7 Best B2B SEO Tools 2024 (50 SEO Software Ranked)

by Chris Von Wilpert, BBusMan • Last updated November 23, 2023

Expert Verified by Leandro Langeani, BBA

Disclosure: We test and review software products based on an independent, multi-step rating methodology. When you buy through links on our site, we may earn a commission. Read full disclosure and rating methodology.

Today there are 142 different B2B SEO tools. We spent 114 hours comparing the top 50 to find the seven best you can use to drive more organic, qualified business leads.

What is the Best B2B SEO Tool?

  1. Mangools — best of the best
  2. Semrush — best for competitor analysis
  3. Jasper — best for SEO content creation
  4. Ahrefs — best for backlink analysis
  5. Yoast SEO — best for WordPress
  6. Moz Pro — best for analytics and tracking
  7. Screaming Frog SEO Spider — best for site SEO audits

Our Verdict — Best Of The Best

Price: Starts at $49/month

Mangools is an all-in-one SEO suite that combines incredible horsepower with a great price tag. We think it’s the best because of its clearly categorized set of tools, comprehensive keyword research capabilities, and impressive site audit functionality.

The Best Part:

  • Local SERP analysis. Mangools' SERPChecker not only helps you uncover competitors' weak spots but also offers localized SERP simulation for over 50,000 cities, countries, and regions, giving your B2B business an edge in local SEO.

The Worst Part:

  • No dedicated website audit feature. Mangools lacks a comprehensive on-page SEO auditing tool to spot broken links and offer optimization suggestions for content, backlinks, and those techy SEO metrics.

Get it if you want a user-friendly, all-inclusive SEO toolkit to boost your B2B business' online presence and to discover new keyword opportunities.

I recommend you get started with the 10-day free trial, then get the Mangools Premium plan for $69/month.

(10-day free trial)

Best For

Mangools is best for B2B businesses that want a user-friendly SEO solution that simplifies keyword research, backlink analysis, and rank tracking.

Top Features

  • Unearth high-impact keywords with KWFinder. Find those low-competition, value-packed keywords right for your B2B niche.

  • Spy on your competition with SERPChecker. Analyze your competitors' SEO game plans to outperform them in search results.

  • Monitor your rankings with SERPWatcher. Keep an eye on your website's search engine performance to make more informed decisions.

  • Dig up powerful backlinks with LinkMiner. Use the high-quality backlinks you find with Mangools to boost your website's authority and improve its rankings.

  • Size up your SEO authority with SiteProfiler. Compare your website's SEO against the competition to know where you’re standing with SEO metrics.

Pricing

Mangools offers three pricing plans:

  • Mangools Basic: $49/month for small B2B businesses and marketers who require essential SEO tools to improve their online presence and bring in more leads.
  • Mangools Premium: $69/month for growing B2B businesses and marketing teams that need advanced features and more data queries to boost their search engine traffic and rankings.
  • Mangools Agency: $129/month for large B2B enterprises or agencies that manage multiple clients and require extensive data access to optimize their SEO strategies and drive more B2B sales.

Annual plans provide a 35% discount.

Try Mangools today with a free 10-day trial.

Our Verdict — Best For Competitor Analysis

Price: Starts at $119.95/month

Semrush is a comprehensive SEO tool that gives you a competitive edge through reliable, clean data. We think it’s the best for competitor analysis because of its extensive keyword database, technical SEO tools, and precise position tracking.

The Best Part:

  • Flexible position tracking. Semrush's Position Tracking lets you tailor your website's daily rankings monitoring with custom target keywords, various locations, and devices, no sweat involved.

The Worst Part:

  • Steep learning curve. Semrush's wide array of features might require some time for newbies to wrap their heads around.

Get it if you want a reliable SEO tool that delivers clean data that you can rely on for your business.

I recommend you start with the 7-day free trial to test the features, then get the Business plan for $449.95/month.

(7-day free trial)

Best For

Semrush is best for B2B businesses that want to dominate their niche on search engines by leveraging their competitors’ efforts.

Top Features

  • Track your progress like a hawk. Monitor your website's positions in search results and keep tabs on your competitors as they move through the rankings.

  • Uncover winning backlinks. Dissect competitors' backlink profiles and craft your own strategic link-building plan to boost your business’s authority. 

  • Perfect your content. Know which content performs best for your website with Semrush’s Content Analyzer.

  • Teamwork makes the dream work. Work together with your team on your SEO tasks, share your reporting and project data, and streamline repetitive processes that require teamwork with Semrush’s collaboration features.

  • Polish your on-page SEO. Run comprehensive site audits and spot issues holding your site back from making it to page #1.

Pricing

Semrush offers three pricing plans:

  • Pro: $119.95/month for small B2B businesses and freelancers that want to gain a competitive edge in their niche, for up to five domain names.
  • Guru: $229.95/month for B2B businesses that want to expand their online presence and require advanced features such as historical data, multi-location tracking, and content marketing planning tools, for up to 15 domain names.
  • Business: $449.95/month for large B2B organizations with extensive SEO demands that require customization options and premium features to keep a strong position in competitive markets, for up to 40 domain names.

Annual plans provide a 17% discount.

Try Semrush today with a free 7-day trial.

Our Verdict — Best For SEO Content Creation

Price: Starts at $49/month

Jasper is an SEO-friendly AI writing tool that can learn and match your brand’s voice. We think it’s the best for SEO content creation because of its Surfer SEO integration, impressive AI algorithm, and user-friendly interface.

The Best Part:

  • Spot-on brand voice matching. Jasper's innovative Brand Voice feature allows you to automatically generate tons of good content without compromising your brand's voice and identity.

The Worst Part:

  • Additional subscription cost for Surfer SEO. To fully optimize your content with Jasper, you'll need to shell out at least an extra $29/month for Surfer SEO.

Get it if you want an AI-powered tool that generates engaging content that appeals to your target audience, which is optimized for SEO.

I recommend you get the 7-day free trial, then reach out to Jasper to get a quote for the Business plan.

(7-day free trial)

Best For

Jasper is best for small to medium-sized B2B businesses that want to improve their online presence by creating SEO-optimized content that resonates with their audience.

Top Features

  • Optimize on the fly with SurferSEO. Jasper's seamless SurferSEO integration lets you fine-tune your content in real time, within Jasper.

  • It keeps your voice. Train Jasper's AI to generate content that flawlessly matches your brand's voice and style.

  • Keep it neat and tidy. Jasper's document management features, along with its handy templates and recipes, help keep your content creation process well oiled.

  • Collaborate in real-time. Share your projects with team members so you can collaborate on creating top-notch SEO content.

  • Let the AI work its magic. Use Jasper's selection of templates, including Blog Post Outlines, SEO-friendly Title, and Meta Descriptions, to effortlessly craft content that hits the mark with your business audience, every single time.

Pricing

Jasper offers three pricing plans:

  • Creator: $49/month for small B2B businesses and solopreneurs who want a powerful AI-driven content creation tool that generates engaging, SEO-optimized content catered to their B2B audience.
  • Teams: $125/month for growing B2B businesses and marketing teams that require a collaborative platform to streamline their SEO content creation process and scale their online presence.
  • Business: Custom pricing, for larger B2B organizations that require a tailor-made solution with advanced features, dedicated support, and seamless integration with their existing marketing stack.

Annual plans provide a 20% discount.

Try Jasper today with a free 7-day trial

Our Top Three Picks

Here’s a quick summary of our top three picks:

  1. Mangools — best of the best
  2. Semrush — best for competitor analysis
  3. Jasper — best for SEO content creation

Here’s a quick comparison of our top seven picks:

Tool

Entry Offer

Pricing

Mangools

10-day free trial

Starts at $49/mo

Semrush

7-day free trial

Starts at $119.95/mo

Jasper

7-day free trial

Starts at $49/mo

Ahrefs

None

Starts at $99/mo

Yoast SEO

Free plan

Starts at $99/yr

Moz Pro

30-day free trial

Starts at $99/mo

Screaming Frog SEO Spider

Free plan

Starts at $259/yr

Here are the top 50 B2B SEO tools we considered in this review:

  1. Mangools
  2. Semrush
  3. Jasper 
  4. Ahrefs
  5. Yoast SEO
  6. Moz Pro
  7. Screaming Frog SEO Spider
  8. Google Keyword Planner
  9. SEOquake
  10. SpyFu
  11. Majestic SEO
  12. Ubersuggest
  13. BuzzSumo
  14. DeepCrawl
  15. KWFinder
  16. Serpstat
  17. Conductor
  18. BrightEdge
  19. SEO PowerSuite
  20. Raven Tools
  21. CognitiveSEO
  22. Searchmetrics
  23. WooRank
  24. Moz Local
  25. SE Ranking
  26. Seranking
  27. Long Tail Pro
  28. Google Trends
  29. Answer The Public
  30. SEOQuake
  31. Keywords Everywhere
  32. Siteliner
  33. LinkMiner
  34. Soovle
  35. Advanced Web Ranking
  36. Alexa Ranking
  37. BuzzStream
  38. MozBar
  39. OnCrawl
  40. Botify
  41. Ryte
  42. Sistrix
  43. Unamo SEO
  44. Whitespark
  45. Google Search Console
  46. Bing Webmaster Tools
  47. SEOlyzer
  48. LSIGraph
  49. StoryBase
  50. Rank Tracker

Is SEO effective for B2B?

Yes, search engine optimization (SEO) is absolutely effective for B2B marketers. 

Given the growing digital landscape, a strategic SEO approach can significantly improve a B2B company's organic search traffic, enhance visibility, and increase leads and conversions.

Effective SEO strategies include identifying keyword ideas, performing keyword analysis, optimizing for long-tail keywords, monitoring keyword performance, and conducting regular technical SEO audits.

Tools like Mangools, Semrush, and Ahrefs offer a wide range of features that allow digital marketers to track and optimize their SEO efforts. B2B SEO strategies may include improving search engine rankings, enhancing domain authority, monitoring bounce rate and conversion rates, and conducting a detailed analysis of the website’s link profile to identify link building opportunities and harmful links.

How can I improve my B2B SEO?

Improving B2B SEO involves a multi-pronged strategy. 

First, use keyword research tools like Mangools, Semrush, and Ahrefs  to perform an initial keyword analysis and devise an SEO keyword strategy. Consider the search volumes and competitiveness of your target keywords. Emphasize long-tail keywords, as they often carry high intent and less competition.

Secondly, leverage tools like Semrush for competitor analysis. Understand their keyword strategies, link profiles, and content marketing strategies, then use these insights to develop your approach.

Third, prioritize the technical aspects of SEO. Perform regular technical SEO audits using tools like Screaming Frog SEO Spider to identify issues like broken links, duplicate content, and security issues that might be negatively impacting your search engine rankings.

What is the most popular SEO tool?

Determining the most popular SEO tool depends on the specific needs and goals of the user. However, several tools are widely recognized by digital marketers for their key features and effectiveness.

Mangools is often considered the best all-in-one SEO tool due to its comprehensive keyword research capabilities and impressive site audit functionality. SEMrush is noted for its extensive competitive analysis features and clean, reliable data.

Ahrefs is lauded for its detailed backlink analysis features, while Yoast SEO is a must-have tool for WordPress users. Moz Pro offers robust analytics and tracking features. Lastly, Screaming Frog SEO Spider is widely used for technical SEO audits.

How do you rank a B2B website?

Ranking a B2B website requires a strategic combination of keyword optimization, content quality, backlink strategy, and technical SEO. 

Begin with thorough keyword research using tools like Mangools, Google Search Console, or SEMrush. Develop a list of relevant keywords that your target audience is likely to search for.

Next, create high-quality content that incorporates these keywords and offers value to your audience. Jasper, an SEO-friendly AI writing tool, can be beneficial in creating such content.

Link building is another crucial strategy for improving rankings. Using tools like Ahrefs or LinkMiner from Mangools, identify link building opportunities and strive to gain high-quality backlinks.

Perform regular technical SEO audits to identify and rectify issues such as broken links, duplicate content, and slow load times that could affect your site's ranking. Monitor the site's performance regularly and adjust your strategy as needed based on the results.

What is the difference between B2B SEO and B2C SEO?

While the foundational SEO principles are the same for both B2B and B2C - keyword optimization, quality content, backlink strategy, and technical SEO - there are key differences in execution due to their distinct audience and sales cycle.

B2B SEO often involves targeting more specific, industry-related keywords, sometimes called 'niche keywords'. These long-tail keywords often have lower search volumes but higher conversion rates. The content in B2B SEO is also more informative and detailed, catering to a more knowledge-driven audience.

B2B SEO strategies must also consider the longer and more complex sales cycles. As such, B2B marketers often focus on generating leads and nurturing them over time, whereas B2C marketers typically aim for immediate sales.

The Bottom Line

To recap, here are the best B2B SEO tools to try this year:

  1. Mangools — best of the best
  2. Semrush — best for competitor analysis
  3. Jasper — best for SEO content creation
  4. Ahrefs — best for backlink analysis
  5. Yoast SEO — best for WordPress
  6. Moz Pro — best for analytics and tracking
  7. Screaming Frog SEO Spider — best for site SEO audits

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