: Starts at $197/month
Kleq is the Swiss Army Knife of marketing. We think it’s the best because of its conversion rate optimization capabilities, massive library of marketing tools, and affiliate program management capabilities.
The Best Part:
No stone’s left unturned. Kleq provides you with everything you need for marketing in one place. From creating high-converting pages, managing orders, building email lists, automating webinars and product launches to setting up affiliate programs, and integrating popular applications.
The Worst Part:
Pretty overwhelming at first. Kleq comes with a steep learning curve due to its extensive range of features and tools, which might require some time and patience to fully master.
Get it if you want one tool that takes care of every aspect of your online business from creating engaging opt-in forms for list building to managing smooth checkout processes and upsells.
I recommend you get started with their 30-day trial for $1, then stay on the Monthly plan ($197/month).
(30-day trial for $1)
Best For
Kleq is best for business owners and marketers who want an all-in-one marketing tool to streamline their tasks, automate their marketing, and skyrocket sales without too much complexity.
Top Features
1-click funnels. Build high-converting sales funnels from top to bottom with just one click, including sales pages, thank you pages, webinars, and more.
Drag-and-drop page builder. Use pre-made templates from Kleq’s library, and drag and drop elements to create high-converting landing pages for your campaign.
Maximum engagement rates. Capture leads like never before and grow your audience effectively using the attention-grabbing opt-in forms designed by Kleq.
Automated marketing campaigns. Schedule your webinars, email campaigns, or product launches weeks ahead of time, then let Kleq handle the rest while you focus on other tasks.
Efficient affiliate marketing. Create your own affiliate program from scratch and watch each affiliate's performance in real-time — adjust as needed to drive sales using Kleq’s robust affiliate manager.
Pricing
Kleq offers one pricing plan:
- Monthly: $197/month after a 30-day trial for $1, for online business owners and marketers who want unlimited courses, members, admin users, and landing pages, with 0% transaction fees.
Try Kleq today with a 30-day trial for $1.
2. ClickFunnels
Our Verdict — Best For Funnel Marketing
Price: Starts at $97/month
ClickFunnels is every marketer’s go-to software for robust funnel marketing and rocket-high conversions. We think it’s the best for funnel marketing because of its proven funnel templates, comprehensive analytics, and A/B split testing capabilities.
The Best Part:
It's a sales powerhouse. Not only is ClickFunnels an efficient all-in-one marketing software, but it also is a fully-equipped sales platform that’s laser-focused on steering your potential customers to convert.
The Worst Part:
Occasional slow loading times. Many ClickFunnels users report experiencing occasional slow page loading speeds, which could potentially impact your conversion rates negatively.
Get it if you want a comprehensive tool that effectively guides your potential customers down the conversion path.
I recommend you get started with ClickFunnels’ 14-day free trial, then get the Scale plan ($197/month).
(14-day free trial)
Best For
ClickFunnels is best for entrepreneurs and marketers who want proven funnels that efficiently convert visitors into leads and sales.
Top Features
Membership site management. Create exclusive member areas and courses within your website with just a few clicks using ClickFunnels, for a steady passive income.
Foolproof funnel templates. Why start from scratch when you can use tried-and-true funnel templates? ClickFunnels has ready-made roadmaps to success that guide your customers straight to the checkout.
It aces customer retention. ClickFunnels' integrated CRM system is your ally in building strong brand connections, monitoring customer progression in real-time, and activating automated funnels tailored to their actions.
Data that makes sense. Get all the juicy details about how well your funnels are performing with ClickFunnels’ analytics feature — because who doesn't love a good success story backed by hard data?
Efficient outreach. ClickFunnels' email marketing feature delivers promotions and new offers straight to your audience's inbox — it even schedules automated emails for you based on customer behavior.
Pricing
ClickFunnels offers four pricing plans:
- Launch: $97/month for solo entrepreneurs launching online, with 1 workspace, 2 team members, 10,000 contacts, and 3 courses.
- Scale: $197/month for growing businesses that need 5 workspaces, 5 team members, 75,000 contacts, 6 courses, priority support, and full API access.
- Optimize: $297/month for marketers running funnels at scale, with 10 workspaces, 10 team members, 150,000 contacts, and 10 courses.
- Dominate: $5,997/year (annual only) for established businesses that want 20 workspaces, 20 team members, 400,000 contacts, VIP support, and private onboarding.
Annual subscriptions provide up to a 17% discount.
Try ClickFunnels today with a free 14-day trial.
