Today there are 68 different CRMs for real estate investors. We spent 70 hours comparing the top 50 to find the seven best you can use to manage your real estate business and sales.
What is the Best CRM for Real Estate Investors?
- Deal Machine — best of the best
- Salesforce — best for automation
- REsimpli — best for sales
- InvestorFuse — best for lead generation
- Hubspot — best for lead management
- REI Blackbook — best for solo realtors
- FreedomSoft — best for small real estate agencies
1. Deal Machine
Our Verdict — Best Of The Best
Price: Starts at $59/month
Deal Machine is a versatile real estate CRM. We think it’s the best because you can send direct mail right out of its dashboard.
The Best Part:
- It allows you to send direct mail. Deal Machine's built-in direct mail feature allows you to take your sales outreach to the next level for as low as $0.64 per mail.
The Worst Part:
- Lack of integrations and tools. Deal Machine's integration options are limited — you’ll have to rely on Zapier.
Get it if you want the best CRM for real estate investors and want to bring in more leads for your business.
I recommend you take advantage of the free 7-day trial to see what the software has to offer, then sign up for a monthly Starter subscription at $59/mo.
(7-day free trial)
Best For
Deal Machine is best for real estate investors who want the best real-estate CRM available in the market.
Top Features
- Driving for dollars on steroids. Close your next deal by driving your car around and taking pictures of properties, then automatically sending out direct mail through Deal Machine.
- Done-for-you list building. Waste no time and get monthly lead lists generated for you starting at $49/mo for up to 10,000 leads.
- Personalized outreach with a click of a button. Build relationships and make a great impression with personalized direct mail sent right from your dashboard.
- Direct mail ROI tracking. Automate your growth and double down on what works by fully monitoring your return on investment for direct mail.
- Batch skip tracing. Pull up cell phone numbers, caller IDs, emails, addresses, and more property owner data.
Pricing
Deal Machine offers three pricing plans:
- Starter: $59/month per user for solo real estate investors who want to get started in the CRM universe, for up to 10,000 leads.
- Pro: $119/month per user for real estate investors and agencies who want a CRM to generate, convert, and find up to 50,000 leads.
- Teams: $299/month per user for real estate investors and agencies who want a robust real estate CRM that helps you find, track and convert leads as well as recruit drivers, for up to 500,000 leads.
Try Deal Machine today with a free 7-day trial.
2. Salesforce
Our Verdict — Best For Automation
Price: Starts at $300/year
Salesforce is a powerful CRM that pretty much checks all the boxes. We think it’s the best for automation because of its collection of amazing tools.
The Best Part:
- You could work from a desert island. Salesforce enables you to add that important lead to your mobile CRM even when you're offline.
The Worst Part:
- No monthly plans. Salesforce only offers yearly plans which require an upfront payment.
Get it if you want the best CRM for automation in the market.
I recommend you take advantage of the free 30-day trial to set up your CRM, then sign up for a yearly Enterprise plan at $1,800/year per user to access all automation features.
(30-day free trial)
Best For
Salesforce is best for real estate investors who want the best CRM for automation.
Top Features
- Streamlined contract management. Automate your contract process to make more time for generating new leads.
- One-stop shop for email marketing. Curate personalized, drag-and-drop emails to establish new relationships and generate leads.
- Real-time sales insights. Predict, evaluate, and analyze potential leads to know which opportunities are worth pursuing most.
- Powerful automation across the board. Build custom workflows to do less repetitive tasks and focus more on growth.
- Seamless integration with real estate management tools. Access a massive marketplace of real estate CRM plug-ins and easily integrate with any tools you're using.
Pricing
Salesforce offers four pricing plans:
- Essentials: $300/year per user for real estate investors who want access to essential sales and support features.
- Professional: $900/year per user for real estate investors who want a comprehensive CRM solution for sales, marketing, and lead management.
- Enterprise: $1,800/year per user for real estate investors and agencies who want an automation-based CRM equipped with pipeline and lead management tools.
- Unlimited: $3,600/year per user for real estate investors and agencies who want an intelligent CRM with unlimited features and AI functionalities.
Try Salesforce today with a free 30-day trial.
3. REsimpli
Our Verdict — Best For Sales
Price: Starts at $99/month
REsimpli is a sales-focused CRM for real estate investors. We think it’s the best for sales because of its built-in calling & SMS tools.
The Best Part:
- Fast learning curve. REsimpli has a very intuitive interface that allows you to start working with your CRM in a matter of minutes.
The Worst Part:
- Limited customization options. Although REsimpli has a solid interface, it may feel pretty limiting for more advanced users.
Get it if you want a sales-focused CRM with built-in communications and lead management.
I recommend you sign up for a free 14-day trial, then get a Basic subscription, for $99/month.
(14-day free trial)
Best For
REsimpli is best for real estate investors who want the most sales-focused CRM in the industry.
Top Features
- Real-time ROI tracking. Track what every dollar you spend brings back in return with REsimpli’s real-time data analytics.
- Online documentation manager. Request e-signatures and manage your contracts in one secure CRM.
- Built-in communications. Manage your leads, call, message, and set alerts in one place with minimal effort.
- Advanced and fast lead filtering. Use filters to navigate through leads and pull up ideal buyers on a whim.
- End-to-end drip campaign management. Drive conversions and close more real estate deals with automated drip campaigns.
Pricing
REsimpli offers three pricing plans:
- Basic: $99/month for real estate investors who want a basic CRM to make calls and manage leads, for up to 20,000 records.
- Pro: $299/month for real estate investors and agencies who want a powerful CRM with essential features and a bulk email and SMS functionality, for up to 100,000 records.
- Enterprise: $749/month for real estate investors and agencies who want the best CRM deal for unlimited users with access to all features and a dedicated account manager, for unlimited records.
Try REsimpli today with a free 14-day trial.
Our Top Three Picks
Here’s a quick summary of our top three picks:
- Deal Machine — best of the best
- Salesforce — best for automation
- REsimpli — best for sales
Here’s a quick comparison of our top seven picks:
Tool | Entry Offer | Pricing |
|---|---|---|
Deal Machine | 7-day free trial | Starts at $59/mo |
Salesforce | 30-day free trial | Starts at $300/year |
REsimpli | 14-day free trial | Starts at $99/mo |
InvestorFuse | Free demo | Starts at $147/mo |
HubSpot | 14-day free trial | Starts at $50/mo |
REI Blackbook | 14-day free trial | Starts at $97/mo |
FreedomSoft | 7-day trial for $1 | Starts at $197/mo |
Here are the top 50 CRMs for real estate investors tools we considered in this review:
- Deal Machine
- Salesforce
- REsimpli
- InvestorFuse
- HubSpot
- REI Blackbook
- FreedomSoft
- REISift
- Podio
- Pipedrive
- Keap
- Forefront CRM
- Wise Agent
- SyndicationPro
- REI Automation Squad
- Realvolve
- Propertyware
- Propelio
- LionDesk
- Follow Up Boss
- Zendesk Sell
- Top Producer
- Insightly
- REI Reply
- REI 360
- Realeflow
- PropStream
- PropertyRadar
- Propertybase
- Pipeline CRM
- Market Leader
- ClientLook
- Carrot
- Call Porter
- Apto
- Zurple
- Streak
- RealtyJuggler
- Real Geeks
- Placester
- Nutshell CRM
- Microsoft Dynamics 365 CRM
- kvCORE
- IXACT Contact
- Firepoint
- Contactually
- Close CRM
- CINC
- Bitrix24
- amoCRM
What to look for when buying CRM for real estate investors?
- A customer relationship management system designer for real estate professionals
- Tools to manage and optimize the sales pipeline, and shorten the sales cycle
- Features to make sales teams more efficient with their real estate leads
- Ability to nurture potential clients via marketing automations, with email campaigns for example
- Tracking of all customer interactions
- Automation of routine tasks
- An intuitive user experience
- Ability to measure conversion rates
- Integration with your accounting software of choice
- Ability to to create and manage multi-channel marketing campaigns
- Act as a centralized platform, and a single source of truth for the business
- Customizable email templates for client communication
- Drip email campaign capabilities
- Reporting features that deliver actionable insights
The Bottom Line
To recap, here are the best CRMs for real estate investors to try this year:
- Deal Machine — best of the best
- Salesforce — best for automation
- REsimpli — best for sales
- InvestorFuse — best for lead generation
- Hubspot — best for lead management
- REI Blackbook — best for solo realtors
- FreedomSoft — best for small real estate agencies
