7 Best Google CRM Apps 2024 (50 Gsuite CRMs Ranked)

by Chris Von Wilpert, BBusMan • Last updated November 23, 2023

Expert Verified by Leandro Langeani, BBA

Disclosure: We test and review software products based on an independent, multi-step rating methodology. When you buy through links on our site, we may earn a commission. Read full disclosure and rating methodology.

Today there are 113 different CRMs that integrate with Google apps. We spent 70 hours comparing the top 50 to find the seven best you can use to integrate and sync your Google apps easily

What is the Best Higher Education CRM?

  1. Copper — best of the best
  2. Zoho CRM — best for small teams
  3. Streak — best for Gmail
  4. Insightly — best for enterprises
  5. HubSpot CRM — best for lead management
  6. Nutshell — best for sales
  7. Freshsales — best affordable CRM

Our Verdict — Best Of The Best

Price: Starts at $29/month

Copper is a powerful CRM built with perfect Google Workspace integration. We think it’s the best because of its seamless integration, team collaboration features, and sleek interface.

The Best Part:

  • Team collaboration features for all plans. Copper allows you to work along with your team even with the low-priced Basic plan at $29/mo.

The Worst Part:

  • Limited possibilities for personalization. Copper feels very limited in regards to customization, when compared to alternatives.

Get it if you want a powerful CRM thatseamlessly  integrates and syncs  with different Google apps.

I recommend you start with the free 14-day trial to test out your CRM and Google Workspace integration, then sign up for an annual Professional subscription at $588/year.

(14-day free trial)

Best For

Copper is best for anyone who wants the best CRM for integrating with their Google products.

Top Features

  • Drive & Gmail document management. Match your documents and invoices to relevant persons automatically with Copper’s Auto-Relate feature.
  • Scheduling & Google Calendar integration. Manage your appointments and sales calls from your CRM with Calendar synchronization.
  • LinkedIn add button. Move leads to your CRM with a button click on any LinkedIn profile page.
  • More leads and relationships on the go. Track your pipeline and manage your leads on Android or iOS.
  • More integrations. Go beyond Google integrations with tens of accounting, scheduling, documentation, and communication tools to bring it all together in your CRM.

Pricing

Copper offers three pricing plans:

  • Basic: $29/month per user for individuals and small teams that want a very integrated and efficient CRM that works seamlessly with Google apps, for up to 2,500 contacts.
  • Professional: $69/month per user for small or medium teams that want an advanced CRM with automation and reporting features, for up to 15,000 contacts.
  • Business: $134/month per user for midsized and big teams that want an all-in-one CRM with a LinkedIn integration and lead scoring, for unlimited contacts.

Annual plans provide up to a 29% discount.

Try Copper today with a free 14-day trial.

Our Verdict — Best For Small Teams

Price: Starts at $20/month

Zoho CRM is perfect for growth-focused small teams. We think it’s the best for small teams because of its wide range of features, sleek interface, and powerful integrations.

The Best Part:

  • It integrates perfectly with Google Ads. Zoho CRM syncs data from and to G Suite apps and provides a complete dashboard for managing your Google Ads.

The Worst Part:

  • Laggy Android mobile app. Many Zoho CRM users report having issues with the Android app.

Get it if you want to use one of the world's best CRMs to integrate seamlessly with Google Workspace apps and Google Ads.

I recommend you take advantage of the free 15-day trial, then move to the yearly Ultimate plan at $624/year for full access.

(15-day free trial)

Best For

Zoho CRM is best for small teams that want a powerful CRM with affordable pricing and seamless Google integration.

Top Features

  • Embedded business intelligence — great for developers. Embed your analytics and reports on any platform internally or externally with Zoho’s Ultimate plan.
  • Bring Google Workspace together with Office 365. Say goodbye to continuous shuffling between multiple apps by integrating all of your apps into Zoho CRM.
  • The best Google Ads integration. Track your ad performance on Zoho CRM and understand which clicks drive the most profits.
  • Two-way Google Tasks synchronization. Stay on track with all your deadlines and plans at all times.
  • Built-in voice assistant. Take notes and manage your sales activities by simply talking to Zoho’s Zia Voice.

Pricing

Zoho CRM offers four pricing plans:

  • Standard: $20/month per user for anyone looking for a basic CRM with Google apps integration .
  • Professional: $35/month per user for anyone who wants a complete CRM with G Suite integration and a dedicated Google Ads CRM.
  • Enterprise: $50/month per user for anyone who wants an advanced CRM solution with full automation and reporting features.
  • Ultimate: $65/month per user for anyone who wants all Enterprise plan features with access to Zoho Analytics for automated business intelligence.

