Today there are 113 different higher education CRMs. We spent 70 hours comparing the top 50 to find the seven best you can use to attract and retain more students.
What is the Best Higher Education CRM?
- HubSpot — best of the best
- Salesforce — best for lead management
- Pipedrive — best for student communication
- Slate — best for mid-sized teams
- Full Fabric — best for private institutions
- Radius by Campus Management — best for campus management
- NetSuite — best for large teams
1. HubSpot
Our Verdict — Best Of The Best
Price: Starts at $50/month
HubSpot is a flexible, versatile CRM that carries some serious punch. We think it's the best of the best because it gives you all the tools to attract and convert new students.
The Best Part:
- It has you covered throughout the whole admission process. HubSpot equips you with the necessary inbound tools to attract, convert, nurture, and close new students like never before.
The Worst Part:
- Pricing may be a little steep for smaller businesses. The Professional plan sets you back $1,781/mo but only allows you to add up to five users and 2,000 student contacts.
Get it if you want a flexible CRM with powerful tools to manage admission and enrollment, from start to finish.
I recommend you get started with the free 14-day plan, then upgrade to the CRM Suite Enterprise plan for $60,000/year to get the most versatile CRM toolset in the higher education market.
(14-day free trial)
Best For
HubSpot is best for higher education institutions that want a CRM that can do it all with the least amount of effort.
Top Features
- Sales automation. You can set up to 1,000 quote-based workflows to automate tuition and admission fees.
- Get every question answered. Funnel incoming students’ emails from personal inboxes to a shared email address with a click of a button.
- Industry-leading interface experience. Customize your dashboard to always have all your favorite stuff handy.
- 1,000+ built-in integrations. Sync up data with your favorite tools such as Google Workspace, Outlook, and more.
- Comprehensive documentation management. Build a library of sales and presentation documents and get visual insight on what works best.
Pricing

HubSpot offers four pricing plans:
- Free Tools: Free forever, for newcomers who want to try out a few essential CRM tools.
- Starter CRM Suite: $50/month for small higher education organizations that want a basic CRM to organize and manage up to 1,000 students, for up to 2 users.
- Professional CRM Suite: $1,781/month for small higher education organizations that want a versatile CRM to manage up to 2,000 students, for up to 5 users.
- Enterprise CRM suite: $60,000/year for mid-sized higher education organizations that want a robust CRM platform to manage up to 10,000 marketing contacts, for up to 10 users.
Annual plans provide a 10% discount.
Try HubSpot today with a free 14-day trial.
2. Salesforce
Our Verdict — Best For Lead Management
Price: Starts at $300/year
Salesforce is a world-renowned CRM tool. We think it's the best for lead management because of its intelligent sales forecasting tool.
Salesforce is a well-renowned CRM solution. We think it’s the best for lead management because of its lead tracking capabilities, workflows, and forecasting features.
The Best Part:
Intelligent sales forecasting. Salesforce lets you use real-time lead metrics to make your next big sales decision.
The Worst Part:
Stiff pricing structure. Salesforce can only be hired through annual plans, so you gotta pay upfront for the entire year.
Get it if you want the best CRM for lead management in the market and want to easily track leads in real-time reports.
I recommend you get started with the free 30-day trial to customize and get acquainted with Salesforce, then sign up for an Enterprise plan at $1,800/mo per user for full CRM and customization features.
(30-day free trial)
Best For
Salesforce is best for higher education organizations that are actively generating a lot of new leads every month.
Top Features
- Leverage business intelligence. Identify the best leads and analyze sales data to learn what works best, when attracting new students to your institution.
- Use data to keep your pipeline full. Get real-time reports to understand what drives performance, and what needs fixing.
- Seamless Gmail and Outlook integration. Manage your inboxes and interactions with students without leaving Salesforce.
- End-to-end sales cycle tools. Keep everything in one place and seamlessly manage your student leads throughout every step.
- Keep your sales and messaging relevant. Take advantage of student profiles to view each lead’s past activities and sales engagement, so you always know what to say next.
Pricing

