7 Best CRM for Shopify 2024 (w/ Direct Shopify Integration)

by Chris Von Wilpert, BBusMan • Last updated November 23, 2023

Expert Verified by Leandro Langeani, BBA

Today there are 83 different Shopify CRMs. We spent 75 hours comparing the top 50 to find the seven best you can use to increase conversions and manage your Shopify customers.

What is the Best CRM for Shopify?

  1. HubSpot CRM — best of the best
  2. ActiveCampaign — best for email marketing
  3. Metrilo — best for ecommerce analytics
  4. Zendesk — best for customer support
  5. Nimble — best for sales
  6. Sendinblue — best for omnichannel marketing
  7. SharpSpring — best for enterprises

Our Verdict — Best Of The Best

Price: Starts at $50/month

HubSpot CRM is a world-class CRM platform. We think it’s the best because of its powerful automation features, huge set of integrations, and outstanding reporting features.

The Best Part:

  • Seamless Shopify integration. HubSpot integrates smoothly with Shopify and allows you to sync, segment, and analyze your Shopify data.

The Worst Part:

  • It’s a little pricey. HubSpot is the best, but that comes at a hefty price tag of $1,781/mo for the full  CRM experience.

Get it if you want the best CRM in the market to seamlessly integrate with Shopify and deep-dive into your store’s data to bring more sales.

I recommend you get started with the free 14-day plan, then get a CRM Suite Professional subscription at $1,781/mo.

(14-day free trial)

Best For

HubSpot CRM is best for Shopify store owners who want a powerful CRM that syncs and integrates with their Shopify store perfectly.

Top Features

  • Connect and manage multiple stores. Navigate through separate views for each store and use your data to create powerful campaigns in HubSpot.
  • Abandoned cart follow-ups. Automate your sales recovery efforts to pump up sales, every single day.
  • Run retargeting ads. Run product-specific ads to engage previous visitors.
  • Let data decide. Generate personalized analytics reports such as current month’s sales vs. goal, lifetime order value by source.
  • Follow-up genius. Segment your contacts in many ways,  to only promote relevant campaigns and products.

Pricing

HubSpot CRM offers four pricing plans:

  • Free Tools: Free forever, for newcomers that want to try out a variety of CRM tools from HubSpot without integrating with Shopify.
  • Starter CRM Suite: $50/month for ecommerce businesses that want to try out basic CRM features for up to two users and less than 1,000 marketing customers.
  • Professional CRM Suite: $1,781/month for ecommerce businesses looking for a comprehensive CRM that can host over five users and manage up to 2,000 marketing customers.
  • Enterprise CRM suite: $60,000/year for ecommerce store owners that want a comprehensive CRM platform that can host up to 10,000 marketing contacts and over ten users.

Annual plans provide a 10% discount.

Try HubSpot CRM today with a free 14-day trial

Our Verdict — Best For Email Marketing

Price: Starts at $228/year

ActiveCampaign is a powerful CRM with a seamless Shopify integration. We think it’s the best for email marketing because of its email automation features, customer journey tracking, and many personalization features.

The Best Part:

  • Advanced lead scoring. Import your Shopify contacts and let Active Campaign give them customized scores which will help you know which leads are the most likely to convert.

The Worst Part:

  • No monthly plans. ActiveCampaign only allows users to sign up on an annual basis.

Get it if you want a powerful CRM with the best email automation and marketing features in the market.

I recommend you start with the free 14-day trial, then sign up for the Marketing Plus plan at $588/year for full CRM access.

(14-day free trial)

Best For

ActiveCampaign is best for Shopify store owners who want to efficiently manage customer relationships through a powerful email marketing game. 

Top Features

  • Upsell and cross-sell at scale. Use automation to bring back existing customers, pump their LTV’s up, and turn them into brand loyalists.
  • SMS marketing. Leverage text messages to deliver your special offers and promos to customers.
  • Customer journeys made easy. Use your data to build sales funnels that’ll keep new customers coming through the door, over and over again.
  • Go beyond just Shopify integration. Integrate all of your favorite tools’ data with Active Campaign and create the perfect environment for growth.
  • A complete CRM in your pocket. Manage your pipeline and leads from your phone to never miss an opportunity.