3. Kit
Our Verdict — Best For Creators
Price: Starts at $39/month
Kit is a one-stop shop for creators looking to grow and monetize their audiences. We think it’s the best for creators because of its effective digital product selling features, advanced automation features, and conversion optimization tools.
The Best Part:
Clutter-free interface. Kit's clean and intuitive interface lets creators focus on what they do best — creating content, while the platform works in the background, handling all marketing tasks like a well-oiled machine.
The Worst Part:
Subpar page builder. Kit's page builder can sometimes be slow or glitchy, especially if you’re building a long landing page.
Get it if you want an all-in-one marketing platform for creators that seamlessly integrates audience growth, marketing automation, and digital product sales.
I recommend you get started with a 14-day free trial, then get the Creator plan for $39/month.
(14-day free trial)
Best For
Kit is best for creators who want to ditch the hassle of juggling multiple tools and want a consolidated solution to handle all their marketing.
Top Features
Conversion-focused tools. Kit helps you attract more followers to your tribe with its stunning landing pages, sign-up forms, and link pages.
Autopilot email marketing. Set up email sequences once and let them work their magic for every new subscriber that joins your email list.
Personalized marketing. Forget mass emails that miss the mark. With Kit's advanced segmentation capabilities, you can deliver personalized content based on subscribers' interests or behavior.
Sales funnel creation. Kit lets you create and automate your sales funnels from guiding new subscribers to converting them into loyal customers.
Built-in digital storefront. Kit isn't just about growing your audience or automating marketing — you can also sell your digital products and subscriptions directly on the platform.
Pricing
Kit offers three pricing plans:
- Free: Free forever, for creators who are just starting out, for up to 10,000 subscribers, with unlimited landing pages, forms, and broadcasts, plus digital product sales.
- Creator: $39/month for 1,000 subscribers, for growing creators who want unlimited visual automations and email sequences, A/B tested subject lines, and apps and integrations.
- Pro: $79/month for 1,000 subscribers, for scaling creators who want everything in Creator, plus subscriber engagement scoring, deliverability reporting, unlimited users, and a newsletter referral system.
Annual subscriptions provide up to a 17% discount.
Try Kit today with a free 14-day trial.
4. HubSpot
Our Verdict — Best For CRM Features
Price: Starts at $20/month
HubSpot is a customer platform where Marketing Hub, Sales Hub, and Service Hub all sit on top of one Smart CRM. We think it’s the best for CRM features because every email, ad, and form you run feeds the same contact records your sales and service teams use.
The Best Part:
Free to start. The free tools cover up to two users with no credit card, so you can set up your CRM before you pay a cent.
The Worst Part:
Onboarding fees. Professional comes with a required one-time onboarding fee of $3,000, and Enterprise with one of $7,000.
Get it if you want your marketing and your CRM to live in the same place.
I recommend you start on the free tools, then move to Starter for email marketing and simple automation.
(free plan)
Best For
HubSpot is best for growing businesses that want marketing, sales, and service data in one CRM.
Top Features
Smart CRM included. Every plan runs on HubSpot’s CRM, so your contacts, deals, and campaigns share one record.
Email and automation. Starter adds email marketing, simple marketing automation, and CRM segments.
Ad management. Connect your ad accounts and build audiences from the people who visit your website.
AI agents. Build your own agents with Agent Builder on Starter, and add the Nurture Agent (beta) on Professional.
Revenue attribution. Enterprise adds multi-touch revenue attribution and customer journey analytics, so you see which campaigns drive sales.
Pricing
HubSpot offers four pricing plans:
- Free: $0/month, for up to two users who want free marketing, sales, service, and CRM tools.
- Starter: $20/month per seat, marked down to $10/month on monthly billing and $7/month on annual billing for new customers, for small teams that want email marketing, simple automation, and 1,000 marketing contacts.
- Professional: $890/month on an annual commitment, or $800/month paid annually, including three core seats, for marketing teams that want omni-channel campaigns, social media, and video tools, plus a one-time $3,000 onboarding fee.
- Enterprise: $3,600/month, including five core seats, for large marketing organizations that need revenue attribution and customer journey analytics, plus a one-time $7,000 onboarding fee.
Annual subscriptions provide a 10% discount on Professional.
Try HubSpot today with the free plan.
5. Klaviyo
Our Verdict — Best For Ecommerce
Price: Starts at $20/month
Klaviyo is a B2C CRM that brings email, text messages, reviews, and an AI marketing agent together on one customer profile. We think it’s the best for ecommerce because it connects to stores like Shopify, WooCommerce, and BigCommerce and turns their order data into campaigns and flows.
