Today there are 74 different local seo tools to help rank your local business website at the top page of Google. We spent 72 hours comparing the top 50 to find the seven best you can use to increase your leads and phone calls from SEO.
What are the Best Local SEO Tools?
- Semrush One — best of the best
- Google Business Profile — best place to start
- Uberall — best for franchises
- Yext — best for AI search visibility
- Moz Local — best for listing management
- Screaming Frog — best for experienced SEOs
- Whitespark — best for citations
Our Verdict — Best Of The Best
Price: Starts at $199/month
Semrush One is the most complete local SEO platform available. Listing management, position tracking by ZIP code, review monitoring, AI visibility...
It covers every layer of how a local business gets found, from Google Maps to ChatGPT recommendations.
The Best Part:
- Listing Management. You update your business name, address, hours, or phone number once. Semrush One then pushes the change to 70+ directories automatically. The citation inconsistencies that quietly tank local rankings get cleaned up in one session instead of days of manual work.
The Worst Part:
- List Management is only supported in some countries. The rest of the platform is solid everywhere, but if your client is outside that list, you are paying for the flagship local SEO feature and cannot use it.
Get Semrush One if you want to handle your local SEO, normal SEO and social media in one place.
(7-day free trial)
Best For
Semrush One is best for local businesses who have a website they want to rank higher on Google without doing a lot of manual content creation.
Top Features
- Position Tracking by ZIP code. Track rankings at the neighborhood level, not just nationally. You can see if you are showing in the local pack in one ZIP code and invisible two miles away.
- Local Heatmap. A visual grid showing exactly where in a city your business ranks in the Google local pack, plotted on a map.
- Review Management. Monitor and respond to Google reviews from inside Semrush without opening GBP.
- Keyword research for local intent. Filter results by location modifiers and "near me" variants. Surfaces what local customers are actually searching before you optimize a single page.
- Monitor your SEO and AI performance. Track yours and your competition's performance on AI searches, Google Search via Desktop and Mobile searches. You can also track organic search results and paid Google ads, and carry out SEO audits to identify technical issues like duplicate content.
Pricing
Semrush One offers four pricing plans:
- SEO: $139.95/month ($117.33/month billed annually). SEO only, with 5 websites to monitor and 500 keywords to track daily, but no AI Visibility Toolkit.
- Starter: $199/month ($165.17/month billed annually). Includes AI Visibility Toolkit, 5 websites to monitor, 500 keywords to track daily, and 50 AI prompts to track daily.
- Pro+: $299/month ($248.17/month billed annually). Includes everything in Starter, plus 15 websites, 1,500 keywords to track daily, 100 AI prompts, and multi-location tracking.
- Advanced: Custom pricing. Includes everything in Pro+, plus 40+ websites, 5,000+ keywords to track daily, unlimited AI prompts, and API access.
Annual billing saves 17%.
Annual plans come with a 7-day money-back guarantee.
Try Semrush One with a 7-day free trial.
Our Verdict — Best Place To Start
Price: Free
Google Business Profile is the all-in-one replacement for the popular Google My Business, Google Places for Business, and Google Listings. It helps you curate how you want your business to appear on Google Search results pages and rank in the Google map listings when people search for what you do.
The Best Part:
- Customers can leave you reviews and get directions to your business on Google Maps. You can also choose not to disclose your business address on your profile, if you don’t have a shop front.
The Worst Part:
- Your Google Business Profile will not show up in the results of other search engines like Bing, Yahoo, Baidu, or DuckDuckGo. To rank on Bing, you must register your business on Bing Places.
Setting up your Google Business Profile is a no-brainer as Google holds between 85%-94% of the total search market share on desktops and mobiles.
Banks, restaurants, retail chains, and small businesses use a Google Business Profile for business visibility, lead generation, and a better customer experience. As Jimmy Wales of Wikipedia put it, "If it isn't on Google, it doesn't exist."
(free forever)
Best For
Google Business Profile is best for any local business, from new business owners to large enterprises.
Top Features
- Connect your website. Enterprises and reputable brands can connect their Google Business Profile to existing domains.
- You can set up and verify Business Profiles for multi-location businesses manually or automatically if there are more than 10 locations. Bulk-registration cuts down time and management costs.
- From your profile, Google can pull up everything a future customer would need to see to make a profitable decision. These include services, opening hours, mode of business delivery, pictures, and reviews.
