Today there are 278 different B2B CRMs. We spent 85 hours comparing the top 50 to find the seven best you can use to handle complex B2B sales cycles.
What is the Best B2B CRM?
- Pipedrive — best of the best
- HubSpot — best for automation
- Zoho CRM — best for small companies
- Salesforce — best for enterprises
- Insightly — best for analytics
- Copper — best for Google Workspace users
- ActiveCampaign — best for email marketing
1. Pipedrive
Our Verdict — Best Of The Best
Price: Starts at $19.90/month
Pipedrive is the best B2B CRM for business growth. We think it’s the best because you can monitor all of you sales pipelines across your entire team.
The Best Part:
- It’s like having your entire business in your back pocket. Monitor your sales pipelines and keep up with your work calendar on your iOS or Android device.
The Worst Part:
- No workflow automation for the entry-level plan. Pipedrive requires you to sign up for at least the Advanced plan, at $34.90/mo, in order to get access to their workflow automation features.
Get it if you want an advanced sales-focused CRM that’ll enable you to close more B2B deals.
I recommend you start with the free 14-day trial, then sign up for the Professional plan at $598.80/year.
(14-day free trial)
Best For
Pipedrive is best for B2B organizations that want a reliable CRM to bring sales and manage leads.
Top Features
- Personalized forecasting. Leverage Pipedrive’s sales and revenue predictions to plan better sales campaigns from the get go.
- Custom pipeline views. Pipedrive allows you to visualize your whole sales process through fully customizable pipelines.
- Deal rotting notifications. Set up automatic alerts when a deal is neglected, so you can take action before they go cold.
- Save time with workflow automation. Automate repetitive tasks such as creating new deals, send follow-up emails, and create activities when a lead moves through the pipeline..
- Desktop & mobile call dialer. Ring your sales contacts straight from your dashboard, while it keeps information up-to-date.
Pricing
Pipedrive offers four pricing plans:
- Essential: $19.90/month per user for B2B companies that need a basic CRM to manage simple sales pipelines with AI-powered Sales Assistant guidance.
- Advanced: $34.90/month per user for B2B companies that need an automation-capable CRM to manage email campaigns and sales outreach.
- Professional: $59.90/month per user for B2B companies that want to get our recommended CRM plan for a full set of game-changing sales, marketing, reporting, and document management features.
- Enterprise: $119.90/month per user for B2B enterprises that want the best B2B CRM available in the market to automate up to 100 workflows and fully manage leads through cutting-edge marketing and sales tools.
Annual plans provide up to a 25% discount.
Try Pipedrive today with a free 14-day trial.
2. HubSpot
Our Verdict — Best For Automation
Price: Starts at $50/month
HubSpot is a versatile B2B CRM with cutting-edge features for growth. We think it’s the best for automation because of its massive library of integrations with 1,000+ third-party apps.
The Best Part:
- It has a plethora of integrations. HubSpot enables you to seamlessly integrate over 1,000 software tools with your CRM.
The Worst Part:
- Pricey business plans. HubSpot’s business-oriented plans will set you back at least $1,781/mo for the Professional subscription.
Get it if you want a versatile CRM solution to handle content marketing, customer services, sales, marketing, and operations in one place.
I recommend you start with the free 14-day trial, then sign up for the Professional plan at $1,781/mo.
(14-day free trial)
Best For
HubSpot is best for B2B organizations that want a versatile CRM to manage multiple hubs in one place.
Top Features
- It gets your content marketing going. Use HubSpot’s content management system (CMS) to create content that “lubes up” every phase of the customer journey.
- Manage your customer interactions like a boss. Keep a library of all of your communications across different channels in one place.
- Industry-leading conversion rate optimization features. You can run easy A/B tests on your web pages and pop-ups to optimize your B2B conversions, for example.
- PPC management. Monitor and create B2B ads on Facebook, Instagram, LinkedIn, and Google from HubSpot’s dashboard using custom audiences from your CRM.
- Manage your entire business from your CRM. Streamline your processes with HubSpot’s 1,000+ native integrations.
Pricing
HubSpot offers four pricing plans:
- Free Tools: Free forever, for newbies who want to take HubSpot for a spin and test out a few free tools, for unlimited users.
- Starter CRM Suite: $50/month for solopreneurs and small B2B teams who want a basic CRM with essential tools for managing content, providing customer service, and handling sales & marketing, for two users and up to 1,000 marketing contacts.
- Professional CRM Suite: $1,781/month for B2B teams that want a comprehensive CRM with powerful automation tools and a complete set of marketing, sales, operations, content, and service features, for five users and up to 2,000 marketing contacts.
