Today there are 172 different B2B prospecting tools. We spent 93 hours comparing the top 50 to find the seven best you can use to streamline your B2B prospecting process.
What is the Best B2B Prospecting Tool?
- UpLead — best of the best
- HubSpot Sales Hub — best for inbound sales teams
- Apollo.io — best for data-driven sales
- LinkedIn Sales Navigator — best for social prospecting
- Salesforce — best for enterprises
- ZoomInfo — best for sales intelligence
- Outreach — best for automation
1. UpLead
Our Verdict — Best Of The Best
Price: Starts at $99/month
UpLead is like a gold prospector for B2B companies. We think it's the best B2B prospecting tool because of its high accuracy with contact data.
The Best Part:
- Incredible data accuracy. UpLead's real-time verification ensures you're spending more time connecting with up-to-date contacts, and less time spent chasing dead ends.
The Worst Part:
- Steep learning curve. UpLead's jam-packed menu can cause a bit of a headache for new users trying to get the hang of the platform.
Get it if you want a reliable prospecting tool that helps you generate high-quality B2B leads with real-time data.
I recommend you start with the 7-day free trial, then get the Essentials plan for $99/month.
(7-day free trial)
Best For
UpLead is best for sales teams and professionals who want reliable contact data to expand their network and increase B2B sales opportunities.
Top Features
Sky-high data accuracy. UpLead's 95% data accuracy guarantee creates close to perfect prospecting lists from the get-go.
Pinpoint your ideal leads. Apply 50+ search filters to find contacts and companies that align with your ideal buyer profile.
Connect and conquer. Push leads straight to your favorite CRM, outreach tool, or a CSV file that fuels your campaigns without manual data entry.
Master the perfect pitch. Dive into comprehensive company insights of your prospects to create personalized pitches that hit the spot, every time.
Strike while the iron is hot. With UpLead's Intent Data you can pinpoint when prospects are actively looking for your solution, maximizing your chances of closing the deal.
Pricing
UpLead offers three pricing plans:
- Essentials: $99/month for sales professionals who want to fetch clean B2B prospects using a dependable platform, providing up to 170 leads per month along with access to over 50 search filters and email verification.
- Plus: $199/month for expanding businesses and sales teams that want a higher volume of leads and advanced features, including 400 monthly leads, CRM integration, API access, and bulk lookup capabilities.
- Professional: $399/month for well-established organizations and enterprises that require extensive lead generation solutions, including 1,000 monthly leads, data enrichment, intent data insights, and all features available in the Plus plan.
Annual plans provide a 25% discount.
Try UpLead today with a free 7-day trial.
Our Verdict — Best For Inbound Sales Teams
Price: Starts at $20/month
HubSpot Sales Hub is an all-in-one solution for B2B businesses to effectively manage leads and close deals. We think it’s the best for inbound sales teams because of its cutting-edge pipeline and lead tracking features.
The Best Part:
- Solid lead tracking features. HubSpot makes it a breeze to keep tabs on all your leads and their activities, making sure no valuable prospect slips through the cracks.
The Worst Part:
- Minor email template discrepancies. HubSpot's template emails may appear slightly different in a recipient's inbox compared to how they look on the platform, which can be a bit of a pain in the ass.
Get it if you want a robust, all-in-one sales platform that streamlines B2B prospecting and keeps inbound sales teams firing on all cylinders.
I recommend you take advantage of HubSpot's 14-day free trial, then get the Professional plan for $500/month.
(14-day free trial)
Best For
HubSpot Sales Hub is best for inbound sales teams who want a comprehensive, user-friendly platform to effortlessly manage and nurture their prospects.
Top Features
Close deals faster. Save time and automate your processes like a boss with HubSpot's sales automation tools and 1,000+ integrations, designed to do the heavy lifting for you.
Stand out from the crowd. Craft personalized, professional emails in a snap with HubSpot's customizable email templates.
Call with confidence. Make, record, and log sales calls directly within HubSpot, keeping your data up-to-date and accurate.
Supercharge your sales skills. Unlock insights and coaching opportunities with HubSpot’s AI-powered call analysis, recording and analyzing your sales calls like a personal mentor.
Forecast your future success. Keep your sights set on victory with HubSpot's sleek sales pipeline views and in-depth forecasting tools.
Pricing
HubSpot Sales Hub offers four pricing plans:
- Free Tools: Free forever, for individuals and small teams who want to get started with time-saving sales CRM tools.
- Starter: $20/month for small teams and businesses that want to improve close rates and streamline their sales process with user-friendly tools and key features such as conversation routing and simple automation.
- Professional: $500/month for growing businesses that want a comprehensive sales software that helps them automate tasks, optimize their sales funnel, and better understand their prospects through advanced features in the HubSpot Sales Hub.
- Enterprise: $1,200/month for large organizations that require a powerful, flexible solution with advanced control and insights to supercharge their sales performance using top-tier features in the HubSpot Sales Hub.
Annual plans provide a 10% discount.
Try HubSpot Sales Hub today with a free 14-day trial.
