Today there are 134 different CRMs for marketing agencies. We spent 117 hours comparing the top 50 to find the seven best you can use to manage your leads and bring in more sales for your agency.
What is the Best CRM for Marketing Agencies?
- HubSpot — best of the best
- Copper — best for Google Workspace users
- Insightly — best for analytic people
- Salesforce — best for enterprise
- Pipedrive — best for sales
- Podio — best for small agencies
- Monday.com — best for project management
1. HubSpot
Our Verdict — Best Of The Best
Price: Starts at $20/month
HubSpot is a many-sided CRM for companies of all sizes. We think it’s the best because of its dedicated Marketing Hub, powerful integrations, and customizable interface.
The Best Part:
More integrations than you can shake a stick at. HubSpot has built over 1,000 powerful integrations to help bring everything together into one ecosystem.
The Worst Part:
It can be pretty pricey. Although for good reason, the Professional Marketing Hub plan will set you back at least $890/mo.
Get it if you want the most advanced marketing CRM in the market.
I recommend you get the free 14-day trial at first, then sign up for the Professional Marketing Hub plan starting at $890/mo.
(14-day free trial)
Best For
HubSpot is best for marketing teams and marketers who want the best of the best.
Top Features
- SEO recommendations on a silver platter. Identify where your SEO is falling behind with tailored optimization tips.
- Marketing KPI dashboards. Track your performance like an expert and generate personalized reports.
- Drag-and-drop landing page creator. Convert visitors into customers with the software's built-in landing page builder.
- Automatic email reputation tracking. Monitor your email health and get tailored recommendations.
- Integrated online ad management. Run targeted ads with your HubSpot marketing contacts and monitor your results.
Pricing
HubSpot offers four pricing plans:
- Free Tools: Free forever, for everyone looking to have fun with HubSpot tools.
- Starter CRM Suite: $50/month for marketers and agencies looking to try out the full set of CRM dashboards for marketing, sales, services, operations, and even content.
- Professional Marketing Hub: $890/month per user for marketing agencies big on end-to-end marketing automation and running multiple campaigns.
- Enterprise Marketing Hub: $3,600/month per user for big agencies and enterprises handling tens of thousands of marketing contacts and looking for the most advanced marketing CRM in the market.
Annual plans provide a 10% discount.
Try HubSpot today with a free 14-day trial
2. Copper
Our Verdict — Best For Google Workspace users
Price: Starts at $29/month
Copper is a CRM designed to integrate perfectly with Google Workspace. We think it’s the best for Google Workspace users because of its seamless integration with Google products, efficient dashboard, and powerful sales tracking.
The Best Part:
The best Google Workspace CRM. Copper allows you to instantly bring context to your Google Workspace data.
The Worst Part:
Limited customization option. Copper feels a bit limiting compared to alternative CRMs.
Get it if you want a CRM that'll bring all of your data into one place.
I recommend you get started with the free 14-day trial and start importing your Google Workspace data, then sign up for the Professional annual plan at $588/year.
(14-day free trial)
Best For
Copper is best for marketing agencies who want an all-in-one CRM with flawless Google Workspace integration.
Top Features
- Bring your data to life. Gather all of your Google Workspace data into one efficient CRM dashboard.
- Sales automation at scale. Monitor the sales process from start to finish and always keep the pipeline full.
- Copper to Google Calendar scheduling. Sync your CRM events right into your inbox and calendar.
- CRM on the go. You name it: iOS, Android, or desktop — you can work from anywhere.
- LinkedIn & Sales Navigator syncing. Bring all of your direct message conversations and prospects to your CRM with a click of a button.
Pricing
Copper offers three pricing plans:
- Basic: $29/month per user for small marketing agencies looking for a simple CRM solution to organize outreach, sales, and data.
- Professional: $69/month per user for small or medium marketing agencies that want advanced sales, marketing, and workflow automation for up to 15,000 contacts.
- Business: $134/month per user for medium to large marketing agencies who want an all-in-one CRM to manage unlimited marketing contacts and manage LinkedIn leads.
Annual plans provide up to 29% off.
Try Copper today with a free 14-day trial.
3. Insightly
Our Verdict — Best For Analytic People
Price: Starts at $1,188/year
Insightly is a well-renowned CRM among marketers. We think it’s the best for analytic people because of its KPI-based dashboard, customer journey visualization, and enterprise-grade reporting.
The Best Part:
Easily customizable dashboard. Insightly allows you to prioritize important data so you can always keep your statistics in check.
The Worst Part:
Annual-only billing. Insightly only accepts yearly payments for all marketing and CRM plans.
Get it if you want the best CRM for industry-leading analytics.
I recommend you get a free demo for Insightly Marketing, then sign up for a yearly Marketing Professional subscription at $5,988/year to get started.
