Today there are 212 different rank tracking software tools to track your keyword rankings on Google. We spent 48 hours comparing the top 50 to find the seven best rank checkers you can use to monitor your position on AI tools and search engines.
What is the Best Rank Tracking Software?
- Semrush One — best of the best
- SE Ranking — best value for money
- Ahrefs — best for Google rank tracking
- SERPWatcher — best for simplicity
- Serpstat — best for not-too-technical users
- AccuRanker — best for strictly rank tracking
- Advanced Web Ranking — best for flexible pricing
Our Verdict — Best Of The Best
Price: Starts at $199/month
Semrush One is an all-in-one SEO tool that provides full SEO and AI visibility. The Semrush One tool lets you track up to 5,000 keywords daily, monitor search volume, and research your competitors' keywords. It is perfect for anyone from beginners to pro marketers.
The Best Part:
- AI Visibility Toolkit. Semrush One tracks prompt-level data, which means, what people actually ask ChatGPT, Perplexity, and Gemini. It measures your AI Share of Voice against up to nine competitors, then surfaces exactly which sources LLMs cite when your brand comes up. Know where you stand.
The Worst Part:
- Too many tools. Fair warning: the feature set is deep. You’ll need some time with the tutorials to get full payoff. Worth every minute, though.
Get it if you want rank tracking that sees more than just Google, including how AI engines mention you, cite you, and compare you against competitors.
If you just need basic rank tracking for your own domain and a handful of keywords, the free version still works.
I recommend you get started with the 7-day free trial, then upgrade to the Semrush One Starter plan at $199/month.
(7-day free trial)
Best For
Semrush One is best for new marketers, pro marketers, medium-sized organizations, and large-sized organizations.
Top Features
- AI Visibility Score. how often your brand appears in Google AI Overviews, ChatGPT, Perplexity, and Gemini, scored 0-100.
- Prompt Tracking. Monitor 239M+ LLM prompts to see which questions and topics are driving AI answers in your niche. Figure out what people are really asking.
- AI Share of Voice (SOV). Measure how often your brand gets cited in AI responses versus up to nine competitors. See exactly where you're winning, and where you're losing.
- Cited Sources Tracking. See which of your pages are being cited in questions about your brand, category, or competitors. This tells you which content actually influences AI responses.
- AI SEO Audit. Check your site for technical issues that might stop AI bots from crawling your content, so nothing blocks you from showing up in AI answers.
Pricing
Semrush One offers three pricing plans:
- Starter: $199/month ($165.17/month billed annually). For bloggers, in-house marketers, freelancers, small teams, and agencies. You get the core SEO toolkit plus the AI Visibility Toolkit. Rank tracking, website audits, keyword research, competitor analysis, prompt tracking, and AI Share of Voice monitoring.
- Pro+: $299/month ($248.17/month billed annually). For SEO consultancies, digital marketing agencies, and mid-sized businesses juggling multiple projects. Adds historical data, multi-location and device tracking, plus higher limits on keywords and projects.
- Advanced: $549/month ($455.67/month billed annually). For agencies and organizations that need deeper insights, API access, and automation. Adds SEO Share of Voice, 5,000 tracked keywords, 40 websites, and 200 AI prompts tracked daily.
The free plan limits you to tracking 10 keywords.
Annual subscriptions provide a 17% discount.
Annual plans come with a 7-day money-back guarantee.
2. SE Ranking
Our Verdict — Best Value For Money
Price: Starts at $129/month
SE Ranking is one of the most highly recommended SEO tools available. It is an all-in-one SEO tool with a keyword rank tracker that checks the top 100 results daily on desktop and mobile.
Its rank tracking tool offers real-time rank checker services like keyword tracking, organic traffic monitoring, mobile rank tracking, and desktop rank tracking. With SE Ranking, you can track your position on SERPs on a daily basis with the daily updates and notifications available.
You also get features like competitor research, website audits, AI search tracking, and Google Analytics & Search Console integration.
The Best Part:
- SE Ranking is intuitive. It has a simple user interface, is easy to use, and sports a dashboard with drop-downs and filters to create a better view during data analysis. To top it off, you get Notes alerts each time there's a change in Google's algorithm.
