Today there are 83 different Shopify CRMs. We spent 75 hours comparing the top 50 to find the seven best you can use to increase conversions and manage your Shopify customers.
What is the Best CRM for Shopify?
- HubSpot CRM — best of the best
- ActiveCampaign — best for email marketing
- Metrilo — best for ecommerce analytics
- Zendesk — best for customer support
- Nimble — best for sales
- Sendinblue — best for omnichannel marketing
- SharpSpring — best for enterprises
1. HubSpot CRM
Our Verdict — Best Of The Best
Price: Starts at $50/month
HubSpot CRM is a world-class CRM platform that works for any industry. We think it’s the best because of its seamless Shopify integration with multiple stores.
The Best Part:
- Connect and manage multiple stores. Navigate through separate views for each store and use your data to create powerful campaigns in HubSpot.
The Worst Part:
- It’s a little pricey. HubSpot is the best, but that comes at a hefty price tag of $1,781/mo for the full CRM experience.
Get it if you want the best CRM in the market to seamlessly integrate with Shopify and deep-dive into your store’s data to bring more sales.
I recommend you get started with the free 14-day plan, then get a CRM Suite Professional subscription at $1,781/mo.
(14-day free trial)
Best For
HubSpot CRM is best for Shopify store owners who want a powerful CRM that syncs and integrates with their Shopify store perfectly.
Top Features
- Seamless Shopify integration. HubSpot integrates smoothly with Shopify and allows you to sync, segment, and analyze your Shopify data.
- Abandoned cart follow-ups. Automate your sales recovery efforts to pump up sales, every single day.
- Run retargeting ads. Run product-specific ads to engage previous visitors.
- Let data decide. Generate personalized analytics reports such as current month’s sales vs. goal, lifetime order value by source.
- Follow-up genius. Segment your contacts in many ways, to only promote relevant campaigns and products.
Pricing
HubSpot CRM offers four pricing plans:
- Free Tools: Free forever, for newcomers that want to try out a variety of CRM tools from HubSpot without integrating with Shopify.
- Starter CRM Suite: $50/month for ecommerce businesses that want to try out basic CRM features for up to two users and less than 1,000 marketing customers.
- Professional CRM Suite: $1,781/month for ecommerce businesses looking for a comprehensive CRM that can host over five users and manage up to 2,000 marketing customers.
- Enterprise CRM suite: $60,000/year for ecommerce store owners that want a comprehensive CRM platform that can host up to 10,000 marketing contacts and over ten users.
Annual plans provide a 10% discount.
Try HubSpot CRM today with a free 14-day trial
Our Verdict — Best For Email Marketing
Price: Starts at $228/year
ActiveCampaign is a powerful CRM with a seamless Shopify integration. We think it’s the best for email marketing because of its world-class email automation features.
The Best Part:
- Advanced lead scoring. Import your Shopify contacts and let Active Campaign give them customized scores which will help you know which leads are the most likely to convert.
The Worst Part:
- No monthly plans. ActiveCampaign only allows users to sign up on an annual basis.
Get it if you want a powerful CRM with the best email automation and marketing features in the market.
I recommend you start with the free 14-day trial, then sign up for the Marketing Plus plan at $588/year for full CRM access.
(14-day free trial)
Best For
ActiveCampaign is best for Shopify store owners who want to efficiently manage customer relationships through a powerful email marketing game.
Top Features
- Upsell and cross-sell at scale. Use automation to bring back existing customers, pump their LTV’s up, and turn them into brand loyalists.
- SMS marketing. Leverage text messages to deliver your special offers and promos to customers.
- Customer journeys made easy. Use your data to build sales funnels that’ll keep new customers coming through the door, over and over again.
- Go beyond just Shopify integration. Integrate all of your favorite tools’ data with Active Campaign and create the perfect environment for growth.
- A complete CRM in your pocket. Manage your pipeline and leads from your phone to never miss an opportunity.
Pricing
ActiveCampaign offers 10 pricing plans:
- Marketing Lite: $348/year for ecommerce newcomers who want a solid marketing CRM with tracking and email marketing features, without a Shopify integration.
- Marketing Plus: $588/year for ecommerce businesses looking to generate custom Facebook audiences and integrate ActiveCampaign with Shopify, for up to three users.
- Marketing Professional: $1,788/year for ecommerce businesses that want a full-fledged marketing Shopify CRM with advanced reporting, conversion, and automation features, for up to five users.
- Marketing Enterprise: Custom pricing, for ecommerce businesses that need an enterprise marketing solution for Shopify with a custom mail server and dedicated enterprise features, for up to 10 users.
- Sales Plus: $228/year for ecommerce businesses looking for a straightforward sales CRM with lead scoring and sales automation features for Shopify.
- Sales Professional: $588/year for ecommerce businesses looking for a complete sales solution to automate email personalization and analyze Shopify customer data.
- Sales Enterprise: Custom pricing, for ecommerce businesses looking for an enterprise sales solution with all Professional plan features plus custom reporting.
- Marketing Automation + Sales CRM Bundle Plus: $1,116/year for teams looking to bring Marketing Plus and Sales Plus together in one package, for up to 5 users and 1,000 Shopify customers.
- Marketing Automation + Sales CRM Bundle Professional: $4,632/year for teams looking for a combination of Marketing Professional and Sales Professional in one package, for up to 10 users and 2,500 Shopify customers.
- Marketing Automation + Sales CRM Bundle Enterprise: Custom pricing, for ecommerce companies looking for the ultimate CRM solution offered by ActiveCampaign with unlimited features and email testing, and a custom mailserver domain for email marketing.
Try ActiveCampaign today with a free 14-day trial.
3. Metrilo
Our Verdict — Best For Ecommerce Analytics
Price: Starts at $119/month
Metrilo is a powerful plug-n-play CRM solution that’s dedicated to ecommerce. We think it’s the best for ecommerce analytics because of its sleek reporting dashboards.
The Best Part:
- Unlimited team members. Metrilo allows you to add unlimited users free of charge with any subscription plan.
The Worst Part:
- High starting price. Metrilo only makes sense for teams who can justify the cost with multiple users, with the cheapest subscription — Essential — costing $119/mo.
Get it if you want a dedicated ecommerce CRM to have all the tools you may need in one straightforward interface.
I recommend you get started with the free 14-day trial, then sign up for an annual Pro subscription for $1,990/year to access all of Metrilo’s CRM features.
(14-day free trial)
Best For
Metrilo is best for ecommerce business owners who want a plug-n-play CRM that helps bring sales and retain customers using deep-data analytics.
Top Features
- 5-minute installation. Set up your Shopify store fully integrated within five minutes.
- Personalized data-based recommendations. Get insight into the best possible moves for growth, with specific recommendations for improving KPIs, customer satisfaction, upsells, and more.
- Email marketing automation. Personalize your campaigns to different segments based on customer behavior and data collected from your store.
- Retention analysis. Leverage behavior analysis and get detailed recommendations for increasing customer retention.
- Understand your customers. Explore the behavior of your customers and understand their individual shopping journeys in detail.
Pricing
Metrilo offers three pricing plans:
- Essential: $119/month for ecommerce businesses that want an efficient tool to get recommendations and analytics on their Shopify customers.
- Pro: $199/month for ecommerce businesses that want a complete CRM to manage, segment, and monitor Shopify customers.
- Premium: $299/month for ecommerce businesses that want a robust CRM tool for email marketing automation and Shopify lead management.
Annual plans provide a 17% discount.
Try Metrilo today with a free 14-day trial
Here’s a quick summary of our top three picks:
- HubSpot CRM — best of the best
- ActiveCampaign — best for small teams
- Metrilo — best for ecommerce analytics
Here’s a quick comparison of our top seven picks:
Tool | Entry Offer | Pricing |
|---|---|---|
HubSpot CRM | 14-day free trial | Starts at $50/mo |
ActiveCampaign | 14-day free trial | Starts at $228/yr |
Metrilo | 14-day free trial | Starts at $119/mo |
Zendesk | 30-day free trial | Starts at $228/yr |
Nimble | 14-day free trial | Starts at $29.90/mo |
Sendinblue | Free plan | Starts at $25/mo |
SharpSpring | Free demo | Starts at $449/mo |
Here are the top 50 Shopify CRMs we considered in this review:
- HubSpot CRM
- ActiveCampaign
- Metrilo
- Zendesk
- Nimble
- Sendinblue
- SharpSpring from Constant Contact
- EngageBay
- Mailchimp
- Klaviyo
- Marketing 360
- Omnisend
- Honeybook
- Monday sales CRM
- SendPulse
- Keap
- Thryv
- Front
- Insightly
- Agile CRM
- Close
- Salesforce
- BenchmarkONE
- Mokapen
- GreenRope
- Salesmate
- LeadSquared
- Missive
- ForceManager
- Acumatica Cloud ERP
- Pepperi
- Priority Software
- Ontraport
- OneHash
- User.com
- AI CRM
- Zoho CRM
- Pipeliner CRM
- Endear
- Freshsales
- Richpanel
- Bitrix24
- WebEngage
- Kapture
- Kentro
- LeadMaster
- Wisely
- Fresh Lead
- Jumplead
- Simla.com
What to look for when buying CRM for Shopify?
- Ensure it integrates seamlessly with Shopify for a better customer relationship management experience
- Advanced features for sales strategies and marketing efforts
- Repetitive tasks automation (like follow-up emails for example)
- Marketing automation tools for email campaigns to improve conversion rates
- Analytics tools for getting detailed reports with actionable insights
- Real-time data access for making data-driven decisions and improving business processes
- Customer service tools to enhance the customer experience and create loyal customers
- Ability to manage customer segments and track customer purchase history
- How easy the integration process with your tech stack is
- Sales forecasting tools to aid sales teams in making informed decisions
- Ability to update contact details and relationships with customers on the go
- Ability to nurture potential customers into becoming loyal customers
- Email marketing tools with the ability to create different customer segments
The Bottom Line
To recap, here are the best Shopify CRMs to try this year:
- HubSpot CRM — best of the best
- ActiveCampaign — best for small teams
- Metrilo — best for ecommerce analytics
- Zendesk — best for customer support
- Nimble — best for sales
- Sendinblue — best for omnichannel marketing
- SharpSpring — best for enterprises
