Today there are 74 different local seo tools to help rank your local business website at the top page of Google. We spent 72 hours comparing the top 50 to find the seven best you can use to increase your leads and phone calls from SEO.
What are the Best Local SEO Tools?
- Semrush One — best of the best
- Google Business Profile — best place to start
- Uberall — best for franchises
- Place Scout — best for keyword analysis
- Moz Local — best for listing management
- Screaming Frog — best for experienced SEOs
- Whitespark — best for citations
Our Verdict — Best Of The Best
Price: Starts at $199/month
Semrush One is the most complete local SEO platform available. Listing management, position tracking by ZIP code, review monitoring, AI visibility...
It covers every layer of how a local business gets found, from Google Maps to ChatGPT recommendations.
The Best Part:
- Listing Management. You update your business name, address, hours, or phone number once. Semrush One then pushes the change to 70+ directories automatically. The citation inconsistencies that quietly tank local rankings get cleaned up in one session instead of days of manual work.
The Worst Part:
- List Management is only supported in some countries. The rest of the platform is solid everywhere, but if your client is outside that list, you are paying for the flagship local SEO feature and cannot use it.
Get Semrush One if you want to handle your local SEO, normal SEO and social media in one place.
(7-day free trial)
Best For
Semrush One is best for local businesses who have a website they want to rank higher on Google without doing a lot of manual content creation.
Top Features
- Position Tracking by ZIP code. Track rankings at the neighborhood level, not just nationally. You can see if you are showing in the local pack in one ZIP code and invisible two miles away.
- Local Heatmap. A visual grid showing exactly where in a city your business ranks in the Google local pack, plotted on a map.
- Review Management. Monitor and respond to Google reviews from inside Semrush without opening GBP.
- Keyword research for local intent. Filter results by location modifiers and "near me" variants. Surfaces what local customers are actually searching before you optimize a single page.
- Monitor your SEO and AI performance. Track yours and your competition's performance on AI searches, Google Search via Desktop and Mobile searches. You can also track organic search results and paid Google ads, and carry out SEO audits to identify technical issues like duplicate content.
Pricing
Semrush One offers three pricing plans:
- Starter: $199/month ($165.17/month billed annually). Includes AI Visibility Toolkit, 5 projects, 500 keywords to track, and 10,000 results per report.
- Pro+: $299/month ($248.17/month billed annually). Includes everything in Starter, plus 20 projects, 2,000 keywords to track, and 30,000 results per report.
- Advanced: $549/month ($455.67/month billed annually). Includes everything in Pro+, plus 40 projects, 5,000 keywords to track, and 50,000 results per report.
Annual billing saves 17%.
All paid plans come with a 7-day money-back guarantee.
Try Semrush One with a 7-day free trial.
Our Verdict — Best Place To Start
Price: Free
Google Business Profile is the all-in-one replacement for the popular Google My Business, Google Places for Business, and Google Listings. It helps you curate how you want your business to appear on Google Search results pages and rank in the Google map listings when people search for what you do.
The Best Part:
- Customers can leave you reviews and get directions to your business on Google Maps. You can also choose not to disclose your business address on your profile, if you don’t have a shop front.
The Worst Part:
- Your Google Business Profile will not show up in the results of other search engines like Bing, Yahoo, Baidu, or DuckDuckGo. To rank on Bing, you must register your business on Bing Places.
Setting up your Google Business Profile is a no-brainer as Google holds between 85%-94% of the total search market share on desktops and mobiles.
Banks, restaurants, retail chains, and small businesses use a Google Business Profile for business visibility, lead generation, and a better customer experience. As Jimmy Wales of Wikipedia put it, "If it isn't on Google, it doesn't exist."
(free forever)
Best For
Google Business Profile is best for any local business, from new business owners to large enterprises.
Top Features
- Enterprises and reputable brands can connect their Google Business Profile to existing domains. If you don’t have a domain, you can register one on Google Domains.
- You can set up and verify Business Profiles for multi-location businesses manually or automatically if there are more than ten locations. Bulk-registration cuts down time and management costs.
- From your profile, Google can pull up everything a future customer would need to see to make a profitable decision. These include services, opening hours, mode of business delivery, pictures, and reviews.
- The number of reviews on your Google Business Profile affects your business rankings, credibility, and lead generation. Building reviews is a cheap way to take your business digital profitably without breaking the bank.
- You can use the keywords in your primary category to rank on Google. For instance, you can use “Children Party Baker” instead of “Baker” to influence your rankings and lead generation for “children” related searches.
Pricing
Google Business Profile is free to use.
Try it out to kickstart your local SEO efforts.
Our Verdict — Best For Franchises
Price: Custom pricing
Uberall was launched exclusively to help franchise businesses worldwide zero in on the local SEO opportunities around them. With Uberall, you can manage your directory listings from one place and appoint managers to manage the directory listings of each location.
The Best Part:
- Uberall has a flexible pricing structure. You don’t pay for what you don’t use.
The Worst Part:
- You lose access to the directories you are listed on when you don’t renew your subscription. This is common with most listing and review management platforms.
SEO experts highly recommend Uberall for listing management and local SEO data analysis. Popular brands like KFC, Rent a Car, Shell, and BP use Uberall.
(free demo)
Best For
Uberall is best for local-at-scale businesses and franchises.
