Today there are 192 different customizable CRMs. We spent 123 hours comparing the top 50 to find the seven best you can use to build a customized CRM.
What is the Best Customizable CRM?
- Salesforce — best of the best
- Zoho CRM— best for small teams
- Pipedrive — best for salespeople
- Nutshell — best for big teams
- ActiveCampaign — best for email marketing
- HubSpot CRM — best for lead management
- ClickUp — best for enterprises
1. Salesforce
Our Verdict — Best Of The Best
Price: Starts at $300/year
Salesforce is probably the best CRM in the market today. We think it’s the best because of its flexibility. You can personalize it to be whatever you need.
The Best Part:
- Personalize your entire CRM. Salesforce is a highly customizable CRM that allows you to tailor its functionality to your business needs.
The Worst Part:
- No monthly plans. Salesforce requires you to pay for an entire year in advance for any subscription plan.
Get it if you want a powerful CRM with the most advanced personalization features you can get.
I recommend you get the free 30-day trial, then get the Professional plan for $900/year.
(30-day free trial)
Best For
Salesforce is best for anyone who wants a comprehensive CRM with unlimited customization capabilities.
Top Features
- First things first. Keep your most crucial actions and features above the fold, with tailored page layouts for different roles or teams.
- Custom workflow automation. Set up your specific business processes and procedures to go off automatically.
- Your business comes first. Set up your branding, colors, and logo throughout the CRM and make it feel like home.
- Tailored lead assignment rules. Improve lead routing and ensure leads are distributed to the right team using custom lead assignment rules.
- Fully customizable email. Use Salesforce’s drag-and-drop email builder to personalize your emails with signatures, HTML code, buttons, etc.
Pricing
Salesforce offers four pricing plans:
- Essentials: $300/year per user for anyone looking for essential CRM features with a visual app builder and access to Salesforce’s AppExchange app market.
- Professional: $900/year per user for anyone who wants a complete CRM solution with unlimited features for building apps and customizing.
- Enterprise: $1,800/year per user for anyone who wants a smart CRM with unlimited app building and developer management features.
- Unlimited: $3,600/year per user for anyone who wants the ultimate CRM experience with every automation and customization feature you can think of.
Try Salesforce today with a free 30-day trial.
2. Zoho CRM
Our Verdict — Best For Small Teams
Price: Starts at $20/month
Zoho CRM is a great CRM with superior customization capabilities. We think it’s the best for small teams because its saves a lot of time by auto filtering data to validate its accuracy.
The Best Part:
- It allows you to auto-filter data. Zoho allows you to use validation rules to define the accuracy of your data before it goes into the CRM.
The Worst Part:
- No 24/7 support. Zoho CRM’s support team only works during business hours.
Get it if you want a powerful, super easy-to-customize CRM for your small team.
I recommend you get started with the free 15-day trial, then sign up for the yearly Professional plan at $276/year.
(15-day free trial)
Best For
Zoho CRM is best for small teams that want the most straightforward customizable CRM in the market.
Top Features
- Software integrations. Combine third-party tools and native Zoho software in one place for a highly personalized CRM experience.
- Customized workflow automation. Set up automations suited for your tailored customer journey.
- Tailored dashboards. Create customized charts for all your favorite KPIs and spice up your custom dashboards.
- First things first. Prioritize important dashboards in your list view and top navigation bar.
- Custom modules. Replace “Leads” with “Students” to always have relevant terms for your business, which makes for a personalized CRM experience.
Pricing
Zoho CRM offers four pricing plans:
- Standard: $20/month per user for small teams that want a basic CRM with workflow automation and page customization features.
- Professional: $35/month per user for small teams wanting a CRM with advanced customization features such as custom fields and links.
- Enterprise: $50/month per user for small teams that want a comprehensive CRM solution with full personalization features such as custom modules.
- Ultimate: $65/month per user for small teams that want access to Zoho Analytics and all CRM features, with maximum customization settings.
Annual plans provide up to a 34% discount.
Try Zoho CRM today with a free 15-day trial.
3. Pipedrive
Our Verdict — Best For Salespeople
Price: Starts at $19.90/month
Pipedrive is a totally customizable CRM. We think it’s the best for salespeople because it allows you to integrate your entire tech stack around it.
The Best Part:
- It’s more than just a CRM. Pipedrive allows you to bring all your tools together through integrations to create a unique and personalized platform for your business.
