Today there are 277 different Google ranking software. We spent 84 hours comparing the top 50 to find the seven best you can use to boost your Google rankings.
What is the Best Google Ranking Software?
- Mangools — best of the best
- Semrush — best for competitive analysis
- SE Ranking — best for ease of use
- Ahrefs — best for backlink tracking
- Moz — best for enterprises
- Ubersuggest — best budget option
- Screaming Frog — best for on-site SEO audits
1. Mangools
Our Verdict — Best Of The Best
Price: Starts at $29/month
Mangools is a user-friendly SEO software that simplifies keyword research and SERP analysis. We think it’s the best because of its intuitive interface, complete set of Google ranking tools, and affordable pricing.
The Best Part:
It's incredibly affordable. Mangools provides pretty much every SEO and rank tracking feature you may need, without breaking the bank. Starts at just $29 per month.
The Worst Part:
Occasional delay. Sometimes when you're trying to update data in SERPChecker (that's the part of Mangools that lets you spot your competitors' weaknesses by analyzing search engine result pages), you might have to give it a bit of time before you get results.
Get it if you want to keep tabs on your competitors' strategies while also monitoring your own progress on Google rankings.
I recommend you get started with the 10-day free trial, then get the Mangools Basic plan for $49/month.
(10-day free trial)
Best For
Mangools is best for businesses that want to outshine their competitors on Google by leveraging strategic keyword usage and SERP analysis.
Top Features
Track multiple domains simultaneously. Starting with Mangools Basic ($49/month), you can track an unlimited number of domains at once. Track all of your websites and keep an eye on all your competitors.
User-friendly interface. Despite its advanced features, Mangools boasts an intuitive interface that makes SEO not boring.
Reliable support team. Got questions? Mangools’ support team isn't full of clueless, outsourced agents. They're people breathing SEO every day.
Keep tabs on competitors. Don’t let competition get away by monitoring and acting upon the keywords that are working for them.
Analyze local SERPs. Mangools’ SERPChecker allows you to analyze local search engine result pages for more than 50k locations, helping rank for specific geographic areas.
Pricing
Mangools offers four pricing plans:
- Mangools Entry: $29/month for beginners who need basic keyword lookups and SERP analysis.
- Mangools Basic: $49/month for small businesses that aim to climb the Google ladder with more extensive keyword suggestions and unlimited domain tracking.
- Mangools Premium: $69/month for growing businesses that want a boost in their Google rankings through unlimited keyword suggestions and deep data access within Mangools.
- Mangools Agency: $129/month for digital agencies and experienced SEO professionals who require advanced tools like high-limit keyword lookups, competitor keywords, and tracked domains to dominate Google search results.
Annual subscriptions provide a 35% discount.
Try Mangools today with a free 10-day trial.
2. Semrush
Our Verdict — Best For Competitive Analysis
Price: Starts at $129.95/month
Semrush equips you with must-have tools to outrank your competition’s tactics and climb to the top of Google rankings. We think it’s the best for competitive analysis because of its excellent competitor strategy insights, traffic source identification, and in-depth organic search analysis.
The Best Part:
The cleanest, most up-to-date data in the market. Semrush feels like having a secret passageway into your competitors' analytics software — it's almost as if you're sitting right inside their Google Analytics dashboard, with access to pretty accurate insights into their numbers.
The Worst Part:
Google-centric data. Semrush might leave you high and dry if you're after insights from alternative search engines like Bing, Yahoo, or DuckDuckGo — it's strictly a Google show here.
Get it if you're serious about shooting up your Google rankings and aren't afraid to dig deep into your competitors' tactics.
I recommend you start with the 7-day free trial, then get the Pro plan for $129.95/month.
(7-day free trial)
Best For
Semrush is best for businesses that want to gain an edge over their competition through detailed competitive analysis.
Top Features
Find the best keywords. Discover profitable keyword opportunities that your competitors are targeting but you aren't with Semrush’s Keyword Gap tool.
Generate fresh keyword ideas. Semrush lets you cook up a storm of long-tail keywords, all based on recent data and trends in your niche.
Track rankings like a hound. With Semrush's Position Tracking features, you can keep an eagle eye on your website's keyword rankings over time, and tweak device and location settings to get the most relevant data for your business.
Stack up against competitors. Semrush allows you to see where your website stands in organic search results compared to your rivals, and even measures the percentage of traffic your domain receives out of the total for tracked keywords.
Set yourself up for success. Semrush checks for potential Google ranking roadblocks on your website like slow-loading pages, site navigation issues, and missing meta descriptions on your website.
