Today there are 277 different Google ranking software. We spent 84 hours comparing the top 50 to find the seven best you can use to boost your Google rankings.
What is the Best Google Ranking Software?
- Mangools — best of the best
- Semrush One — best for competitive analysis
- SE Ranking — best for ease of use
- Ahrefs — best for backlink tracking
- Moz — best for enterprises
- Ubersuggest — best budget option
- Screaming Frog — best for on-site SEO audits
1. Mangools
Our Verdict — Best Of The Best
Price: Starts at $29/month
Mangools is a user-friendly SEO software that simplifies the hard work of keyword research and SERP analysis. We think it’s the best because it's incredibly affordable.
The Best Part:
- It's incredibly affordable. Mangools provides pretty much every SEO and rank tracking feature you may need, without breaking the bank. Starts at just $29 per month.
The Worst Part:
- Occasional delay. Sometimes when you're trying to update data in SERPChecker (that's the part of Mangools that lets you spot your competitors' weaknesses by analyzing search engine result pages), you might have to give it a bit of time before you get results.
Get it if you want to keep tabs on your competitors' strategies while also monitoring your own progress on Google rankings.
I recommend you get started with the 10-day free trial, then get the Mangools Basic plan for $49/month.
(10-day free trial)
Best For
Mangools is best for businesses that want to outshine their competitors on Google by leveraging strategic keyword usage and SERP analysis.
Top Features
Track multiple domains simultaneously. Starting with Mangools Basic ($49/month), you can track an unlimited number of domains at once. Track all of your websites and keep an eye on all your competitors.
User-friendly interface. Despite its advanced features, Mangools boasts an intuitive interface that makes SEO not boring.
Reliable support team. Got questions? Mangools’ support team isn't full of clueless, outsourced agents. They're people breathing SEO every day.
Keep tabs on competitors. Don’t let competition get away by monitoring and acting upon the keywords that are working for them.
Analyze local SERPs. Mangools’ SERPChecker allows you to analyze local search engine result pages for more than 50k locations, helping rank for specific geographic areas.
Pricing
Mangools offers four pricing plans:
- Mangools Entry: $29/month for beginners who need basic keyword lookups and SERP analysis.
- Mangools Basic: $49/month for small businesses that aim to climb the Google ladder with more extensive keyword suggestions and unlimited domain tracking.
- Mangools Premium: $69/month for growing businesses that want a boost in their Google rankings through unlimited keyword suggestions and deep data access within Mangools.
- Mangools Agency: $129/month for digital agencies and experienced SEO professionals who require advanced tools like high-limit keyword lookups, competitor keywords, and tracked domains to dominate Google search results.
Annual subscriptions provide a 35% discount.
Try Mangools today with a free 10-day trial.
Our Verdict — Best for AI-Powered Competitive Analysis
Price: Starts at $199/month
Semrush equips you tools to outrank your competition and climb to the top of Google rankings. We think it’s the best for competitive analysis because of the sky-high quality of their data.
Semrush One equips you with tools to outrank your competition on Google and in AI search. We think it's the best for competitive analysis because of the depth and accuracy of their data, now extended to cover how your brand appears in ChatGPT, Perplexity, and Gemini answers
The Best Part:
- Sneak peek. Type a competitor's domain and Semrush One shows you every keyword they rank for, their position, estimated monthly traffic, and difficulty score. It feels like sitting inside their Google Search Console. You can see exactly which keywords are driving their growth and build a plan to take them.
The Worst Part:
- Price vs. need. Semrush One is built for teams running serious SEO campaigns. A solo operator who only needs basic rank tracking may find themselves paying for 50+ tools they'll never use.
Get it if you're serious about shooting up your Google and AI rankings and aren't afraid to dig deep into your competitors' tactics.
I recommend you start with the 7-day free trial, then get the Starter plan for $199/month.
(7-day free trial)
Best For
Semrush One is best for businesses that want to gain an edge over their competition through detailed competitive analysis.
Top Features
- Keyword Gap. Enter your domain against up to four competitors and see every keyword they rank for that you don't. Filtered by traffic opportunity, so you're looking at real gaps, not just keywords you happen to be missing.
- Position tracking. Set a keyword list, choose your target device and location, and get daily rank updates for every keyword on it. See whether you're trending up or sliding, not just where you stand today.
- Keyword Magic Tool. 26 billion keywords filtered by intent, CPC, difficulty, and SERP features. filter by low difficulty and you get a shortlist of keywords competitors haven't dominated yet.
- Site Audit. Crawl your entire site and surface every technical issue suppressing rankings: slow pages, broken links, missing meta descriptions, duplicate content, Core Web Vitals failures... All prioritized by SEO impact so you fix what moves rankings first.
- AI Visibility Score. Track where your brand appears in AI-generated answers across ChatGPT, Perplexity, and Gemini.
Pricing
Semrush One offers three pricing plans:
- Starter: $199/month ($165.17/month billed annually). For bloggers, in-house marketers, freelancers, small teams, and agencies. Full SEO toolkit plus AI Visibility Toolkit. Includes rank tracking, website audits, keyword research, competitor analysis, prompt tracking, and AI Share of Voice monitoring.
- Pro+: $299/month ($248.17/month billed annually). For SEO consultancies, digital marketing agencies, and mid-sized businesses. Adds historical data, multi-location and device tracking, plus higher limits on keywords and projects.
- Advanced: $549/month ($455.67/month billed annually). For large enterprises that need to scale. Includes Share of Voice data, PLA analytics, and migration from current tools without losing data or progress reports.