The Best Part:
Built around your store data. Klaviyo pulls in what your customers browse and buy, then uses it to segment, personalize, and recommend products.
The Worst Part:
The bill grows with your list. Email pricing is based on your active profiles, so your monthly cost climbs as your list grows.
Get it if you run an online store and want email and text marketing that knows what your customers bought.
I recommend you start on the free plan, then move to the Email plan at $20/month once you pass 250 active profiles.
(free plan)
Best For
Klaviyo is best for online stores that want to grow repeat sales with email, text, and reviews.
Top Features
Composer. Klaviyo’s AI marketing agent plans campaigns and flows from your customer data, and you approve what goes out.
Email and text in one place. Send email, SMS, WhatsApp, and RCS messages from the same platform and the same profiles.
Product recommendations. Paid plans add personalized product recommendations based on what each shopper has done.
Reviews. Collect and display product reviews on your store with the Reviews add-on.
Predictive analytics. Paid plans predict customer behavior, so you can target the shoppers most likely to buy again.
Pricing
Klaviyo offers two pricing plans:
- Free: Free, for up to 250 active profiles and 500 email sends a month, with built-in reporting.
- Email: $20/month for 500 active profiles and 5,000 email sends a month, with $19 off the first month for a limited time, for stores that want the Klaviyo logo removed, predictive analytics, and AI for segments, content, and flows, with paid add-ons for text messages, reviews, and Composer.
Try Klaviyo today with the free plan.
6. Keap
Our Verdict — Best For Small Businesses
Price: Starts at $299/month
Keap is a CRM and marketing automation platform that handles follow-ups, payments, and bookings for small businesses. We think it’s the best for small businesses because one plan gives you the whole platform, from CRM and automation to landing pages, invoices, and appointments.
The Best Part:
No feature tiers. Every customer gets the entire Keap platform, so you never have to upgrade just to unlock a feature.
The Worst Part:
Setup costs extra. Keap requires paid implementation services on top of your subscription, such as strategy consulting and data migration.
Get it if you want your follow-ups, payments, and bookings to run on autopilot.
I recommend you start the 14-day free trial, then stay on the plan at $299/month once your automations are running.
(14-day free trial)
Best For
Keap is best for small businesses that want to automate sales, marketing, and billing from one place.
Top Features
Drag-and-drop automation. Build follow-up campaigns visually, or let the AI Automation Assistant draft an entire campaign for you.
Landing pages and funnels. Create branded landing pages and connect them into multi-page sales funnels.
Payments built in. Send quotes and invoices, sell through checkout forms, and add order bumps and promo codes.
Appointment scheduling. Share a booking link that syncs with your Gmail or Outlook calendar.
5,000+ integrations. Connect Keap to the rest of your tools, including thousands of apps through its native Zapier integration.
Pricing
Keap offers one pricing plan:
- Keap: $299/month, billed monthly, for two users and 1,500 contacts, with CRM, automation, email and text (texts in the U.S.), pipeline, landing pages, payments, appointments, and reporting.
Try Keap today with a free 14-day trial.
7. Salesforce
Our Verdict — Best For Enterprises
Price: Starts at $25/month
Salesforce is the platform behind Sales Cloud, with suites for sales, service, and marketing and editions that go all the way up to Agentforce. We think it’s the best for enterprises because large teams can add Slack, Tableau, enhanced security, and AI agents as they scale.
The Best Part:
Room to scale. You can go from the Starter Suite to Max without ever switching platforms.
The Worst Part:
Annual billing on most editions. Only the Starter Suite can be paid monthly; Pro Suite and every edition above it are billed annually.
Get it if you run a big team and need a platform that can handle every customer touchpoint.
I recommend you start the 30-day free trial, then pick the Starter Suite at $25/month per user.
(30-day free trial)
Best For
Salesforce is best for enterprises and large teams that need sales, service, and marketing on one customizable platform.
Top Features
Email marketing in Starter. The Starter Suite already includes dynamic email marketing and analytics.
Sales flows and lead routing. The Starter Suite includes built-in sales flows and lead routing for your reps.
Revenue forecasting. Pro Suite and above let you build quotes and forecast revenue inside the CRM.
Slack and Tableau built in. Core adds Slack Business+ and Tableau Next for collaboration and analytics.
Agentforce. The Max edition brings Agentforce for Sales, Sales Planning, and Salesforce Maps.
