Today there are 91 different commercial real estate CRMs. We spent 75 hours comparing the top 50 to find the seven best you can use to manage your real estate leads like a boss.
What is the Best Commercial Real Estate CRM?
1. HubSpot
Our Verdict — Best Of The Best
Price: Starts at $50/month
HubSpot is a full-fledged CRM with a full set of marketing and sales tools. We think it’s the best because of amazing mobile app, that lets you and your team work on the go.
The Best Part:
- It’s all in your pocket now. HubSpot allows you to make and receive calls from your CRM within the mobile app, as well as manage leads, reports, deals, and much more.
The Worst Part:
- It’s a little pricey. HubSpot sets you back $1,781/mo for its comprehensive Professional plan, for up to 2,000 real estate contacts.
Get it if you want to use the best CRM available to bring sales and set up automated marketing campaigns for your commercial real estate business.
I recommend you get started with the free 14-day trial, then sign up for a monthly Professional subscription at $1,781/mo.
(14-day free trial)
Best For
HubSpot is best for commercial real estate businesses that want an all-in-one CRM to manage sales and marketing.
Top Features
- Prospect on auto-pilot. Track, schedule, and send emails that convert with full-blown email marketing.
- The best CRM for integrations. Bring your favorite real estate tools together using HubSpot’s 1,000+ pre-built software integrations.
- Call tracking dashboard. Use real estate contact data from your CRM to prioritize the most important calls and ring customers directly from your phone app or desktop.
- Know where the money is. Get personalized lead scoring for each customer to know which are most likely to convert.
- Smart document management. Keep your contracts in order and see which documents your customers spend the most time on.
Pricing
HubSpot CRM offers four pricing plans:
- Free Tools: Free forever, for newcomers that want to try out various basic CRM tools free of charge.
- Starter CRM Suite: $50/month for individuals and teams of two who want a basic CRM tool, for up to two users and up to 1,000 leads.
- Professional CRM Suite: $1781/month for commercial real estate businesses looking for a comprehensive CRM, for up to five users and 2,000 leads.
- Enterprise CRM suite: $60,000/year for commercial real estate businesses looking for a comprehensive CRM platform, for up to ten users and 10,000 leads.
Annual plans provide a 10% discount.
Try HubSpot CRM today with a free 14-day trial
2. Zoho CRM
Our Verdict — Best For Customization
Price: Starts at $20/month
Zoho CRM is a customizable CRM with very affordable pricing. We think it’s the best for customization because of its modularity and flexbility.
The Best Part:
- Custom modules. Zoho allows you to entirely change the names of modules in your CRM, such as “Deals” to “Sales”, or “Events” to “Meetings”, etc.
The Worst Part:
- The mobile app is slow. Zoho users report a rather laggy experience with the Android mobile app.
Get it if you want a very customizable CRM for your commercial real estate business.
I recommend you start with the free 15-day trial, then get an annual Professional subscription at $276/year to launch your campaigns and start managing leads.
(15-day free trial)
Best For
Zoho CRM is best for commercial real estate brokers who want a customizable CRM with a low subscription fee.
Top Features
- Powerful software integrations. Connect your favorite accounting, real estate, or cloud tools with your CRM.
- Tailored analytics. Create custom charts with your favorite KPIs to keep track of what matters the most.
- Custom forms. Keep the data that matters for your business with customized Conditional Fields.
- Set data filters to avoid errors. Set limits to validate your discounts, quotes, and other customer data throughout the CRM.
- Custom search filters. Pull up contacts through customized contact views to quickly identify your best prospects.
Pricing
Zoho CRM offers four pricing plans:
- Standard: $20/month per user for commercial real estate brokers that want a basic CRM with customization and workflow automation features.
- Professional: $35/month per user for commercial real estate businesses that want an advanced CRM with excellent customization features such as custom fields and links.
- Enterprise: $50/month per user for commercial real estate businesses that want a comprehensive CRM solution with the full set of Zoho personalization tools.Ultimate: $65/month per user for commercial real estate businesses that want access to Zoho Analytics and all CRM and customization features offered by Zoho.
Annual plans provide up to a 34% discount.
Try Zoho CRM today with a free 15-day trial.
3. LionDesk
Our Verdict — Best For Lead Management
Price: Starts at $39/month
LionDesk is an easy-to-use, real-estate specific CRM. We think it’s the best for lead management because it helps you generate more leads and have more conversations with them.