The free plan limits you to tracking 10 keywords.
Annual billing saves 17%.
All paid plans come with a 7-day money-back guarantee.
3. SE Ranking
Our Verdict — Best For Ease Of Use
Price: Starts at $55/month
SE Ranking is a user-friendly Google ranking software anyone can use from day one. We think it’s the best for ease of use because of its absolutely intuitive interface.
The Best Part:
- User-friendliness is king here. SE Ranking sports an intuitive dashboard that even beginners can get on the spot. This simplicity turns complex SEO tasks into a walk in the park for anyone.
The Worst Part:
- Limited data on newer keywords. SE Ranking can sometimes be behind the curve with database updates, lacking the latest information on fresh and trending keywords.
Get it if you want an easy-to-use yet powerful Google ranking software that makes tracking your SEO progress feel effortless.
I recommend you get started with the 14-day free trial, then get the Essential plan for $55/month.
(14-day free trial)
Best For
SE Ranking is best for small business owners who want a beginner-friendly Google ranking tool they can instantly start using without a learning curve.
Top Features
Spy on the competition. With SE Ranking, you can check out all of the keywords your competitors are ranking for, old and new, and use this information to refine your own strategy and take advantage of new trends.
Figures out what’s hot. Analyze search engine result pages (SERPs) for specific keywords to understand why other sites are ranking higher than yours.
Bulk export capabilities. Need to analyze data on another software? Need to share data with team members? No problem — a few clicks, and you’ve got the raw data.
Historical data access. Look back at past months' data to identify trends or seasonal changes in keyword performance for your any website.
Personalized deep-dive reports. Generate detailed SEO reports to clients or review it with your team, in a simple, intuitive way.
Pricing
SE Ranking offers four pricing plans:
- Essential: $55/month for freelancers and SEO beginners who need to manage up to 10 projects, track 750 keywords daily across 100 locations, and audit up to 100,000 pages per account.
- Pro: $109/month for small agencies and teams that require unlimited project management, tracking of 2,000 keywords daily across the same number of locations, and website audits for up to a quarter-million pages per account.
- Business: $239/month for mid-size agencies and businesses that want unlimited project management, daily tracking of 5,000 keywords across an equal number of locations, and website audits for up to 700,000 pages per account.
- Custom: Custom pricing, for large businesses and teams with unique needs that surpass the offerings in other plans, including all features from the Business plan plus customized feature additions.
Annual subscriptions provide a 20% discount.
Try SE Ranking today with a free 14-day trial.
Our Top Three Picks
Here’s a quick summary of our top three picks:
- Mangools — best of the best
- Semrush One — best for competitive analysis
- SE Ranking — best for ease of use
Here’s a quick comparison of our top seven picks:
Tool | Entry Offer | Pricing |
|---|---|---|
Mangools | 10-day free trial | Starts at $29/mo |
Semrush One | Free plan | Starts at $199/mo |
SE Ranking | 14-day free trial | Starts at $55/mo |
Ahrefs | Free plan | Starts at $99/mo |
Moz | 30-day free trial | Starts at $99/mo |
Ubersuggest | Free plan | Starts at $20/mo |
Screaming Frog | Free plan | Starts at $259/yr |
Here are the top 50 Google ranking software we considered in this review:
- Mangools
- Semrush One (with AI Visibility Toolkit)
- SE Ranking
- Ahrefs
- Moz
- Ubersuggest
- Screaming Frog
- WooRank
- Google Analytics
- Google Search Console
- Majestic SEO
- KWFinder
- Long Tail Pro
- Serpstat
- DeepCrawl
- Sitebulb
- SpyFu
- Raven Tools
- Mangools
- SEObility
- SEJ Rank Tracker
- SEO SpyGlass
- Linkody
- Whitespark
- AccuRanker
- RankTracker
- SerpWatcher
- Searchmetrics
- Sistrix
- Netpeak Spider
- Advanced Web Ranking
- Deepcrawl
- SpyOnWeb
- SEOJet
- SEOQuake
- SEOZoom
- Xenu's Link Sleuth
- SEO Warrior
- Seobility PRO
- SEO PowerSuite
- ProRankTracker
- SEO Suite
- WebCEO
- SEO Profiler
- RankRanger
- Authority Labs
- SEOptimer
- SEOMonitor
- Botify
- seoClarity
What to look for when buying Google ranking software?
- A full-blown keyword research tool to find relevant keywords and high-traffic keywords, quick and easy
- Ability to generate detailed reports on SEO performance
- Ability to track average positions on search rankings for target keywords
- Tracking of key metrics like click-through rates, keyword position tracking, technical SEO issues, etc
- Getting valuable insights into what the search engine algorithms want that you're not offering
- Tools for backlink analysis, to evaluate yours and competitors' backlink profiles, and other link building KPI's
- Estimation of monthly search volumes and searches per day volumes
- Tools for both on-page SEO and off-page SEO optimizations
- Actionable insights to boost content quality
- Tracking of ranking position trends over time
- Ability to turn focus keywords/seed keywords into full SEO strategies
The Bottom Line
To recap, here are the best Google ranking software to try this year:
- Mangools — best of the best
- Semrush One — best for competitive analysis
- SE Ranking — best for ease of use
- Ahrefs — best for backlink tracking
- Moz — best for enterprises
- Ubersuggest — best budget option
- Screaming Frog — best for on-site SEO audits