7 Best Google CRM Apps 2024 (50 Gsuite CRMs Ranked)

by Chris Von Wilpert, BBusMan • Last updated August 30, 2024

Expert Verified by Leandro Langeani, BBA

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Today there are 113 different CRMs that integrate with Google apps. We spent 70 hours comparing the top 50 to find the seven best you can use to integrate and sync your Google apps easily

What is the Best Higher Education CRM?

  1. Copper — best of the best
  2. Zoho CRM — best for small teams
  3. Streak — best for Gmail
  4. Insightly — best for enterprises
  5. HubSpot CRM — best for lead management
  6. Nutshell — best for sales
  7. Freshsales — best affordable CRM

Our Verdict — Best Of The Best

Price: Starts at $29/month

Copper is a powerful CRM built with perfect Google Workspace integration. We think it’s the best because of its team collaboration features.

The Best Part:

  • Team collaboration features for all plans. Copper allows you to work along with your team even with the low-priced Basic plan at $29/mo.

The Worst Part:

  • Limited possibilities for personalization. Copper feels very limited in regards to customization, when compared to alternatives.

Get it if you want a powerful CRM thatseamlessly  integrates and syncs  with different Google apps.

I recommend you start with the free 14-day trial to test out your CRM and Google Workspace integration, then sign up for an annual Professional subscription at $588/year.

(14-day free trial)

Best For

Copper is best for anyone who wants the best CRM for integrating with their Google products.

Top Features

  • Drive & Gmail document management. Match your documents and invoices to relevant persons automatically with Copper’s Auto-Relate feature.
  • Scheduling & Google Calendar integration. Manage your appointments and sales calls from your CRM with Calendar synchronization.
  • LinkedIn add button. Move leads to your CRM with a button click on any LinkedIn profile page.
  • More leads and relationships on the go. Track your pipeline and manage your leads on Android or iOS.
  • More integrations. Go beyond Google integrations with tens of accounting, scheduling, documentation, and communication tools to bring it all together in your CRM.

Pricing

Copper offers three pricing plans:

  • Basic: $29/month per user for individuals and small teams that want a very integrated and efficient CRM that works seamlessly with Google apps, for up to 2,500 contacts.
  • Professional: $69/month per user for small or medium teams that want an advanced CRM with automation and reporting features, for up to 15,000 contacts.
  • Business: $134/month per user for midsized and big teams that want an all-in-one CRM with a LinkedIn integration and lead scoring, for unlimited contacts.

Annual plans provide up to a 29% discount.

Try Copper today with a free 14-day trial.

Our Verdict — Best For Small Teams

Price: Starts at $20/month

Zoho CRM is perfect for growth-focused small teams. We think it’s the best for small teams because of its wide range of features and automation.

The Best Part:

  • It integrates perfectly with Google Ads. Zoho CRM syncs data from and to G Suite apps and provides a complete dashboard for managing your Google Ads.

The Worst Part:

  • Laggy Android mobile app. Many Zoho CRM users report having issues with the Android app.

Get it if you want to use one of the world's best CRMs to integrate seamlessly with Google Workspace apps and Google Ads.

I recommend you take advantage of the free 15-day trial, then move to the yearly Ultimate plan at $624/year for full access.

(15-day free trial)

Best For

Zoho CRM is best for small teams that want a powerful CRM with affordable pricing and seamless Google integration.

Top Features

  • Embedded business intelligence — great for developers. Embed your analytics and reports on any platform internally or externally with Zoho’s Ultimate plan.
  • Bring Google Workspace together with Office 365. Say goodbye to continuous shuffling between multiple apps by integrating all of your apps into Zoho CRM.
  • The best Google Ads integration. Track your ad performance on Zoho CRM and understand which clicks drive the most profits.
  • Two-way Google Tasks synchronization. Stay on track with all your deadlines and plans at all times.
  • Built-in voice assistant. Take notes and manage your sales activities by simply talking to Zoho’s Zia Voice.

Pricing

Zoho CRM offers four pricing plans:

  • Standard: $20/month per user for anyone looking for a basic CRM with Google apps integration .
  • Professional: $35/month per user for anyone who wants a complete CRM with G Suite integration and a dedicated Google Ads CRM.
  • Enterprise: $50/month per user for anyone who wants an advanced CRM solution with full automation and reporting features.
  • Ultimate: $65/month per user for anyone who wants all Enterprise plan features with access to Zoho Analytics for automated business intelligence.

Annual plans provide up to a 34% discount.

Try Zoho CRM today with a free 15-day trial.

Our Verdict — Best For Gmail

Price: Starts at $19/mo

Streak is a lead and pipeline management CRM for Gmail. We think it’s the best for Gmail because of its dedicated, time-saving Chrome extension.