- The number of reviews on your Google Business Profile affects your business rankings, credibility, and lead generation. Building reviews is a cheap way to take your business digital profitably without breaking the bank.
- You can use the keywords in your primary category to rank on Google. For instance, you can use “Children Party Baker” instead of “Baker” to influence your rankings and lead generation for “children” related searches.
Pricing
Google Business Profile is free to use.
Try it out to kickstart your local SEO efforts.
3. Uberall
Our Verdict — Best For Franchises
Price: Custom pricing
Uberall was launched exclusively to help franchise businesses worldwide zero in on the local SEO opportunities around them. With Uberall, you can manage your directory listings from one place and appoint managers to manage the directory listings of each location.
The Best Part:
- Uberall has a flexible pricing structure. You don’t pay for what you don’t use.
The Worst Part:
- You lose access to the directories you are listed on when you don’t renew your subscription. This is common with most listing and review management platforms.
SEO experts highly recommend Uberall for listing management and local SEO data analysis. Popular brands like KFC, Rent a Car, Shell, and BP use Uberall.
(free demo)
Best For
Uberall is best for local-at-scale businesses and franchises.
Top Features
- Manage 10-10,000 locations. Uberall is built to launch and manage local SEO for franchises; from 10 locations to thousands of locations. For instance, you can verify all your business locations in a matter of minutes. You can also track sentiment scores on your various locations. Sentiment scores alert you to locations you should pay more attention to at a particular time.
- Get found by voice search. Uberall optimizes your brand’s content for visibility across mobile assistants including Apple Maps and Siri.
- The customized listing package gets you listed and found on platforms relevant to your local market. Your niche and location(s) will determine your placement on local listings, map apps, directories, social media, store locators, and local web pages.
- Have an edge with the API integrations to Google Ads, Google Trends, Google Search Console, Apple Maps, Facebook, and Alexa. API integrations give you first-hand access to updates and new features. Fun fact: algorithms favor those who use their new features.
- You can optimize reviews to appear on search. In managing reviews, high-priority keywords are highlighted so you can incorporate them into your responses to rank high on search engine result pages (SERPs).
Pricing
Uberall has three packages with a custom pricing structure dependent on your workload:
- Show Up: Improve your visibility with the Uberall essentials and listings management.
- Stand Out: Be the first choice for potential clients, with listings plus reviews management.
- Connect: Create engagement with local communities at scale, with listings, reviews, local social, and posting to Google & Apple.
Get started with a free live demo.
4. Yext
Our Verdict — Best For AI Search Visibility
Price: Custom
Yext is an enterprise marketing platform that manages listings, reviews, pages, and social content for brands with many locations. We think it’s the best for AI search visibility because it pushes verified business data straight to 200+ publishers and AI assistants like ChatGPT and Gemini, then shows how AI answers cite you against your local competitors.
The Best Part:
- No aggregator in the middle. Yext sends listing updates through direct connections with 200+ publishers, so a change goes live in seconds.
The Worst Part:
- No price list on the site. Yext doesn’t publish prices, so you need to book a demo with its sales team to get a quote.
Get it if you run a brand with many locations and want every listing accurate on Google, Apple Maps, and in AI answers.
I recommend you book a free demo to see Yext with your own locations.
(free demo)
Best For
Yext is best for multi-location brands that want their business data to show up correctly in search engines and AI assistants.
Top Features
- Direct publisher network. Manage your listings on 200+ directories, maps, and apps from one place.
- Listings Verifier. Check live publisher data against your records and fix errors, duplicates, and overwrites automatically.
- Rich profiles. Fill in 50+ fields per location, from categories and keywords to FAQs and photos.
- Listings analytics. Track impressions, clicks, calls, and directions by publisher and by location.
- AI citation tracking. See how AI answers cite your brand compared to your local competitors.
Pricing
Yext offers one pricing plan:
- Yext platform: Custom pricing, quoted after a demo.
Try Yext today with a free demo.
5. Moz Local
Our Verdict — Best For Listing Management
Price: Starts at $20/month
Moz Local is the local SEO tool from Moz that keeps your business listings in sync and brings reviews and social posts into one dashboard. We think it’s the best for listing management because it updates your listings across 90+ directories and data aggregators and shows which ones are missing fields or need action.
The Best Part:
- Update once, sync everywhere. Change your hours or phone number once and Moz Local pushes it to search engines, directories, apps, and aggregators.
The Worst Part:
- Priced per location. Every physical location needs its own subscription, so the bill grows with each store you add.
