Today there are 142 different B2B SEO tools. We spent 114 hours comparing the top 50 to find the seven best you can use to drive more organic, qualified business leads.
What is the Best B2B SEO Tool?
- Mangools — best of the best
- Semrush One — best for competitor analysis
- Frase — best for SEO content creation
- Ahrefs — best for backlink analysis
- Yoast SEO — best for WordPress
- Moz Pro — best for analytics and tracking
- Screaming Frog SEO Spider — best for site SEO audits
1. Mangools
Our Verdict — Best Of The Best
Price: Starts at $37.70/month
Mangools is an all-in-one SEO suite that combines incredible horsepower with a great price tag. We think it’s the best because of its clearly categorized set of tools, comprehensive keyword research capabilities, and impressive site audit functionality.
The Best Part:
Local SERP analysis. Mangools' SERPChecker not only helps you uncover competitors' weak spots but also offers localized SERP simulation for over 50,000 cities, countries, and regions, giving your B2B business an edge in local SEO.
The Worst Part:
No dedicated website audit feature. Mangools lacks a comprehensive on-page SEO auditing tool to spot broken links and offer optimization suggestions for content, backlinks, and those techy SEO metrics.
Get it if you want a user-friendly, all-inclusive SEO toolkit to boost your B2B business' online presence and to discover new keyword opportunities.
I recommend you get started with a free Mangools account, then get the Mangools Basic plan for $37.70/month, billed annually.
(free account)
Best For
Mangools is best for B2B businesses that want a user-friendly SEO solution that simplifies keyword research, backlink analysis, and rank tracking.
Top Features
Unearth high-impact keywords with KWFinder. Find those low-competition, value-packed keywords right for your B2B niche.
Spy on your competition with SERPChecker. Analyze your competitors' SEO game plans to outperform them in search results.
Monitor your rankings with SERPWatcher. Keep an eye on your website's search engine performance to make more informed decisions.
Dig up powerful backlinks with LinkMiner. Use the high-quality backlinks you find with Mangools to boost your website's authority and improve its rankings.
Size up your SEO authority with SiteProfiler. Compare your website's SEO against the competition to know where you’re standing with SEO metrics.
Pricing
Mangools offers three pricing plans:
- Mangools Basic: $61/month, or $37.70/month on annual billing, for solopreneurs and freelance SEOs who need 100 keyword lookups a day, 200 tracked keywords across unlimited domains, 100,000 backlink rows a month, and AI Search Watcher PRO.
- Mangools Premium: $81/month, or $52.70/month on annual billing, for marketing teams that need 500 keyword and SERP lookups a day, 700 tracked keywords, 500,000 backlink rows a month, and up to 3 extra seats.
- Mangools Agency: $141/month, or $97.70/month on annual billing, for agencies and professional SEOs who need 1,200 keyword and SERP lookups a day, 1,500 tracked keywords with daily updates, 1.2 million backlink rows a month, and up to 5 extra seats.
Annual plans provide up to a 38% discount.
Try Mangools today with a free account.
Our Verdict — Best for B2B AI Competitor Analysis
Price: Starts at $139.95/month
Semrush One is a comprehensive SEO platform that gives B2B companies a competitive edge through reliable, clean data. We think it’s the best for competitor analysis because of its extensive keyword database, technical SEO tools, and precise position tracking.
The Best Part:
- Flexible position tracking. Semrush's Position Tracking lets you tailor your website's daily rankings monitoring with custom target keywords, various locations, and devices, no sweat involved - including your AI tool mentions.
The Worst Part:
- Steep learning curve. Semrush's wide array of features might require some time for newbies to wrap their heads around.
Get it if you want a reliable SEO tool that delivers clean data that you can rely on for your business.
I recommend you start with the 7-day free trial to test the features, then get the Starter plan for $199/month.
(7-day free trial)
Best For
Semrush is best for B2B businesses that want to dominate their niche on search engines by leveraging their competitors’ efforts.