The Best Part:

  • Revolutionary Chrome extension. Turn your Gmail inbox view into a custom pipeline interface with actionable categories.

The Worst Part:

  • Limited entry-level plans. You’ll need to spend at least $59/mo with the Pro plan to be able to manage unlimited leads.

Get it if you want a tool that integrates perfectly with Gmail and turns your inbox into a CRM.

I recommend you download the Chrome extension and get started with the free 14-day trial, then sign up for a yearly Solo subscription at $180/year. 

(14-day free trial)

Best For

Streak is best for Gmail users who want a comprehensive outreach and CRM solution.

Top Features

  • Google Workspace integrations. Sync your data from G Suite products such as Calendar, Drive, Sheets, and Gmail.
  • Mobile apps for iOS & Android. Track your emails and manage your leads on the go from the comfort of your mobile device.
  • Unlimited contacts for all plans. Add unlimited people and organizations to your CRM even on the free plan.
  • Email template creator. Build your own customized email templates save time on future campaigns.
  • Stay in the loop. Monitor your sales, hiring, deals, and more with a private pipeline dashboard available for all plans.

Pricing

Streak offers five pricing plans:

  • Free: Free forever, for individuals starting out who are looking for a basic CRM with email tracking features.
  • Solo: $19/month per user for individuals who want basic CRM features with fewer data count restrictions and link tracking.
  • Pro: $59/month per user for businesses who want a complete CRM with collaboration features and unlimited rows of data.
  • Pro+: $89/month per user for businesses that want a complete CRM with advanced collaboration, automation, tracking, and reporting.
  • Enterprise: $159/month per user for businesses that want a comprehensive CRM solution with priority support and all Pro+ features plus a built-in validation tool and other advanced enterprise features.

Annual plans provide a 20% discount.

Try Streak today with a free 14-day trial.

Our Top Three Picks

Here’s a quick summary of our top three picks:

  1. Copper — best of the best
  2. Zoho CRM — best for small teams
  3. Streak — best for Gmail

Here’s a quick comparison of our top seven picks:

Tool

Entry Offer

Pricing

Copper

14-day free trial

Starts at $29/mo

Zoho CRM

15-day free trial

Starts at $20/mo

Streak

14-day free trial

Starts at $19/mo

Insightly

14-day free trial

Starts at $348/year

HubSpot CRM

14-day free trial

Starts at $50/mo

Nutshell

14-day free trial

Starts at $19/mo

Freshsales

21-day free trial

Starts at $18/mo

Here are the top 50 Google CRMs we considered in this review:

  1. Copper
  2. Zoho CRM
  3. Streak
  4. Insightly
  5. HubSpot CRM
  6. Nutshell
  7. Freshsales
  8. Salesmate
  9. Pipedrive
  10. NetHunt
  11. Capsule CRM
  12. Agile CRM
  13. Salesforce
  14. Salesflare
  15. Freshworks CRM
  16. WiseStamp
  17. Softr
  18. Propeller
  19. Pipeliner CRM
  20. Pipeline
  21. pdfFiller
  22. noCRM
  23. Nimble
  24. Form Director
  25. FollowUp Personal CRM
  26. Email Templates by cloudHQ
  27. AODocs
  28. ActiveCampaign
  29. WORKetc
  30. VipeCloud
  31. Tubular
  32. SuperOffice CRM
  33. Smartsheet
  34. PracticePanther Legal Software
  35. mHelpDesk
  36. MagHub
  37. kintone
  38. Freshdesk
  39. ClickUp
  40. Classe365
  41. Cirrus Insight
  42. ChurnZero
  43. Bigin by Zoho CRM
  44. Apptivo
  45. Act!
  46. Accelo
  47. Sellsy
  48. User.com
  49. 1CRM

What to look for when buying a Google ready CRM app?

  • Native integration with Google tools like Gmail, Calendar, and Drive
  • Ability to create and manage sales pipelines, for a streamlined sales process
  • Project management tools with real time sync with Google Tasks and Calendar
  • Ability to create custom fields
  • Ability to send email campaigns to potential customers 
  • Collaborative features
  • Real time contact management, and ability to sync contacts both ways
  • Automation of business processes with Google Workspace integrations
  • Mobile accessibility for sales representatives
  • Automatic email responses and follow-ups
  • Look for positive user reviews and what other users deem as powerful features
  • Tools to streamline customer service and marketing processes

The Bottom Line

To recap, here are the best Google CRMs to try this year:

  1. Copper — best of the best
  2. Zoho CRM — best for small teams
  3. Streak — best for Gmail
  4. Insightly — best for enterprises
  5. HubSpot CRM — best for lead management
  6. Nutshell — best for sales
  7. Freshsales — best affordable CRM

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