Top Features
- Manage 10-10,000 locations. Uberall is built to launch and manage local SEO for franchises; from 10 locations to thousands of locations. For instance, you can verify all your business locations in a matter of minutes. You can also track sentiment scores on your various locations. Sentiment scores alert you to locations you should pay more attention to at a particular time.
- Get found by voice search. Uberall optimizes your brand’s content for visibility across mobile assistants including Apple Maps and Siri.
- The customized listing package gets you listed and found on platforms relevant to your local market. Your niche and location(s) will determine your placement on local listings, map apps, directories, social media, store locators, and local web pages.
- Have an edge with the API integrations to Google Ads, Google Trends, Google Search Console, Apple Maps, Facebook, and Alexa. API integrations give you first-hand access to updates and new features. Fun fact: algorithms favor those who use their new features.
- You can optimize reviews to appear on search. In managing reviews, high-priority keywords are highlighted so you can incorporate them into your responses to rank high on search engine result pages (SERPs).
Pricing
Uberall has three packages with a custom pricing structure dependent on your workload:
- Get Found: Get all the tools you need to get rankings on the web. Get Found covers Mission Control (single dashboard), Listings, Locator, Local Pages, and Analytics & Insights. On this plan, you get a guaranteed 18% increase in impressions.
- Be Chosen: This plan covers local social and reviews management. Reviews are influential in triggering buying decisions.
- Thrive: On Thrive you get access to all the features in the first two plans, plus Local Search (unavailable on Get Found), Reviews (unavailable on Get Found), and Local Pages (unavailable on Be Chosen).
Trusted by reputable franchises around the world.
Get started with a free live demo.
Our Top Three Picks
Here’s a quick summary of our top three picks:
- Semrush One — best of the best local SEO software
- Google Business Profile — best place to start
- Uberall — best for franchises
Here’s a quick comparison of our top seven picks:
Tool | Entry Offer | Pricing |
|---|---|---|
Semrush One | Free plan | Starts at $199/mo |
Google Business Profile | Free | Free |
Uberall | Free demo | Custom |
Place Scout | Unavailable | Custom |
Moz Local | 30-day free trial | Starts at $14/mo |
Screaming Frog | Free trial | Starts at $15/mo |
Whitespark | Free trial | Starts at $19.99/mo |
Here are the top 50 local SEO tools we considered in this review:
- Semrush One (with AI Visibility Toolkit)
- Google Business Profile
- Uberall Corex
- Places Scout
- Moz Local
- Screaming Frog
- Whitespark
- Synup (Local SEO checklist)
- Bright Local
- SEO PowerSuite
- RioSEO
- SE Ranking
- Birdeye
- OneUp
- Advice Local
- GeoRanker
- Shine Ranker
- Accuranker
- Surfer Local
- GrowthBar
- Ahrefs
- BigQ
- Screaming Frog
- Chatmeter
- Nozzle
- NightWatch
- Grid My Business
- Ubersuggest
- SERPscape
- BuzzStream
- Vendasta
- SOCi
- Surefire Local
- Reputation
- Marketing Miner
- DemandJump
- ProRankTracker
- Local Falcon
- GoDaddy
- PinMeTo
- DigitalMaas
- Seobility
- DirectionTool
- RankRanger
- WeLocal
- PathfinderSEO
- SEOProfiler
- MarketSnarl
- SERP Tracker
- Reviewtrackers
Frequently Asked Questions About Local SEO Tools
What are the best local SEO tools?
The seven to know are Semrush One, Google Business Profile, Uberall, Place Scout, Moz Local, Screaming Frog, and Whitespark. Semrush One is our top pick, and Google Business Profile is the best place to start.
What is local SEO and how is it different from regular SEO?
Local SEO targets people by geographic proximity to drive foot traffic and local leads, while regular SEO chases global audiences. That is why a local business needs tools built around location.
Is there a free local SEO tool?
Yes. Google Business Profile is free and the best place to start for showing up on Google locally. The other tools are paid, though several give you a free trial.
Which local SEO tools are worth it and what for?
Match each to a job: Semrush One as our top pick, Google Business Profile as the best place to start, Moz Local for listing management, Whitespark for citations, and Uberall for franchises with many locations, with Place Scout and Screaming Frog rounding out the set. Pick by your primary need.
Is Semrush One good for local SEO?
Semrush One is our top pick for local SEO. You get an AI Visibility Toolkit, listing management, and position tracking by ZIP code, so you see exactly where you rank locally.
Which local SEO tool is best for managing listings?
Moz Local is our pick for listing management, and it comes with a free trial so you can test it on your listings first.
Which local SEO tool is best for citations?
Whitespark is our pick for citations, with a free trial available. If you are managing many locations instead, reach for Uberall.
Which local SEO tool is best for franchises?
Uberall is our pick for franchises running many locations. It keeps listings consistent across a large number of sites, while a smaller business is usually better served by Moz Local or Whitespark.
What factors matter most for local SEO?
Focus on a complete Google Business Profile, industry-relevant directory listings, current alt-tagged images, careful location-based keywords, competitor gap analysis, and fast responses to negative reviews. A large share of voice searches carry buying intent, so local visibility pays off.
The Bottom Line
Here are our top picks for the best local seo software to try this year:
- Semrush One — best of the best
- Google Business Profile — best place to start
- Uberall — best for franchises
- Place Scout — best for SEO audits
- Moz Local — best for listing management
- Screaming Frog — best for experienced SEOs
- Whitespark — best for citations