The Best Part:
- More conversations, less dialing. Choose from a single line dialer or a multiple line dialer, with unlimited minutes, call recording, simultaneous calls, and much more — this is a paid add-on, starting at $99/mo.
The Worst Part:
- Poor mobile app experience. The user interfaces of the iOS and Android apps are pretty outdated and provide a limited experience, when compared to the desktop version.
Get it if you want a dedicated real estate CRM with dedicated agent monitoring and little to no learning curve.
I recommend you get started with the free 14-day trial, then sign up for the CRM plan at $299/year for full access to lead management features.
(14-day free trial)
Best For
LionDesk is best for commercial real estate brokers who want an easy-to-use real estate CRM.
Top Features
- Facebook lead generation. Keep your pipeline full with LionDesk’s built-in Facebook Ad Portal — no online advertising experience is required.
- Bulk emailing & texting. Send out mass SMS messages to Zillow, Facebook, or other prospects source with a click of a button.
- Agent monitoring. LionDesk allows you to watch all of your agents from a distance with activity reports for the week, month, or year.
- No more writer’s block. Access templates for hundreds of drip campaigns for both SMS and email marketing, so you don’t have to rely on creativity.
- SMS texting manager. Keep track of your text conversations and interact with customers through the LionDesk dashboard.
Pricing
LionDesk offers two pricing plans:
- CRM: $39/month for commercial real estate businesses looking for a dedicated lead management CRM with Facebook lead generation and bulk texting features, with a monthly limit of 7,500 emails and 2,000 text messages.
- CRM Premier: $139/month for commercial real estate businesses looking for all CRM features available plus a built-in dialing solution and a landing page builder, with a monthly limit of 7,500 emails and 2,000 text messages.
Annual plans provide up to a 40% discount.
Try LionDesk today with a free 14-day trial.
Our Top Three Picks
Here’s a quick summary of our top three picks:
Here’s a quick comparison of our top seven picks:
Tool | Entry Offer | Pricing |
|---|---|---|
HubSpot | 14-day free trial | Starts at $50/mo |
Zoho CRM | 15-day free trial | Starts at $20/mo |
LionDesk | 14-day free trial | Starts at $39/mo |
Pipedrive | 14-day free trial | Starts at $19.90/mo |
AscendixRE | Free demo | Starts at $948/yr |
Buildout | Free demo | Starts at $120/mo |
Apptivo | 30-day free trial | Starts at $10/mo |
Here are the top 50 commercial real estate CRMs we considered in this review:
- Hubspot
- Zoho CRM
- LionDesk
- Pipedrive
- AscendixRE
- Buildout (formerly Rethink CRM & Apto)
- Apptivo
- Freshsales
- Salesforce
- RealNex
- Zendesk
- Propertybase
- Wise Agent
- Realvolve
- Top Producer
- Follow Up Boss
- Market Leader
- Genoo
- Tracker
- SysAid
- Oracle CRM On Demand
- Keap
- CXone Nice
- Service Pro
- Fision
- BlueFolder
- BoomTown
- ClientLook
- AppFolio
- Buildium
- Chime
- ServiceWise
- FieldPower
- Web+Center
- Metaphor Contact Center
- Help Scout
- Five9
- Prophet CRM
- Soffront CRM
- Enghouse eKMS
- ProBusinessTools
- InfoFlo
- Commence
- Solgari
- Convoso
- Contivio Contact Center
- Bright Patterns
- HappyFox
- Salesboom
- Insightly
What to look for when buying a commercial real estate CRM?
- A system that works in the real estate industry, especially with commercial properties
- Tools to manage client relationships and track all interactions with clients
- Ability to support both real estate agents and property managers in their tasks
- Fields to store all important property details
- Integrated marketing tools that help to market properties effectively
- Tracking and analyzing sales activities, via a sales pipeline visualization feature
- Tools to capture and nurture potential clients
- A tools for digitalizing business cards
- A wide range of key features for true customer relationship management
- Management of property listings
- Integration with popular third-party tools
- Comprehensive reporting tools for monitoring key metrics
- Sales forecasting abilities
- Email integration and the ability to set follow-up tasks
- The ability to serve as the single source of truth for all client interactions
The Bottom Line
To recap, here are the best commercial real estate CRM software to try this year:
