Today there are more than 50 different marketing attribution tools. We compared the top 50 to find the seven best you can use to see which ads actually make you money today.
What is the Best Marketing Attribution Software?
- Hyros — best of the best
- Voluum — best for affiliate marketers
- Wicked Reports — best for CRM users
- Google Analytics 360 — best for enterprise analytics
- Attribution App — best for multi-touch attribution
- Improvely — best for simple conversion tracking
- Funnel — best for marketing data pipelines
1. Hyros
Our Verdict — Best Of The Best
Price: Starts at $69/month
Hyros follows each customer from the first ad click through the form fill, the booked call and the final sale, then ties that revenue back to the exact campaign that started it. We think it's the best of the best because it tracks the messy, multi-step journeys other tools drop — and feeds what it learns back to your ad platforms.
The Best Part:
One system for the whole journey. Hyros combines attribution, call tracking, revenue reporting and ad-platform feedback, so you see which ads make money without stitching several tools together.
The Worst Part:
Pricing grows with your revenue. Plans start at $69/month for up to $5,000 in tracked monthly revenue, and the bill climbs as your sales grow. Confirm your revenue band before you commit so the cost curve doesn't catch you off guard.
Get it if attribution errors are steering real budget decisions across several ad channels.
I recommend you book the free demo, map your funnel first, and confirm your revenue band so you know exactly what Hyros will own and cost.
(free demo)
Best For
Hyros is best for higher-spend ecommerce, education, SaaS and call-based businesses with long buying journeys.
Top Features
Nothing drops between channels. Hyros follows clicks across your paid channels and funnel steps, so a sale credits the ads that actually built it.
Calls become data. Phone conversations and booked calls match back to the campaigns and customers that produced them, so phone sales stop vanishing from your reports.
Revenue, not clicks. Reports grade every campaign against actual sales, so you cut spend on ads that win leads but never win customers.
Ads that learn. Hyros feeds conversion data back to your ad platforms so their algorithms optimize toward real buyers.
Presets for your model. Ready-made workflows for ecommerce, SaaS, education and call-based sales mean you start from a setup built for how you actually sell.
Pricing
Hyros offers one pricing plan:
- One Plan: Starts at $69/month for up to $5,000 tracked monthly revenue at the entry band.
Try Hyros today with a free demo.
2. Voluum
Our Verdict — Best For Affiliate Marketers
Price: Starts at $149/month
You're running more offers than you can watch, spread over landing pages and traffic sources, and every misrouted click is money gone. Voluum is built for exactly that mess. It tracks every visit, click and conversion fast, then routes visitors among your offers and pages along the paths you set — and acts on your rules even when you're not watching.
The Best Part:
Traffic moves while you sleep. Set the rules once and Voluum routes visitors among offers and landing pages on its own, following the paths you configured.
The Worst Part:
The entry price is a commitment. At $149/month with no free plan and no free trial, you need real campaign volume before a specialist tracker like this pays for itself.
Get it if you juggle enough offers and traffic sources that manual routing costs you money.
I recommend you book the free demo and map your sources, offers and conversion events first.
(free demo)
Best For
Voluum is best for affiliate marketers who buy traffic and need every click routed and counted.
Top Features
One view of every click. Campaign tracking pulls visits, clicks, conversions, cost and revenue from all your traffic sources into a single report.
Send visitors where they convert. Traffic distribution routes people among your offers and landing pages along the paths and rules you configure, no manual redirect juggling required.
Rules that act for you. Automation monitors the conditions you set and takes campaign actions the moment they trigger, without waiting for you to log in.
Trends flag themselves. Trend analysis surfaces the changes and patterns in your campaigns that deserve a closer look before they cost you.
Clients see reports, not your account. Shareable reporting gives clients and teammates live campaign numbers through a link, without handing over your full Voluum login.
Pricing
Voluum offers seven pricing plans:
- Profit: $149/month for 1,000,000 tracked events a month.
- Scale: $349/month for 5,000,000 tracked events a month.
- Start-up: $599/month for 10,000,000 tracked events a month and 10 workspaces.
- Agency: $999/month for 25,000,000 tracked events a month and 20 workspaces.
- Enterprise: $1,999/month for 60,000,000 tracked events a month and 40 workspaces.
- Corporate: $4,999/month for 200,000,000 tracked events a month and 200 workspaces.
- Executive: $9,999/month for 500,000,000 tracked events a month and 400 workspaces.
Annual subscriptions provide up to a 20% discount.
Try Voluum today with a free demo.
Our Verdict — Best For CRM Users
Price: Starts at $499/month
Wicked Reports built its name on one idea: your customer records know more about a sale than any ad platform's tracking does. It pulls leads, orders and customer history into the attribution math, so campaign decisions follow actual customer value. That is exactly why it earns the CRM slot on this list.
The Best Part:
Attribution that knows your customers. Leads, orders and customer history all feed the model, so credit goes to the campaigns that create real revenue — not just the last click before checkout.
The Worst Part:
Setup takes real work. Wicked Reports only pays off once its connections, tracked actions and credit windows match how your company actually sells. Plan for a real onboarding effort.
Get it if you want ad decisions tied to real customer revenue.
I recommend you book the free demo and validate every key integration before you commit.
(free demo)
Best For
Wicked Reports is best for lead-driven, ecommerce and subscription businesses that live in their CRM.
Top Features
Ties customers to campaigns. Every lead and buyer in your CRM connects back to the campaigns and touchpoints that came before them.
Real order data, not estimates. Wicked Reports pulls orders and customer records from supported commerce and payment systems into every report.
Credit beyond the last click. Multi-touch models compare how campaigns earn credit at each stage instead of handing it all to the final ad.
The full funnel, reported. Funnel reporting shows how your marketing performs across the customer journey, stage by stage.
Reports that show up on schedule. Recurring performance views land in the inboxes of the people who need them — no dashboard babysitting required.
Pricing
Wicked Reports offers four pricing plans:
- Measure: $499/month for pre-built funnel views, cohort and LTV reports, and standard ad, cart, and CRM integrations.
- Scale: $699/month for API integrations, currency conversion, and international time-zone data loading.
- Maximize: $999/month for 5 Forces AI, Meta CAPI signal, custom conversions, and Amazon revenue integration.
- Enterprise: Starts at $4,999/month for dedicated servers, account reviews, and priority support at $50M+ annual revenue.
These prices cover the $0 to $2.5M annual-revenue band; the plan price rises with revenue.
Try Wicked Reports today with a free demo.
Our Verdict — Best For Enterprise Analytics
Price: Custom pricing
The free version of Google Analytics carries most teams a long way — until data volume, access rules and audit questions outgrow it. Google Analytics 360 is the enterprise edition built for that moment, with the capacity, governance and support that large organizations demand.
The Best Part:
Made for the Google stack. Teams running Google Ads, BigQuery and the rest of Google Marketing Platform keep analysis and activation connected — audiences and conversion data flow between tools instead of sitting in exports.
The Worst Part:
No price on the page. Google publishes no monthly price, and a sloppy implementation can waste the license as fast as a good one pays it back.
Get it if you run high data volumes and your marketing already lives on Google's stack.
I recommend you get a quote that splits license, implementation and ongoing analytics work.
(free demo)
Best For
Google Analytics 360 is best for large organizations with heavy data volume, formal access controls and deep Google Marketing Platform use.
Top Features
Built for heavier workloads. Analytics 360 extends standard Google Analytics for larger organizations, handling data volumes that would choke the free edition.
Your ads learn from your analytics. Audiences and conversion data connect straight into Google advertising workflows, so the segments you build become the campaigns you run.
Raw data, yours to query. Analytics 360 exports into BigQuery, Google's cloud data warehouse, so your analysts can dig past the reports into the underlying events.
Control who sees what. Enterprise administration and access management keep a large team's data governed, with permissions that hold up to a compliance review.
Support with a contract behind it. Enterprise service levels and support commitments back your reporting in ways the standard free edition never will.
Pricing
Google Analytics 360 offers one pricing plan:
- Analytics 360: Custom pricing, for enterprise property license.
Try Google Analytics 360 today with a free demo.
Our Verdict — Best For Multi-Touch Attribution
Price: Starts at $399/month
Attribution App takes the slot ClickMeter left behind — that tool was discontinued, and its old domain now redirects to Rebrandly. Attribution App is alive and maintained, and it spreads credit across every step a buyer takes before the sale instead of handing everything to the final click.
The Best Part:
Credit where credit is due. Every ad, email and visit that helped produce a sale gets its share of the credit, so you stop cutting budget from channels that quietly start your conversions.
The Worst Part:
Garbage in, garbage out. Attribution App is only as good as your inputs — missing events, messy campaign naming or a disconnected revenue system will weaken any model it runs.
Get it if you want every touchpoint counted, not just the last.
I recommend you start with the 14-day free trial, then check its reports against sales you already know happened.
(14-day free trial)
Best For
Attribution App is best for ecommerce and growth teams that need multi-touch reporting without an enterprise analytics contract.
Top Features
Shares, not winner-take-all. Multi-touch attribution splits each conversion across the marketing touches that helped produce it.
Compare channels side by side. Channel reporting lines up your connected acquisition sources in one view, so you can see which paid channel earns its budget and which one coasts on credit it never deserved.
Watch how buyers arrive. Customer-journey views lay out the touchpoints that came before a conversion, from the first visit to the moment someone finally bought.
Reports that speak in dollars. Revenue-based analysis connects campaign activity to sales outcomes, so you see money moved, not just clicks logged.
Try before you pay. The Pro plan — $399/month for up to 10,000 tracked monthly website visitors — comes with a 14-day free trial.
Pricing
Attribution App offers two pricing plans:
- Pro: $399/month for up to 10,000 tracked monthly website visitors.
- Custom: Custom pricing, for custom integrations and limits.
Try Attribution App today with a free 14-day trial.
6. Improvely
Our Verdict — Best For Simple Conversion Tracking
Price: Starts at $29/month
Every platform above Improvely on this list assumes you have budget and an analyst to spare. Improvely assumes you don't. It tracks campaigns, ties clicks to sales and flags click fraud from $29/month, and you don't need to build a data department to get answers from your marketing.
The Best Part:
Start small, track properly. The entry plan covers 10,000 tracked visits a month, so dedicated conversion tracking is within reach long before your business is ready for a four-figure attribution stack.
The Worst Part:
Enterprises will outgrow it. Large teams with many offline sales paths and custom attribution models will hit the ceiling of the simpler workflow.
Get it if spreadsheets stopped scaling but enterprise attribution feels like overkill.
I recommend you use the 14-day free trial to track one real funnel from click to sale before migrating every campaign.
(14-day free trial)
Best For
Improvely is best for freelancers, small businesses and agencies that want conversion tracking without enterprise overhead.
Top Features
Every click gets a receipt. Conversion tracking connects each campaign click to the leads and sales it produced, so you know which ads actually pay.
Compare sources side by side. Campaign reports line up sources, campaigns and conversion outcomes so the winners are obvious at a glance.
Fraud gets flagged early. Click-fraud monitoring spots suspicious activity that may be quietly wasting your paid traffic budget.
One customer, one timeline. Visitor profiles group every visit and action around a single person, from first click to the day they buy.
Room for your whole agency. Higher tiers add more team members, sub-accounts and white-label reports you can put in front of clients.
Pricing
Improvely offers four pricing plans:
- Freelancer: $29/month for 10,000 tracked visits per month.
- Startup: $79/month for 50,000 tracked visits per month.
- Small Agency: $149/month for 100,000 tracked visits per month.
- Large Agency: Starts at $299/month for 250,000+ tracked visits per month.
Try Improvely today with a free 14-day trial.
7. Funnel
Our Verdict — Best For Marketing Data Pipelines
Price: Starts at $300/month
Your marketing data lives across more platforms than anyone wants to admit, and it arrives messy. Funnel wins the best for marketing data pipelines slot because it fixes that first: it pulls the numbers out of every ad platform, cleans them up and delivers them to the tools you already use.
The Best Part:
One pipe, clean data. Funnel centralizes your marketing data before it hits your dashboards, spreadsheets or warehouse, so every report starts from the same clean numbers.
The Worst Part:
Attribution costs extra. The plans buy the data pipeline, not the attribution. Measurement rides on a separate add-on priced by your ad spend, so get that quote before you compare Funnel with anything else on this list.
Get it if fixing marketing data eats the hours your team should spend reading it.
I recommend you map every source and destination, then book the free demo to price the measurement you need.
(free demo)
Best For
Funnel is best for marketing teams and agencies feeding dashboards, spreadsheets and warehouses from many ad platforms.
Top Features
It pulls from everywhere. Connectors cover a broad catalog of advertising and marketing platforms, so every source lands in one place.
Clean data by default. Funnel standardizes fields and metrics before they ever reach your reporting tools.
Send it anywhere. Prepared data flows out to warehouses, dashboards and spreadsheets — whichever destinations your team already reports in.
One definition of the truth. Channel and metric definitions stay consistent across the whole team, so nobody argues over whose spend number is right.
Measurement when you need it. The Funnel Measure add-on runs marketing mix modeling, multi-touch attribution and incrementality tests on top of the pipeline.
Pricing
Funnel offers three pricing plans:
- Starter: Starts at $300/month billed annually, for 117 data connectors.
- Business: Starts at $600/month billed annually, for 579 data connectors with unlimited users and workspaces.
- Enterprise: Custom pricing, for 600 or more connectors with enterprise SSO, audit logging, and an SLA.
The plans cover the Data Hub; attribution runs on the Funnel Measure add-on, estimated at $2,250/month billed annually for $500K to $1M in monthly ad spend.
Try Funnel today with a free demo.
Our Top Three Picks
Here's a quick summary of our top three picks:
- Hyros — best of the best
- Voluum — best for affiliate marketers
- Wicked Reports — best for CRM users
Here's a quick comparison of our top seven picks:
Tool | Entry Offer | Pricing |
|---|---|---|
Hyros | Free demo | Starts at $69/mo |
Voluum | Free demo | Starts at $149/mo |
Wicked Reports | Free demo | Starts at $499/mo |
Google Analytics 360 | Free demo | Custom |
Attribution App | 14-day free trial | Starts at $399/mo |
Improvely | 14-day free trial | Starts at $29/mo |
Funnel | Free demo | Starts at $300/mo |
Here are the top 50 marketing attribution tools we considered in this review:
- Hyros
- Voluum
- Wicked Reports
- Google Analytics 360
- Attribution App
- Improvely
- Funnel
- Branch Metrics
- Binom
- Post Affiliate Pro
- ClickMagick
- RedTrack.io
- LinkTrackr
- Everflow
- ThriveTracker
- AppsFlyer
- Adjust
- Trackier
- Matomo
- BeMob
- CAKE
- HasOffers by TUNE
- AdsBridge
- AdEspresso
- Finteza
- AdSpyglass
- AdTriba
- AT Internet
- ClickGUARD
- Chartbeat
- HitPath
- Kochava
- Linkly
- MarketingTracer
- Mouseflow
- Oribi
- Parse.ly
- Rebrandly
- Singular
- Trck.me
- Visitor Analytics
- WhoIsVisiting
- GoSquared
- Hotjar
- Mixpanel
- SEMRush
- SimilarWeb
- SpyFu
- StatCounter
- Yandex Metrica
Frequently Asked Questions About Marketing Attribution Software
What is marketing attribution software?
Marketing attribution software connects customer actions and revenue to the channels and touchpoints that influenced them. Instead of Facebook and Google each claiming the same sale, you get one shared view of the whole journey, so you can see which campaigns actually drove the money and spend accordingly.
What is the best marketing attribution software?
Hyros is the best overall pick, built for established advertisers with complex funnels — calls, forms, multi-step journeys and feedback to the ad platforms. Voluum is stronger if you route affiliate traffic, and Wicked Reports fits when your CRM and customer data should drive attribution.
How long does marketing attribution take to set up?
Plan for a couple of weeks before you trust the numbers. Dropping in the tracking script and connecting the ad accounts is an afternoon of work; the time goes into clean campaign naming, correct conversion events, and letting enough data accumulate for the model to have something to attribute.
Is there a free marketing attribution tool?
The standard edition of Google Analytics is free, and Google Analytics 360 is its paid enterprise edition. None of the seven ranked tools has a free plan, but Attribution App and Improvely offer 14-day free trials, and the others offer demos so you can test before you pay.
Who is Hyros built for?
Hyros is built for higher-spend ecommerce, education, SaaS and call-based businesses that need to connect ads to revenue across long or multi-step buying journeys. It tracks calls, forms and multi-step funnels, then feeds that data back to the ad platforms, and it prices by the revenue you track.
What happened to ClickMeter?
ClickMeter was discontinued, and its domain now redirects to Rebrandly. It appeared in the previous version of this ranking, so we replaced it with Attribution App, an active multi-touch attribution platform — and there's a 14-day free trial to test it before you commit.
Why does attribution software find more sales than Facebook or Google?
It's really the opposite problem — the platforms find too many. Facebook and Google each count the conversion they touched, so one sale can show up in both reports and the totals overlap. Attribution software deduplicates that credit across the whole customer journey, giving you one shared view instead of each platform's self-reported numbers.
Do small businesses need enterprise attribution?
Usually not. Start with clean campaign naming, reliable conversion events and a simpler tracker — Improvely is the low-cost pick here. Move up to heavier attribution when conflicting channel reports are actually changing real budget decisions. Until then, an enterprise platform is more setup and cost than the answers are worth.
How should I choose an attribution model?
Pick the model that reflects how your customers actually buy, then compare it against other views instead of treating one model as absolute truth. In practice, your input data, conversion definitions and attribution window often matter more than the model's label — get those right first and the model choice gets much easier.
The Bottom Line
To recap, here are the best marketing attribution software to try this year:
- Hyros — best of the best
- Voluum — best for affiliate marketers
- Wicked Reports — best for CRM users
- Google Analytics 360 — best for enterprise analytics
- Attribution App — best for multi-touch attribution
- Improvely — best for simple conversion tracking
- Funnel — best for marketing data pipelines