Today there are 87 different B2C CRMs. We spent 68 hours comparing the top 50 to find the seven best you can use to efficiently manage your B2C business.
What is the Best B2C CRM?
- HubSpot — best of the best
- monday sales CRM — best for customer management
- Pipedrive — best for sales
- Salesflare — best for customer relationships
- Salesforce — best for enterprises
- Klaviyo — best for ecommerce
- Zoho CRM — best for small businesses
1. HubSpot
Our Verdict — Best Of The Best
Price: Starts at $50/month
HubSpot is hands-down the best B2C CRM. We think it’s the best because of its sleek interface, workflow automation capabilities, and customer service tools.
The Best Part:
Seamless bulk data entry. HubSpot enables you to integrate over 1,000 tools to sync and import data to and from your CRM as you get new leads and customers.
The Worst Part:
It’s a little more expensive than alternatives. HubSpot is pricier than alternatives; with its Professional CRM Suite plan costing $1,781/mo.
Get it if you want a CRM with the best customer service, marketing, and automation tools.
I recommend you get started with the free 14-day trial, then sign up for the monthly Professional CRM Suite plan at $1,781/mo.
(14-day free trial)
Best For
HubSpot is best for B2C businesses that want a comprehensive CRM to automate marketing and services.
Top Features
- All-in-one ad management. Launch and manage paid advertising campaigns on LinkedIn, Facebook, and Google.
- Email tracking and analytics. Get detailed insights into your B2C email campaigns, from open and click-through rates to engagement and conversions.
- Customer service automation. Streamline your customer service process to provide faster and more personalized support, across all channels.
- E-commerce integration. Connect e-commerce platforms like Shopify, BigCommerce, and WooCommerce to sync customer and order data in real-time.
- Automated lead qualification. Score your leads based on your proven criteria to predict which are most likely to convert.
Pricing
HubSpot offers four pricing plans:
- Free Tools: Free forever, for newbies who want to test out some HubSpot CRM tools, for unlimited users.
- Starter CRM Suite: $50/month for small B2C businesses that want a CRM with essential tools for managing customer service, tracking data, and using integrations, for two users.
- Professional CRM Suite: $1,781/month for small to medium B2C businesses that want a comprehensive CRM with robust automation and a complete set of digital tools for managing customers and data, for five users.
- Enterprise CRM suite: $60,000/year for B2C businesses that want HubSpot’s best CRM plan with all available features, for 10 users.
Annual plans provide a 10% discount.
Try HubSpot today with a free 14-day trial
2. monday.com
Our Verdict — Best For Customer Management
Price: Starts at $37.50/month
monday sales CRM is a powerful all-in-one CRM solution for B2C companies. We think it’s the best for lead management because of its various dashboards, industry-specific templates, and powerful automation features.
The Best Part:
Multiple views, your way. monday sales CRM allows you to effortlessly transition between different views for your data, whether it’s Gantt charts, kanban boards, or calendars.
The Worst Part:
Steep learning curve. monday sales CRM has an interface which is less user friendly than the average competitor.
Get it if you want a CRM that enables you to easily manage your customer and gain great visibility over your data.
I recommend you get started with the free 14-day trial, then sign up for the monthly Pro subscription at $90/mo.
(14-day free trial)
Best For
monday sales CRM is best for B2C companies that want a powerful CRM to efficiently manage customers and data.
Top Features
- Use customer profiling to stay clued in. Collect detailed information about each of your customers and centralize all communication from different third-party tools in your CRM.
- Get your ducks in a row with customized sales pipelines. Manage your customers from lead to close, set up automatic notifications and reminders, and track your team's progress and performance in real-time.
- Keep everyone busy… but never too busy. Monitor your team’s workload in real-time and assign tasks evenly to different individuals and departments.
- Code-free automation. Manage your sales processes faster by automating repetitive tasks such as data entry, lead nurturing, and follow-up emails.
