Today there are 87 different B2C CRMs. We spent 68 hours comparing the top 50 to find the seven best you can use to efficiently manage your B2C business.
What is the Best B2C CRM?
- HubSpot — best of the best
- Monday — best for customer management
- Pipedrive — best for sales
- Salesflare — best for customer relationships
- Salesforce — best for enterprises
- Klaviyo — best for ecommerce
- Zoho CRM — best for small businesses
1. HubSpot
Our Verdict — Best Of The Best
Price: Starts at $50/month
HubSpot is hands-down the best B2C CRM. We think it’s the best because of its perfect balance of features, capabilities, and ease of use.
The Best Part:
- Seamless bulk data entry. HubSpot enables you to integrate over 1,000 tools to sync and import data to and from your CRM as you get new leads and customers.
The Worst Part:
- It’s a little more expensive than alternatives. HubSpot is pricier than alternatives; with its Professional CRM Suite plan costing $1,781/mo.
Get it if you want a CRM with the best customer service, marketing, and automation tools.
I recommend you get started with the free 14-day trial, then sign up for the monthly Professional CRM Suite plan at $1,781/mo.
(14-day free trial)
Best For
HubSpot is best for B2C businesses that want a comprehensive CRM to automate marketing and services.
Top Features
- All-in-one ad management. Launch and manage paid advertising campaigns on LinkedIn, Facebook, and Google.
- Email tracking and analytics. Get detailed insights into your B2C email campaigns, from open and click-through rates to engagement and conversions.
- Customer service automation. Streamline your customer service process to provide faster and more personalized support, across all channels.
- E-commerce integration. Connect e-commerce platforms like Shopify, BigCommerce, and WooCommerce to sync customer and order data in real-time.
- Automated lead qualification. Score your leads based on your proven criteria to predict which are most likely to convert.
Pricing
HubSpot offers four pricing plans:
- Free Tools: Free forever, for newbies who want to test out some HubSpot CRM tools, for unlimited users.
- Starter CRM Suite: $50/month for small B2C businesses that want a CRM with essential tools for managing customer service, tracking data, and using integrations, for two users.
- Professional CRM Suite: $1,781/month for small to medium B2C businesses that want a comprehensive CRM with robust automation and a complete set of digital tools for managing customers and data, for five users.
- Enterprise CRM suite: $60,000/year for B2C businesses that want HubSpot’s best CRM plan with all available features, for 10 users.
Annual plans provide a 10% discount.
Try HubSpot today with a free 14-day trial
2. Monday
Our Verdict — Best For Customer Management
Price: Starts at $37.50/month
Monday is a powerful all-in-one CRM solution for B2C companies. We think it’s the best for lead management because of how easy it makes for you to track your results.
The Best Part:
- Multiple views, your way. Monday allows you to effortlessly transition between different views for your data, whether it’s Gantt charts, kanban boards, or calendars.
The Worst Part:
- Steep learning curve. Monday has an interface which is less user friendly than the average competitor.
Get it if you want a CRM that enables you to easily manage your customer and gain great visibility over your data.
I recommend you get started with the free 14-day trial, then sign up for the monthly Pro subscription at $90/mo.
(14-day free trial)
Best For
Monday is best for B2C companies that want a powerful CRM to efficiently manage customers and data.
Top Features
- Use customer profiling to stay clued in. Collect detailed information about each of your customers and centralize all communication from different third-party tools in your CRM.
- Get your ducks in a row with customized sales pipelines. Manage your customers from lead to close, set up automatic notifications and reminders, and track your team's progress and performance in real-time.
- Keep everyone busy… but never too busy. Monitor your team’s workload in real-time and assign tasks evenly to different individuals and departments.
- Code-free automation. Manage your sales processes faster by automating repetitive tasks such as data entry, lead nurturing, and follow-up emails.
- Divide and conquer. Segment your audience by different characteristics, behaviors, and preferences to personalize your marketing.
Pricing
Monday offers four pricing plans:
- Basic CRM: $37.50/month for B2C businesses that want a CRM to manage unlimited contacts and pipelines, for three or more users.
- Standard CRM: $51/month for B2C businesses that want a complete, automation-capable CRM to manage unlimited customers and integrate third-party tools they already use, for three or more users.
- Pro CRM: $90/month for B2C businesses that want a robust CRM with industry-leading automation, forecasting, and analytics features to manage customers and drive revenue, for three or more users.
- Enterprise CRM: Custom pricing, for B2C enterprises that want a full-scale CRM to streamline sales and marketing and manage large team departments and operations.
