Today there are thousands of different content marketing books. We spent hundreds of hours comparing the top 50 to find the seven best you can use to learn and master different aspects of content marketing.
What is the Best Content Marketing Book?
- The Ski Slope Strategy — best of the best
- Content Inc. — best for audience building
- Everybody Writes — best for content creation
- Traffic Secrets - best for paid ads
- Expert Secrets - best for branding
- The Art of SEO - best for SEO
- Likeable Social Media - best for social media
Our Verdict — Best Of The Best
Price: $4.99
The Ski Slope Strategy is a must-have content marketing playbook for everyone who loves organic traffic. We think it’s the best marketing book because it delivers actionable action in a step-by-step style.
The Best Part:
- Actionable and easy-to-follow blueprint. The Ski Slope Strategy Playbook provides a clear, step-by-step guide for implementing Content Mavericks’ proven content marketing strategy for any blog.
The Worst Part:
- Demands writing. In order for you to make The Ski Slope Strategy work, you’ll need to sit down and write a few articles — or you can hire someone for really cheap to do it for you, which is explained in the book.
Get it if you want a foolproof content marketing strategy that drives long-term revenue and scales your blog, even if you're not a writer.
I recommend you order The Ski Slope Strategy Playbook today for $4.99.
(1-year money-back guarantee)
Best For
The Ski Slope Strategy is best for entrepreneurs and marketers who want to turn their blogs into revenue-generating machines with minimal effort and time investment.
Top Features
Blogging mentorship. The Ski Slope Strategy teaches you to create high-quality blog posts that generate consistent revenue, even if writing isn't your forte.
Hidden content ideas. The Ski Slope Strategy Playbook goes into the little-known techniques for finding unserved content topics, ensuring you publish content that’s always relevant to your audience.
Easy ranking. The Ski Slope Strategy isn't just about creating engaging content, it's also about optimizing your blog posts for search engines and driving SEO traffic that converts.
Revenue boosting. The Ski Slope Strategy Playbook includes detailed instructions, case studies, and actionable tips to maximize your blog's earning potential while keeping the process simple and efficient.
Pro outsourcing. The Ski Slope Strategy offers handy tips and tricks for teaming up with talented writers, letting you kick back and focus on your business growth while still funneling top-quality content to your blog.
Pricing
The Ski Slope Strategy offers a single pricing plan:
The Ski Slope Strategy Playbook: $4.99, for entrepreneurs and marketers looking to turn their blogs into revenue-generating powerhouses with little effort and time investment.
Try The Ski Slope Strategy today with a 1-year money-back guarantee.
2. Content Inc.
Our Verdict — Best For Audience Building
Price: Starts at $14.34
Content Inc. is a comprehensive guide on how to build and monetize an audience with content. We think it’s the best for audience building because of its focus on implementation.
The Best Part:
- Actionable how-tos. Content Inc. provides a clear and actionable roadmap for businesses to build and monetize their audience effectively by breaking down proven strategies implemented at successful companies.
The Worst Part:
- Not for professionals. Content Inc. may offer limited new insights to seasoned content marketing experts, as many concepts in the book might seem basic or dated for those who are already well-versed in the field.
Get it if you want a proven strategy to build and monetize a loyal audience using content marketing.
I recommend you order Content Inc. on Kindle today for $14.34.
(7-day money-back guarantee)
Best For
Content Inc. is best for content-driven entrepreneurs and small businesses that want to establish a loyal following and marketing strategy using content.
Top Features
Up-to-date strategies. Content Inc. covers new and popular platforms like TikTok, Snapchat, and Instagram, ensuring your content strategy stays relevant in today's fast-paced digital landscape.
Customer loyalty. Content Inc. teaches you how to develop engaging content that resonates with your target audience, fostering long-lasting relationships and securing a loyal customer base for your business.
Stealthy monetization. Content Inc.'s practical tips show you how to seamlessly transition from offering free, valuable content to introducing paid products or services that your loyal audience will be eager to invest in.
Exit strategy planning. Content Inc.’s latest edition includes a new section on selling your content asset or scaling it into a large enterprise — invaluable advice whether you're just starting out or scaling up.
Learn from the author's journey. Content Inc. offers a unique, behind-the-scenes look at Joe Pulizzi's experience with his Content Marketing Institute, sharing valuable insights and lessons that can help you navigate your business more effectively.
Pricing
Content Inc. offers three pricing plans:
- Kindle: $14.34, for entrepreneurs and small businesses that want to buy a digital guidebook to learn how to build and monetize their audience.
- Audiobook: $19.95, or free with an Audible trial, for busy professionals who prefer learning on-the-go through audio format.
- Hardcover: $20.74, for entrepreneurs and small businesses that prefer a physical copy of the book.
Try Content Inc. today with a 7-day money-back guarantee.
Our Verdict — Best For Content Creation
Price: Starts at $17
Everybody Writes is a comprehensive guide to mastering the art of writing. We think it’s the best for content creation because of its down-to-earth advice, step-by-step frameworks, and fun writing style.
The Best Part:
- It's incredibly practical. Everybody Writes offers hands-on advice and easy-to-follow frameworks that make content creation a breeze. The engaging writing style keeps readers hooked, turning complex concepts into digestible lessons that you can easily remember.
The Worst Part:
- Limited focus on marketing. While the book is essential for content marketing, it doesn't dive as deep into broader marketing techniques or tactics beyond content creation itself.
Get it if you want to level up your content writing skills to create engaging, audience-focused copy that drives results.
I recommend you order Everybody Writes on Kindle for $17.
(7-day money-back guarantee)
Best For
Everybody Writes is best for marketers and business owners who want to master the art of content creation and copywriting.
Top Features
Step-by-step guidance. Everybody Writes provides a clear, easy-to-follow writing framework that helps you create top-notch, clearly structured content for your marketing campaigns.
Audience-focused approach. Everybody Writes emphasizes the importance of understanding and connecting with your target audience, ensuring that your content resonates with them, in order to drive results.
Versatile. Everybody Writes covers 13 types of content, including social media platforms like Facebook, LinkedIn, and Twitter, as well as emails, website, and landing page copywriting.
Brand voice development. Everybody Writes delves into the process and strategy of content creation, production, and publishing while offering valuable tips on crafting credible, trustworthy content that positions your brand as an industry thought leader.
In-depth writing rules. Everybody Writes covers not only the big-picture strategies but also dives into the nitty-gritty details of grammar, punctuation, and unspoken writing rules.
Pricing
Everybody Writes offers four pricing plans:
- Kindle: $17, for on-the-go readers who prefer digital access.
- Audiobook: $20.99, or free with an Audible trial, for busy professionals who want to learn while commuting or multitasking.
- Hardcover: $20.49, for readers who love the feel of a physical book and enjoy annotating their reads.
- Audio CD: $32.88, for listeners who want an old-school CD to play on their devices..
Try Everybody Writes today with a 7-day money-back guarantee.
Our Verdict — Best For Paid Ads
Price: Starts at $17
Traffic Secrets is an all-in-one playbook on how to open the online traffic faucet. We think it’s the best for paid ads because of its attention to details.
The Best Part:
- Advanced ads strategy. How to write ad copy, what visuals to go for, optimizing your funnel for ads, segmentation, retargeting… Loads of little things you can apply in order to make more money from your ads.
The Worst Part:
- Excessive storytelling. Traffic Secrets might feel repetitive or lengthy at times due to the author's extensive use of stories to illustrate points.
Get it if you want a practical guide to boost online traffic and grow your business using proven marketing strategies.
I recommend you get your free copy of Traffic Secrets today, just pay for shipping.
(free+shipping)
Best For
Traffic Secrets is best for entrepreneurs and marketers who want to drive massive online traffic to their websites or sales funnels.
Top Features
Actionable insights for traffic. Traffic Secrets equips you with practical strategies to identify master organic and paid traffic generation across multiple platforms.
Dream customer analysis. Traffic Secrets guides you in identifying your target audience's core desires, like health, wealth, and more, ensuring that you gain a comprehensive understanding of your buyer personas.
Multi-platform traffic. Traffic Secrets explores how to generate organic and paid traffic across platforms like Instagram, Facebook Ads Manager, Google Ads, YouTube…
Growth hacking techniques. Traffic Secrets shares innovative tactics for leveraging other people's traffic sources to scale up your business.
Daily blueprint. Traffic Secrets comes with the 30-Day Traffic Secrets Challenge with daily tasks designed to help you apply the book's principles effectively in the real-world.
Pricing
Traffic Secrets offers two pricing plans:
- US shipping: $9.95 one-time payment, for entrepreneurs and marketers in the United States who want a free copy of Traffic Secrets.
- International shipping: $19.95 one-time payment, for entrepreneurs and marketers outside the United States who want a free copy of Traffic Secrets.
Try Traffic Secrets today with a free copy (just pay for shipping).
Our Verdict — Best For Branding
Price: Starts at $9.95
Expert Secrets breaks down the secrets of building a cult-like following for your brand. We think it’s the best for branding because of its actionable approach on how to create compelling stories.
The Best Part:
- It's widely comprehensive. Expert Secrets covers every aspect of branding, from crafting a unique persona to creating powerful webinars and mastering psychological tactics that resonate with your audience.
