7 Best Amazon PPC Tools 2023 (50 Software Ranked)

by Chris Von Wilpert • Last updated June 15, 2023

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Today there are 91 different Amazon PPC tools. We spent 78 hours comparing the top 50 to find the seven best you can use to effectively manage your ad spend and maximize ROI.

What is the Best Amazon PPC Tool?

  1. Helium 10 — best of the best
  2. Viral Launch — best for product launches
  3. SellerApp — best for PPC audits
  4. Jungle Scout — best for product research
  5. AMZScout — best for competitor analysis
  6. Scientific Seller — best for keyword research
  7. Teikametrics — best for inventory management

Our Verdict — Best Of The Best

Price: Starts at $39/month

Helium 10 is a must-have toolkit for Amazon sellers who want to maximize the ROI of their PPC campaigns. We think it’s the best because of its data-packed insights dashboard, advanced product research tools, and PPC automation capabilities.

The Best Part:

  • It unlocks your full PPC potential. Helium 10's Adtomic feature uses AI to seamlessly manage and optimize your Amazon Advertising campaigns at scale by adjusting bids, refining keywords, and automating budget allocation, allowing you to focus on order fulfillment and product research.

The Worst Part:

  • Steep learning curve. Helium 10 packs a ton of features, which can be a bit overwhelming for new users.

Get it if you want to level up your Amazon selling and PPC game with cutting-edge tools for product research, listing optimization, and campaign management.

I recommend you get started with the free plan, then get the Platinum plan for $99/month.

(free plan)

Best For

Helium 10 is best for Amazon sellers who want to boost the ROI of their paid advertising.

Top Features

  • Ace your projections. Leverage Helium 10's super accurate revenue forecasting to seamlessly plan and optimize your Amazon PPC campaigns.

  • Master your market. Peek into other sellers' revenues, sales, and review counts using Helium’s real-time analytics dashboard, to spot winning products and trends before the competition.

  • Optimize like a boss. Boost your Amazon listing visibility with Helium 10's AI-powered, tried-and-tested listing optimization strategies.

  • Crush your sales targets. Uncover high-converting keywords for your PPC campaigns using Helium 10's extensive keyword research tools.

  • Keep your inventory in check. Track your product quantities effortlessly with Helium 10's inventory management feature, helping you run ads in sync with your stock levels.


Helium 10 offers three pricing plans:

  • Starter: $39/month for small-scale Amazon sellers that want to use essential tools for product research, keyword research, and listing optimization.
  • Platinum: $99/month for growing businesses that want everything in the Starter plan, plus advanced features for keyword tracking, competitor analysis, and product research.
  • Diamond: $279/month for seasoned sellers that want to fully optimize their Amazon business with a comprehensive suite of features, including AI-powered listing optimizations, unlimited inventory management, and revenue forecasting.

Annual plans provide up to a 25% discount.

Try Helium 10 today with the free plan.

Our Verdict — Best For Product Launches

Price: Starts at $69/month

Viral Launch is a feature-packed platform designed to help Amazon sellers with product launches and PPC automation. We think it’s the best for product launches because of its advanced product research, competitor tracking, and KPI-packed dashboards.

The Best Part:

  • Efficient PPC automation. Viral Launch makes managing your Amazon PPC campaigns a breeze with easy-to-use rules, clear data analysis, and handy research tools, putting you in control and helping you get more bang for your buck.

The Worst Part:

  • Focused on research. Viral Launch leans heavily on research and analytics, leaving room for improvement when it comes to post-launch management, ongoing seller support, and advanced automation features.

Get it if you want to run high-ROI PPC campaigns for your next Amazon product launch.

I recommend you start with the 14-day free trial, then get the Pro Plus Ads plan for $199/month.

(14-day free trial)

Best For

Viral Launch is best for Amazon sellers who want to launch new products with the use of Amazon PPC.

Top Features

  • Find winning products in a snap. Zero in on promising products quickly using Viral Launch’s signature opportunity index, brands count per product, and sales estimates.

  • Beat them at their own game. Track every competitor’s move closely and spot trends like a hawk via vital metrics such as monthly revenue, unit margin, and monthly sales.

  • Know your ad spend's true impact. Understand the connection between your PPC spending and the overall health of your business by comparing paid and organic sales performances.

  • Clear-cut automation control. Tweak proven automation templates for better results in your PPC campaigns, or create your very own from scratch.

  • Flexible safety checks. Choose between letting the rules operate automatically or taking charge by manually approving each action.


Viral Launch offers three pricing plans:

  • Essentials: $69/month for new Amazon sellers who want a solid solution for product research with features such as Amazon product filtering, keyword search volume, and browser research extension.
  • Pro: $99/month for established Amazon sellers who require added features such as monthly revenue metrics, competitor monitoring, SEO & listing optimization, and rank tracking & alerts.
  • Pro Plus Ads: $199/month for seasoned sellers who want to optimize their Amazon advertising and sales with a comprehensive platform that includes robust advertising analytics, customizable automations, 24/7 campaign monitoring, and organic + PPC keyword tracking.