- Enterprise CRM suite: $60,000/year for B2B companies that want the most versatile CRM plan from HubSpot with unlimited features for growth and lead management, for 10 users and up to 10,000 marketing contacts.
Annual plans provide a 10% discount.
Try HubSpot today with a free 14-day trial
3. Zoho CRM
Our Verdict — Best For Small Companies
Price: Starts at $20/month
Zoho CRM is a powerful B2B CRM with the perfect features for small businesses. We think it’s the best for small businesses because of its many pricing tier options, automation capabilities, and customizability.
The Best Part:
Multiple pricing tiers. Zoho CRM offers multiple pricing tiers; you can upgrade your plans as your business’ needs grow.
The Worst Part:
No night shifts. Zoho’s support team responds to inquiries during business hours only, which could be a problem depending on your time zone.
Get it if you want a robust B2B CRM with a low price tag.
I recommend you start with the free 15-day trial, then sign up for the Professional plan at $276/year.
(15-day free trial)
Best For
Zoho CRM is best for small businesses that want a reliable CRM to accelerate their B2B sales.
Top Features
- Customizable dashboard. Make your CRM feel like home with Zoho’s various customizable dashboards, tabs, and tools.
- Automatic currency conversions. Get your prices right when creating documentation and working with overseas businesses.
- Sales rep assignment rules. Funnel leads automatically to the appropriate sales representative in your company.
- Marketing automation at scale. Get a dedicated ad management dashboard for Google Ads and run email marketing campaigns through Zoho.
- Social media integration. Interact with customers on your social media channels right from your dashboard, by using Zoho’s seamless social account integrations.
Pricing
Zoho CRM offers five pricing plans:
- Free: Free forever, for small B2B businesses that want a free CRM with native Zoho tools and contact management tools, for up to three users.
- Standard: $20/month per user for small B2B businesses that want a basic CRM with essential workflow automation and B2B sales tools.
- Professional: $35/month per user for small B2B businesses that want a complete CRM with advanced customization features, Google Ads CRM, email relay, and B2B sales tools.
- Enterprise: $50/month per user for B2B businesses that want a comprehensive CRM solution with every B2B lead management feature available via Zoho CRM.
- Ultimate: $65/month per user for B2B businesses that want all Enterprise plan CRM features plus Zoho Analytics for transformative business intelligence.
Annual plans provide up to a 34% discount.
Try Zoho CRM today with a free 15-day trial.
Our Top Three Picks
Here’s a quick summary of our top three picks:
Here’s a quick comparison of our top seven picks:
Tool | Entry Offer | Pricing |
|---|---|---|
Pipedrive | 14-day free trial | Starts at $19.90/mo |
HubSpot CRM | 14-day free trial | Starts at $50/mo |
Zoho CRM | 15-day free trial | Starts at $20/mo |
Salesforce | 30-day free trial | Starts at $300/yr |
Insightly | 14-day free trial | Starts at $348/yr |
Copper | 14-day free trial | Starts at $29/mo |
ActiveCampaign | 14-day free trial | Starts at $228/yr |
Here are the top 50 B2B CRMs we considered in this review:
- Pipedrive
- HubSpot CRM
- Zoho CRM
- Salesforce
- Insightly
- Copper
- ActiveCampaign
- Freshsales
- Less Annoying CRM
- Keap
- Streak
- Close
- Nimble
- Nutshell
- Agile CRM
- Apptivo
- Microsoft Dynamics 365
- monday sales CRM
- EngageBay
- Capsule CRM
- Zendesk
- NetHunt
- BIGContacts
- SharpSpring
- Prospect CRM
- Pipeliner CRM
- Salesflare CRM
- Salesboom
- SAP Sales Cloud
- bpm'online CRM
- Highrise
- LeadSquared
- Maximizer CRM
- Method CRM
- Odoo CRM
- OnePageCRM
- OroCRM
- Pobuca Sales
- Avidian
- Sage CRM
- SugarCRM
- Teamgate
- vCita
- Vtiger CRM
- Workbooks CRM
- InsightSquared
- Apptus
- Veloxy
- Copper CRM
- amoCRM
What to look for when buying B2B CRM software?
- Sales automation features
- A visual sales pipeline for getting valuable insights quicker
- Evaluate how its features stack against your business goals
- Having the tools to analyze customer behavior and other analytics tools
- An intuitive interface
- The ability to track sales strategies and their results
- Opportunity management tools in a centralized platform
- Ability to foster customer engagement and business relationships with different touchpoints
- AI-driven insights to find trends and opportunities
- Strong reporting capabilities for data-driven decisions
The Bottom Line
To recap, here are the best B2B CRMs to try this year:
