7 Best Amazon PPC Tools 2024 (50 Software Ranked)

by Chris Von Wilpert, BBusMan • Last updated May 17, 2024

Expert Verified by Leandro Langeani, BBA

Editorial Disclosure: We buy, test and review products featured on our website using a 3-step rating methodology. If you buy through our links, we will get a commission. Read our rating methodology and how we make money.

Today there are 91 different Amazon PPC tools. We spent 78 hours comparing the top 50 to find the seven best you can use to effectively manage your ad spend and maximize ROI.

What is the Best Amazon PPC Tool?

  1. Sellozo — best of the best
  2. Helium 10 — best for small budgets
  3. Viral Launch — best for product launches
  4. SellerApp — best for PPC audits
  5. Jungle Scout — best for product research
  6. AMZScout — best for competitor analysis
  7. Scientific Seller — best for keyword research

Our Verdict — Best Of The Best

Price: Request a demo

Sellozo is an AI-driven toolbox for Amazon sellers who need to plan, optimize, and scale their PPC campaigns. We think it’s the best because of its many powerful AI capabilities, dayparting tool, and amazing track record.

The Best Part:

  • Big results. Sellozo’s customers see an average 70% increase in returns over ad spend, within four weeks. Banger results.

The Worst Part:

  • “Secretive” pricing. Sellozo doesn’t have a page with its pricing plans — you’ve got to book a call and request a demo, in order to get those.

Get it if you want to bolt-on Amazon PPC superpowers to your business.

I recommend you get started by booking a free demo with Sellozo’s team.

(14-day free trial)

Best For

Sellozo is best for anyone who wants to get more bang out of their Amazon PPC efforts.

Top Features

  • Automation driven. Sellozo will help you lower costs, increase sales, manage bids, discover new keywords, automate negative keyword creation... Everything to spend your ad dollars way more efficiently.
  • Cut wasted ad spend. Optimize your campaigns with a target ACOS  (Amazon advertising cost of sales), and let Sellozo take control of your results.
  • Stick to the best times. The dayparting feature works by scheduling ads to run during the most profitable days and hours — all done for you!
  • It’s “drag-and-drop” easy. With the Campaign Studio feature, you can connect your current campaigns to get a clear visualization of your strategies, harvest the best keywords, create campaign templates that can be launched with a click, and much more.
  • Flat-fee pricing, no contracts. Sellozo leverages AI in order to automate your Amazon efforts, with optional fully-managed services… and you don’t even have to commit to long-term contracts

Try Sellozo today with a 14-day free trial.

Our Verdict — Best For Small Budgets

Price: Starts at $39/month

Helium 10 is a must-have toolkit for Amazon sellers who want to maximize the ROI of their PPC campaigns. We think it’s the best for small budgests because of its data-packed insights dashboard, advanced product research tools, and PPC automation capabilities.

The Best Part:

  • It unlocks your full PPC potential. Helium 10's Adtomic feature uses AI to seamlessly manage and optimize your Amazon Advertising campaigns at scale by adjusting bids, refining keywords, and automating budget allocation, allowing you to focus on order fulfillment and product research.

The Worst Part:

  • Additional costs. Helium 10 charges and additional cost of 2% of your spend, when you spend $20k or more on ads in a single month.

Get it if you want to level up your Amazon selling and PPC game with cutting-edge tools for product research, listing optimization, and campaign management.

I recommend you get started with the free plan, then get the Platinum plan for $99/month.

(free plan)

Best For

Helium 10 is best for Amazon sellers who want to boost the ROI of their paid advertising.

Top Features

  • Ace your projections. Leverage Helium 10's super accurate revenue forecasting to seamlessly plan and optimize your Amazon PPC campaigns.

  • Master your market. Peek into other sellers' revenues, sales, and review counts using Helium’s real-time analytics dashboard, to spot winning products and trends before the competition.

  • Optimize like a boss. Boost your Amazon listing visibility with Helium 10's AI-powered, tried-and-tested listing optimization strategies.

  • Crush your sales targets. Uncover high-converting keywords for your PPC campaigns using Helium 10's extensive keyword research tools.

  • Keep your inventory in check. Track your product quantities effortlessly with Helium 10's inventory management feature, helping you run ads in sync with your stock levels.