- Divide and conquer. Segment your audience by different characteristics, behaviors, and preferences to personalize your marketing.
Pricing
monday sales CRM offers four pricing plans:
- Basic CRM: $37.50/month for B2C businesses that want a CRM to manage unlimited contacts and pipelines, for three or more users.
- Standard CRM: $51/month for B2C businesses that want a complete, automation-capable CRM to manage unlimited customers and integrate third-party tools they already use, for three or more users.
- Pro CRM: $90/month for B2C businesses that want a robust CRM with industry-leading automation, forecasting, and analytics features to manage customers and drive revenue, for three or more users.
- Enterprise CRM: Custom pricing, for B2C enterprises that want a full-scale CRM to streamline sales and marketing and manage large team departments and operations.
Annual plans provide an 18% discount.
Try monday sales CRM today with a free 14-day trial.
3. Pipedrive
Our Verdict — Best For Sales
Price: Starts at $19.90/month
Pipedrive is a sales-based CRM that supports unlimited customers for B2C. We think it’s the best for sales because of its customizable pipelines, easy-to-use interface, and workflow automation.
The Best Part:
It keeps you busy. Pipedrive’s dynamic features will keep your pipeline flowing with new leads and notifications for you to keep on the grind.
The Worst Part:
No workflow automation for entry-level customers. Pipedrive’s lowest tier option for workflow automation access is the Advanced plan at $34.90/mo.
Get it if you want a compact CRM that enables you to keep track of your sales pipelines and efficiently manage new customers.
I recommend you get started with the 14-day free trial, then sign up for the monthly Professional plan at $59.90/mo.
(14-day free trial)
Best For
Pipedrive is best for sales-driven B2C companies that want a reliable CRM to attract, onboard, and retain new customers.
Top Features
- Comprehensive revenue forecasting. Move forward with confidence with Pipedrive’s performance prediction reports and views.
- Keep a dynamic pipeline. Identify stagnant deals and take action to close the deal or weed out the bad apples from your pipeline.
- Streamline your sales process with workflow automation. Save time by automating repetitive tasks like sending follow-up emails, updating deal stages, and segmenting customers.
- Streamlined document management. Auto-fill your proposals, contracts, and quotes and get notified when your customers open them so you can follow up right on time, every time.
- Customized email marketing. Send personalized promotional emails to drive brand loyalty and sales, with Pipedrive’s AI-powered audience segmentation.
Pricing
Pipedrive offers four pricing plans:
- Essential: $19.90/month per user for B2C companies that want a basic CRM to manage sales and get real-time AI feedback to improve their processes.
- Advanced: $34.90/month per user for B2C companies that want an advanced CRM to set up automation for repetitive tasks and set up customized email campaigns.
- Professional: $59.90/month per user for B2C companies that want a full-scale B2C sales CRM with comprehensive automation, reporting, and marketing features.
- Enterprise: $119.90/month per user for B2C enterprises that want the best B2B CRM for sales, with the ability to automate up to 100 workflows and use unlimited sales, marketing, and reporting tools.
Annual plans provide up to a 25% discount.
Try Pipedrive today with a free 14-day trial.
Our Top Three Picks
Here’s a quick summary of our top three picks:
- HubSpot — best of the best
- monday sales CRM — best for customer management
- Pipedrive — best for sales
Here’s a quick comparison of our top seven picks:
Tool | Entry Offer | Pricing |
|---|---|---|
HubSpot | 14-day free trial | Starts at $50/mo |
monday sales CRM | 14-day free trial | Starts at $37.50/mo |
Pipedrive | 14-day free trial | Starts at $19.90/mo |
Salesflare | 30-day free trial | Starts at $35/mo |
Salesforce | 30-day free trial | Starts at $300/yr |
Klaviyo | Free plan | Starts at $20/mo |
Zoho CRM | 15-day free trial | Starts at $20/mo |
Here are the top 50 B2C CRMs we considered in this review:
- HubSpot
- monday sales CRM
- Pipedrive
- Salesflare
- Salesforce
- Klaviyo
- Zoho CRM
- Efficy
- Microsoft Dynamics
- Freshsales
- Keap
- Ontraport
- Apptivo
- NetSuite
- Creatio
- Bigin
- LeadSquared Sales
- Pipeliner
- Kintone
- Zengine
- Daylite
- Jotform
- EngageBay
- Method:CRM
- DejaOffice
- Easy Busy Pets
- Shape Legal
- InfoFlo
- HoneyBook
- eWay-CRM
- CanTicket
- BotStar
- Prophet CRM by Avidian
- ActiveCampaign
- Act!
- SendinBlue
- Marketo
- SharpSpring
- NoPaperForms
- Capsule CRM
- Agile CRM
- Bitrix24
- Nutshell CRM
- Copper
- Streak
- Close
- amoCRM
- Salesmate
- SugarCRM
- Nimble CRM
Which CRM tool is best for B2C?
Choosing the best CRM tool for B2C businesses depends on various factors such as business size, budget, and industry-specific needs you might have.
Our top B2C CRM picks are HubSpot, monday sales CRM, and Pipedrive. These platforms offer features like contact management, customer interaction tracking, marketing automation, and campaign management.
If you're looking for a single platform to manage your marketing activities and customers in one place, HubSpot — our #1 choice — should be your go-to CRM software tool.
Is CRM useful for B2C?
Yes, CRM (Customer Relationship Management) is useful for B2C businesses as it helps them manage their interactions with customers and prospects. CRM tools typically offer features like contact management, sales management, and campaign management that can streamline business processes and improve team collaboration.
They enable B2C companies to store customer data, track customer behavior, and analyze customer engagement to gain insights into their needs and preferences. This data can then be used to create targeted marketing campaigns, personalize customer experiences, and improve customer retention.
What is the number 1 CRM in the world?
Salesforce is widely recognized as the best CRM in the world and is utilized by both marketing and sales teams in B2B companies. Its market share is over 20%, making it the world's most popular CRM.
With its customer relationship management software, Salesforce helps businesses manage their interactions with potential customers, streamline their marketing efforts, and develop effective marketing strategies to attract and retain customers.
Thanks to its powerful tools and user-friendly interface, Salesforce has become the go-to CRM for businesses looking to optimize their sales and marketing processes.
What is the difference between a B2B CRM and B2C CRM?
A B2B CRM (customer relationship management) software is designed to manage relationships with business customers, such as companies, rather than individual consumers.
It typically has features tailored to B2B businesses and their sales cycles, such as account management, lead scoring, and opportunity tracking. B2B CRMs also often include integrations with other B2B systems, such as marketing automation software or ERP (enterprise resource planning) systems geared towards helping companies and sales teams manage B2B operations. A few top options for B2B are Salesforce, Zoho CRM, and Insightly.
On the other hand, a B2C CRM is designed to manage relationships with individual consumers. It typically includes features more focused on B2C purchases, such as e-commerce integrations, social media monitoring, and email marketing tools. B2C CRMs may also include features for managing customer loyalty programs and increasing customer satisfaction. Based on our research, the top B2C CRMs are HubSpot, monday sales CRM, and Pipedrive.
While there may be some overlap in the features offered by B2B and B2C CRMs, the main difference lies in the focus on managing relationships with either business customers or individual consumers and the corresponding features and integrations needed to support those relationships.
What CRM does Amazon use?
Due to its large scale of operations and complicated customer journeys, Amazon uses Salesforce to manage relationships with customers and manage sales.
The Bottom Line
To recap, here are the best B2C CRMs to try this year:
- HubSpot — best of the best
- monday sales CRM — best for customer management
- Pipedrive — best for sales
- Salesflare — best for customer relationships
- Salesforce — best for enterprises
- Klaviyo — best for ecommerce
- Zoho CRM — best for small businesses