The Worst Part:
- No workflow automation for entry-level subscribers. Pipedrive requires you to get the Advanced plan at $34.90/mo for access to the workflow builder.
Get it if you want a growth-focused CRM with customization capabilities to bring you more sales.
I recommend you sign up for the free 14-day trial, then get the Advanced yearly plan at $298.80/year for full access.
(14-day free trial)
Best For
Pipedrive is best for salespeople who want the perfect CRM for customizing and automating sales pipelines.
Top Features
- Workflow automation done right. Customize your customer journey and automate everyday tasks.
- API developer access. Personalize your Pipedrive CRM to the moon by integrating directly with third-party apps.
- Pipeline customization. Visualize your sales process with customizable pipeline stages.
- Minimize human error. Create dynamic fields with formulas to auto-calculate custom values such as total prices before and after tax.
- Revenue forecasting. Get personalized reports and views to predict your revenue in real-time.
Pricing
Pipedrive offers four pricing plans:
- Essential: $19.90/month per user for salespeople looking to start managing and setting up simple sales processes, with access to API and webhooks.
- Advanced: $34.90/month per user for salespeople that want to run email marketing campaigns and manage sales leads, with limited automation features.
- Professional: $59.90/month per user for salespeople and companies that want access to complete sales, marketing, reporting, documentation features, custom reporting, and custom fields.
- Enterprise: $119.90/month per user for enterprises that want to safely set up to 100 active automation workflows and get unlimited customization options.
Annual plans provide up to a 25% discount.
Try Pipedrive today with a free 14-day trial.
Our Top Three Picks
Here’s a quick summary of our top three picks:
- Salesforce — best of the best
- Zoho CRM— best for small teams
- Pipedrive — best for salespeople
Here’s a quick comparison of our top seven picks:
Tool | Entry Offer | Pricing |
|---|---|---|
Salesforce | 30-day free trial | Starts at $300/year |
Zoho CRM | 15-day free trial | Starts at $20/mo |
Pipedrive | 14-day free trial | Starts at $19.90/mo |
Nutshell | 14-day free trial | Starts at $19/mo |
ActiveCampaign | 14-day free trial | Starts at $228/year |
HubSpot CRM | 14-day free trial | Starts at $50/mo |
ClickUp | Free plan | Starts at $9/mo |
Here are the top 50 customizable CRMs we considered in this review:
- Salesforce
- Zoho CRM
- Pipedrive
- Nutshell
- ActiveCampaign
- HubSpot
- ClickUp
- Apptivo
- Zendesk Sell
- Vtiger CRM
- Veloxy
- Keap
- Thryv
- Teamgate
- SutiCRM
- Zdoo CRM
- SuperOffice CRM
- SugarCRM
- Streak CRM
- Spiro
- Solve CRM
- SalesNexus
- Salesmate
- Salesflare
- Salesboom CRM
- Relenta
- Really Simple Systems
- PipelineDeals
- Odoo CRM
- Zengine
- Nimble
- monday sales CRM
- Microsoft Dynamics 365
- Maximizer CRM
- Less Annoying CRM
- LeadSquared
- InStream
- Insightly
- Freshsales
- Follow Up Boss
- CRMNEXT
- Creatio
- Copper
- Close
- Capsule CRM
- Bitrix24
- LeadIS
- Apptivo
- amoCRM
- Agile CRM
What to look for when buying customizable CRM software?
- A friendly user interface so that the sales team adopts it
- Customizable features to adapt to your sales cycles processes
- High level of customization capabilities
- Wide range of integrations, especially popular third-party integrations
- Artificial intelligence features on your customer relationship management software may give you valuable insights
- Custom dashboard capabilities for different departments
- Customizable email templates for all sales stages
- Tools that help get insights into customer behavior
- Personalization features to build stronger relationships with customers, with personalized experiences
- Collaboration tools for both sales representatives and marketing teams
- Full contact records capabilities, with custom data fields
- Project management features
- Sales automations to eliminate repetitive tasks for sales reps
The Bottom Line
To recap, here are the best customizable CRMs software to try this year:
- Salesforce — best of the best
- Zoho CRM— best for small teams
- Pipedrive — best for salespeople
- Nutshell — best for big teams
- ActiveCampaign — best for email marketing
- HubSpot CRM — best for lead management
- ClickUp — best for enterprises