Annual plans provide a 17% discount.

Try Viral Launch today with a free 14-day trial.

Our Verdict — Best For PPC audits

Price: Starts at $49/month

SellerApp is an analytics-centered PPC tool for Amazon sellers. We think it’s the best for PPC audits because of its AI-powered PPC audits, user-friendly interface, and all-inclusive Amazon Profit Dashboard.

The Best Part:

  • Make the most out of your budget. SellerApp's Arrest Wasted Spend feature spots those non-converting or underperforming keywords, so you can spread your PPC budget more effectively.

The Worst Part:

  • Ad spend limitations. SellerApp has ad spend caps on each plan, like the $5,000 limit for the $39/month Pro Lite plan. That could be restrictive for some sellers.

Get it if you want a user-friendly platform that takes the guesswork out of Amazon PPC performance tracking and analysis.

I recommend you get started with the free plan, then get the Amazon Ad Management plan for $400/month.

(free plan)

Best For

SellerApp is best for Amazon sellers who want a complete PPC management solution to optimize their ad campaigns and boost their sales effortlessly.

Top Features

  • Get personalized insights. Upload your sales data and receive a thorough audit with personalized tips on improving your PPC campaigns and driving more sales, with SellerApp's Amazon PPC Audit tool.

  • Visualize your success. Get a crystal-clear, comprehensive macro view of your ad campaigns with SellerApp's PPC Account Summary.

  • Source products like a pro. Save time hunting for reliable manufacturers and suppliers on Alibaba, thanks to SellerApp's smooth Product Sourcing feature.

  • It uncovers the gold. Discover high-converting and relevant keywords that can supercharge your Amazon sales with SellerApp's powerful Keyword Research tool.

  • Stay on top of your bizz. Monitor your profits, sales, and inventory in real-time, all under one roof.


SellerApp offers eight pricing plans:

  • Freemium: Free forever, for sellers just getting started on Amazon who want basic market intelligence, limited advertising and automation, and access to the SellerApp Chrome Extension.
  • Pro Lite: $49/month for Amazon sellers with multiple products who aim to grow their revenue using market intelligence, advertising and automation up to $5,000 ad spend/month, and lifetime data retention.
  • Professional: $99/month for sellers who want to scale their Amazon business using in-depth market intelligence, advanced advertising and automation up to $20,000 ad spend/month, and customized reports.
  • Platform for Agency: Custom pricing, for agencies who want to drive clients' success on Amazon with on-demand account audits, Amazon ads automation, as well as reporting and analytics tools.
  • Keyword Optimization + Listing Creation: $200 per parent ASIN for Amazon sellers who want to build reliable SEO strategies, perform keyword research, and access competitors' historical data.
  • AI-Powered Ad Automation: $250/month for Amazon sellers who want everything in the Pro Lite plan, plus next-gen AI tools to automate and optimize their ad campaigns and a dedicated account rep to help them navigate the features.
  • Amazon Ad Management: $400/month, for seasoned Amazon sellers who want to dominate their markets on Amazon through sophisticated AI-based SellerApp tools and direct support from expert accounts reps.
  • Custom/APIs: Custom pricing, for businesses that want seamless API integration to build their ideal e-commerce solution for managing Amazon PPC campaigns.

Annual plans provide up to a 50% discount.

Try SellerApp today with the free plan.

Our Top Three Picks

Here’s a quick summary of our top three picks:

  1. Helium 10 — best of the best
  2. Viral Launch — best for product launches
  3. SellerApp — best for PPC audits

Here’s a quick comparison of our top seven picks:


Entry Offer


Helium 10

Free plan

Starts at $39/mo

Viral Launch

14-day free trial

Starts at $69/mo


Free plan

Starts at $49/mo

Jungle Scout

7-day money-back guarantee

Starts at $49/mo


7-day free trial

Starts at $49.99/mo

Scientific Seller

Free plan

Starts at $29.99/mo


30-day free trial

Starts at $199/mo

Here are the top 50 Amazon PPC tools we considered in this review:

  1. Helium 10
  2. Viral Launch
  3. SellerApp
  4. Jungle Scout
  5. AMZScout
  6. Scientific Seller
  7. Teikametrics
  8. Prestozon
  9. Ignite by Seller Labs
  10. AMZ.One
  11. Cash Cow Pro
  12. Sonar by Sellics
  13. Amachete
  14. SellerMobile
  15. PPC Scope
  16. Seller Tools
  17. Ad Badger
  18. Zon.Tools
  19. Quartile
  20. Entourage
  21. Profit Whales
  22. PPC Ninja
  23. BidX
  24. Sellozo
  25. HelloProfit
  26. Forecastly
  27. AMZPing
  28. Feedvisor
  29. ManageByStats
  30. Sellics Benchmarker
  31. AmazeOwl
  32. Perpetua
  33. Tinuiti 
  34. ClickCease
  35. SellerLegend
  36. Cashcowpro
  37. SellerMetrics
  38. PPC Entourage
  39. Amazon Advertising 
  40. Skubana
  41. LandingCube
  42. Quartile Digital
  43. ClickGUARD
  44. Clixtell
  45. Adalysis
  46. RepricerExpress
  47. SellerActive
  48. eComEngine
  49. PickFu
  50. Adspert

What is a good Amazon PPC management agency or tool?

