7 Best B2B CRM Software 2024 (Close More Sales, Faster)

by Chris Von Wilpert, BBusMan • Last updated November 23, 2023

Expert Verified by Leandro Langeani, BBA

First-Person Perspective: We buy, test and review software products based on a 3-step rating methodology and first-hand experienceIf you buy through our links, we may get a commission. Read our rating methodology and how we make money.

Today there are 278 different B2B CRMs. We spent 85 hours comparing the top 50 to find the seven best you can use to handle complex B2B sales cycles.

What is the Best B2B CRM?

  1. Pipedrive — best of the best
  2. HubSpot — best for automation
  3. Zoho CRM — best for small companies
  4. Salesforce — best for enterprises
  5. Insightly — best for analytics
  6. Copper — best for Google Workspace users
  7. ActiveCampaign — best for email marketing

Our Verdict — Best Of The Best

Price: Starts at $19.90/month

Pipedrive is the best B2B CRM with its industry-leading pipeline management capabilities. We think it’s the best because of its AI-powered sales insights, customizable pipelines, and user-friendly interface.

The Best Part:

  • Custom pipeline views. Pipedrive allows you to visualize your whole sales process through fully customizable pipelines.

The Worst Part:

  • No workflow automation for the entry-level plan. Pipedrive requires you to sign up for at least the Advanced plan, at $34.90/mo, in order to get access to their workflow automation features.

Get it if you want an advanced sales-focused CRM that’ll enable you to close more B2B deals.

I recommend you start with the free 14-day trial, then sign up for the Professional plan at $598.80/year.

(14-day free trial)

Best For

Pipedrive is best for B2B organizations that want a reliable CRM to bring sales and manage leads.

Top Features

  • Personalized forecasting. Leverage Pipedrive’s sales and revenue predictions to plan better sales campaigns from the get go.
  • It’s like having your entire business in your back pocket. Monitor your sales pipelines and keep up with your work calendar on your iOS or Android device.
  • Deal rotting notifications. Set up automatic alerts when a deal is neglected, so you can take action before they go cold.
  • Save time with workflow automation. Automate repetitive tasks such as creating new deals, send follow-up emails, and create activities when a lead moves through the pipeline..
  • Desktop & mobile call dialer. Ring your sales contacts straight from your dashboard, while it keeps information up-to-date.

Pricing

Pipedrive offers four pricing plans:

  • Essential: $19.90/month per user for B2B companies that need a basic CRM to manage simple sales pipelines with AI-powered Sales Assistant guidance.
  • Advanced: $34.90/month per user for B2B companies that need an automation-capable CRM to manage email campaigns and sales outreach.
  • Professional: $59.90/month per user for B2B companies that want to get our recommended CRM plan for a full set of game-changing sales, marketing, reporting, and document management features.
  • Enterprise: $119.90/month per user for B2B enterprises that want the best B2B CRM available in the market to automate up to 100 workflows and fully manage leads through cutting-edge marketing and sales tools.

Annual plans provide up to a 25% discount.

Try Pipedrive today with a free 14-day trial.

Our Verdict — Best For Automation

Price: Starts at $50/month

HubSpot is a versatile B2B CRM with cutting-edge digital growth features. We think it’s the best for automation because of its massive library of integrations, customizable interface, and comprehensive Sales Hub.

The Best Part:

  • It has a plethora of integrations. HubSpot enables you to seamlessly integrate over 1,000 software tools with your CRM.

The Worst Part:

  • Pricey business plans. HubSpot’s business-oriented plans will set you back at least $1,781/mo for the Professional subscription.

Get it if you want a versatile CRM solution to handle content marketing, customer services, sales, marketing, and operations in one place.

I recommend you start with the free 14-day trial, then sign up for the Professional plan at $1,781/mo.

(14-day free trial)

Best For

HubSpot is best for B2B organizations that want a versatile CRM to manage multiple hubs in one place.

Top Features

  • It gets your content marketing going. Use HubSpot’s content management system (CMS) to create content that “lubes up” every phase of the customer journey.
  • Manage your customer interactions like a boss. Keep a library of all of your communications across different channels in one place.
  • Industry-leading conversion rate optimization features. You can run easy A/B tests on your web pages and pop-ups to optimize your B2B conversions, for example.
  • PPC management. Monitor and create B2B ads on Facebook, Instagram, LinkedIn, and Google from HubSpot’s dashboard using custom audiences from your CRM.
  • Manage  your entire business  from your CRM. Streamline your processes with HubSpot’s 1,000+ native integrations.