Salesforce offers four pricing plans:
- Essentials: $300/year for small higher education organizations looking for a basic CRM to manage leads and support.
- Professional: $900/year for higher education organizations that want a comprehensive CRM solution with forecasting features.
- Enterprise: $1,800/year for higher education organizations that want a fully customizable CRM solution with forecasting and automation features.
- Unlimited: $3,600/year for higher education organizations that want one of the best CRM editions in the market with full sales intelligence, customization, and automation features.
Try Salesforce today with a free 30-day trial.
3. Pipedrive
Our Verdict — Best For Small Teams
Price: Starts at $19.90/month
Pipedrive is a sales-focused CRM for growing organizations. We think it's the best for small teams because of how much it offers for it's more than reasonable prices.
Pipedrive is a sales-focused CRM for salespeople and small teams. We think it’s the best for small teams because of its competitive pricing, user-friendly interface, and lead segmentation features.
The Best Part:
It is reasonably priced. Pipedrive offers pricing packages starting at $19.90/mo or $178.80/year for a complete CRM experience.
The Worst Part:
Weaker integration power. Alternatives such as HubSpot and Salesforce offer way more integrations than Pipedrive.
Get it if your team wants a low-priced, straightforward CRM to help you bring more sales and manage your leads.
I recommend you start with the free trial for 14 days of full access, then sign up for the yearly Professional plan at $598.80/year for full access.
(14-day free trial)
Best For
Pipedrive is best for growth-oriented small teams.
Top Features
- Say goodbye to endless scrolling. Find and segment your leads within a few clicks.
- Smart Docs add-on. Bring your contracts, presentations, and sales documents together, with eSign, autofill, and editing features.
- Skip the repetitive work. Build automation workflows for recurring tasks and get more work out of your team’s hours.
- Website traffic tracker. Understand your visitors' source and activity in real-time for instant insight into what brings you leads.
- Smart revenue forecasting. Know which campaigns and leads are more likely to bring you the ROI, based on real-time, smart forecasts.
Pricing

Pipedrive offers four pricing plans:
- Essential: $19.90/month per user for small teams that want a basic CRM with integration and pipeline management.
- Advanced: $34.90/month per user for small teams that want an automation-capable CRM with email marketing and all essential features.
- Professional: $59.90/month per user for small or mid-sized teams that want a fully equipped CRM with eSignature and intelligent forecasting features.
- Enterprise: $119/month per user for mid-sized and enterprise teams that want a CRM with advanced security preferences and no usage limits for Professional plan features.
Annual plans provide up to a 25% discount.
Try Pipedrive today with a free 14-day trial.
Our Top Three Picks
Here’s a quick summary of our top three picks:
- HubSpot — best of the best
- Salesforce — best for lead management
- Pipedrive — best for small teams
Here’s a quick comparison of our top seven picks:
Tool | Entry Offer | Pricing |
---|---|---|
HubSpot CRM | 14-day free trial | Starts at $50/mo |
Salesforce | 30-day free trial | Starts at $300/year |
Pipedrive | 14-day free trial | Starts at $19.90/month |
Slate | Free demo | Starts at $30,000/year |
Full Fabric | Free demo | Starts at $20,160/year |
Radius by Campus Management | Free demo | Custom |
NetSuite | Free demo | Custom |
Here are the top 50 higher education CRMs we considered in this review:
- HubSpot CRM
- Salesforce
- Pipedrive
- Slate
- Full Fabric
- Radius by Campus Management
- NetSuite CRM
- Embark Campus
- SchoolMint
- Anthology
- Zoho CRM
- Zendesk
- TargetX
- Maestro SIS
- Jenzabar One
- Ellucian
- Creatrix Campus
- Unifyed
- Stars Campus Solutions
- Shape
- Qualtrics
- Oracle NetSuite CRM
- Microsoft Dynamics 365
- Maximizer
- LeadSquared
- Keap
- Kapture CRM
- Freshworks CRM
- Freshsales
- FreeAgent CRM
- Finalsite
- FileInvite
- Enrollment Rx
- Element451
- DecisionDesk
- Copper
- CampusLogin
- Blackbaud
- Admitek
- ContactWise
- Google Classrooms
- ServiceWise
- Web+Center
- Help Scout
- Five9
- GreenRope
- Soffront CRM
- InfoFlo
- Deskera CRM
- Close CRM
What to look for when buying higher education CRM?
- Customer relationship management system to cover entire student lifecycles
- Enrollment management capabilities for prospective students
- Tools to better relationships with students, from admission to alumni relations
- Ability to streamline administrative processes, integrating with Student Information Systems
- Tools to improve student success and, therefore, student retention
- Automation tools to help with the admissions process and other enrollment processes
- Advanced reporting tools to help making data-driven decisions, throughout the entire student lifecycle management
- Security features that protect sensitive student information
- Communication tools for personalized interaction with current students
- Integrations with digital marketing tools for marketing automations capabilities
- Student engagement boosting tools
- Adaptable architecture that can grow along with the institution
- Artificial intelligence tools to help streamline the application process
The Bottom Line
To recap, here are the best higher education CRMs software to try this year:
- HubSpot — best of the best
- Salesforce — best for lead management
- Pipedrive — best for small teams
- Slate — best for mid-sized teams
- Full Fabric — best for private institutions
- Radius by Campus Management — best for campus management
- NetSuite — best for large teams