7 Best Pay Per Click Tools 2024 (50 PPC Tools Ranked)

by Chris Von Wilpert, BBusMan • Last updated November 23, 2023

Expert Verified by Leandro Langeani, BBA

First-Person Perspective: We buy, test and review software products based on a 3-step rating methodology and first-hand experienceIf you buy through our links, we may get a commission. Read our rating methodology and how we make money.

Today there are 127 different PPC tools. We spent 96 hours comparing the top 50 to find the seven best you can use to track, analyze, and improve your PPC performance.

What is the Best PPC Tool?

  1. Semrush — best of the best
  2. Revealbot — best for automation
  3. Unbounce — best for PPC landing pages
  4. DashThis — best for ad tracking
  5. Ahrefs — best for keyword research
  6. BuzzSumo — best for social media data
  7. Optmyzr — best for campaign management

Our Verdict — Best Of The Best

Price: Starts at $119.95/month

Semrush is your one-stop shop for PPC analysis with robust tools for finding high-converting keywords. We think it’s the best because of its comprehensive keyword research tool, competitive analysis capability, and site auditing feature.

The Best Part:

  • Industry-leading keyword research. Semrush's powerful research tools will dig up a ton of keywords you've been missing in your PPC campaigns.

The Worst Part:

  • Pricey monthly plans. Semrush is like a fancy restaurant — it tastes great, but the bill can make your eyes water — with the cheapest plan starting at $119.95/month.

Get it if you want comprehensive PPC analysis tools with robust keyword research and auditing capabilities that’ll leave your competitors in the dust.

I recommend you start with the 7-day free trial, then get the Pro plan for $119.95/month.

(7-day free trial)

Best For

Semrush is best for businesses and agencies that want to gain a competitive edge in their PPC strategies.

Top Features

  • Never miss an opportunity. Find the missing keywords in your strategy with Semrush’s Keyword Overlap feature, allowing you to see which terms competitors are targeting and you’re missing out on.

  • Watch your ad clicks soar. Dig up the profitable ad copy and search terms your competitors use in their paid campaigns to know where the big bucks are.

  • Boost your conversions. Uncover the emotional triggers in your competitors’ ad copy to drive more clicks and conversions for your campaigns.

  • Maximize your profits. Get the inside track on your rivals' PPC budgets and what they spend on every ad, including current campaigns they’re running in real time.

  • Right place, right time. Zero in on the perfect location thanks to Semrush’s Geo Distribution insights, helping you reach the right audience at the right time with your campaigns.

Pricing

Semrush offers four pricing plans:

  • Pro: $119.95/month for freelancers and startups that require a kit of essentials for PPC, SEO, and social media tools, for up to five projects.
  • Guru: $229.95/month for SMBs and growing marketing agencies that require more advanced tools and a larger project capacity, for up to 15 projects.
  • Business: $449.95/month for large-scale agencies and businesses that require premium data, API access and reporting, for up to 40 projects.
  • Custom: Custom pricing, for enterprises and agencies that require a special plan to surpass the limitations for other subscriptions.

Annual plans provide up to a 17% discount.

Try Semrush today with a free 7-day trial.

Our Verdict — Best For Automation

Price: Starts at $99/month

Revealbot is a powerful PPC automation and management tool for marketers and businesses. We think it’s the best for automation because of its powerful ad optimization features, intuitive rule-based automations, and in-depth analytics.

The Best Part:

  • Put the brakes on unprofitable ads. Revealbot's rule-based automation pauses every ad that’s not bringing in the dough, helping you get the most out of your ad spend.

The Worst Part:

  • Short trial for thorough testing. Revealbot's 14-day free trial might be a tight squeeze for users keen on fully exploring the tool, running tests, and experiencing its impact on their campaigns before taking the plunge with a subscription.

Get it if you want a smart tool that takes the heavy lifting off your shoulders, enabling you to efficiently manage and scale your ad campaigns across multiple platforms.

I recommend you start with the 14-day free trial, then get the Pro plan for $99/month.

(14-day free trial)

Best For

Revealbot is best for busy marketers who want to automate their PPC campaigns for more profitable ads.

Top Features

  • Stay in the loop. You can choose to receive instant notifications whenever Revealbot takes automatic actions on your campaigns, so you're always up-to-date on which ads are active, paused, duplicated, or edited.

  • Endless automation options. Set rules to increase budgets on high-performing ads, pause underperforming ad sets, or adjust your targeting based on audience engagement, and much more.