Pricing
Salesforce offers six pricing plans:
- Free Suite: $0/month per user, for teams that want to try Sales Cloud at no cost.
- Starter Suite: $25/month per user, billed monthly or annually, for small teams that want sales, service, and email marketing together.
- Pro Suite: $100/month per user, billed annually, for teams that want quoting, forecasting, and more automation.
- Core: $195/month per user, billed annually, for companies that want built-in AI with Slack Business+ and Tableau Next.
- Advanced: $395/month per user, billed annually, for enterprises that need enhanced security and more data capacity.
- Max: $550/month per user, billed annually, for the full suite with Agentforce for Sales.
Try Salesforce today with a free 30-day trial.
Our Top Three Picks
Here’s a quick summary of our top three picks:
- Kleq — best of the best
- ClickFunnels — best for funnel marketing
- Kit — best for creators
Here’s a quick comparison of our top seven picks:
Tool | Entry Offer | Pricing |
|---|---|---|
Kleq | 30-day trial for $1 | Starts at $197/mo |
ClickFunnels | 14-day free trial | Starts at $97/mo |
Kit | 14-day free trial | Starts at $39/mo |
HubSpot | Free plan | Starts at $20/mo |
Klaviyo | Free plan | Starts at $20/mo |
Keap | 14-day free trial | Starts at $299/mo |
Salesforce | 30-day free trial | Starts at $25/mo |
Here are the top 50 all-in-one marketing platforms we considered in this review:
- Kleq
- ClickFunnels
- Kit
- HubSpot
- Klaviyo
- Keap
- Salesforce
- ActiveCampaign
- Brevo
- Clixlo
- GetResponse
- Systeme.io
- Mailchimp
- Wishpond
- Ontraport
- Kajabi
- Marketo
- Ortto
- Drip
- Zoho Campaigns
- SharpSpring
- Constant Contact
- Eloqua (by Oracle)
- Zoho Marketing Plus
- iContact
- Campaign Monitor
- AWeber
- EngageBay
- Act-On
- Experiture
- Iterable
- Moosend
- Benchmark
- GreenRope
- MailerLite
- Maropost
- SendPulse
- Omnisend
- SendX
- Vbout
- Kartra
- Selligent Marketing Cloud
- Freshmarketer
- AdRoll
- Emma
- Acoustic
- Adestra
- OutboundEngine
- Lytics
- GoHighLevel
Frequently Asked Questions About All-in-One Marketing Platforms
What is an all-in-one marketing platform?
An all-in-one marketing platform handles a wide range of marketing jobs in one place. You run everything from high-converting pages and email lists to campaigns and affiliate programs without stitching together separate tools.
Why use one platform instead of separate marketing tools?
It keeps your marketing consistent by running everything from one place. When a single platform oversees your whole operation, your campaigns stay aligned instead of drifting across a dozen disconnected apps.
Which all-in-one marketing platform is best?
Kleq is our top pick overall. You get strong conversion rate optimization, a large library of marketing tools, and built-in affiliate program management.
What makes Kleq the best overall pick?
Kleq combines conversion rate optimization, a large library of marketing tools, and affiliate program management. That mix makes it the best fit for business owners who want to run their whole marketing operation from one platform.
Are there free all-in-one marketing platforms?
Yes. Klaviyo, Kit, and HubSpot give you a free plan to start, ClickFunnels runs a free trial, and Kleq gives you 30 days for $1, so you can test them before you commit to a paid plan.
Which all-in-one platform is best for creators?
Kit is the pick for creators. You get a clean interface, digital product selling, and automation, so you can sell and nurture from one spot.
Which all-in-one platform is best for ecommerce?
Klaviyo is the pick for ecommerce, and it comes with a free plan, so you can start selling and upgrade once it earns the spend.
What is the best all-in-one marketing platform for enterprises?
Salesforce is the pick for enterprises. You get enterprise-grade capabilities plus a free trial, so a larger team can evaluate it before rolling it out.
How do I choose the right all-in-one marketing platform?
Match the platform to your business and goal. Business owners who want the full toolkit go to Kleq, conversion-focused entrepreneurs to ClickFunnels, creators to Kit, CRM-first teams to HubSpot, small businesses to Keap, and enterprises to Salesforce.
The Bottom Line
To recap, here are the best all-in-one marketing platforms to try this year:
- Kleq — best of the best
- ClickFunnels — best for funnel marketing
- Kit — best for creators
- HubSpot — best for CRM features
- Klaviyo — best for ecommerce
- Keap — best for small businesses
- Salesforce — best for enterprises