Pricing

ActiveCampaign offers 10 pricing plans:

  • Marketing Lite: $348/year for ecommerce newcomers who want a solid marketing CRM with tracking and email marketing features, without a Shopify integration.
  • Marketing Plus: $588/year for ecommerce businesses looking to generate custom Facebook audiences and integrate ActiveCampaign with Shopify, for up to three users.
  • Marketing Professional: $1,788/year for ecommerce businesses that want a full-fledged marketing Shopify CRM with advanced reporting, conversion, and automation features, for up to five users.
  • Marketing Enterprise: Custom pricing, for ecommerce businesses that need an enterprise marketing solution for Shopify with a custom mail server and dedicated enterprise features, for up to 10 users.
  • Sales Plus: $228/year for ecommerce businesses looking for a straightforward sales CRM with lead scoring and sales automation features for Shopify.
  • Sales Professional: $588/year for ecommerce businesses looking for a complete sales solution to automate email personalization and analyze Shopify customer data.
  • Sales Enterprise: Custom pricing, for ecommerce businesses looking for an enterprise sales solution with all Professional plan features plus custom reporting.
  • Marketing Automation + Sales CRM Bundle Plus: $1,116/year for teams looking to bring Marketing Plus and Sales Plus together in one package, for up to 5 users and 1,000 Shopify customers.
  • Marketing Automation + Sales CRM Bundle Professional: $4,632/year for teams looking for a combination of Marketing Professional and Sales Professional in one package, for up to 10 users and 2,500 Shopify customers.
  • Marketing Automation + Sales CRM Bundle Enterprise: Custom pricing, for ecommerce companies looking for the ultimate CRM solution offered by ActiveCampaign with unlimited features and email testing, and a custom mailserver domain for email marketing.

Try ActiveCampaign today with a free 14-day trial.

Our Verdict — Best For Ecommerce Analytics

Price: Starts at $119/month

Metrilo is a powerful plug-n-play CRM solution that’s dedicated to ecommerce. We think it’s the best for ecommerce analytics because of its sleek reporting dashboards, seamless Shopify integration, and email personalization features.

The Best Part:

  • Unlimited team members. Metrilo allows you to add unlimited users free of charge with any subscription plan.

The Worst Part:

  • High starting price. Metrilo only makes sense for teams who can justify the cost with multiple users, with the cheapest subscription — Essential — costing $119/mo.

Get it if you want a dedicated ecommerce CRM to have all the tools you may need in one straightforward interface.

I recommend you get started with the free 14-day trial, then sign up for an annual Pro subscription for $1,990/year to access all of Metrilo’s CRM features.

(14-day free trial)

Best For

Metrilo is best for ecommerce business owners who want a plug-n-play CRM that helps bring sales and retain customers using deep-data analytics.

Top Features

  • 5-minute installation. Set up your Shopify store fully integrated within five minutes.
  • Personalized data-based recommendations. Get insight into the best possible moves for growth, with specific recommendations for improving KPIs, customer satisfaction, upsells, and more.
  • Email marketing automation. Personalize your campaigns to different segments based on customer behavior and data collected from your store.
  • Retention analysis. Leverage behavior analysis and get detailed recommendations for increasing customer retention.
  • Understand your customers. Explore the behavior of your customers and understand their individual shopping journeys in detail.

Pricing

Metrilo offers three pricing plans:

  • Essential: $119/month for ecommerce businesses that want an efficient tool to get recommendations and analytics on their Shopify customers.
  • Pro: $199/month for ecommerce businesses that want a complete CRM to manage, segment, and monitor Shopify customers.
  • Premium: $299/month for ecommerce businesses that want a robust CRM tool for email marketing automation and Shopify lead management.

Annual plans provide a 17% discount.

Try Metrilo today with a free 14-day trial

Here’s a quick summary of our top three picks:

  1. HubSpot CRM — best of the best
  2. ActiveCampaign — best for small teams
  3. Metrilo — best for ecommerce analytics

Here’s a quick comparison of our top seven picks:

Tool

Entry Offer

Pricing

HubSpot CRM

14-day free trial

Starts at $50/mo

ActiveCampaign

14-day free trial

Starts at $228/yr

Metrilo

14-day free trial

Starts at $119/mo

Zendesk

30-day free trial

Starts at $228/yr

Nimble

14-day free trial

Starts at $29.90/mo

Sendinblue

Free plan

Starts at $25/mo

SharpSpring

Free demo

Starts at $449/mo

Here are the top 50 Shopify CRMs we considered in this review:

  1. HubSpot CRM
  2. ActiveCampaign
  3. Metrilo
  4. Zendesk 
  5. Nimble
  6. Sendinblue 
  7. SharpSpring from Constant Contact
  8. EngageBay
  9. Mailchimp
  10. Klaviyo
  11. Marketing 360
  12. Omnisend
  13. Honeybook
  14. Monday sales CRM
  15. SendPulse
  16. Keap
  17. Thryv
  18. Front
  19. Insightly
  20. Agile CRM
  21. Close
  22. Salesforce
  23. BenchmarkONE
  24. Mokapen
  25. GreenRope
  26. Salesmate
  27. LeadSquared
  28. Missive
  29. ForceManager
  30. Acumatica Cloud ERP
  31. Pepperi
  32. Priority Software
  33. Ontraport
  34. OneHash
  35. User.com
  36. AI CRM
  37. Zoho CRM
  38. Pipeliner CRM
  39. Endear
  40. Freshsales
  41. Richpanel 
  42. Bitrix24 
  43. WebEngage
  44. Kapture
  45. Kentro
  46. LeadMaster
  47. Wisely
  48. Fresh Lead
  49. Jumplead
  50. Simla.com

What CRM works with Shopify?

There are several CRM software options that work with Shopify. Some popular options include HubSpot CRM, Salesforce CRM, Zoho CRM, Pipedrive CRM, and Agile CRM. These CRM platforms offer seamless integration with Shopify and can help businesses manage their marketing efforts, customer interaction, sales processes, and customer relationship management system.

When looking for a CRM to use with Shopify, it's essential to consider the specific needs of your business. A good CRM should help you manage customer interactions, marketing campaigns, and your sales team. It should also offer features like contact management, sales reports, and a wide range of marketing tools to help you maximize your customer lifetime value.

One key feature to look for in a CRM when integrating your online business is the ability to track potential customers and their interactions with your business. This can help you build better customer relationships and develop effective marketing strategies across different marketing channels.

Another important aspect of good customer relationship management software is its ability to automate sales processes and help sales reps manage their sales pipeline. This can help improve your conversion rate and ensure that you can close deals with potential customers promptly and efficiently, all while always keeping loyal customers returning to your online store.

If you manage to retain your loyal customers using customer retention techniques and ongoing communication — such as email marketing campaigns — you'll be already doing better than most e-commerce businesses. 

What is the number 1 CRM in the world?

The number 1 CRM in the world is Salesforce CRM. It is a cloud-based CRM platform that offers a wide range of advanced features and tools for managing customer segments, marketing processes, sales pipeline, sales tools, sales management, and customer relationship management. It is known for its competitive pricing, customer engagement, and customer experience, and it integrates with ecommerce platforms such as Shopify.

What CRM is best for B2B?

There are several CRM platforms that are best suited for B2B businesses, including Salesforce CRM, HubSpot CRM, Zoho CRM, Pipedrive CRM, and Agile CRM. These CRM platforms offer a variety of tools and features that can help businesses manage their customer relationships, sales channels, sales journeys, and customer service.

Do I need a CRM if I have Shopify?

Yes, it is recommended to have a CRM system even if you have a Shopify-based business. While Shopify does offer some basic contact management and sales reporting features, a dedicated CRM platform can help you manage customer details, customer queries, customer segmentation, customer profiling, customer records, and customer relationship management in a more effective manner. A dedicated CRM can also help you with your marketing efforts, email campaigns, and sales processes.

Does Shopify include a CRM?

Shopify does not include a full-fledged CRM system, but it does offer some basic contact management features, such as a contact list and a cart abandonment tool. It also provides standard tools for pipeline management and sales reporting. However, to manage your customer relationships and marketing efforts more effectively, you may need to invest in dedicated CRM software that integrates with Shopify.

The Bottom Line

To recap, here are the best Shopify CRMs to try this year:

  1. HubSpot CRM — best of the best
  2. ActiveCampaign — best for small teams
  3. Metrilo — best for ecommerce analytics
  4. Zendesk — best for customer support
  5. Nimble — best for sales
  6. Sendinblue — best for omnichannel marketing
  7. SharpSpring — best for enterprises

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