Top Features
Track your progress like a hawk. Monitor your website's positions in search results and keep tabs on your competitors as they move through the rankings and get cited by AI tools like ChatGPT.
Uncover winning backlinks. Backlink Analytics. See which industry publications link to competitors that don't link to you, compare authority scores, and find link-building targets you're missing.
Perfect your content. See which pages on your site drive organic traffic, backlinks, and engagement, and which ones are underperforming despite ranking.
AI Visibility Score. Track where your brand appears in AI-generated answers across ChatGPT, Perplexity, and Gemini.
Site Audit. Crawl your entire site and surface every technical issue suppressing rankings: slow pages, broken links, missing meta descriptions, duplicate content, Core Web Vitals failures.
Pricing
Semrush offers four pricing plans:
- SEO: $139.95/month. For freelancers and small businesses that need 5 websites, 500 tracked keywords, keyword research, position tracking, and site audits, without AI search tracking.
- Starter: $199/month ($165.17/month billed annually). For bloggers, in-house marketers, freelancers, small teams, and agencies. Full SEO toolkit plus AI Visibility Toolkit. Includes rank tracking, website audits, keyword research, competitor analysis, prompt tracking, and AI Share of Voice monitoring.
- Pro+: $299/month ($248.17/month billed annually). For SEO consultancies, digital marketing agencies, and mid-sized businesses. Adds historical data, multi-location and device tracking, plus higher limits on keywords and projects.
- Advanced: Custom pricing. For organizations and agencies that need 40+ websites, 5,000+ tracked keywords, SEO share of voice, advanced API access, and unlimited AI prompts.
The free plan gives you 10 reports a day.
Annual plans provide up to a 17% discount.
All paid plans come with a 7-day money-back guarantee.
Try Semrush One with a 7-day free trial.
3. Frase
Our Verdict — Best For SEO Content Creation
Price: Starts at $49/month
Frase is a content platform that runs the whole SEO content loop, from research to publish. We think it’s the best for SEO content creation because it turns the top-ranking pages for your keyword into a brief, drafts the article, and scores it against the competition — all in one place.
The Best Part:
From keyword to finished draft. Frase researches the SERP, builds the outline, and writes the draft with your brand voice in context, so you never start from a blank page.
The Worst Part:
There’s a learning curve. Frase packs research, writing, optimization, and monitoring into one platform — it takes a while before you learn where everything goes.
Get it if you want one platform that researches, writes, optimizes, and monitors your B2B content for search.
I recommend you start with the free 7-day trial, then get the Starter plan for $49/month.
(7-day free trial)
Best For
Frase is best for small to medium-sized B2B teams that want SEO-optimized content shipped on schedule, without stitching four tools together.
Top Features
One-click SEO briefs. Frase creates a full-blown content outline for you, based on the top-ranking pages for your target keyword.
Optimize while you write. Frase scores your draft against the competition in real time, so every article goes out ready to rank.
Get cited by AI search. GEO optimization and AI visibility monitoring show where ChatGPT and Google AI cite you, and tune your content to earn those citations.
Collaborate in real-time. Share your projects with team members so you can collaborate on creating top-notch SEO content.
Publish where you work. Push finished articles straight to WordPress, Webflow, Sanity, or Wix, or host them on FraseCMS.
Pricing
Frase offers four pricing plans:
- Starter: $49/month, or $39/month billed yearly, for solos, freelancers, and single-site teams running the core loop on one site.
- Professional: $129/month, or $103/month billed yearly, for in-house teams and growing SMBs that want the whole loop built for a content team.
- Scale: $299/month, or $239/month billed yearly, for agencies and multi-site brands running the loop across many sites.
- Enterprise: Custom pricing, for large organizations and agencies that need custom seats, white-label reports, SSO, and an SLA.
Annual plans provide a 20% discount.
Try Frase today with a free 7-day trial.