Get it if you run a local business and want accurate listings without logging in to dozens of directories.
I recommend you get the Lite plan for $16/month billed yearly, then move to Preferred when you want to respond to reviews.
(20% off yearly)
Best For
Moz Local is best for small businesses and agencies that manage listings and reviews for a handful of locations.
Top Features
- Listing sync. Keep your listings updated across 90+ directories, search engines, and social platforms.
- Listing health. See which listings are missing fields, which need action, and which are already updated.
- Local Grid. Check where you rank in the local map pack for your keywords at specific points around you.
- Review management. Monitor reviews on every plan, and respond to Google and Facebook reviews from Preferred up.
- Social posting. Schedule posts to Google and Facebook from Preferred up, plus Instagram, LinkedIn, and TikTok on Elite.
Pricing
Moz Local offers four pricing plans:
- Lite: $20/month, or $16/month billed yearly, for listings on 90+ directories, Local Grid, review monitoring, and data health analytics.
- Preferred: $30/month, or $24/month billed yearly, for review responding, sentiment analysis, social posting to Google and Facebook, and competitor analysis.
- Elite: $40/month, or $33/month billed yearly, for the Listings AI add-on, social posting to Instagram, LinkedIn, and TikTok, and a full reporting suite.
- Enterprise: Custom pricing, for businesses with 50 or more locations.
Annual subscriptions provide up to a 20% discount.
Try Moz Local today with the Lite plan.
Our Verdict — Best For Experienced SEOs
Price: Starts at $279/year
Screaming Frog makes the SEO Spider, a website crawler that finds broken links, redirects, duplicate pages, and meta data problems. We think it’s the best for experienced SEOs because it hands you the raw crawl data, with custom extraction and Google Analytics, Search Console, and PageSpeed Insights data next to every URL.
The Best Part:
- A generous free version. You can crawl up to 500 URLs without a licence, which covers the whole site of many local businesses.
The Worst Part:
- Not built for beginners. The SEO Spider shows technical data, so you need to know what a canonical or a redirect chain is to act on it.
Get it if you want to audit your local business site the way a search engine crawls it.
I recommend you crawl your site with the free version, then buy a licence for $279/year once you need more than 500 URLs.
(free version)
Best For
Screaming Frog is best for SEO specialists and agencies who are comfortable working with technical crawl data.
Top Features
- Broken links and redirects. Find 404s, server errors, redirect chains, and loops across the whole site.
- Titles and meta data. Spot page titles and meta descriptions that are missing, duplicated, or the wrong length.
- Structured data checks. Validate the schema markup on your location and service pages with a paid licence.
- Scheduled crawls. Schedule crawls and compare them over time with a paid licence.
- Google data per URL. Pull in Google Analytics, Search Console, and PageSpeed Insights data with a paid licence.
Pricing
Screaming Frog offers two pricing plans:
- Free: Crawl up to 500 URLs, for small sites and quick checks.
- Paid licence: $279/year per user, for crawls beyond 500 URLs, JavaScript rendering, scheduling, and crawl comparison, with lower prices from 5 licences.
Try Screaming Frog today with the free version.
7. Whitespark
Our Verdict — Best For Citations
Price: Starts at $39/month
Whitespark is a local SEO company that sells its software and services separately, from rank tracking to review tools. We think it’s the best for citations because its Local Citation Finder compares your citations with those of your top-ranked competitors and sorts the gaps by how easy each site is to submit to.
The Best Part:
- Citation gaps, ready to fix. One search lists the sites your competitors are listed on and you aren’t, with the easiest ones to submit to on top.
The Worst Part:
- Every tool is sold separately. Rank tracking, ranking grids, and review tools each have their own subscription, so a full local SEO stack adds up.
Get it if you want to know exactly which directories to get your business listed on next.
I recommend you get started with the free plan, then upgrade to Small Business for $39/month.
(free plan)
Best For
Whitespark is best for business owners and SEO consultants who build and clean up citations themselves.
Top Features
- Competitor comparison. See how your citations stack up against each competitor that ranks for your keywords.
- Every mention, not just directories. Find citations on blogs, news sites, and government sites as well as directories.
- Verified submittable. Filter your opportunities down to the sites that let you add your business easily.
- To-do list. Add opportunities to a to-do list, star the important ones, and mark them done as you go.
- Weekly tracking. Paid campaigns rerun every week to track your citation growth and surface new opportunities.