Helium 10 offers three pricing plans:

  • Starter: $39/month for small-scale Amazon sellers that want to use essential tools for product research, keyword research, and listing optimization.
  • Platinum: $99/month for growing businesses that want everything in the Starter plan, plus advanced features for keyword tracking, competitor analysis, and product research.
  • Diamond: $279/month for seasoned sellers that want to fully optimize their Amazon business with a comprehensive suite of features, including AI-powered listing optimizations, unlimited inventory management, and revenue forecasting.

Annual plans provide up to a 25% discount.

Try Helium 10 today with the free plan.

Our Verdict — Best For Product Launches

Price: Starts at $69/month

Viral Launch is a feature-packed platform designed to help Amazon sellers with product launches and PPC automation. We think it’s the best for product launches because of its advanced product research, competitor tracking, and KPI-packed dashboards.

The Best Part:

  • Efficient PPC automation. Viral Launch makes managing your Amazon PPC campaigns a breeze with easy-to-use rules, clear data analysis, and handy research tools, putting you in control and helping you get more bang for your buck.

The Worst Part:

  • Focused on research. Viral Launch leans heavily on research and analytics, leaving room for improvement when it comes to post-launch management, ongoing seller support, and advanced automation features.

Get it if you want to run high-ROI PPC campaigns for your next Amazon product launch.

I recommend you start with the 14-day free trial, then get the Pro Plus Ads plan for $199/month.

(14-day free trial)

Best For

Viral Launch is best for Amazon sellers who want to launch new products with the use of Amazon PPC.

Top Features

  • Find winning products in a snap. Zero in on promising products quickly using Viral Launch’s signature opportunity index, brands count per product, and sales estimates.

  • Beat them at their own game. Track every competitor’s move closely and spot trends like a hawk via vital metrics such as monthly revenue, unit margin, and monthly sales.

  • Know your ad spend's true impact. Understand the connection between your PPC spending and the overall health of your business by comparing paid and organic sales performances.

  • Clear-cut automation control. Tweak proven automation templates for better results in your PPC campaigns, or create your very own from scratch.

  • Flexible safety checks. Choose between letting the rules operate automatically or taking charge by manually approving each action.


Viral Launch offers three pricing plans:

  • Essentials: $69/month for new Amazon sellers who want a solid solution for product research with features such as Amazon product filtering, keyword search volume, and browser research extension.
  • Pro: $99/month for established Amazon sellers who require added features such as monthly revenue metrics, competitor monitoring, SEO & listing optimization, and rank tracking & alerts.
  • Pro Plus Ads: $199/month for seasoned sellers who want to optimize their Amazon advertising and sales with a comprehensive platform that includes robust advertising analytics, customizable automations, 24/7 campaign monitoring, and organic + PPC keyword tracking.

Annual plans provide a 17% discount.

Try Viral Launch today with a free 14-day trial.

Our Verdict — Best For PPC audits

Price: Starts at $49/month

SellerApp is an analytics-centered PPC tool for Amazon sellers. We think it’s the best for PPC audits because of its AI-powered PPC audits, user-friendly interface, and all-inclusive Amazon Profit Dashboard.

The Best Part:

  • Make the most out of your budget. SellerApp's Arrest Wasted Spend feature spots those non-converting or underperforming keywords, so you can spread your PPC budget more effectively.

The Worst Part:

  • Ad spend limitations. SellerApp has ad spend caps on each plan, like the $5,000 limit for the $39/month Pro Lite plan. That could be restrictive for some sellers.

Get it if you want a user-friendly platform that takes the guesswork out of Amazon PPC performance tracking and analysis.

I recommend you get started with the free plan, then get the Amazon Ad Management plan for $400/month.

(free plan)

Best For

SellerApp is best for Amazon sellers who want a complete PPC management solution to optimize their ad campaigns and boost their sales effortlessly.

Top Features

  • Get personalized insights. Upload your sales data and receive a thorough audit with personalized tips on improving your PPC campaigns and driving more sales, with SellerApp's Amazon PPC Audit tool.

  • Visualize your success. Get a crystal-clear, comprehensive macro view of your ad campaigns with SellerApp's PPC Account Summary.

  • Source products like a pro. Save time hunting for reliable manufacturers and suppliers on Alibaba, thanks to SellerApp's smooth Product Sourcing feature.