(free demo)
Best For
Insightly is best for everyone who values deep analyses throughout their lead generation efforts.
Top Features
- Prospect qualification grading. Get automatic scores for every new lead in your pipeline.
- Customer journey builder. Get a bird's eye view of your customers' actions to deliver the perfect messaging, every time.
- Generate customized reports. Improve the efficiency of your campaign with powerful reporting and KPI tracking.
- Search at scale. Skip the labor of endless scrolling and use the main search bar to instantly pull up any kind of data within your CRM.
- The most customizable CRM dashboard. Design your CRM to show you what matters most when it matters most.
Pricing
Insightly offers three pricing plans:
- Marketing Plus: $1,188/year for small marketing agencies looking for basic lead management, automation, and business intelligence features for up to 2,000 marketing prospects.
- Marketing Professional: $5,988/year for medium-sized marketing agencies looking for all Plus features along with extended data tracking, user management, and custom reporting features for up to 10,000 marketing prospects.
- Marketing Enterprise: $11,988/year for large marketing agencies looking for enterprise management functionalities and all available features for data intelligence, automation, real-time analytics, and lead management.
Try Insightly today with a free demo.
Our Top Three Picks
Here’s a quick summary of our top three picks:
- HubSpot — best of the best
- Copper — best for Google Workspace users
- Insightly — best for analytic people
Here’s a quick comparison of our top seven picks:
Tool | Entry Offer | Pricing |
|---|---|---|
HubSpot | 14-day free trial | Starts at $20/mo |
Copper | 14-day free trial | Starts at $29/mo |
Insightly | Free demo | Starts at $1,188/year |
Salesforce | 30-day free trial | Starts at $300/year |
Pipedrive | 14-day free trial | Starts at $19.90/mo |
Podio | Free plan | Starts at $12/mo |
Monday.com | Free plan | Starts at $30/mo |
Here are the top 50 marketing agency CRM tools we considered in this review:
- Hubspot
- Copper
- Insightly
- Salesforce
- Pipedrive
- Podio
- Monday.com
- Funnel CRM
- Freshsales
- BenchmarkONE
- Keap
- EngageBay
- Zoho
- Spiro
- Sendinblue
- Nimble
- Freshworks
- Capsule
- Agile
- Workamajig
- Thryv
- Salesflare
- Sage
- NetSuite
- Indy
- Drip
- Drag
- Creatio
- ConvergeHub
- Close CRM
- Apptivo
- Zaius
- Vtiger CRM
- SuiteCRM
- SugarCRM
- Streak
- SharpSpring
- Selligent Marketing Cloud
- Ontraport
- Nutshell
- Method CRM
- Marketo Engage
- Mailchimp
- Less Annoying CRM
- JobNimbus
- Infusionsoft
- iContact
- Eloqua
- ConvertKit
- Constant Contact
Frequently Asked Questions About CRM for Marketing Agencies
What is the best CRM for marketing agencies?
HubSpot is our top pick for marketing agencies because you get a dedicated Marketing Hub, a customizable interface, and a large library of integrations. That combination is why it leads the pack for agency work.
Which CRM is best for agencies focused on analytics?
Insightly is the one to reach for when analytics drive your decisions. You get a KPI-based dashboard, customer journey visualization, and enterprise-grade reporting, so you can dig deep into what is working.
Which CRM is best for agencies using Google Workspace?
Copper is our pick if you run on Google Workspace. It integrates cleanly with your Google products and gives you an efficient dashboard and powerful sales tracking, with a free trial so you can test the fit.
Is there a free CRM option for small marketing agencies?
Yes. Podio and Monday.com both give you a free plan. Reach for Podio if you are a small agency, and go with Monday.com if project management is your priority.
What features should a marketing agency CRM have?
Cover the basics first: task management, a sales pipeline view, deal tracking, and opportunity management. From there, look for contact management, workflow automation, email tracking, customizable email templates, bulk emails, and third-party app integration.
Which CRM is best for enterprise marketing agencies?
Salesforce is the one to reach for at enterprise scale. It is built for large agencies, and a free trial lets you test it before you commit.
How does Pipedrive compare to the other CRMs?
Pipedrive is our pick when sales is the priority, and a free trial lets you try it first. Next to it, HubSpot is the all-around best, Copper wins for Google Workspace, and Insightly leads for analytics-focused teams.
Which agency CRMs are worth trying first?
Start with HubSpot as the all-around pick, then match the rest to your need: Copper for Google Workspace, Insightly for analytics, Pipedrive for sales, Podio for small agencies, Monday.com for project management, and Salesforce for enterprise. Many of them include free trials or demos so you can test before you commit.
The Bottom Line
To recap, here are the best CRMs for marketing agencies to try this year: