7 Best CRM for Manufacturing 2024 (50 Software Ranked)

by Chris Von Wilpert, BBusMan • Last updated November 23, 2023

Expert Verified by Leandro Langeani, BBA

Editorial Disclosure: We buy, test and review products featured on our website using a 3-step rating methodology. If you buy through our links, we will get a commission. Read our rating methodology and how we make money.

Today there are 73 different CRMs for manufacturing. We spent 73 hours comparing the top 50 to find the seven best you can use to streamline your manufacturing and manage your sales process.

What is the Best CRM for manufacturing?

  1. Salesforce — best of the best
  2. Zoho CRM — best for small businesses
  3. NetSuite — best for enterprises
  4. Pipedrive — best for sales
  5. Keap — best for automation
  6. HubSpot — best for contact management
  7. FreshSales — best for personalization

Our Verdict — Best Of The Best

Price: Starts at $300/year

Salesforce is a world-leading CRM solution. We think it’s the best because of its customizability, user-count-based pricing, and order-tracking features.

The Best Part:

  • Order tracking made easy. Salesforce enables you to keep track of your sales orders, product catalogs, and create quotes, all in one central spot.

The Worst Part:

  • Yearly pricing plans. Salesforce subscriptions start at a yearly commitment of $300/year for all plans and user counts.

Get it if you want a comprehensive CRM for your manufacturing business.

I recommend you set up your orders and leads during the free 30-day trial, then sign up for a yearly Enterprise subscription at $1,800/year per user to get full access to customization and CRM features.

(30-day free trial)

Best For

Salesforce is best for manufacturing businesses of all sizes who want a very customizable CRM.

Top Features

  • Integrate with other tools and platforms. Use integrations to manage your customer interactions across all manufacturing and service stages.
  • Full CRM in your pocket — even when offline. Create new records and manage your leads to always keep momentum even when disconnected.
  • Keeps everyone busy. Forward inquiries and orders to the right department in a matter of seconds and keep your pipeline full.
  • The sky's the limit with automation. Get a ton of time back with customized workflows for your repetitive tasks and sales pipeline.
  • Make data-driven decisions. Analyze your sales data, track customer behavior, and identify trends to make more informed business decisions.

Pricing

Salesforce offers four pricing plans:

  • Essentials: $300/year for manufacturers looking for essential tools to manage sales and support.
  • Professional: $900/year for manufacturers who want a complete CRM solution and KPI-based forecasts.
  • Enterprise: $1,800/year for manufacturers who want an intelligent CRM solution with to-the-point reporting and internal process automation.
  • Unlimited: $3,600/year for manufacturers who want a very robust CRM with all necessary tools for fully automating internal standard tasks and sales.

Try Salesforce today with a free 30-day trial.

Our Verdict — Best For Small Businesses

Price: Starts at $20/month

Zoho CRM is a straightforward customer relationship management platform. We think it’s the best for small businesses because of its budget-starting options, ease of use, and advanced features.

The Best Part:

  • It has the simplest interface among top CRMs. Zoho gets you started very fast thanks to the simplified user experience it offers.

The Worst Part:

  • Issues with the Android app. Zoho's iOS app is great, but the Android app has lagging issues that should be resolved with future updates.

Get it if you want a great CRM for your small manufacturing business. 

I recommend you get started with the free 15-day trial to integrate and set up the CRM, then sign up for a yearly Professional plan at $276/year per user to access full CRM and scaling features.

(15-day free trial)

Best For

Zoho CRM is best for small manufacturing businesses that want a reliable CRM for growth.

Top Features

  • Say goodbye to boring tasks. Bring down time spent on manual data entry and streamline repetitive tasks with Zoho's automation features.
  • Always see what’s coming. Use forecasting tools to predict future revenue and make informed business decisions.
  • Dedicated Google Ads CRM. Track your Google Ads campaigns and performance data directly within your CRM.
  • 21st-century inventory management. Monitor product inventory levels and receive alerts when stocks are running low.
  • Know where the money is. Prioritize leads based on their behavior and interactions with your brand using Zoho's scoring feature.

Pricing

Zoho CRM offers four pricing plans:

  • Standard: $20/month per user for manufacturers who want a solid basic CRM for sales and business operations.
  • Professional: $35/month per user for manufacturers who require advanced customization, reporting, and growth options for their CRM.
  • Enterprise: $50/month per user for manufacturers who need a complete CRM solution with advanced sales, product customization, marketing, and operations management features.Ultimate: $65/month per user for manufacturers who require the most advanced CRM capabilities supported with BI (business intelligence) capabilities.

Annual plans provide up to a 34% discount.

Try Zoho CRM today with a free 15-day trial.

Our Verdict — Best For Enterprises

Price: Custom

NetSuite is a dedicated enterprise CRM. We think it’s the best of its features for accounting, finance, and supply chain management.

The Best Part:

  • It is the best CRM for enterprise resource planning (ERP). NetSuite allows you to simplify your business resource planning to keep literally everything in check.

The Worst Part:

  • It requires a hefty investment. You'll need to hire dedicated professionals to set up your NetSuite CRM, then regularly pay for maintenance as you go.

Get it if you want a very flexible CRM that can handle any level of complexity.

I recommend you book a free product tour with NetSuite, then negotiate your package with the sales team based on your needs and the number of users.

(free demo)

Best For

NetSuite is best for enterprises that want a powerful manufacturing CRM to automate and streamline at scale.

Top Features

  • Automation for sophisticated financial operations. Take full control of your enterprise's finances and automate complex accounting processes.
  • Supply chain and inventory optimization. Forecast demand for products and optimize inventory levels with accurate data.
  • Take employee productivity to the next level. Keep a fully engaged team with HR automation features and bring administrative HR costs down.
  • Business intelligence-powered decision making. Leverage the right insights into all areas of your company to drive unlimited growth.
  • Comprehensive e-commerce solution. Build your site using NetSuite and seamlessly link it to your whole CRM to manage orders, inventors, support, financials, and much more in only one place.

Pricing

NetSuite offers a single pricing plan:

  • Custom pricing: Monthly sales quote, for manufacturing businesses with more than ten users looking for a CRM to streamline automation, human capital, commerce, accounting, ERP, finances, and more.

Try NetSuite today with a free demo.

Our Top Three Picks

Here’s a quick summary of our top three picks:

  1. Salesforce — best of the best
  2. Zoho CRM — best for small businesses
  3. NetSuite — best for enterprises

Here’s a quick comparison of our top seven picks:

Tool

Entry Offer

Pricing

Salesforce

30-day free trial

Starts at $300/mo

Zoho CRM

15-day free trial

Starts at $20/mo

NetSuite

Free demo

Custom

Pipedrive

14-day free trial

Starts at $19.90/mo

Keap

14-day free trial

Starts at $189/mo

HubSpot

14-day free trial

Starts at $20/mo

FreshSales

21-day free trial

Starts at $18/mo

Here are the top 50 CRMs for manufacturing we considered in this review:

  1. Salesforce
  2. Zoho CRM
  3. NetSuite
  4. Pipedrive
  5. Keap
  6. HubSpot 
  7. FreshSales 
  8. Sugar CRM
  9. Microsoft Dynamics 365
  10. Method:CRM
  11. Maximizer
  12. Insightly
  13. Creatio CRM
  14. Zendesk Sell
  15. Workbooks CRM
  16. Thryv
  17. TeamWave
  18. SYSPRO CRM
  19. Spiro
  20. SolidPerformers CRM
  21. Soffront CRM
  22. SAP CRM
  23. Sage CRM
  24. Prospect CRM
  25. PipelineDeals
  26. PCMag
  27. OnePageCRM
  28. Nutshell
  29. monday sales CRM
  30. Knack CRM
  31. Funnel CRM
  32. Edge offers CRM
  33. Commence CRM
  34. Claritysoft CRM
  35. CentraHub CRM
  36. BenchmarkOne
  37. Aptean CRM
  38. Apptivo
  39. Torqus POS
  40. Teknovate
  41. REP
  42. Oorwin
  43. FinCRM
  44. Expand ERP
  45. CAMS ERP
  46. Mailchimp
  47. Astral Real Estate ERP
  48. Acme Insight
  49. CRM4Sure
  50. TFAT ERP

What is a CRM for manufacturing?

