Today there are 91 different Amazon PPC tools. We spent 78 hours comparing the top 50 to find the seven best you can use to effectively manage your ad spend and maximize ROI.
What is the Best Amazon PPC Tool?
- Helium 10 — best of the best
- Viral Launch — best for product launches
- SellerApp — best for PPC audits
- Sellozo — best for automation
- Jungle Scout — best for product research
- AMZScout — best for competitor analysis
- Scientific Seller — best for keyword research
1. Helium 10
Our Verdict — Best Of The Best
Price: Starts at $39/month
Helium 10 is a must-have toolkit for Amazon sellers who want to maximize the ROI of their PPC campaigns. We think it’s the best of the best because of its PPC automation capabilities.
The Best Part:
- It unlocks your full PPC potential. Helium 10's Adtomic feature uses AI to seamlessly manage and optimize your Amazon Advertising campaigns at scale by adjusting bids, refining keywords, and automating budget allocation, allowing you to focus on order fulfillment and product research.
The Worst Part:
- Additional costs. Helium 10 charges and additional cost of 2% of your spend, when you spend $20k or more on ads in a single month.
Get it if you want to level up your Amazon selling and PPC game with cutting-edge tools for product research, listing optimization, and campaign management.
I recommend you get started with the free plan, then get the Platinum plan for $99/month.
(free plan)
Best For
Helium 10 is best for Amazon sellers who want to boost the ROI of their paid advertising.
Top Features
Ace your projections. Leverage Helium 10's super accurate revenue forecasting to seamlessly plan and optimize your Amazon PPC campaigns.
Master your market. Peek into other sellers' revenues, sales, and review counts using Helium’s real-time analytics dashboard, to spot winning products and trends before the competition.
Optimize like a boss. Boost your Amazon listing visibility with Helium 10's AI-powered, tried-and-tested listing optimization strategies.
Crush your sales targets. Uncover high-converting keywords for your PPC campaigns using Helium 10's extensive keyword research tools.
Keep your inventory in check. Track your product quantities effortlessly with Helium 10's inventory management feature, helping you run ads in sync with your stock levels.
Pricing
Helium 10 offers three pricing plans:
- Starter: $39/month for small-scale Amazon sellers that want to use essential tools for product research, keyword research, and listing optimization.
- Platinum: $99/month for growing businesses that want everything in the Starter plan, plus advanced features for keyword tracking, competitor analysis, and product research.
- Diamond: $279/month for seasoned sellers that want to fully optimize their Amazon business with a comprehensive suite of features, including AI-powered listing optimizations, unlimited inventory management, and revenue forecasting.
Annual plans provide up to a 25% discount.
Try Helium 10 today with the free plan.
2. Viral Launch
Our Verdict — Best For Product Launches
Price: Starts at $69/month
Viral Launch is a feature-packed platform designed to help Amazon sellers with product launches and PPC automation. We think it’s the best for product launches because of its advanced product research capabilities.
The Best Part:
Find winning products in a snap. Zero in on promising products quickly using Viral Launch’s signature opportunity index, brands count per product, and sales estimates.
The Worst Part:
Focused on research. Viral Launch leans heavily on research and analytics, leaving room for improvement when it comes to post-launch management, ongoing seller support, and advanced automation features.
Get it if you want to run high-ROI PPC campaigns for your next Amazon product launch.
I recommend you start with the 14-day free trial, then get the Pro Plus Ads plan for $199/month.
(14-day free trial)
Best For
Viral Launch is best for Amazon sellers who want to launch new products with the use of Amazon PPC.
Top Features
- Efficient PPC automation. Viral Launch makes managing your Amazon PPC campaigns a breeze with easy-to-use rules, clear data analysis, and handy research tools, putting you in control and helping you get more bang for your buck.
- Beat them at their own game. Track every competitor’s move closely and spot trends like a hawk via vital metrics such as monthly revenue, unit margin, and monthly sales.
- Know your ad spend's true impact. Understand the connection between your PPC spending and the overall health of your business by comparing paid and organic sales performances.
- Clear-cut automation control. Tweak proven automation templates for better results in your PPC campaigns, or create your very own from scratch.