  • Skip the guesswork. Tap into Revealbot's battle-tested ad blueprints for ecommerce, lead generation, and mobile ads, and swiftly kick off campaigns that deliver the goods.

  • One tool controls it all. Optimize and automate almost all of your ad campaigns from a single, all-powerful hub, thanks to Revealbot's seamless integrations with top dogs such as Facebook Ads, Snapchat Ads, TikTok Ads, Google Ads, Hyros, and Google Analytics.

  • Get complete control over your Facebook Ads. Revealbot's flexibility is like a Swiss Army knife for your Facebook Ads, allowing you to pause, adjust, and optimize individual ad sets or entire campaigns based on your custom automation options.

Pricing

Revealbot offers two pricing plans:

  • Pro: $99/month for small-to-medium businesses and marketers who want access to powerful PPC automation tools.
  • Enterprise: Custom pricing, for larger organizations and agencies that require everything in the pro plan, plus premium support, onboarding help, and assistance in developing automation rules.

Annual plans provide up to a 20% discount.

Try Revealbot today with a free 14-day trial.

Our Verdict — Best For PPC Landing Pages

Price: Starts at $99/month

Unbounce is an innovative tool designed to increase your PPC landing page conversions. We think it’s the best for landing pages because of its streamlined drag-and-drop builder, powerful A/B testing, and efficient lead-generation features.

The Best Part:

  • Sleek landing page builder. Unbounce's drag-and-drop builder lets you create high-converting pages like a pro, even if you’re green in landing page design.

The Worst Part:

  • It could be more customizable. Unbounce provides a good set of options, but it can be hit or miss if you’re planning to set complex rules and customizations for your landing pages.

Get it if you want to design professional landing pages that you can easily and accurately test for your PPC campaigns.

I recommend you start with the 14-day free trial, then get the Launch plan for $99/month.

(14-day free trial)

Best For

Unbounce is best for digital marketers and businesses that want a user-friendly tool for designing high-converting landing pages.

Top Features

  • Dynamic by design. Customize the text on your landing pages according to the ads your visitors clicked on using Classic Builder's dynamic text replacement feature.

  • Say goodbye to writer's block. Instantly generate content for landing pages, ads, and emails using UnBounce's Smart Copy feature.

  • Optimize like a pro. Unbounce's Smart Traffic feature routes your visitors to the best landing page for their needs, increasing your conversions by an average of 30%.

  • Get the money on the table. Recover lost conversions with targeted pop-ups and sticky bars that display when users are most likely to convert.

  • Integrate without breaking a sweat. Seamlessly integrate popular tools like PayPal, Stripe, and Shopify to your Smart Builder pages using Unbounce Apps — no coding required.

Pricing

Unbounce offers four pricing plans:

  • Launch: $99/month for digital marketers and small teams who are new to PPC and want a reliable solution to create and test landing pages, for a single domain name.
  • Optimize: $145/month for small teams that are ready to dive deeper into landing page design and A/B testing, for up to five domain names.
  • Accelerate: $240/month for growing businesses that require more landing pages and want to accelerate their conversion rates, for up to ten domain names.
  • Concierge: $625/month for established businesses and agencies that require extensive features and a dedicated customer rep, for up to 25 domain names.

Annual plans provide a 25% discount.

Try Unbounce today with a free 14-day trial.

Our Top Three Picks

Here’s a quick summary of our top three picks:

  1. Semrush — best of the best
  2. Revealbot — best for automation
  3. Unbounce — best for PPC landing pages

Here’s a quick comparison of our top seven picks:

Tool

Entry Offer

Pricing

Semrush

7-day free trial

Starts at $119.95/mo

Revealbot

14-day free trial

Starts at $99/mo

Unbounce

14-day free trial

Starts at $99/mo

DashThis

15-day free trial

Starts at $45/mo

Ahrefs

Free Ahrefs Webmaster Tools account

Starts at $99/mo

BuzzSumo

30-day free trial

Starts at $119/mo

Optmyzr

14-day free trial

Starts at $249/mo

Here are the top 50 PPC tools we considered in this review:

  1. Semrush
  2. Revealbot
  3. Unbounce
  4. DashThis
  5. Ahrefs
  6. BuzzSumo
  7. Optmyzr
  8. SpyFu
  9. Google Ads
  10. Google Keyword Planner
  11. WordStream
  12. AdEspresso
  13. AdRoll
  14. Kenshoo
  15. Bing Ads
  16. Canva
  17. Acquisio
  18. Marin Software
  19. Adstage
  20. Google Trends
  21. Crazy Egg
  22. Hotjar
  23. Google Analytics
  24. Kissmetrics
  25. Clicky
  26. Adobe Analytics
  27. Quantcast
  28. iSpionage
  29. Serpstat
  30. Supermetrics
  31. Finteza
  32. Adbeat
  33. WhatRunsWhere
  34. VWO
  35. Optimizely
  36. HubSpot
  37. CallRail
  38. Leadfeeder
  39. Zoho CRM
  40. Salesforce
  41. MailChimp
  42. Yoast SEO
  43. Ubersuggest
  44. ClickFunnels
  45. ConvertKit
  46. Instapage
  47. Buffer
  48. Hootsuite
  49. CoSchedule
  50. Trello

Which tools are used for PPC?

A variety of tools are used in managing Pay-Per-Click (PPC) advertising campaigns. These tools can handle tasks such as keyword research, bid management, campaign performance tracking, and optimization.

Keyword research tools, such as Semrush and Ahrefs, help in identifying high-converting, relevant, and profitable keywords based on search volume.

Bid management and campaign management tools, like Optmyzr and Revealbot, automate and optimize the process of bidding and managing campaigns. They provide valuable insights into your campaign performance, making data-driven decisions easier.

To improve landing page conversions, tools such as Unbounce are used. These tools provide features like A/B testing and user-friendly landing page builders to enhance user experiences and conversion rates.

What is the most used PPC platform?

Google Ads (previously known as Google AdWords) is by far the most used PPC platform, given its direct integration with Google Search, the world's largest search engine. It allows search marketers to create advertising campaigns targeting specific keywords and demographics. Google Ads also enables the creation of Google Shopping ads, showcasing product descriptions directly in the search results.

Apart from Google Ads, other popular PPC platforms include Bing Ads, Facebook Ads, and Amazon Advertising. Facebook Ads and Amazon PPC are particularly prominent on their respective platforms, with Facebook Insights and Amazon's own tools offering valuable data for PPC campaigns.

What is a PPC automation tool?

A PPC automation tool allows you to automate various aspects of your PPC campaign management. One such tool is Revealbot. Revealbot is a top-notch PPC automation and management tool. It allows marketers to create rule-based automation to efficiently manage and scale their ad campaigns across multiple platforms. It notifies users whenever automatic actions are taken on campaigns, providing detailed insights into the performance of ads.

Is PPC better than SEO?

Neither PPC (Pay-Per-Click) nor SEO (Search Engine Optimization) is inherently better than the other. They serve different purposes and work best when used together in a balanced digital marketing strategy.

PPC is ideal for instant visibility and quick results. It allows for specific targeting and gives precise control over the advertising budget. However, the results are dependent on your budget – once you stop paying, your ads disappear.

On the other hand, SEO is a long-term strategy that involves optimizing your website and content to rank higher in organic search engine results. It requires a significant investment of time and effort, but the results are sustainable and can provide a continuous stream of free traffic.

How do I optimize paid ads?

Paid ads optimization is a blend of several strategies and the judicious use of powerful tools like Revealbot and Optmyzr can streamline the process significantly. Revealbot, a proficient automation tool, comes to the rescue when you're looking to automate ad management across platforms like Google Ads, Facebook Ads, or Snapchat Ads.

By setting specific criteria defining a well-performing ad, you can configure Revealbot to adjust your campaign autonomously, pausing underperforming ads, thereby optimizing your ad budget. It further bolsters your strategy by offering pre-set 'blueprints' providing tried and tested PPC strategies for various sectors.

While Revealbot attends to your ad performance and management, Optmyzr is an ace at bid management and overall campaign administration. With Optmyzr, you can implement strategic bid adjustments based on real-time data, target your ads more effectively, and enhance the visibility of your ads to the right audience at the right time. Combining the strengths of these two tools, you can sculpt and execute a comprehensive, efficient strategy for optimizing your paid ads.

The Bottom Line

To recap, here are the best PPC tools to try this year:

  1. Semrush — best of the best
  2. Revealbot — best for automation
  3. Unbounce — best for PPC landing pages
  4. DashThis — best for ad tracking
  5. Ahrefs — best for keyword research
  6. BuzzSumo — best for social media data
  7. Optmyzr — best for campaign management

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