The Worst Part:
- Information overload. Expert Secrets packs a wealth of strategies and techniques, which might feel overwhelming for some readers, especially those who are new to marketing.
Get it if you want to master the art of branding by creating genuine connections with your audience.
I recommend you get your free copy of Expert Secrets today, just pay for shipping.
(free+shipping)
Best For
Expert Secrets is best for entrepreneurs and businesses of all sizes that want to build a magnetic brand that attracts loyal customers and sets them apart from the competition.
Top Features
Leadership skills. Expert Secrets teaches you how to create a charismatic persona that resonates with your target audience, setting the foundation for a strong, trustworthy personal brand.
Ignite your cause. Expert Secrets guides you in building a passionate following by developing a powerful mission that emotionally connects with people, keeping them engaged and loyal to your brand.
The art of storytelling. Expert Secrets unveils the secrets behind crafting captivating stories that resonate with your audience, helping you create genuine connections and establish a memorable brand identity.
High-converting webinars. Expert Secrets provides step-by-step guidance on designing perfect webinars that not only educate but also drive sales while reinforcing trust in your brand.
Objection handling. Expert Secrets equips you with tools to help potential customers overcome any doubts or barriers preventing them from investing in your products or services.
Pricing
Expert Secrets offers two pricing plans:
- US shipping: $9.95 one-time payment, for entrepreneurs and marketers in the United States who want a free copy of Expert Secrets.
- International shipping: $19.95 one-time payment, for entrepreneurs and marketers outside the United States who want a free copy of Expert Secrets.
Try Expert Secrets today with a free copy (just pay for shipping).
Our Top Three Picks
Here’s a quick summary of our top three picks:
- The Ski Slope Strategy — best of the best
- Content Inc. — best for audience building
- Everybody Writes — best for content creation
Here’s a quick comparison of our top seven picks:
Tool | Entry Offer | Pricing |
|---|---|---|
The Ski Slope Strategy | 1-year money-back guarantee | $4.95 |
Content Inc. | 7-day money-back guarantee | Starts at $14.34 |
Everybody Writes | 7-day money-back guarantee | Starts at $17 |
Traffic Secrets | Free + shipping | Starts at $9.95 |
Expert Secrets | Free + shipping | Starts at $9.95 |
The Art of SEO | 7-day money-back guarantee | Starts at $41.99 |
Likeable Social Media | 7-day money-back guarantee | Starts at $9.27 |
Here are the top 50 content marketing books we considered in this review:
- The Ski Slope Strategy
- Content Inc.
- Everybody Writes
- Traffic Secrets
- Expert Secrets
- Likeable Social Media
- The Art of SEO
- Made to Stick
- Influence: The Psychology of Persuasion
- Killing Marketing
- Building a StoryBrand
- Content Warfare
- The Content Trap
- Content Chemistry
- Youtility
- Content Design
- The Art of Content Marketing
- Content Strategy for the Web
- The Copywriter's Handbook
- Epic Content Marketing
- Top of Mind
- Blue Ocean Strategy
- The New Rules of Marketing & PR
- The Content Code
- This is Marketing
- Words that Work
- The Lean Startup
- Trust Me, I'm Lying
- The Content Formula
- Ogilvy on Advertising
- Hooked
- Influence
- The Tipping Point
- They Ask You Answer
- Contagious
- Influence and Persuasion
- To Sell is Human
- Content Rules
- Perennial Seller
- The Thank You Economy
- One Million Followers
- Hey Whipple, Squeeze This
- Content That Converts
- Purple Cow
- Don't Make Me Think
- The Content Fuel Framework
- The Elements of Style
- Pre-Suasion
- Marketing 4.0
- Breakthrough Advertising
What to look for when buying content marketing books?
- Real-world examples of their marketing campaigns
- Insights, strategies, and tactics, that leverage human behavior
- Search engine optimization techniques for more online visibility
- Social proof that the expert and the book actually work
- Look for books that deliver strategic marketing insights, not just tactics
- Actionable guides that don't need full marketing teams to implement
- Modern marketing trends are ok, if they're built upon timeless principles
- Tips on how to craft compelling narratives
- Business owners who are not marketing professionals may need more comprehensive guides on digital marketing strategies
The Bottom Line
To recap, here are the best content marketing books to try this year:
- The Ski Slope Strategy — best of the best
- Content Inc. — best for audience building
- Everybody Writes — best for content creation
- Traffic Secrets - best for paid ads
- Expert Secrets - best for branding
- The Art of SEO - best for SEO
- Likeable Social Media - best for social media