Annual plans provide an 18% discount.
Try Monday today with a free 14-day trial.
3. Pipedrive
Our Verdict — Best For Sales
Price: Starts at $19.90/month
Pipedrive is a sales-based CRM that supports unlimited customers for B2C. We think it’s the best for sales because of how well its pipeline flows.
The Best Part:
- It keeps you busy. Pipedrive’s dynamic features will keep your pipeline flowing with new leads and notifications for you to keep on the grind.
The Worst Part:
- No workflow automation for entry-level customers. Pipedrive’s lowest tier option for workflow automation access is the Advanced plan at $34.90/mo.
Get it if you want a compact CRM that enables you to keep track of your sales pipelines and efficiently manage new customers.
I recommend you get started with the 14-day free trial, then sign up for the monthly Professional plan at $59.90/mo.
(14-day free trial)
Best For
Pipedrive is best for sales-driven B2C companies that want a reliable CRM to attract, onboard, and retain new customers.
Top Features
- Comprehensive revenue forecasting. Move forward with confidence with Pipedrive’s performance prediction reports and views.
- Keep a dynamic pipeline. Identify stagnant deals and take action to close the deal or weed out the bad apples from your pipeline.
- Streamline your sales process with workflow automation. Save time by automating repetitive tasks like sending follow-up emails, updating deal stages, and segmenting customers.
- Streamlined document management. Auto-fill your proposals, contracts, and quotes and get notified when your customers open them so you can follow up right on time, every time.
- Customized email marketing. Send personalized promotional emails to drive brand loyalty and sales, with Pipedrive’s AI-powered audience segmentation.
Pricing
Pipedrive offers four pricing plans:
- Essential: $19.90/month per user for B2C companies that want a basic CRM to manage sales and get real-time AI feedback to improve their processes.
- Advanced: $34.90/month per user for B2C companies that want an advanced CRM to set up automation for repetitive tasks and set up customized email campaigns.
- Professional: $59.90/month per user for B2C companies that want a full-scale B2C sales CRM with comprehensive automation, reporting, and marketing features.
- Enterprise: $119.90/month per user for B2C enterprises that want the best B2B CRM for sales, with the ability to automate up to 100 workflows and use unlimited sales, marketing, and reporting tools.
Annual plans provide up to a 25% discount.
Try Pipedrive today with a free 14-day trial.
Our Top Three Picks
Here’s a quick summary of our top three picks:
Here’s a quick comparison of our top seven picks:
Tool | Entry Offer | Pricing |
|---|---|---|
HubSpot | 14-day free trial | Starts at $50/mo |
Monday | 14-day free trial | Starts at $37.50/mo |
Pipedrive | 14-day free trial | Starts at $19.90/mo |
Salesflare | 30-day free trial | Starts at $35/mo |
Salesforce | 30-day free trial | Starts at $300/yr |
Klaviyo | Free plan | Starts at $20/mo |
Zoho CRM | 15-day free trial | Starts at $20/mo |
Here are the top 50 B2C CRMs we considered in this review:
- HubSpot
- Monday
- Pipedrive
- Salesflare
- Salesforce
- Klaviyo
- Zoho CRM
- Efficy
- Microsoft Dynamics
- Freshsales
- Keap
- Ontraport
- Apptivo
- NetSuite
- Creatio
- Bigin
- LeadSquared Sales
- Pipeliner
- Kintone
- Zengine
- Daylite
- Jotform
- EngageBay
- Method:CRM
- DejaOffice
- Easy Busy Pets
- Shape Legal
- InfoFlo
- HoneyBook
- eWay-CRM
- CanTicket
- BotStar
- Prophet CRM by Avidian
- ActiveCampaign
- Act!
- SendinBlue
- Marketo
- SharpSpring
- NoPaperForms
- Capsule CRM
- Agile CRM
- Bitrix24
- Nutshell CRM
- Copper
- Streak
- Close
- amoCRM
- Salesmate
- SugarCRM
- Nimble CRM
What to look for when buying B2C CRM software?
- Efficient contact management tools to track customer interactions
- Tools to boost customer retention and improve customer experience
- Sales features that help sales reps navigate the sales cycle faster
- Pipeline management features to help optimize the journey of potential clients
- Tools that integrate all marketing efforts and marketing activity under one single source of truth for all marketing campaigns
- Real-time updates on customer interactions
- Drip campaign capabilities
- Sales forecasting tools
- Customizable user roles
- Social media integration
- Marketing automation capabilities
- Specific features for your type of business
- Seamless integration with your current tech stack