The Worst Part:
- Agency extras cost more. White-labeling the platform needs the Agency Pack add-on ($69/month), and it's only sold with annual billing.
Get it if you handle a lot of SEO clients and want something simple you can use to easily onboard and manage a team.
I recommend you get started with the 14-day free trial, then upgrade to the Core plan at $129/month.
(14-day free trial)
Best For
SE Ranking is best for agencies, bloggers, and new marketers.
Top Features
- Track the keywords you care about in Rank Tracker and monitor your positions across Google, Bing, Yahoo, and YouTube.
- Find content gaps with Competitive Research. See which keywords and pages your competitors own that you don't, and how their organic performance has moved over time. And monitor backlinks to your pages to track their perceived authority using Backlink Monitor.
- See the live SERP for any keyword and location with SERP Checker, with real-time and historical data on the pages that rank.
- Monitor web pages (of competitors or affiliate links) and get notifications and alerts when any change is made to any of the pages using Page Changes Monitor (Growth plan).
- White-label reports. You can white label your rank tracking reports to your clients from SE Ranking. With the Agency Pack add-on ($69/month, annual billing only), you can white-label the platform and your reports with your own logo before sharing them with your clients. This enforces the perspective you want your clients to have of your brand.
Pricing
SE Ranking offers three pricing plans:
- Core: $129/month, or $103.20/month billed annually, for marketing teams that want 10 projects, 2,000 keywords, and 100 AI prompts tracked daily.
- Growth: $279/month, or $223.20/month billed annually, for agencies that want 30 projects, 3 manager seats, 5,000 keywords, and 250 AI prompts.
- Enterprise: Custom pricing, for large teams that need custom limits and full API access.
Annual subscriptions provide a 20% discount.
3. Ahrefs
Our Verdict — Best For Google Rank Tracking
Price: Starts at $29/month
Ahrefs is an all-in-one SEO tool that offers Google rank tracking alongside Site Explorer, Keywords Explorer, Site Audit, and more. It flaunts an organized and simplified user experience that is beginner-friendly.
The Best Part:
- Widely acclaimed compared to other SEO tools. Ahrefs' Rank Tracker has a reputation as one of the best rank tracking tools for competitor analysis.
The Worst Part:
- No free trial. Ahrefs doesn't offer a free trial, so you pay before you can test the Rank Tracker.
Get it if you mostly care about Google and want rank tracking in the same tool you use for backlinks, keyword research, and site audits.
I recommend you skip the $29/month Starter plan, which caps Rank Tracker at 50 keywords, and get started with the Lite plan at $129/month.
(starts at $29/month)
Best For
Ahrefs is best for rank tracking your keywords on Google search results. There is no support for other search engines like Bing, Baidu, Yahoo, etc.
Top Features
- Track the format in which your page appears on Google search results using the SERP Features tool. You can monitor your search appearance (and competitors) for target keywords across AI Overviews, featured snippets, people also ask, local packs, top stories, knowledge panels, shopping results, top and bottom ads, sitelinks, and videos (19 SERP features in total).
- Schedule weekly email reports of rank tracking results. These emails will contain progress reports on your keyword SERP position, traffic gained or lost on each keyword, keywords you ranked and didn't rank for, Share of Voice, and the tags you use to segment your keywords.
- All keyword ranking data is available in charts. This makes it easy to see keyword trends over time and show the growth of your keyword ranking efforts over a time frame.
- Carry out individual keyword analysis to see the SERP position of a page for each keyword, search volume for each keyword and the percentage of traffic earned from search volume and its SERP features over a particular time.
- Track the share of voice of your top 10 competitors in the Competitors tool for rank position and progress, SERP features, tags, and the percentage of search traffic they enjoy.
Pricing
Ahrefs offers four main pricing plans:
- Lite: $129/month for small businesses and personal projects that want 750 tracked keywords and 6 months of historical data.
- Standard: $249/month for freelance SEOs and marketing consultants who want 2,000 tracked keywords and 2 years of historical data.
- Advanced: $449/month for lean in-house marketing teams that want 5,000 tracked keywords, 5 years of historical data, and Looker Studio integration.
- Enterprise: $1,499/month with an annual commitment, for large teams that want 10,000+ tracked keywords and unlimited historical data.
Annual subscriptions provide a 17% discount.
4. SERPWatcher
Our Verdict — Best For Simplicity
Price: Starts at $61/month
SERPWatcher is the rank tracker inside the Mangools suite of SEO tools. It keeps rank tracking to the essentials, so you can add a domain and see your first rankings in about 30 seconds.
The Best Part:
- Setup takes seconds. Type in your domain, add your keywords, and SERPWatcher starts tracking right away, with no settings maze to get through first.
The Worst Part:
- Weekly updates on most plans. Basic and Premium refresh your rankings once a week, and only the Agency plan updates them daily.
Get it if you want a rank tracker you can learn in one sitting that shows how your rankings turn into traffic.
I recommend you create a free Mangools account first, then upgrade to Mangools Basic when you need to track more keywords.
(free account)
Best For
SERPWatcher is best for bloggers, freelancers, and small site owners who want simple rank tracking without a steep learning curve.
Top Features
- Performance Index. See your site's organic traffic potential in one number, calculated from your current keyword positions and their search volumes.
- Local and mobile tracking. Track rankings in more than 65,000 locations, including states, counties, cities, and DMA regions, on desktop or mobile.
- Shareable reports. Send clients or teammates a link to an interactive report, so they can check the rankings themselves.
- Rank change alerts. Get email alerts about important ranking changes, plus scheduled reports that keep you up to date.
- SERP previews. Check each ranking in a preview of the actual results page and follow it week by week.
Pricing
SERPWatcher offers three pricing plans:
- Mangools Basic: $61/month, or $37.70/month billed annually, for solopreneurs and freelance SEOs who want to track 200 keywords with weekly updates.
- Mangools Premium: $81/month, or $52.70/month billed annually, for marketing teams that want 700 tracked keywords and 3 extra seats.
- Mangools Agency: $141/month, or $97.70/month billed annually, for agencies that want 1,500 tracked keywords with daily updates and 5 extra seats.
Annual subscriptions provide up to a 38% discount.
All paid plans come with a 48-hour money-back guarantee.
Try SERPWatcher today with a free account.
5. Serpstat
Our Verdict — Best For Not-Too-Technical Users
Price: Starts at $69/month
Serpstat bundles a rank tracker with keyword research, site audits, and backlink data in one dashboard. It earns the spot for not-too-technical users because the entry plan already covers every core tool, so there are no add-ons to figure out.
The Best Part:
- 10,000 position checks to start. The Individual plan gives you 10,000 keyword position checks, which is plenty to follow a small site across its main keywords.
The Worst Part:
- Daily search caps. Individual stops you at 100 searches a day for sites, keywords, and links, which runs out fast when you research a lot.
Get it if you want rank tracking plus the rest of your SEO toolkit on a single, affordable bill.
I recommend you start Serpstat's 7-day free trial, then move to the Individual plan ($50/month on annual billing).
(7-day free trial)
Best For
Serpstat is best for freelancers and small marketing teams who want rank tracking and SEO research without juggling several tools.
Top Features
- Keyword position checks. Follow where your pages rank with 10,000 position checks on Individual and 50,000 on Team.
- Competitor research. Run Site Analysis on any domain to see what it ranks for before you plan your own content.
- Technical audits. Crawl up to 30,000 pages on Individual and get a list of issues to fix.
- Link intelligence. Use Backlink Analysis to see which sites link to you and to the competitors you are chasing.
- AI assistant integration. Team plans connect Serpstat to ChatGPT and Claude through MCP, so you can work with your Serpstat data inside those assistants.
Pricing
Serpstat offers three main pricing plans:
- Individual: $69/month, or $50/month billed annually, for freelancers and beginners working on up to 5 projects.
- Team: $129/month, or $100/month billed annually, for agencies and growing teams that want unlimited projects and API access.
- Agency: $499/month, or $410/month billed annually, for large agencies that want white label reports and phone support.
Annual subscriptions provide up to a 28% discount.
Try Serpstat today with a 7-day free trial.
6. AccuRanker
Our Verdict — Best For Strictly Rank Tracking
Price: Starts at $249/month
AccuRanker is a dedicated rank tracker built for agencies and enterprises. It focuses on keyword rankings with daily updates on every plan, and its sister product AccuLLM tracks how your brand shows up in AI search.
The Best Part:
- Daily updates on every plan. Even the Professional plan refreshes your keyword rankings every day, so you spot drops quickly.
The Worst Part:
- Expensive for small sites. The cheapest plan starts at $249/month for 2,000 keywords, which is a lot if you only track a handful of terms.
Get it if rank tracking is the main thing you need and you want reliable daily data for thousands of keywords.
I recommend you start with the Professional plan at 2,000 keywords and raise the keyword count as your client list grows.
(free demo)
Best For
AccuRanker is best for SEO agencies and in-house teams that track thousands of keywords and report on them every day.
Top Features
- Keyword tagging. Tag your keywords, then filter your rankings by client, page, or campaign (rule-based dynamic tags come with the Expert plan).
- Search intent. See the search intent of every keyword you track.
- Google data connected. Connect Google Search Console and Google Analytics to bring your Google data into AccuRanker.
- SERP analysis. Track SERP features and the wider results page for the keywords you care about.
- Forecasting. Show clients the business impact of your SEO work with built-in forecasts.
Pricing
AccuRanker offers three pricing plans:
- Professional: $249/month, or $224/month billed annually, for freelancers, consultants, and small agencies tracking 2,000 keywords.
- Expert: $849/month, or $764/month billed annually, for growing agencies and in-house teams tracking 10,000 keywords.
- Enterprise: Custom pricing, for enterprises that track more than 25,000 keywords.
Annual subscriptions provide a 10% discount.
All paid plans come with a 14-day money-back guarantee.
Try AccuRanker today with a free demo.
Our Verdict — Best For Flexible Pricing
Price: Starts at $139/month
Advanced Web Ranking (AWR) is a heavy-duty rank tracker with more than 20 years of SERP tracking behind it. We rate it best for flexible pricing because every plan includes unlimited projects and users, and you can pay monthly or save by paying yearly.
The Best Part:
- Tracks far beyond Google. AWR follows your rankings on more than 4,000 search engines, including YouTube, Amazon, Bing, Naver, and Baidu.
The Worst Part:
- No budget entry plan. The cheapest plan is $139/month, which is hard to justify for a single small site.
Get it if you track rankings across many markets, devices, or search engines and need clear reports for clients.
I recommend you start the 7-day free trial, then move to the Pro plan once your projects are set up.
(7-day free trial)
Best For
Advanced Web Ranking is best for agencies and in-house SEO teams that need detailed rankings in many locations and client-ready reports.
Top Features
- Pixel position tracking. See how far down the page each result actually appears, measured in pixels, and which keywords show above the fold.
- AI search visibility. Track when Google AI Overviews, AI Mode, ChatGPT, Perplexity, and Gemini mention or cite your brand.
- Local and mobile rankings. Compare desktop, mobile, and Local Pack results side by side for any country, city, or GPS coordinate.
- Cannibalization detection. Find pages that compete for the same keyword, so you can consolidate them.
- Scheduled reports. Schedule PDF reports from ready-made dashboards and have them emailed to clients automatically.
Pricing
Advanced Web Ranking offers four pricing plans:
- Pro: $139/month, or $125/month billed annually, for freelancers and small teams tracking 7,000 keywords.
- Agency: $279/month, or $251/month billed annually, for agencies that want 14,500 keywords, unlimited forecasts, and Looker Studio integration.
- Enterprise: $699/month, or $629/month billed annually, for large teams that want 35,500 keywords and a BigQuery connector.
- Ent Plus 50k: $980/month, for enterprises that need 50,000 keywords and single sign-on.
Annual subscriptions provide a 10% discount.
All paid plans come with a 30-day money-back guarantee.
Try Advanced Web Ranking today with a 7-day free trial.
Our Top Three Picks
Here’s a quick summary of our top three picks:
- Semrush One — best of the best
- SE Ranking — best value for money
- Ahrefs — best for Google rank tracking
Here’s a quick comparison of our top seven picks:
Tool | Entry Offer | Pricing |
|---|---|---|
Semrush One | 7-day free trial | Starts at $199/mo |
SE Ranking | 14-day free trial | Starts at $129/mo |
Ahrefs | None | Starts at $29/mo |
SERPWatcher | Free account | Starts at $61/mo |
Serpstat | 7-day free trial | Starts at $69/mo |
AccuRanker | Free demo | Starts at $249/mo |
Advanced Web Ranking | 7-day free trial | Starts at $139/mo |
Here are the top 50 rank tracking tools we considered in this review:
- Semrush One
- SE Ranking
- Ahrefs
- SERPWatcher
- Serpstat
- AccuRanker
- Advanced Web Ranking
- Google Analytics
- Azure Bing Custom Search API
- Pro Rank Tracker
- SerpsBot
- SERPsketch
- GEORanker
- RankingGap
- DemandRankings
- SEO Tools Ranking
- SEO Higher Ranking
- Ranktracker
- Brand Overflow
- Nightwatch
- RankActive
- Dragon Metrics
- Unamo SEO
- SERPPLE
- Wincher
- SEO Audit Software
- SmartSERP
- SEOprofiler
- GrowthBar
- Wordtracker
- Mobile Action
- iSpionage
- CanlRank
- SearchTrackr
- PageOptimizer PRO
- Grid My Business
- SEO Effect
- RankReveal
- URL Monitor
- Serpfox
- Keysoft.pro
- Linkody
- SERP Tracker
- Competitors App
- SEO Monitor
- Nozzle
- Authority Labs
- STAT
- SEO PowerSuite
- Google Search Console
Frequently Asked Questions About Rank Tracking Tools
What is rank tracking software?
Rank tracking software watches how your site ranks for your keywords and updates you daily and weekly. You can track search volume, keyword difficulty, and rankings at country, region, and city level, across both mobile and desktop.
Which rank tracking tool is the best overall?
Semrush One is our top pick. It works whether you are a new marketer, a pro, or a medium to large organization, and you get a free plan for a limited set of keywords to start.
How do I choose a rank tracking tool?
Match the tool to your job. Reach for Semrush One for all-around tracking, SE Ranking for value, and Ahrefs for Google-specific tracking. Advanced Web Ranking, SERPWatcher, AccuRanker, and Serpstat are worth weighing against your own needs.
Is there a free way to check my keyword rankings?
Yes. Google Search Console is free and shows you how often people visit your site and which keywords they used to find you.
Which rank tracking tool is the best value for money?
SE Ranking is our value pick. It suits agencies, bloggers, and new marketers, and you can start with a free trial, no credit card required.
Which tool is best for tracking Google rankings?
Ahrefs is the one to reach for if you only care about Google. One caveat: it does not track Bing, Yahoo, or Baidu, and there is no free trial.
Can rank tracking tools measure AI visibility on ChatGPT and Perplexity?
Yes. Semrush One tracks prompt-level data from ChatGPT, Perplexity, and Gemini, measures your AI Share of Voice against competitors, and gives you an AI Visibility Score.
What keyword ranking position should I aim for?
Aim for the top three positions on the SERP. That is where the majority of clicks go, so anything lower leaves traffic on the table.
How do I recover lost search rankings?
Fix the cause of the drop. For a penalty, analyze your backlinks and remove the unhealthy ones. For a technical issue, check your canonical URLs, hreflang, alternate tags, and robots.txt file. For content or competitor pressure, optimize your content and build links so your existing pages become more helpful.
The Bottom Line
Here are our top picks for the best rank tracking tools to try this year:
- Semrush One — best of the best
- SE Ranking — best value for money
- Ahrefs — best for Google rank tracking
- SERPWatcher — best for simplicity
- Serpstat — best for not-too-technical users
- AccuRanker — best for strictly rank tracking
- Advanced Web Ranking — best for flexible pricing