Today there are 190 different marketing attribution tools. We spent 100 hours comparing the top 50 to find the seven best you can use to track your campaigns.
What is the Best Marketing Attribution Software?
- Hyros — best of the best
- Wicked Reports — best for ROI tracking
- Voluum — best for affiliate marketers
- Google Analytics 360 — best free option
- ClickMeter — best link shortener
- Improvely — best video recorder
- Funnel.io — best for tech stack integrations
1. Hyros
Our Verdict — Best Of The Best
Price: Starts at $49/month
Hyros is a killer tracking platform that allows you to make data-driven decisions. We think it’s the best of the best because of its track record with 3,000+ users.
The Best Part:
It delivers results. Hyros’ patented AI attribution system delivers to their 3000+ customers an increase of 15% on their ad-generated revenue, on average.
The Worst Part:
It ain’t for beginners. You need to spend at least $10k/month on ads and generate $40k/month in revenue, in order to qualify for Hyros.
Get it if you want the best marketing attribution and tracking system money can buy.
I recommend you book a free demo to get started.
(90-day guarantee)
Best For
Hyros is best for marketers who want to get better attribution and, therefore, more ROI from their campaigns.
Top Features
Hidden connections. Hyros will attribute 30-50%+ more transactions than Meta’s and Google’s tools, allowing you to have a clearer picture of what works.
At a glance. Hyros’ reports include all of your key metrics, costs, and analyses in one place. It’s easy to see what works, without all the ALT + TAB’bing.
Positive feedback. Hyros can send conversion data back to the ad platforms, to help them optimize faster, and make your ads more efficient.
Fits like a glove. Hyros is always tailored for your business, no matter how unique and custom your tech stack is.
Specific solutions. Calibrate Hyros to your business model — ecommerce, SaaS, education, call-based sales… straight out of the box.
Plans come with a 90-day money-back guarantee.
Try Hyros today with a free demo.
2. Voluum
Our Verdict — Best For Affiliate Marketers
Price: Starts at $149/month
Voluum is an all-in-one tracking solution that does incredible with lead-gen funnels. We think it’s the best for lead gen businesses because of its incredible suite of tools that help affiliate marketers sell more.
The Best Part:
Affiliate marketer’s wet dream. Custom conversion tracking, affiliate network templates, traffic source templates, traffic routing… Everything to help you bank more.
The Worst Part:
Not newbie friendly. Voluum starts at $149/month, which can be a bit steep for beginners.
Get it if you want real-time data analytics that will help you get more leads.
I recommend you get started by booking a free demo.
(free demo)
Best For
Voluum is best for affiliate marketers who want to understand where their sales are coming from.
Top Features
Traffic router. Let Voluum route your traffic to your top-performing offers, landing pages, and funnels, with the Traffic Distribution AI feature.
In your sleep. Voluum will optimize your campaigns based on automation rules you set up beforehand.
First to know. The Trend Analysis tool finds and monitors patterns and trends with your campaigns, and your competitors’.
Everyone is in. Set up auto-updating, shareable reports to distribute to anyone in the team who needs to be up to date with performance.
In your pocket. Voluum’s mobile app is a neat addition for those who like to be always on top of their ads, even when they’re out and about.
Annual plans provide a 20% discount.
Try Voluum today with a free demo.
Our Verdict — Best For CRM Users
Price: Start at $500/month
Wicked Reports is one of the best multi-touch attribution software out there. We think it’s the best for CRM users because of its ability to integrate directly with your CRM system, in order to get more accurate tracking.
The Best Part:
CRM booster. Track and monitor leads, attribute them to the right campaigns, and sync up every single lead in your CRM. Using first-party data from CRMs will give you more accurate reporting
The Worst Part:
Learning curve. Unless you’re already used to this type of software, there’ll be a bit of a learning curve before you’re able to enjoy everything Wicked Reports has to offer.
Get it if you want the ability to enrich your CRM system with attribution intel.
I recommend you get started by booking a demo.
(free demo)
Best For
Wicked Reports is best for lead-driven companies.
Top Features
Quick set up. Wicked Reports has direct integrations with many of the most popular apps like Klaviyo, Shopify, and Stripe, for example.
Hidden opportunities. Find hidden opportunities to generate more sales that you action upon.
Full funnel vision. With the Funnel Vision attribution, you can optimize each and every step of your funnels.
Incredible support. You can get live Zoom calls from Wicked Reports’ reps, no matter what time it is.
In the loop. Schedule automatic reports that get delivered to your email.
Try Wicked Reports today with a free demo.
Our Top Three Picks
Here’s a quick summary of our top three picks:
- Hyros — best of the best
- Voluum — best for lead generation
- Wicked Reports — best for ROI tracking
Here’s a quick comparison of our top seven picks:
Tool | Entry Offer | Pricing |
|---|---|---|
Hyros | Free demo | Starts at $49/mo |
Voluum | Free demo | Starts at $149/mo |
Wicked Reports | Free demo | Custom |
Google Analytics | Free demo | Starts at $12,500/mo |
ClickMeter | Free plan | Starts at $13/mo |
Improvely | 14-day free trial | Starts at $29/mo |
Funnel.io | Free demo | Starts at $480/mo |
Here are the top 50 marketing attribution software we considered in this review:
- Hyros
- Voluum
- Wicked Reports
- Google Analytics 360
- ClickMeter
- Improvely
- Funnel.io
- Branch Metrics
- Binom
- Post Affiliate Pro
- ClickMagick
- RedTrack.io
- LinkTrackr
- Everflow
- ThriveTracker
- AppsFlyer
- Adjust
- Trackier
- Matomo
- BeMob
- CAKE
- HasOffers by TUNE
- AdsBridge
- AdEspresso
- Finteza
- AdSpyglass
- AdTriba
- AT Internet
- ClickGUARD
- Chartbeat
- HitPath
- Kochava
- Linkly
- MarketingTracer
- Mouseflow
- Oribi
- Parse.ly
- Rebrandly
- Singular
- Trck.me
- Visitor Analytics
- WhoIsVisiting
- GoSquared
- Hotjar
- Mixpanel
- SEMRush
- SimilarWeb
- SpyFu
- StatCounter
- Yandex Metrica
The Bottom Line
To recap, here are the best marketing attribution software to try this year:
- Hyros — best of the best
- Voluum — best for lead generation
- Wicked Reports — best for ROI tracking
- Google Analytics 360 — best free option
- ClickMeter — best link shortener
- Improvely — best video recorder
- Funnel.io — best for tech stack integrations