Pricing
Whitespark’s Local Citation Finder offers five pricing plans:
- Free: Free, for 1 campaign, 3 searches a day, limited search results, and monthly tracking.
- Small Business: $39/month, or $33/month billed annually, for 5 campaigns and 20 searches a day.
- Specialist: $49/month, or $41/month billed annually, for 10 campaigns and 30 searches a day.
- Agency: $59/month, or $49/month billed annually, for 20 campaigns, 40 searches a day, and white-label exports.
- Enterprise: $149/month, or $124/month billed annually, for 100 campaigns and 100 searches a day.
Annual subscriptions provide up to a 17% discount.
Try Whitespark today with the free plan.
Our Top Three Picks
Here’s a quick summary of our top three picks:
- Semrush One — best of the best local SEO software
- Google Business Profile — best place to start
- Uberall — best for franchises
Here’s a quick comparison of our top seven picks:
Tool | Entry Offer | Pricing |
|---|---|---|
Semrush One | Free plan | Starts at $199/mo |
Google Business Profile | Free | Free |
Uberall | Free demo | Custom |
Yext | Free demo | Custom |
Moz Local | None | Starts at $20/mo |
Screaming Frog | Free plan | Starts at $279/yr |
Whitespark | Free plan | Starts at $39/mo |
Here are the top 50 local SEO tools we considered in this review:
- Semrush One (with AI Visibility Toolkit)
- Google Business Profile
- Uberall
- Yext
- Moz Local
- Screaming Frog
- Whitespark
- LocalViking
- Synup (Local SEO checklist)
- Bright Local
- SEO PowerSuite
- RioSEO
- SE Ranking
- Birdeye
- OneUp
- Advice Local
- GeoRanker
- GatherUp
- Accuranker
- Localo
- GrowthBar
- Ahrefs
- BigQ
- Chatmeter
- Nozzle
- NightWatch
- Grid My Business
- Ubersuggest
- Partoo
- BuzzStream
- Vendasta
- SOCi
- Signpost
- Reputation
- Marketing Miner
- DemandJump
- ProRankTracker
- Local Falcon
- GoDaddy
- PinMeTo
- DigitalMaas
- Seobility
- DirectionTool
- Yoast Local SEO
- WeLocal
- PathfinderSEO
- Merchynt
- MarketSnarl
- SERP Tracker
- Reviewtrackers
Frequently Asked Questions About Local SEO Tools
What are the best local SEO tools?
The seven to know are Semrush One, Google Business Profile, Uberall, Yext, Moz Local, Screaming Frog, and Whitespark. Semrush One is our top pick, and Google Business Profile is the best place to start.
What is local SEO and how is it different from regular SEO?
Local SEO targets people by geographic proximity to drive foot traffic and local leads, while regular SEO chases global audiences. That is why a local business needs tools built around location.
Is there a free local SEO tool?
Yes. Google Business Profile is free and the best place to start for showing up on Google locally. Whitespark and Screaming Frog also have free versions, and Semrush One comes with a free trial.
Which local SEO tools are worth it and what for?
Match each to a job: Semrush One as our top pick, Google Business Profile as the best place to start, Moz Local for listing management, Whitespark for citations, and Uberall for franchises with many locations, with Yext and Screaming Frog rounding out the set. Pick by your primary need.
Is Semrush One good for local SEO?
Semrush One is our top pick for local SEO. You get an AI Visibility Toolkit, listing management, and position tracking by ZIP code, so you see exactly where you rank locally.
Which local SEO tool is best for managing listings?
Moz Local is our pick for listing management, starting at $20/month.
Which local SEO tool is best for citations?
Whitespark is our pick for citations, with a free plan available. If you are managing many locations instead, reach for Uberall.
Which local SEO tool is best for franchises?
Uberall is our pick for franchises running many locations. It keeps listings consistent across a large number of sites, while a smaller business is usually better served by Moz Local or Whitespark.
What factors matter most for local SEO?
Focus on a complete Google Business Profile, industry-relevant directory listings, current alt-tagged images, careful location-based keywords, competitor gap analysis, and fast responses to negative reviews. A large share of voice searches carry buying intent, so local visibility pays off.
The Bottom Line
Here are our top picks for the best local seo software to try this year:
- Semrush One — best of the best
- Google Business Profile — best place to start
- Uberall — best for franchises
- Yext — best for AI search visibility
- Moz Local — best for listing management
- Screaming Frog — best for experienced SEOs
- Whitespark — best for citations