3. Apollo.io
Our Verdict — Best For Data-Driven Sales
Price: Starts at $49/month
Apollo.io claims it allows you to reach every buyer on the planet, which could be a game-changer for sales teams. We think it’s the best for data-driven sales because of its massive contact data library.
The Best Part:
- It's gold. Apollo.io offers access to over 265 million verified contacts, giving you unlimited access to new leads while knowing you’re connecting with the right people and not wasting time on outdated leads.
The Worst Part:
- Filtering options can become complex. Apollo.io's advanced search functions can be overwhelming for new users.
Get it if you want a tool that effortlessly filters through hundreds of millions of verified contacts, helping you pinpoint the perfect prospects for your B2B offers.
I recommend you start with a 14-day free trial, then get the Professional plan for $99/month.
(14-day free trial)
Best For
Apollo.io is best for data-driven professionals who want a one-stop-shop for B2B prospecting with an intuitive platform that streamlines the entire sales process.
Top Features
Consolidate your sales arsenal. Say goodbye to ZoomInfo, Clearbit, Lusha, Cognism, and Seamless with Apollo.io's all-encompassing platform.
Discover your dream leads. Explore 265+ million verified contacts with tailored filters like buyer intent, job postings, and headcount growth to pinpoint the right prospects.
Ramp up your outreach game. Use Apollo to craft tailored sequences, make calls, engage on social media, and send targeted emails to keep your pipeline filled with quality meetings.
It’s like a jet engine for sales. Apollo’s comprehensive funnel automation along with their robust AI-driven insights will let you to seal deals like gangbusters.
Team synergy on autopilot. Supercharge your sales team's efficiency with Apollo's user-friendly collaborative lead engagement tools, forging a result-driven end-to-end sales workflow that converts at scale.
Pricing
Apollo.io offers four pricing plans:
- Free: Free forever, for sales professionals who want to explore Apollo.io’s platform and access features such as LinkedIn extension, Gmail extension, and basic filters.
- Basic: $49/month for small teams and sales professionals who want to access verified contact data, have uncapped sending limits with SendGrid, A/B testing, and advanced filters.
- Professional: $99/month for growth-oriented teams that require every feature in the Basic plan, plus advanced features such as Apollo’s built-in dialer, call recordings, and advanced reporting.
- Organization: $79/month for larger teams with at least five members that require everything in the Professional plan, plus unique features such as lead data enrichment, customizable reports, and advanced API access.
Annual plans provide a 20% discount.
Try Apollo.io today with a free 14-day trial.
Our Top Three Picks
Here’s a quick summary of our top three picks:
- UpLead — best of the best
- HubSpot Sales Hub — best for inbound sales teams
- Apollo.io — best for data-driven sales
Here’s a quick comparison of our top seven picks:
Tool | Entry Offer | Pricing |
|---|---|---|
UpLead | 7-day free tria | Starts at $99/mo |
HubSpot Sales Hub | 14-day free trial | Starts at $20/mo |
Apollo.io | 14-day free trial | Starts at $49/mo |
LinkedIn Sales Navigator | 30-day free trial | Starts at $79.99/mo |
Salesforce | 30-day free trial | Starts at $300/yr |
ZoomInfo | 14-day free trial | Starts at $15,000/yr |
Outreach | Free demo | Custom |
Here are the top 50 B2B prospecting tools we considered in this review:
- UpLead
- HubSpot Sales Hub
- Apollo.io
- LinkedIn Sales Navigator
- Salesforce
- ZoomInfo
- Outreach
- DiscoverOrg
- Marketo Engage
- Demandbase
- Clearbit
- PipeDrive
- Leadfeeder
- Yesware
- Zoho CRM
- Voila Norbert
- Reply.io
- Growbots
- SalesLoft
- Salesforce Pardot
- Datanyze
- Owler
- Prospect.io
- Hunter (formerly Email Hunter)
- AeroLeads
- Lead411
- Snov.io
- Gong
- Vainu
- D&B Hoovers
- Mailshake
- Klenty
- Crystal Knows
- Chorus
- LeadGibbon
- PersistIQ
- RingLead
- Seamless.AI
- Adapt.io
- LimeLeads
- FullContact
- Groove
- Outreach.io
- Leadspace
- 6sense
- Jigsaw
- Demandbase
- LeadForensics
- Hootsuite
- Sendbloom
What to look for when buying B2B prospecting tools?
- Sales prospecting tools to find potential buyers, with the right company size, like sales intelligence tools
- Tools to build and nurture prospect lists, with accurate contact details
- Email tracking for all campaigns and email sequences
- The ability to set trigger events for specific campaigns
- Ability to define and target ideal customer profiles of qualified prospects
- Advanced search filters that identify qualified leads for you
- Artificial intelligence prospecting apps that scout your target market for potential leads
- Marketing tools to move the ideal prospects down the sales funnel
- A list building tool that can build segmented email lists
The Bottom Line
To recap, here are the best B2B prospecting tools to try this year:
- UpLead — best of the best
- HubSpot Sales Hub — best for inbound sales teams
- Apollo.io — best for data-driven sales
- LinkedIn Sales Navigator — best for social prospecting
- Salesforce — best for enterprises
- ZoomInfo — best for sales intelligence
- Outreach — best for automation