Pricing
Semrush offers three pricing plans:
- Pro: $129.95/month for newbies and small teams who need basic Google ranking software, social media tools, and PPC monitoring features including competitor analysis, keyword research, website audit, and more.
- Guru: $249.95/month for agencies and businesses that require advanced features such as multi-location and device tracking, historical search engine data access, and Semrush’s Content Marketing Toolkit.
- Business: $499.95/month for large agencies and businesses that need comprehensive features like extended feature limits, API access, along with all Guru plan benefits.
Annual subscriptions provide up to a 17% discount.
Try Semrush today with a free 7-day trial.
3. SE Ranking
Our Verdict — Best For Ease Of Use
Price: Starts at $55/month
SE Ranking is a user-friendly Google ranking software you can use with zero learning curve. We think it’s the best for ease of use because of its intuitive interface, keyword rank tracking features, and comprehensive set of SEO tools.
The Best Part:
User-friendliness is king here. SE Ranking sports an intuitive dashboard that even beginners can get on the spot. This simplicity turns complex SEO tasks into a walk in the park for anyone.
The Worst Part:
Limited data on newer keywords. SE Ranking can sometimes be behind the curve with database updates, lacking the latest information on fresh and trending keywords.
Get it if you want an easy-to-use yet powerful Google ranking software that makes tracking your SEO progress feel effortless.
I recommend you get started with the 14-day free trial, then get the Essential plan for $55/month.
(14-day free trial)
Best For
SE Ranking is best for small business owners who want a beginner-friendly Google ranking tool they can instantly start using without a learning curve.
Top Features
Spy on the competition. With SE Ranking, you can check out all of the keywords your competitors are ranking for, old and new, and use this information to refine your own strategy and take advantage of new trends.
Figures out what’s hot. Analyze search engine result pages (SERPs) for specific keywords to understand why other sites are ranking higher than yours.
Bulk export capabilities. Need to analyze data on another software? Need to share data with team members? No problem — a few clicks, and you’ve got the raw data.
Historical data access. Look back at past months' data to identify trends or seasonal changes in keyword performance for your any website.
Personalized deep-dive reports. Generate detailed SEO reports to clients or review it with your team, in a simple, intuitive way.
Pricing
SE Ranking offers four pricing plans:
- Essential: $55/month for freelancers and SEO beginners who need to manage up to 10 projects, track 750 keywords daily across 100 locations, and audit up to 100,000 pages per account.
- Pro: $109/month for small agencies and teams that require unlimited project management, tracking of 2,000 keywords daily across the same number of locations, and website audits for up to a quarter-million pages per account.
- Business: $239/month for mid-size agencies and businesses that want unlimited project management, daily tracking of 5,000 keywords across an equal number of locations, and website audits for up to 700,000 pages per account.
- Custom: Custom pricing, for large businesses and teams with unique needs that surpass the offerings in other plans, including all features from the Business plan plus customized feature additions.
Annual subscriptions provide a 20% discount.
Try SE Ranking today with a free 14-day trial.
Our Top Three Picks
Here’s a quick summary of our top three picks:
- Mangools — best of the best
- Semrush — best for competitive analysis
- SE Ranking — best for ease of use
Here’s a quick comparison of our top seven picks:
Tool | Entry Offer | Pricing |
|---|---|---|
Mangools | 10-day free trial | Starts at $29/mo |
Semrush | 7-day free trial | Starts at $129.95/mo |
SE Ranking | 14-day free trial | Starts at $55/mo |
Ahrefs | Free plan | Starts at $99/mo |
Moz | 30-day free trial | Starts at $99/mo |
Ubersuggest | Free plan | Starts at $20/mo |
Screaming Frog | Free plan | Starts at $259/yr |
Here are the top 50 Google ranking software we considered in this review:
- Mangools
- Semrush
- SE Ranking
- Ahrefs
- Moz
- Ubersuggest
- Screaming Frog
- WooRank
- Google Analytics
- Google Search Console
- Majestic SEO
- KWFinder
- Long Tail Pro
- Serpstat
- DeepCrawl
- Sitebulb
- SpyFu
- Raven Tools
- Mangools
- SEObility
- SEJ Rank Tracker
- SEO SpyGlass
- Linkody
- Whitespark
- AccuRanker
- RankTracker
- SerpWatcher
- Searchmetrics
- Sistrix
- Netpeak Spider
- Advanced Web Ranking
- Deepcrawl
- SpyOnWeb
- SEOJet
- SEOQuake
- SEOZoom
- Xenu's Link Sleuth
- SEO Warrior
- Seobility PRO
- SEO PowerSuite
- ProRankTracker
- SEO Suite
- WebCEO
- SEO Profiler
- RankRanger
- Authority Labs
- SEOptimer
- SEOMonitor
- Botify
- seoClarity
Does Google have an SEO tool?