- Flexible safety checks. Choose between letting the rules operate automatically or taking charge by manually approving each action.
Pricing
Viral Launch offers three pricing plans:
- Essentials: $69/month for new Amazon sellers who want a solid solution for product research with features such as Amazon product filtering, keyword search volume, and browser research extension.
- Pro: $99/month for established Amazon sellers who require added features such as monthly revenue metrics, competitor monitoring, SEO & listing optimization, and rank tracking & alerts.
- Pro Plus Ads: $199/month for seasoned sellers who want to optimize their Amazon advertising and sales with a comprehensive platform that includes robust advertising analytics, customizable automations, 24/7 campaign monitoring, and organic + PPC keyword tracking.
Annual plans provide a 17% discount.
Try Viral Launch today with a free 14-day trial.
3. SellerApp
Our Verdict — Best For PPC audits
Price: Starts at $49/month
SellerApp is an analytics-centered PPC tool for Amazon sellers. We think it’s the best for PPC audits because of its AI-powered PPC audits.
The Best Part:
- Make the most out of your budget. SellerApp's Arrest Wasted Spend feature spots those non-converting or underperforming keywords, so you can spread your PPC budget more effectively.
The Worst Part:
- Ad spend limitations. SellerApp has ad spend caps on each plan, like the $5,000 limit for the $39/month Pro Lite plan. That could be restrictive for some sellers.
Get it if you want a user-friendly platform that takes the guesswork out of Amazon PPC performance tracking and analysis.
I recommend you get started with the free plan, then get the Amazon Ad Management plan for $400/month.
(free plan)
Best For
SellerApp is best for Amazon sellers who want a complete PPC management solution to optimize their ad campaigns and boost their sales effortlessly.
Top Features
Get personalized insights. Upload your sales data and receive a thorough audit with personalized tips on improving your PPC campaigns and driving more sales, with SellerApp's Amazon PPC Audit tool.
Visualize your success. Get a crystal-clear, comprehensive macro view of your ad campaigns with SellerApp's PPC Account Summary.
Source products like a pro. Save time hunting for reliable manufacturers and suppliers on Alibaba, thanks to SellerApp's smooth Product Sourcing feature.
It uncovers the gold. Discover high-converting and relevant keywords that can supercharge your Amazon sales with SellerApp's powerful Keyword Research tool.
Stay on top of your bizz. Monitor your profits, sales, and inventory in real-time, all under one roof.
Pricing
SellerApp offers eight pricing plans:
- Freemium: Free forever, for sellers just getting started on Amazon who want basic market intelligence, limited advertising and automation, and access to the SellerApp Chrome Extension.
- Pro Lite: $49/month for Amazon sellers with multiple products who aim to grow their revenue using market intelligence, advertising and automation up to $5,000 ad spend/month, and lifetime data retention.
- Professional: $99/month for sellers who want to scale their Amazon business using in-depth market intelligence, advanced advertising and automation up to $20,000 ad spend/month, and customized reports.
- Platform for Agency: Custom pricing, for agencies who want to drive clients' success on Amazon with on-demand account audits, Amazon ads automation, as well as reporting and analytics tools.
- Keyword Optimization + Listing Creation: $200 per parent ASIN for Amazon sellers who want to build reliable SEO strategies, perform keyword research, and access competitors' historical data.
- AI-Powered Ad Automation: $250/month for Amazon sellers who want everything in the Pro Lite plan, plus next-gen AI tools to automate and optimize their ad campaigns and a dedicated account rep to help them navigate the features.
- Amazon Ad Management: $400/month, for seasoned Amazon sellers who want to dominate their markets on Amazon through sophisticated AI-based SellerApp tools and direct support from expert accounts reps.
- Custom/APIs: Custom pricing, for businesses that want seamless API integration to build their ideal e-commerce solution for managing Amazon PPC campaigns.
Annual plans provide up to a 50% discount.
Try SellerApp today with the free plan.
4. Sellozo
Our Verdict — Best For Automation
Price: Request a demo
Sellozo is an AI-driven toolbox for Amazon sellers who need to plan, optimize, and scale their PPC campaigns. We think it’s the best for automation because of its track record of succesful customers.