One of the most renowned Amazon PPC management software suites is Helium 10. 

It offers an all-in-one solution for Amazon sellers, including a suite of tools for product research, listing optimization, and campaign management. 

Using Helium 10's Adtomic feature, you can leverage AI to optimize your Amazon Advertising campaigns at scale, managing bids, refining keywords, and automating budget allocation. 

Its software solution provides insights into cost-effective Amazon PPC software, keyword bid management tools, highest-performing keywords, and keyword harvesting rules, while providing an attractive pricing structure that starts at $39/month for the basic plan.

SellerApp and Viral Launch are also valuable tools that offer features such as PPC audits and product launches, respectively.

What is the best budget for Amazon PPC?

Budgeting for Amazon PPC depends on your business goals, product listings, target audience, and the competitive nature of your niche. As a rule of thumb, it's advisable to start small and increase your advertising budget as you learn more about what works for your product and market. 

Helium 10's PPC management software, for example, offers a tier-based pricing system that starts at $39/month, allowing businesses of varying sizes to access robust tools for their advertising needs. It's important to remember that the goal isn't to spend as little as possible, but to ensure every advertising dollar generates a profitable return on investment.

What is the average PPC on Amazon?

The average Pay-Per-Click (PPC) cost on Amazon, often referred to as Cost-Per-Click (CPC), varies significantly depending on the product category, competitiveness of the keywords, and bidding strategy. 

Generally, it can range anywhere from $0.81 to $2.39. However, these are averages and the actual cost could be higher or lower based on the factors mentioned above. 

High demand and high competition categories tend to have a higher CPC. To optimize your CPC and overall PPC strategy, it's crucial to conduct thorough keyword research, regularly monitor your campaigns, and adjust your bidding strategy as necessary. 

Tools like AI-powered advertising platforms can assist in automating and optimizing these tasks.

How do I master Amazon PPC?

Mastering Amazon PPC requires understanding your target audience, managing your keywords and bids effectively, continuously optimizing your campaigns, and leveraging automation tools where possible. 

Using an AI-powered advertising platform like Helium 10's Adtomic can automate much of this process, providing precise keyword bidding suggestions and bid management automation. 

Continual learning and data-driven decisions are also key. Take advantage of Helium 10's comprehensive video training library or SellerApp's user-friendly interface and insightful analytics to keep improving your PPC strategies.

How long should I run PPC on Amazon?

Running a PPC campaign on Amazon should ideally be a long-term strategy, as constant exposure can improve product visibility and conversion rates. The exact duration depends on various factors such as your advertising budget, campaign performance, and advertising goal. 

With Amazon PPC Software like Helium 10 or SellerApp, you can continually optimize your campaigns to get the most out of your advertising dollars. Both manual campaign adjustments and rule-based automations can help refine your advertising strategy and boost your advertising revenue over time.

How is Amazon CPC calculated?

Calculating Amazon's Cost per Click (CPC) is an essential part of managing your advertising budget and determining your advertising strategy on Amazon. It works on a bidding system where advertisers bid on keywords, which are potential search terms used by their target audience.

Here's how it works: When a customer uses Amazon's search function, Amazon Ads determines whether the search term entered matches the keywords that advertisers have bid on. If there's a match, an auction takes place between all the bids placed on that keyword. The highest-performing keywords often attract higher bids, as advertisers aim to maximize their product visibility.

The actual CPC is calculated based on the bid of the next highest bidder, plus $0.01. This strategy ensures you maintain complete control over your maximum bid while keeping advertising costs under control. The keyword bids can be managed manually, or you can use a keyword bid management tool for efficiency and precision.

The use of automation software or management software like the Amazon PPC Software can also facilitate this process. Advanced analytics offered by these software solutions provide additional tools and insights that can help refine your bidding strategy, optimize your bid management, and achieve your business goals.

Ensuring the effectiveness of your keywords involves the use of keyword harvesting rules and negative keyword optimization. Negative keywords are as important as positive keywords in Amazon Ads, as they prevent your ads from being displayed for irrelevant search terms, thereby saving your advertising dollars.

Remember, your CPC and overall advertising spend are crucial metrics that directly impact your advertising revenue and return on investment (ROI). Therefore, understanding how Amazon CPC is calculated and actively managing it is key to the success of your advertising campaigns.

The Bottom Line

To recap, here are the best Amazon PPC tools to try this year:

  1. Helium 10 — best of the best
  2. Viral Launch — best for product launches
  3. SellerApp — best for PPC audits
  4. Jungle Scout — best for product research
  5. AMZScout — best for competitor analysis
  6. Scientific Seller — best for keyword research
  7. Teikametrics — best for inventory management

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