Yes, Google offers several free SEO tools that can help you optimize your website and improve your visibility in search results. Google's primary SEO tool is Google Search Console, a free service that helps monitor and troubleshoot a site's presence in Google Search results. The tool provides detailed reports on search traffic, keyword positions, and backlink analysis. It helps to understand how Google views your site and allows you to optimize its performance in search results.
Additionally, Google offers other tools like Google Trends and Google Keyword Planner, which can be incredibly useful for keyword research. Google Trends shows the popularity of search queries over time, helping identify trending topics or seasonal trends. Google Keyword Planner, on the other hand, is a keyword research tool that provides search volume and keyword difficulty data for a list of keywords.
Furthermore, Google also offers SEO-related Chrome extensions such as the Google Lighthouse, a tool that helps to analyze the user experience, loading speed, and Core Web Vitals of a page.
How do I rank best on Google?
Ranking on Google involves a comprehensive SEO strategy that takes into consideration various factors like keyword research, content strategy, and user experience. A useful SEO tool like Mangools can simplify this process. This all-in-one SEO tool provides features like keyword research tool, domain tracking, SERP analysis, and broken link detection.
Begin by using keyword tools like Google Keyword Planner or Mangools for identifying target keywords. This tool provides the monthly search volume, keyword difficulty, and other metrics for a list of keywords. Prioritize high-volume, low-competition keywords (also known as "organic keywords") for the best results.
Analyze your competitor's strategy using tools like Semrush to understand their online presence, their search rankings, and their content ideas. Use these insights to refine your own strategy.
Backlink analysis is also a crucial aspect. The more high-quality external links your website has, the higher its domain authority. Tools like Mangools and Semrush can help you with this analysis.
Ensure that your site does not have duplicate content as it can harm your SEO. Create a content strategy that focuses on unique, valuable content and include internal links to boost the SEO value of your content.
Lastly, optimize the user experience by improving your site's load speed, mobile-friendliness, and Core Web Vitals.
Is it possible to rank #1 on Google?
Yes, it's possible to rank #1 on Google, but it requires time, effort, and a well-planned SEO strategy. Remember that Google's ranking algorithm considers hundreds of factors, so there's no guaranteed route to the top spot.
Use keyword tools to research the best target keywords for your content. You'll need to understand the search intent of your audience, make sure your meta titles and descriptions are compelling to increase click-through rates, and optimize your content with internal links.
A tool like Mangools can help you track your keyword positions, identify broken links, and conduct competitor analysis. It also offers a premium plan for growing businesses that want a boost in their Google rankings, providing unlimited keyword suggestions and deep data access.
Also, keeping track of your backlink profile is crucial. The more high-quality external links you have from reputable sites, the higher your domain authority. You can enhance this through a consistent link-building strategy.
And remember, ranking isn't just about keywords and backlinks. Google also considers user experience factors like loading speed and Core Web Vitals.
Can I pay to rank higher on Google?
You can't pay to improve your organic ranking on Google. Google's search results are determined by algorithms that consider many factors such as relevance, usability, and quality of content. However, you can pay for advertisements to appear in search results, which is known as pay-per-click (PPC) advertising.
With that said, investing in professional SEO services or SEO tools can indirectly help improve your ranking. For example, a tool like Semrush can provide insights into your website's SEO performance, allow you to perform competitor analysis, provide content ideas, and help you develop a robust content strategy.
Remember that SEO is a long-term strategy, and it may take time to see results. Be patient and consistent with your efforts.
How much does it cost to do SEO?
The cost of SEO can vary widely depending on the scale and complexity of your project, the expertise of the SEO professionals you hire, and the SEO tools you choose to use.
For SEO tools, Mangools offers an affordable range starting at $29 per month, providing keyword research, SERP analysis, and more. SEMrush, on the other hand, is more advanced, starting at $129.95 per month, offering in-depth competitor analysis, traffic source identification, and organic search analysis. SE Ranking starts at $55 per month and is great for beginners.
On the other hand, hiring an SEO professional or agency can range anywhere from a few hundred to several thousand dollars per month, depending on their expertise and the scope of your project.
It's important to note that SEO is an investment. While it may have upfront costs, the long-term benefit is increased visibility in search results, more organic traffic, and ultimately, more conversions.
The Bottom Line
To recap, here are the best Google ranking software to try this year:
- Mangools — best of the best
- Semrush — best for competitive analysis
- SE Ranking — best for ease of use
- Ahrefs — best for backlink tracking
- Moz — best for enterprises
- Ubersuggest — best budget option
- Screaming Frog — best for on-site SEO audits