Pricing

HubSpot offers four pricing plans:

  • Free Tools: Free forever, for newbies who want to take HubSpot for a spin and test out a few free tools, for unlimited users.
  • Starter CRM Suite: $50/month for solopreneurs and small B2B teams who want a basic CRM with essential tools for managing content, providing customer service, and handling sales & marketing, for two users and up to 1,000 marketing contacts.
  • Professional CRM Suite: $1,781/month for B2B teams that want a comprehensive CRM with powerful automation tools and a complete set of marketing, sales, operations, content, and service features, for five users and up to 2,000 marketing contacts.
  • Enterprise CRM suite: $60,000/year for B2B companies that want the most versatile CRM plan from HubSpot with unlimited features for growth and lead management, for 10 users and up to 10,000 marketing contacts.

Annual plans provide a 10% discount.

Try HubSpot today with a free 14-day trial

Our Verdict — Best For Small Companies

Price: Starts at $20/month

Zoho CRM is a powerful B2B CRM with the perfect features for small businesses. We think it’s the best for small businesses because of its many pricing tier options, automation capabilities, and customizability.

The Best Part:

  • Multiple pricing tiers. Zoho CRM offers multiple pricing tiers; you can upgrade your plans as your business’ needs grow.

The Worst Part:

  • No night shifts. Zoho’s support team responds to inquiries during business hours only, which could be a problem depending on your time zone.

Get it if you want a robust B2B CRM with a low price tag.

I recommend you start with the free 15-day trial, then sign up for the Professional plan at $276/year.

(15-day free trial)

Best For

Zoho CRM is best for small businesses that want a reliable CRM to accelerate their B2B sales.

Top Features

  • Customizable dashboard. Make your CRM feel like home with Zoho’s various customizable dashboards, tabs, and tools.
  • Automatic currency conversions. Get your prices right when creating documentation and working with overseas businesses.
  • Sales rep assignment rules. Funnel leads automatically to the appropriate sales representative in your company.
  • Marketing automation at scale. Get a dedicated ad management dashboard for Google Ads and run email marketing campaigns through Zoho.
  • Social media integration. Interact with customers on your social media channels right from your dashboard, by using Zoho’s seamless social account integrations.

Pricing

Zoho CRM offers five pricing plans:

  • Free: Free forever, for small B2B businesses that want a free CRM with native Zoho tools and contact management tools, for up to three users.
  • Standard: $20/month per user for small B2B businesses that want a basic CRM with essential workflow automation and B2B sales tools.
  • Professional: $35/month per user for small B2B businesses that want a complete CRM with advanced customization features, Google Ads CRM, email relay, and B2B sales tools.
  • Enterprise: $50/month per user for B2B businesses that want a comprehensive CRM solution with every B2B lead management feature available via Zoho CRM.
  • Ultimate: $65/month per user for B2B businesses that want all Enterprise plan CRM features plus Zoho Analytics for transformative business intelligence.

Annual plans provide up to a 34% discount.

Try Zoho CRM today with a free 15-day trial.

Our Top Three Picks

Here’s a quick summary of our top three picks:

  1. Pipedrive — best of the best
  2. HubSpot — best for automation
  3. Zoho CRM — best for small companies

Here’s a quick comparison of our top seven picks:

Tool

Entry Offer

Pricing

Pipedrive

14-day free trial

Starts at $19.90/mo

HubSpot CRM

14-day free trial

Starts at $50/mo

Zoho CRM

15-day free trial

Starts at $20/mo

Salesforce

30-day free trial

Starts at $300/yr

Insightly

14-day free trial

Starts at $348/yr

Copper

14-day free trial

Starts at $29/mo

ActiveCampaign

14-day free trial

Starts at $228/yr

Here are the top 50 B2B CRMs we considered in this review:

  1. Pipedrive
  2. HubSpot CRM
  3. Zoho CRM
  4. Salesforce
  5. Insightly
  6. Copper
  7. ActiveCampaign
  8. Freshsales
  9. Less Annoying CRM
  10. Keap
  11. Streak
  12. Close
  13. Nimble
  14. Nutshell
  15. Agile CRM
  16. Apptivo
  17. Microsoft Dynamics 365
  18. monday sales CRM
  19. EngageBay
  20. Capsule CRM
  21. Zendesk
  22. NetHunt
  23. BIGContacts
  24. SharpSpring
  25. Prospect CRM
  26. Pipeliner CRM
  27. Salesflare CRM
  28. Salesboom
  29. SAP Sales Cloud
  30. bpm'online CRM
  31. Highrise
  32. LeadSquared
  33. Maximizer CRM
  34. Method CRM
  35. Odoo CRM
  36. OnePageCRM
  37. OroCRM
  38. Pobuca Sales
  39. Avidian
  40. Sage CRM
  41. SugarCRM
  42. Teamgate
  43. vCita
  44. Vtiger CRM
  45. Workbooks CRM
  46. InsightSquared
  47. Apptus
  48. Veloxy
  49. Salesmate
  50. amoCRM

Which CRM is best for B2B?