4. Ahrefs
Our Verdict — Best For Backlink Analysis
Price: Starts at $29/month
Ahrefs is an all-in-one SEO platform powered by the world’s second-most active web crawler and 10+ years of web data. We think it’s the best for backlink analysis because its Site Explorer shows the links behind any site, and higher plans add broken backlinks and linking authors.
The Best Part:
Links from a huge crawler. Ahrefs runs the world’s second-most active web crawler, so you can dig into the links pointing at you and your competitors.
The Worst Part:
Pricey for small teams. Lite costs $129/month for 750 tracked keywords, and broken backlinks only unlock from Standard up.
Get it if you want to see who links to your competitors and win those links for your own B2B site.
I recommend you start with the free plan on your own site, then get the Lite plan for $129/month.
(free plan)
Best For
Ahrefs is best for B2B marketers and link builders who want backlink data next to their keyword and rank tracking.
Top Features
Site Explorer. Look up any domain and see the backlinks and keywords behind its traffic.
Broken backlinks. Find broken links pointing at a site and reclaim them, from the Standard plan up.
Linking authors. See who wrote the pages that link to a site on Standard and up, so you know who to pitch.
Rank Tracker. Track 750 to 5,000 keywords, depending on your plan.
AI visibility. Brand Radar and tracked AI prompts show where your brand appears in AI answers.
Pricing
Ahrefs offers five pricing plans:
- Starter: $29/month for people who want to see what people search and spy on competitors.
- Lite: $129/month for small businesses and personal projects that want 750 tracked keywords and 6 months of historical data.
- Standard: $249/month for freelance SEOs and marketing consultants who want 2,000 tracked keywords and 2 years of historical data.
- Advanced: $449/month for lean in-house marketing teams that want 5,000 tracked keywords and 5 years of historical data.
- Enterprise: $1,499/month with an annual commitment, for large teams that want unlimited historical data.
Annual subscriptions provide up to a 17% discount.
Try Ahrefs today with the free plan.
5. Yoast SEO
Our Verdict — Best For WordPress
Price: Starts at $118.80/year
Yoast SEO is the WordPress SEO plugin behind 13+ million Yoast customers. We think it’s the best for WordPress because it guides every post as you write it and handles redirects, structured data, and metadata in the background.
The Best Part:
SEO help inside WordPress. Yoast checks each post as you write and tells you what to fix, so your team doesn’t need SEO expertise.
The Worst Part:
WordPress first. The plugin and its paid plans are built for WordPress, so a Shopify store needs the separate Yoast SEO for Shopify app at $19 per 30 days.
Get it if your B2B site runs on WordPress and you want SEO guidance built into your editor.
I recommend you install the free plugin, then upgrade to Premium for $118.80/year.
(free plan)
Best For
Yoast SEO is best for B2B teams that publish on WordPress and want every post optimized before it goes live.
Top Features
Redirect manager. Move or delete a page and Yoast prompts you to set up the redirect, with bulk imports by CSV.
Five keyphrases per post. Check a post against up to five keyphrases, with synonyms and word forms in 20+ languages.
Metadata in bulk. Filter for pages missing titles or descriptions, let AI draft them, and approve them in bulk.
Internal linking. Get link suggestions as you write and find the orphaned posts nothing links to.
Local, Video, and News SEO. Premium now includes all three plugins at no extra cost.
Pricing
Yoast SEO offers four WordPress pricing plans:
- Free: Free, for the core Yoast SEO plugin on WordPress.
- Yoast SEO Premium: $118.80/year ($9.90/month), for AI-generated titles and meta descriptions, redirects, internal linking suggestions, and 24/7 support.
- Yoast WooCommerce SEO: $178.80/year ($14.90/month), for online stores that want product rich results and AI product titles and descriptions, plus everything in Premium.
- Yoast SEO AI+: $358.80/year ($29.90/month), for brands that want to track their visibility, sentiment, and citations across ChatGPT, Gemini, Perplexity, and Claude.
Try Yoast SEO today with the free plan.
6. Moz Pro
Our Verdict — Best For Analytics And Tracking
Price: Starts at $49/month
Moz Pro is an SEO and AI visibility platform that 500,000 marketers trust to measure their search performance. We think it’s the best for analytics and tracking because it tracks your keywords, crawls your site, and shows where your brand appears in AI answers from one dashboard.
The Best Part:
Search and AI in one view. Track your keyword rankings next to AI Overviews and prompts across GPT, Gemini, and Google AI Mode.
The Worst Part:
Trial on one plan. The 7-day free trial is offered on the Medium plan.
Get it if you want to track your B2B rankings and AI visibility without stitching tools together.
I recommend you start the 7-day free trial on Medium, then keep it for $143/month billed yearly.
(7-day free trial)
Best For
Moz Pro is best for B2B marketers who need to report on rankings, site health, and AI visibility.
Top Features
Rank tracking. Track 300 to 3,000 keywords a month, depending on your plan.
AI Visibility dashboards. Follow up to 600 prompts across GPT, Gemini, and Google AI Mode every week.
Site crawls. Crawl 400K to 5M pages a month to find the technical issues on your site.
Keyword Explorer. Find traffic-driving keywords in an index of 1.25 billion+.
Custom reports. Build professional reports that highlight the metrics you care about.
Pricing
Moz Pro offers four pricing plans:
- Starter: $49/month, for individuals managing a single website.
- Standard: $99/month, or $79/month billed yearly, for 1 user, 3 tracked sites, 300 tracked keywords, and 400K pages crawled a month.
- Medium: $179/month, or $143/month billed yearly, for 2 users, 10 tracked sites, 1,500 tracked keywords, and 2M pages crawled a month.
- Large: $299/month, or $239/month billed yearly, for 3 users, 25 tracked sites, 3,000 tracked keywords, and 5M pages crawled a month.
Annual subscriptions provide a 20% discount.
Try Moz Pro today with a free 7-day trial.
Our Verdict — Best For Site SEO Audits
Price: Starts at $279/year
Screaming Frog SEO Spider is a desktop website crawler for Windows, macOS, and Linux that audits your site for over 300 SEO issues. We think it’s the best for site SEO audits because one crawl flags your broken links, redirects, duplicate pages, and meta data problems.
The Best Part:
Free for small sites. Crawl up to 500 URLs for free and find broken links, redirect chains, and duplicate pages right away.
The Worst Part:
Desktop software. You install it on your own computer, and big crawls depend on the memory and storage you have.
Get it if you want a full technical audit of your B2B site for one yearly licence fee.
I recommend you crawl your site with the free version, then buy a licence for $279/year once you pass 500 URLs.
(free plan)
Best For
Screaming Frog SEO Spider is best for technical SEOs and agencies that run deep site audits.
Top Features
Broken links and errors. Find 404s and server errors, then bulk export them with their source URLs.
Redirect audits. Spot temporary and permanent redirects, redirect chains, and loops.
Titles and meta data. See which page titles and meta descriptions are too long, too short, missing, or duplicated.
Custom extraction. Pull any data from a page’s HTML with CSS Path, XPath, or regex with a paid licence.
GA, GSC, and PSI data. Connect Google Analytics, Search Console, and PageSpeed Insights to every URL in a crawl with a paid licence.
Pricing
Screaming Frog SEO Spider offers two pricing plans:
- Free: Free, for crawls of up to 500 URLs with the core audit features.
- Paid: $279/year per licence, for unlimited crawling plus scheduling, JavaScript rendering, and crawl comparison.
Try Screaming Frog SEO Spider today with the free plan.
Our Top Three Picks
Here’s a quick summary of our top three picks:
- Mangools — best of the best
- Semrush One — best for competitor analysis
- Frase — best for SEO content creation
Here’s a quick comparison of our top seven picks:
Tool | Entry Offer | Pricing |
|---|---|---|
Mangools | Free account | Starts at $37.70/mo |
Semrush One | Free plan | Starts at $139.95/mo |
Frase | 7-day free trial | Starts at $49/mo |
Ahrefs | Free plan | Starts at $29/mo |
Yoast SEO | Free plan | Starts at $118.80/yr |
Moz Pro | 7-day free trial | Starts at $49/mo |
Screaming Frog SEO Spider | Free plan | Starts at $279/yr |
Here are the top 50 B2B SEO tools we considered in this review:
- Mangools
- Semrush One (with AI Visibility Toolkit)
- Frase
- Ahrefs
- Yoast SEO
- Moz Pro
- Screaming Frog SEO Spider
- Google Keyword Planner
- SEOquake
- SpyFu
- Majestic SEO
- Ubersuggest
- BuzzSumo
- Lumar
- KWFinder
- Serpstat
- Conductor
- BrightEdge
- SEO PowerSuite
- Raven Tools
- CognitiveSEO
- Surfer SEO
- WooRank
- Moz Local
- SE Ranking
- Keysearch
- Google Trends
- Answer The Public
- Keywords Everywhere
- Siteliner
- LinkMiner
- Soovle
- Advanced Web Ranking
- Similarweb
- BuzzStream
- MozBar
- OnCrawl
- Botify
- Ryte
- Sistrix
- Nightwatch
- Whitespark
- Google Search Console
- Bing Webmaster Tools
- SEOlyzer
- LSIGraph
- StoryBase
- Rank Tracker
- Moz
- seoClarity
Frequently Asked Questions About B2B SEO Tools
What are the best B2B SEO tools?
Seven tools cover it, each strong for a different job: Mangools, Semrush One, Frase, Ahrefs, Yoast SEO, Moz Pro, and Screaming Frog SEO Spider. Match one to the task in front of you and you have your stack.
Which B2B SEO tool is best overall?
Mangools is our top overall pick. You get keyword research through KWFinder, competitor analysis through SERPChecker, rank tracking with SERPWatcher, and backlink analysis with LinkMiner in one place.
How do you choose the right B2B SEO tool?
Match the tool to the job. Reach for Mangools for an all-in-one workflow, Semrush One for competitor analysis, Ahrefs for backlinks, Yoast SEO for WordPress, Moz Pro for analytics and tracking, Frase for SEO content, and Screaming Frog SEO Spider for site audits.
Is SEO effective for B2B marketers?
Yes, SEO works for B2B. It builds your visibility and generates leads, so the right buyers find you instead of you chasing them.
Do any of these B2B SEO tools offer a free trial or free version?
Yes, several do. Semrush, Frase, and Moz Pro give you free trials, Mangools gives you a free account, and Semrush, Ahrefs, Yoast SEO, and Screaming Frog have free plans, so you can test before you buy.
Which tool is best for backlink analysis?
Ahrefs is our pick for backlink analysis. Mangools also covers backlinks through its LinkMiner feature if you want it bundled.
Can AI tools help with B2B SEO content?
Yes. Frase is an AI content platform built for SEO. It researches the SERP, drafts in your brand voice, and scores the article against the top-ranking pages in real time.
Which tool is best for technical SEO audits?
Screaming Frog SEO Spider is the one to reach for on site audits. It finds your broken links, duplicate content, and security issues so you can fix them.
What is the best B2B SEO tool for WordPress?
Yoast SEO is our pick for WordPress. For analytics and tracking reach for Moz Pro, and for AI competitor analysis reach for Semrush One and its AI Visibility Score that tracks brand mentions across ChatGPT, Perplexity, and Gemini.
The Bottom Line
To recap, here are the best B2B SEO tools to try this year:
- Mangools — best of the best
- Semrush One — best for competitor analysis
- Frase — best for SEO content creation
- Ahrefs — best for backlink analysis
- Yoast SEO — best for WordPress
- Moz Pro — best for analytics and tracking
- Screaming Frog SEO Spider — best for site SEO audits