The Best Part:
- Automation driven. Sellozo will help you lower costs, increase sales, manage bids, discover new keywords, automate negative keyword creation... Everything to spend your ad dollars way more efficiently.
The Worst Part:
- “Secretive” pricing. Sellozo doesn’t have a page with its pricing plans — you’ve got to book a call and request a demo, in order to get those.
Get it if you want to bolt-on Amazon PPC superpowers to your business.
I recommend you get started by booking a free demo with Sellozo’s team.
(14-day free trial)
Best For
Sellozo is best for anyone who wants to get more bang out of their Amazon PPC efforts.
Top Features
- Big results. Sellozo’s customers see an average 70% increase in returns over ad spend, within four weeks. Banger results.
- Cut wasted ad spend. Optimize your campaigns with a target ACOS (Amazon advertising cost of sales), and let Sellozo take control of your results.
- Stick to the best times. The dayparting feature works by scheduling ads to run during the most profitable days and hours — all done for you!
- It’s “drag-and-drop” easy. With the Campaign Studio feature, you can connect your current campaigns to get a clear visualization of your strategies, harvest the best keywords, create campaign templates that can be launched with a click, and much more.
- Flat-fee pricing, no contracts. Sellozo leverages AI in order to automate your Amazon efforts, with optional fully-managed services… and you don’t even have to commit to long-term contracts
Try Sellozo today with a 14-day free trial.
Our Top Three Picks
Here’s a quick summary of our top three picks:
- Sellozo — best of the best
- Helium 10 — best for small budgets
- Viral Launch — best for product launches
Here’s a quick comparison of our top seven picks:
Tool | Entry Offer | Pricing |
|---|---|---|
Helium 10 | Free plan | Starts at $39/mo |
Viral Launch | 14-day free trial | Starts at $69/mo |
SellerApp | Free plan | Starts at $49/mo |
Sellozo | 14-day free trial | Request a demo |
Jungle Scout | 7-day money-back guarantee | Starts at $49/mo |
AMZScout | 7-day free trial | Starts at $49.99/mo |
Scientific Seller | Free plan | Starts at $29.99/mo |
Here are the top 50 Amazon PPC tools we considered in this review:
- Helium 10
- Viral Launch
- SellerApp
- Sellozo
- Jungle Scout
- AMZScout
- Scientific Seller
- Teikametrics
- Prestozon
- Ignite by Seller Labs
- AMZ.One
- Cash Cow Pro
- Sonar by Sellics
- Amachete
- SellerMobile
- PPC Scope
- Seller Tools
- Ad Badger
- Zon.Tools
- Quartile
- Entourage
- Profit Whales
- PPC Ninja
- BidX
- Sellozo
- HelloProfit
- Forecastly
- AMZPing
- Feedvisor
- ManageByStats
- Sellics Benchmarker
- AmazeOwl
- Perpetua
- Tinuiti
- ClickCease
- SellerLegend
- Cashcowpro
- SellerMetrics
- PPC Entourage
- Amazon Advertising
- Skubana
- LandingCube
- Quartile Digital
- ClickGUARD
- Clixtell
- Adalysis
- RepricerExpress
- SellerActive
- eComEngine
- PickFu
What to look for when buying Amazon PPC tools?
- Ability to boost product visibility across search results
- Support for both automated and manual campaigns
- Integration with product listings for content optimization
- Advertising budget management and bidding strategies tools
- Advanced negative keyword optimization tools and other automation tools that reduce wasted ad spend
- Integration with the seller central tool
- Precise target audience segmentation capabilities
- Provision of actionable insights for campaign performance
- A set of different bidding strategies to choose from
- Flexibility of tweaking campaign strategy and campaign types
- Easy management of daily budget, with custom bid algorithms for advanced users
- Streamlined campaign creation
The Bottom Line
To recap, here are the best Amazon PPC tools to try this year:
- Helium 10 — best of the best
- Viral Launch — best for product launches
- SellerApp — best for PPC audits
- Sellozo — best for automation
- Jungle Scout — best for product research
- AMZScout — best for competitor analysis
- Scientific Seller — best for keyword research