  • It uncovers the gold. Discover high-converting and relevant keywords that can supercharge your Amazon sales with SellerApp's powerful Keyword Research tool.

  • Stay on top of your bizz. Monitor your profits, sales, and inventory in real-time, all under one roof.


SellerApp offers eight pricing plans:

  • Freemium: Free forever, for sellers just getting started on Amazon who want basic market intelligence, limited advertising and automation, and access to the SellerApp Chrome Extension.
  • Pro Lite: $49/month for Amazon sellers with multiple products who aim to grow their revenue using market intelligence, advertising and automation up to $5,000 ad spend/month, and lifetime data retention.
  • Professional: $99/month for sellers who want to scale their Amazon business using in-depth market intelligence, advanced advertising and automation up to $20,000 ad spend/month, and customized reports.
  • Platform for Agency: Custom pricing, for agencies who want to drive clients' success on Amazon with on-demand account audits, Amazon ads automation, as well as reporting and analytics tools.
  • Keyword Optimization + Listing Creation: $200 per parent ASIN for Amazon sellers who want to build reliable SEO strategies, perform keyword research, and access competitors' historical data.
  • AI-Powered Ad Automation: $250/month for Amazon sellers who want everything in the Pro Lite plan, plus next-gen AI tools to automate and optimize their ad campaigns and a dedicated account rep to help them navigate the features.
  • Amazon Ad Management: $400/month, for seasoned Amazon sellers who want to dominate their markets on Amazon through sophisticated AI-based SellerApp tools and direct support from expert accounts reps.
  • Custom/APIs: Custom pricing, for businesses that want seamless API integration to build their ideal e-commerce solution for managing Amazon PPC campaigns.

Annual plans provide up to a 50% discount.

Try SellerApp today with the free plan.

Our Top Three Picks

Here’s a quick summary of our top three picks:

  1. Sellozo — best of the best
  2. Helium 10 — best for small budgets
  3. Viral Launch — best for product launches

Here’s a quick comparison of our top seven picks:


Entry Offer



14-day free trial

Request a demo

Helium 10

Free plan

Starts at $39/mo

Viral Launch

14-day free trial

Starts at $69/mo


Free plan

Starts at $49/mo

Jungle Scout

7-day money-back guarantee

Starts at $49/mo


7-day free trial

Starts at $49.99/mo

Scientific Seller

Free plan

Starts at $29.99/mo

Here are the top 50 Amazon PPC tools we considered in this review:

  1. Sellozo
  2. Helium 10
  3. Viral Launch
  4. SellerApp
  5. Jungle Scout
  6. AMZScout
  7. Scientific Seller
  8. Teikametrics
  9. Prestozon
  10. Ignite by Seller Labs
  11. AMZ.One
  12. Cash Cow Pro
  13. Sonar by Sellics
  14. Amachete
  15. SellerMobile
  16. PPC Scope
  17. Seller Tools
  18. Ad Badger
  19. Zon.Tools
  20. Quartile
  21. Entourage
  22. Profit Whales
  23. PPC Ninja
  24. BidX
  25. Sellozo
  26. HelloProfit
  27. Forecastly
  28. AMZPing
  29. Feedvisor
  30. ManageByStats
  31. Sellics Benchmarker
  32. AmazeOwl
  33. Perpetua
  34. Tinuiti 
  35. ClickCease
  36. SellerLegend
  37. Cashcowpro
  38. SellerMetrics
  39. PPC Entourage
  40. Amazon Advertising 
  41. Skubana
  42. LandingCube
  43. Quartile Digital
  44. ClickGUARD
  45. Clixtell
  46. Adalysis
  47. RepricerExpress
  48. SellerActive
  49. eComEngine
  50. PickFu

What is a good Amazon PPC management agency or tool?

One of the most renowned Amazon PPC management software suites is Sellozo. 

It offers an all-in-one solution for Amazon sellers, including a suite of tools for product research, listing optimization, and campaign management, and it’s an absolute beast of an Amazon PPC tool.

Helium 10's Adtomic feature, you can leverage AI to optimize your Amazon Advertising campaigns at scale, managing bids, refining keywords, and automating budget allocation. 

Its software solution provides insights into cost-effective Amazon PPC software, keyword bid management tools, highest-performing keywords, and keyword harvesting rules, while providing an attractive pricing structure that starts at $39/month for the basic plan.