Annual plans provide up to a 34% discount.

Try Zoho CRM today with a free 15-day trial.

Our Verdict — Best For Gmail

Price: Starts at $19/mo

Streak is a lead and pipeline management CRM for Gmail. We think it’s the best for Gmail because of its dedicated Chrome extension, data-capturing features, and mobile apps.

The Best Part:

  • Revolutionary Chrome extension. Turn your Gmail inbox view into a custom pipeline interface with actionable categories.

The Worst Part:

  • Limited entry-level plans. You’ll need to spend at least $59/mo with the Pro plan to be able to manage unlimited leads.

Get it if you want a tool that integrates perfectly with Gmail and turns your inbox into a CRM.

I recommend you download the Chrome extension and get started with the free 14-day trial, then sign up for a yearly Solo subscription at $180/year. 

(14-day free trial)

Best For

Streak is best for Gmail users who want a comprehensive outreach and CRM solution.

Top Features

  • Google Workspace integrations. Sync your data from G Suite products such as Calendar, Drive, Sheets, and Gmail.
  • Mobile apps for iOS & Android. Track your emails and manage your leads on the go from the comfort of your mobile device.
  • Unlimited contacts for all plans. Add unlimited people and organizations to your CRM even on the free plan.
  • Email template creator. Build your own customized email templates save time on future campaigns.
  • Stay in the loop. Monitor your sales, hiring, deals, and more with a private pipeline dashboard available for all plans.

Pricing

Streak offers five pricing plans:

  • Free: Free forever, for individuals starting out who are looking for a basic CRM with email tracking features.
  • Solo: $19/month per user for individuals who want basic CRM features with fewer data count restrictions and link tracking.
  • Pro: $59/month per user for businesses who want a complete CRM with collaboration features and unlimited rows of data.
  • Pro+: $89/month per user for businesses that want a complete CRM with advanced collaboration, automation, tracking, and reporting.
  • Enterprise: $159/month per user for businesses that want a comprehensive CRM solution with priority support and all Pro+ features plus a built-in validation tool and other advanced enterprise features.

Annual plans provide a 20% discount.

Try Streak today with a free 14-day trial.

Our Top Three Picks

Here’s a quick summary of our top three picks:

  1. Copper — best of the best
  2. Zoho CRM — best for small teams
  3. Streak — best for Gmail

Here’s a quick comparison of our top seven picks:

Tool

Entry Offer

Pricing

Copper

14-day free trial

Starts at $29/mo

Zoho CRM

15-day free trial

Starts at $20/mo

Streak

14-day free trial

Starts at $19/mo

Insightly

14-day free trial

Starts at $348/year

HubSpot CRM

14-day free trial

Starts at $50/mo

Nutshell

14-day free trial

Starts at $19/mo

Freshsales

21-day free trial

Starts at $18/mo

Here are the top 50 Google CRMs we considered in this review:

  1. Copper
  2. Zoho CRM
  3. Streak
  4. Insightly
  5. HubSpot CRM
  6. Nutshell
  7. Freshsales
  8. Salesmate
  9. Pipedrive
  10. NetHunt
  11. Capsule CRM
  12. Agile CRM
  13. Salesforce
  14. Salesflare
  15. Freshworks CRM
  16. WiseStamp
  17. Softr
  18. Propeller
  19. Pipeliner CRM
  20. Pipeline
  21. pdfFiller
  22. noCRM
  23. Nimble
  24. Form Director
  25. FollowUp Personal CRM
  26. Email Templates by cloudHQ
  27. AODocs
  28. ActiveCampaign
  29. WORKetc
  30. VipeCloud
  31. Tubular
  32. SuperOffice CRM
  33. Smartsheet
  34. PracticePanther Legal Software
  35. mHelpDesk
  36. MagHub
  37. kintone
  38. Freshdesk
  39. ClickUp
  40. Classe365
  41. Cirrus Insight
  42. ChurnZero
  43. Bigin by Zoho CRM
  44. Apptivo
  45. Act!
  46. Accelo
  47. Sellsy
  48. User.com
  49. 1CRM

Does Google have a CRM system?

We can say that Google has somewhat of a CRM system as Google Contacts. While it is not a full-fledged CRM system, it is an effective contact management tool that can be used to store and manage customer data.

Google Contacts allows users to create and store contact information for people or organizations, including names, email addresses, phone numbers, and other details. It also allows users to create labels and groups to organize contacts and add notes and attachments to contact records.

Google Contacts can be accessed through the Google Workspace suite of productivity tools or as a standalone app on mobile devices. It can also be integrated with other Google products such as Google Drive, Google Sheets, and Google Calendar to contribute to your sales pipeline.