When it comes to selecting the best CRM for your B2B business, it is important to consider a variety of factors. These factors include the size of your business, the complexity of your sales process, your budget, and your specific needs. There are a number of great CRM options available for B2B businesses, but some of the most popular choices include HubSpot, Zoho CRM, and Pipedrive.

If you're mainly running a B2B sales team and want the best CRM to streamline your sales funnel, then definitely go for Pipedrive. If you're looking for a small business solution with scalable pricing, go for Zoho CRM.

And if you're looking for a versatile solution to manage and automate as many tasks as possible in your business, then HubSpot should bring you the most value. 

Is CRM good for B2B?

Yes, B2B customer relationship management tools are a brilliant idea for businesses looking to grow and attract more sales opportunities. In fact, CRMs are essential for any business that wants to improve customer relationships, streamline sales processes, and keep a full pipeline with potential clients. 

Additionally, good customer relationship management software can help B2B businesses improve collaboration between sales and marketing teams, reduce time spent on repetitive tasks, and improve overall efficiency. By streamlining sales processes and improving communication, businesses can save time and resources while achieving better results.

What is the number 1 CRM in the world?

Salesforce is generally considered to be the number #1 CRM in the world. With more than 150,000 customers worldwide, Salesforce is the go-to option for most companies. Salesforce offers a range of advanced features, including customizable dashboards, real-time analytics, and mobile access. 

Salesforce is particularly popular among B2B businesses, and it is widely used in a variety of industries, including technology, finance, and healthcare. Many companies choose Salesforce because of its customizability, B2B sales process tools, and easy-to-use user interface.

It's however not the best option for B2B in our research, as options such as HubSpot, Pipedrive, and Zoho CRM are better than Salesforce all things considered.

Which CRM is most popular?

The most popular CRM systems vary depending on the data source and niche we're covering, but some of the most commonly cited tools include Salesforce, HubSpot, Zoho, and Microsoft Dynamics. Salesforce is considered by most the most popular CRM system globally, with more than 150,000 customers worldwide. HubSpot and Zoho are also popular choices, particularly among small and midsize businesses.

What is HubSpot CRM best for?

HubSpot CRM is a powerful tool designed to help businesses streamline their sales and marketing processes. HubSpot CRM is best known for its advanced marketing automation features, which allow businesses to automate various marketing tasks, such as email campaigns, social media posts, and lead nurturing. It is our #2 go-to option for B2B businesses after Pipedrive, as it offers a versatile solution for business-to-business companies.

Is Zoho CRM B2B or B2C?

Zoho CRM is primarily designed for B2B businesses, although B2C businesses can also use it. Zoho CRM is particularly well-suited for businesses with longer sales cycles and more complex sales processes, as it offers a range of advanced features designed to help businesses manage leads, track sales activities, and improve customer relationships.

Is Salesforce good for B2B?

Yes, Salesforce is an excellent CRM system for B2B businesses, as it is specifically designed to help businesses manage customer relationships, track sales activities, and improve overall efficiency. Salesforce is particularly well-suited for businesses with larger sales teams, as it offers a range of advanced features at costs that are mostly reasonable for larger teams and sales departments in the B2B space.

Is HubSpot good for B2B?

Yes, HubSpot is an excellent CRM system for B2B businesses. HubSpot CRM is designed to help businesses streamline their sales and marketing processes, improve customer relationships, and achieve their business goals. HubSpot CRM is particularly well-suited for small and midsize businesses, as it mainly has plans for up to 10 users, is easy to use, and is highly customizable.

One of the key benefits of HubSpot CRM for B2B businesses is its advanced marketing automation features. These features allow businesses to automate various marketing tasks, such as email campaigns, social media posts and lead nurturing. Based on our research, we ranked it as our #2 option for B2B CRMs after Pipedrive.

The Bottom Line

To recap, here are the best B2B CRMs to try this year:

  1. Pipedrive — best of the best
  2. HubSpot — best for automation
  3. Zoho CRM — best for small companies
  4. Salesforce — best for enterprises
  5. Insightly — best for kpi analytics
  6. Copper — best for Google Workspace users
  7. ActiveCampaign — best for email marketing

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