SellerApp and Viral Launch are also valuable tools that offer features such as PPC audits and product launches, respectively.

What is the best budget for Amazon PPC?

Budgeting for Amazon PPC depends on your business goals, product listings, target audience, and the competitive nature of your niche. As a rule of thumb, it's advisable to start small and increase your advertising budget as you learn more about what works for your product and market. 

Sellozo handles your entire Amazon advertising with their team, so you can focus your time on other stuff you’re actually good at.

Helium 10's PPC management software, for example, offers a tier-based pricing system that starts at $39/month, allowing businesses of varying sizes to access robust tools for their advertising needs. It's important to remember that the goal isn't to spend as little as possible, but to ensure every advertising dollar generates a profitable return on investment.

What is the average PPC on Amazon?

The average Pay-Per-Click (PPC) cost on Amazon, often referred to as Cost-Per-Click (CPC), varies significantly depending on the product category, competitiveness of the keywords, and bidding strategy. 

Generally, it can range anywhere from $0.81 to $2.39. However, these are averages and the actual cost could be higher or lower based on the factors mentioned above. 

High demand and high competition categories tend to have a higher CPC. To optimize your CPC and overall PPC strategy, it's crucial to conduct thorough keyword research, regularly monitor your campaigns, and adjust your bidding strategy as necessary. 

Tools like AI-powered advertising platforms can assist in automating and optimizing these tasks.

How do I master Amazon PPC?

Mastering Amazon PPC requires understanding your target audience, managing your keywords and bids effectively, continuously optimizing your campaigns, and leveraging automation tools where possible. 

Using an AI-powered advertising platform like Sellozo can automate much of this process, providing precise keyword bidding suggestions and bid management automation. 

Continual learning and data-driven decisions are also key. Take advantage of Sellozo comprehensive video training library or SellerApp's user-friendly interface and insightful analytics to keep improving your PPC strategies.

How long should I run PPC on Amazon?

Running a PPC campaign on Amazon should ideally be a long-term strategy, as constant exposure can improve product visibility and conversion rates. The exact duration depends on various factors such as your advertising budget, campaign performance, and advertising goal. 

With Amazon PPC Software like Sellozo or Helium 10, you can continually optimize your campaigns to get the most out of your advertising dollars. Both manual campaign adjustments and rule-based automations can help refine your advertising strategy and boost your advertising revenue over time.

How is Amazon CPC calculated?

Calculating Amazon's Cost per Click (CPC) is an essential part of managing your advertising budget and determining your advertising strategy on Amazon. It works on a bidding system where advertisers bid on keywords, which are potential search terms used by their target audience.

Here's how it works: When a customer uses Amazon's search function, Amazon Ads determines whether the search term entered matches the keywords that advertisers have bid on. If there's a match, an auction takes place between all the bids placed on that keyword. The highest-performing keywords often attract higher bids, as advertisers aim to maximize their product visibility.

The actual CPC is calculated based on the bid of the next highest bidder, plus $0.01. This strategy ensures you maintain complete control over your maximum bid while keeping advertising costs under control. The keyword bids can be managed manually, or you can use a keyword bid management tool for efficiency and precision.

The use of automation software or management software like Amazon PPC Software can also facilitate this process. Advanced analytics offered by these software solutions provide additional tools and insights that can help refine your bidding strategy, optimize your bid management, and achieve your business goals.

Ensuring the effectiveness of your keywords involves the use of keyword harvesting rules and negative keyword optimization. Negative keywords are as important as positive keywords in Amazon Ads, as they prevent your ads from being displayed for irrelevant search terms, thereby saving your advertising dollars.

Remember, your CPC and overall advertising spend are crucial metrics that directly impact your advertising revenue and return on investment (ROI). Therefore, understanding how Amazon CPC is calculated and actively managing it is key to the success of your advertising campaigns.

The Bottom Line

To recap, here are the best Amazon PPC tools to try this year:

  1. Sellozo — best of the best
  2. Helium 10 — best for small budgets
  3. Viral Launch — best for product launches
  4. SellerApp — best for PPC audits
  5. Jungle Scout — best for product research
  6. AMZScout — best for competitor analysis
  7. Scientific Seller — best for keyword research


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