Which CRM works best with Gmail?

There are several CRMs that work well with Gmail, here are a few examples:

  1. Streak — Streak is a Gmail-specialized pipeline management CRM with a dedicated Chrome extension to collect and manage leads.
  2. Copper — Copper is the best CRM for Google Workspace users. It integrates perfectly with Gmail and helps you manage your data from all Google products in one place.
  3. Zoho CRM — Zoho CRM is another cloud-based CRM system that integrates with Gmail and other G Suite products. It offers email tracking, lead and contact management, and sales forecasting features.
  4. HubSpot CRM — HubSpot CRM is a free, cloud-based CRM system that offers native integration with Gmail. It allows users to track emails, schedule meetings, and manage contacts and deals from within Gmail.

Ultimately, the best CRM for Gmail will depend on your specific business needs and preferences. 

What is the highest-rated CRM?

The highest-rated CRM depends on the criteria used to evaluate the system. However, according to G2 Crowd's best CRM software rankings, Salesforce tops the list, followed by HubSpot, Zoho CRM, Monday sales CRM, Freshsales, and ClickUp.

It's important to note that the highest-rated CRM for your business may vary based on your specific needs and requirements, so it's important to evaluate several options before making a decision.

If you're looking to send out bulk emails and schedule emails to unlimited contacts, opt for software with unlimited features for sending out mass emails. Pipedrive is a good choice if this is what you're looking for.

On the other hand, if you're looking for a Gmail CRM that'll improve your sales process and help your sales team collaborate on bringing sales opportunities via email campaigns, you can't go wrong with Streak — the world's best Gmail CRM.

Is Google Suite a CRM?

No, G Suite (now called Google Workspace) is not a CRM system. While it offers several productivity tools such as Google Drive, Google Docs, Google Meet, and Google Sheets, it does not have the specific features required for a full-fledged CRM system, such as lead management, deal tracking, and sales forecasting.

However, Google Workspace can be used in conjunction with a CRM system to improve productivity and efficiency. For example, Google Sheets can be used to manage leads or sales data, and Google Drive can be used to store and share documents related to sales and customer service.

Can I use Google Workspace as a CRM?

While Google Workspace is not a CRM system, it can be used to manage customer data and support sales and customer service efforts.

For example, Google Sheets can create a simple lead management system, with columns for lead names, contact information, and notes on interactions. Google Drive can store customer documents and proposals, and Meet can be used for virtual sales or support meetings.

Additionally, Google Workspace can be integrated with third-party CRM systems to improve productivity and efficiency. For example, many CRM systems offer native integration with Google Contacts, allowing users to access customer information directly from within Gmail.

How do I create a CRM for Google?

To create a CRM for Google, you can use a combination of Google Workspace tools and third-party integrations. Here are some steps to get started:

  1. Define your CRM requirements — Before you start building a CRM, it's essential to define your specific business requirements. What data do you need to collect and manage? What features do you need to support sales and customer service? Will you use the CRM to send a few business emails, or run bulk email campaigns? Do you value a user-friendly interface over usability? Answering these questions will help you choose the right tools and integrations. 
  2. Choose a CRM system — While Contacts can be used for simple contact management, it may not have the advanced features you need for a full-fledged CRM system. Consider choosing a third-party CRM system that integrates well with Google Workspace™, such as Copper and Streak.
  3. Set up integrations — Once you've chosen a CRM system, set up integrations with G Suite tools such as Gmail, Contacts, Drive, and Calendar. This will allow you to access customer data and manage sales and support activities within Google Workspace.
  4. Customize your CRM — Customize your customer relationship management system to match your business needs. This may include creating a custom field or more, setting up workflows, organizing contact lists, and configuring reporting and analytics.
  5. Train your team — Provide training and support to your sales and customer service teams on integrating the CRM system with Google Workspace tools. This will help ensure that everyone is using the system effectively and efficiently so you can maximize your workflow automation.
  6. Continuously improve — Regularly review your CRM system and processes to identify areas for improvement. Use data and analytics to track performance and make data-driven decisions to improve your sales and customer service efforts.

Overall, creating a CRM for Google requires careful planning and the right combination of tools and integrations to meet your specific business needs. Following these steps, you can create an effective CRM system that supports your entire team and integrates seamlessly with G Suite products.

The Bottom Line

To recap, here are the best Google CRMs to try this year:

  1. Copper — best of the best
  2. Zoho CRM — best for small teams
  3. Streak — best for Gmail
  4. Insightly — best for enterprises
  5. HubSpot CRM — best for lead management
  6. Nutshell — best for sales
  7. Freshsales — best affordable CRM

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