A CRM for manufacturing is a software solution that helps manufacturing companies manage their customer base and potential customers by tracking and analyzing customer data and interactions to improve customer experience and increase customer retention. Basically, it should provide a single platform for managing the entire pipeline.

Key features of a great CRM for manufacturing include sales management, accurate sales forecasts, informed decisions, and insights about operations. 

A good CRM for manufacturing is NetSuite if you're running an enterprise. If you're looking for a less complex CRM, Salesforce might be just the right tool for you.

What is the need for CRM in the manufacturing industry?

Most manufacturing companies choose to invest heavily in CRMs to help them optimize production schedules, manage distribution chains, and maintain high-quality products by providing intelligent supply chain management from start to finish.

Additionally, a CRM for manufacturing can provide accounting software integration, making it easier for companies to manage their finances and make informed decisions about their business.

Does Salesforce provide CRM for the manufacturing industry?

Salesforce provides a stellar CRM for the manufacturing industry, especially for SMBs looking to automate internal tasks as well as marketing and sales.

By automating marketing and email marketing like no other CRM, Salesforce can help companies respond to customer demand and plan for future sales, while also providing insights into complex processes and future demand.

The software can also help with field service and customer service management, resulting in more happy customers and unparalleled customer service.

What CRM do most companies use?

There is no one-size-fits-all answer to this question as different companies have different needs and preferences when it comes to CRMs. However, some of the most popular CRM software options based on our research are the following:

  1. Salesforce
  2. HubSpot CRM
  3. Microsoft Dynamics 365
  4. Zoho CRM
  5. Pipedrive
  6. Insightly
  7. Freshworks CRM
  8. Agile CRM
  9. Copper (formerly ProsperWorks)
  10. SugarCRM

What is a CRM in supply chain management?

By using a CRM system, supply chain organizations can improve communication and collaboration with their customers, suppliers, and other stakeholders, which can help to streamline supply chain operations, reduce errors and delays, and improve overall customer satisfaction. For example, a CRM system can help supply chain organizations to:

  1. Manage customer orders and shipments — By tracking customer orders and shipments, organizations can ensure timely delivery and avoid stockouts or delays.
  2. Anticipate customer needs — By analyzing customer data, such as order histories and purchasing patterns, organizations can identify trends and anticipate customer needs, which can help to optimize inventory management and reduce costs.
  3. Improve customer service — By providing a centralized platform to manage customer interactions, organizations can improve customer service by responding quickly to inquiries and addressing customer issues promptly.

Is Salesforce a CRM or SAP?

Salesforce is a CRM system, while SAP is an enterprise resource planning (ERP) system.

Salesforce is a cloud-based CRM software that helps businesses manage customer interactions, sales, marketing, customer service, and other related activities. It provides companies with a centralized platform to manage customer data, automate workflows, and track customer interactions across multiple channels. Salesforce is designed to be scalable and customizable, allowing businesses to tailor the software to their specific needs.

SAP, on the other hand, is an ERP system that helps businesses manage and integrate various business functions, such as finance, accounting, human resources, procurement, logistics, and supply chain management. SAP provides a suite of software applications that support these functions and allows businesses to streamline their operations, improve collaboration and efficiency, and gain visibility into their processes.

While both Salesforce and SAP offer solutions for managing business processes and operations, they serve different purposes and are designed for different business needs. Salesforce is primarily focused on managing customer relationships and interactions, while SAP is focused on managing a wide range of business processes and functions.

The Bottom Line

To recap, here are the best CRMs for manufacturing software to try this year:

  1. Salesforce — best of the best
  2. Zoho CRM — best for small businesses
  3. NetSuite — best for enterprises
  4. Pipedrive — best for sales
  5. Keap — best for automation
  6. HubSpot — best for contact management
  7. FreshSales — best for personalization

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