Today there are 212 different rank tracking software tools to track your keyword rankings on Google. We spent 48 hours comparing the top 50 to find the seven best rank checkers you can use to monitor your position on AI tools and search engines.
What is the Best Rank Tracking Software?
- Semrush One — best of the best
- SE Ranking — best value for money
- Ahrefs — best for Google rank tracking
- SERPWatcher — best for simplicity
- Serpstat — best for not-too-technical users
- Accuranker — best for strictly rank tracking
- Advanced Web Ranking — best for flexible pricing
Our Verdict — Best Of The Best
Price: Starts at $199/month
Semrush One is an all-in-one SEO tool that provides full SEO and AI visibility. The Semrush One tool lets you track thousands of keywords, monitor search volume, and research unlimited competitor keywords. It is perfect for anyone from beginners to pro marketers.
The Best Part:
- AI Visibility Toolkit. Semrush One tracks prompt-level data, which means, what people actually ask ChatGPT, Perplexity, and Gemini. It measures your AI Share of Voice against up to 9 competitors, then surfaces exactly which sources LLMs cite when your brand comes up. Know where you stand.
The Worst Part:
- Too many tools. Fair warning: the feature set is deep. You’ll need some time with the tutorials to get full payoff. Worth every minute, though.
Get Semrush One if you want rank tracking that sees more than just Google. Influence how AI engines mention you, cite you, and compare you against competitors.
If you just need basic rank tracking for your own domain and a handful of keywords, the free version still works.
I recommend you get started with the 7-day free trial, then upgrade to the Semrush One Starter plan at $199/month.
(7-day free trial)
Best For
Semrush One is best for new marketers, pro marketers, medium-sized organizations, and large-sized organizations.
Top Features
- AI Visibility Score. how often your brand appears in Google AI Overviews, ChatGPT, Perplexity, and Gemini, scored 0-100.
- Prompt Tracking. Monitor 239M+ LLM prompts to see which questions and topics are driving AI answers in your niche. Figure out what people are really asking.
- AI Share of Voice (SOV). Measure how often your brand gets cited in AI responses versus up to 9 competitors. See exactly where you're winning, and where you're losing.
- Cited Sources Tracking. See which of your pages are being cited in questions about your brand, category, or competitors. This tells you which content actually influences AI responses.
- AI SEO Audit. Check AI visibility and rankings across different devices and LLMs, with regular keyword updates so you never miss opportunities to improve.
Pricing
Semrush One offers three pricing plans:
- Starter: $199/month ($165.17/month billed annually). For bloggers, in-house marketers, freelancers, small teams, and agencies. You get the full SEO toolkit plus the AI Visibility Toolkit. Rank tracking, website audits, keyword research, competitor analysis, prompt tracking, and AI Share of Voice monitoring.
- Pro+: $299/month ($248.17/month billed annually). For SEO consultancies, digital marketing agencies, and mid-sized businesses juggling multiple projects. Adds historical data, multi-location and device tracking, plus higher limits on keywords and projects.
- Advanced: $549/month ($455.67/month billed annually). For large enterprises that need to scale. Track Share of Voice data, PLA analytics, and migrate from your current rank tracking software without losing previous data or progress reports.
The free plan limits you to tracking 10 keywords.
Annual billing saves 17%.
All paid plans come with a 7-day money-back guarantee.
2. SE Ranking
Our Verdict — Best Value For Money
Price: Starts at $39/month
SE Ranking is one of the most highly recommended SEO tools available. It is an all-in-one SEO tool with a keyword rank tracker that gives 100% accurate keyword rank tracking.
Its rank tracking tool offers real-time rank checker services like keyword tracking, organic traffic monitoring, mobile rank tracking, and desktop rank tracking. With SE Ranking, you can track your position on SERPs on a daily basis with the daily updates and notifications available.
You also have access to rank tracking on mobile apps, as well as features like Competitor Monitoring, Traffic Analysis, Marketing Plan, Social Media, and Google Analytics & Search Console Integration.
The Best Part:
- SE Ranking is intuitive. It has a simple user interface, is easy to use, and sports a dashboard with drop-downs and filters to create a better view during data analysis. To top it off, you get Notes alerts each time there's a change in Google's algorithm.
The Worst Part:
- The backlink monitor does not detect the health of the backlinks. Toxic backlinks (i.e. backlinks from unhealthy websites) can hurt your ranking efforts.
I recommend SE Ranking if you handle a lot of SEO clients and want something simple you can use to easily onboard and manage a team.
SE Ranking won Capterra's Best Value Award, Software Advice’s Most Recommended Award, and G2's Leader Spring Award.
(7-day free trial)
Best For
SE Ranking is best for agencies, bloggers, and new marketers.
Top Features
- Create a list of keywords to monitor their appearance on Keyword Manager for specific search queries, as well as the corresponding search results across Google, Bing, Yahoo, and YouTube.
- Use data from your competitors' rankings over time to identify content gaps with organic traffic potential you can maximize using Gap Analyzer. And monitor backlinks to your pages to track their perceived authority and identify the health of every backlink using Backlink Monitor.
- Get routine alerts of live SERPs on the keywords you're targeting with SERP Checker, as well as an analysis of the ranking position of your pages.
- Monitor web pages (of competitors or affiliate links) and get notifications and alerts when any change is made to any of the pages using Page Changes Monitor.
- White-label reports. You can white label your rank tracking reports to your clients from SE Ranking. In the Pro and Business Plans, you can set up a custom domain to host rank tracking reports customized with your logo before sharing them with your clients. This enforces the perspective you want your clients to have of your brand.
Pricing
SE Ranking offers three pricing plans:
- Free trial: 14 days. You have access to the Keyword Rank Tracker, up to 250 keywords and 5 websites; Backlink Monitoring (250 links); On-Page SEO Checker (1 report/day); Page Changes Monitoring (5 pages); SEO/PPC Research (10 reports/day); Marketing Plan (limited access), Website Audit (limited access), Google Analytics & Search Console integration, SEO Potential, Report Builder, sub-accounts, and SE Ranking's internal database of Keyword Suggestions.
- Essential: $39/month. For bloggers and in-house marketers. On Essential Plan, you can work on 10 projects and monitor 5 competitors per project. You can't access historical data or the page changes monitored on this plan.
- Pro: $89/month. For SEO teams. On this plan, you and 2 users can work on an unlimited number of projects and monitor 10 competitors. You also have access to run website audits. There is no limit to the number of keyword lists you could monitor. And you get access to 3 months of historical data on this plan.
- Business: $189/month for medium to large enterprises. On the Business Plan, you and 9 users can work on an unlimited number of projects and monitor 20 competitors. You also have access to run website audits. There is no cap on the number of keyword lists you could monitor.
- Paid Add-ons: Keyword Grouper; $0.004 per request, Search Engine Autocomplete; $0.001 per search query, Search Volume Checker; $0.005 per keyword, Index Status Checker; $0.005 per URL, Additional SEO Audit: $0.3, and Parameter Checker; $0.001 per URL.
Annual subscriptions provide a 20% discount. Nine-month subscriptions provide a 15% discount. Bi-annual subscriptions provide a 10% discount. Quarterly subscriptions provide a 3% discount.
All paid plans have a 48-hour money-back guarantee.
Our Verdict — Best For Google Rank Tracking
Price: Starts at $99/month
Ahrefs is an all-in-one SEO tool that offers Google rank tracking among its suite of five core SEO tools. It flaunts an organized and simplified user experience that is beginner-friendly.
The Best Part:
- Widely acclaimed compared to other SEO tools. Ahrefs' Rank Tracker has a reputation as one of the best rank tracking tools for competitor analysis.
The Worst Part:
- No free trial. This is the only complaint you will find about this tool.
With Ahrefs, you can monitor the keyword performance of your web pages and that of others for keyword rankings, as well as monitor Share of Voice. The absence of a free trial version for their keyword rank tracker tool is Ahrefs' guarantee that your data is secure on their platform and won’t be resold.
Like SE Ranking, Ahrefs also sports a clean interface. HuffPost, Shopify, Netflix, and Pinterest all use Ahrefs.
(free Ahrefs Webmaster Tools account)
Best For
Ahrefs is best for rank tracking your keywords on Google search results. There is no support for other search engines like Bing, Baidu, Yahoo, etc.
Top Features
- Track the format in which your page appears on Google search results using the SERP Features tool. You can monitor your search appearance (and competitors) for target keywords across people also asked, featured snippets, top stories, knowledge panels, shopping results, top ads, bottom ads, knowledge cards, sitelinks, Google Maps, Google Ads, knowledge panel, and videos.
- Schedule weekly email reports of rank tracking results. These emails will contain progress reports on your keyword SERP position, traffic gained or lost on each keyword, keywords you ranked and didn't rank for, percentage of search volume that converted into clicks for you, bounce rates, and tags (i.e. which part of your website has got the most or least visits).
- All keyword ranking data is available in charts. This makes it easy to see keyword trends over time and show the growth of your keyword ranking efforts over a time frame.
- Carry out individual keyword analysis to see the SERP position of a page for each keyword, search volume for each keyword and the percentage of traffic earned from search volume and its SERP features over a particular time.
- Track the share of voice of your top 10 competitors in the Competitors tool for rank position and progress, SERP features, tags, and the percentage of search traffic they enjoy.
Pricing
Ahrefs offers four pricing plans:
- Lite: $99/month for bloggers. This plan gives you access to the rank tracker, with no access to historical ranking data.
- Standard: $199/month for in-house content marketing teams. This plan gives you data on content gaps (keywords your competitors rank for that you are not targeting) and 6 months of historical ranking data.
- Advanced: $399/month. This plan allows you to integrate your findings into Google Data Studio and 2 years of historical ranking data.
- Enterprise: $999/month. In this plan, there's no limit to historical ranking data.
Annual plans give you two months free.
Our Top Three Picks
Here’s a quick summary of our top three picks:
- Semrush One — best of the best
- SE Ranking — best value for money
- Ahrefs — best for Google rank tracking
Here’s a quick comparison of our top seven picks:
Tool | Entry Offer | Pricing |
|---|---|---|
Semrush One | Free plan | Starts at $199/mo |
SE Ranking | 7-day free trial | Starts at $39/mo |
Ahrefs | None | Starts at $99/mo |
SERPWatcher | 10-day free trial | Starts at $49/mo |
Serpstat | Free Demo | Custom pricing |
Accuranker | 7-day free trial | Starts at $129/mo |
Advanced Web Ranking | 30-day free trial | Starts at $49/mo |
Here are the top 50 rank tracking tools we considered in this review:
- Semrush One
- SE Ranking
- Ahrefs
- SERPWatcher
- Serpstat
- Accuranker
- Advanced Web Ranking
- Google Analytics
- Azure Bing Custom Search API
- SERPBot
- SerpsBot
- SERPsketch
- GEORanker
- RankingGap
- DemandRankings
- SEO Tools Ranking
- SEO Higher Ranking
- Ranktracker
- Brand Overflow
- RankTrackr
- RankActive
- Dragon Metrics
- Unamo SEO
- SERPPLE
- Wincher
- SEO Audit Software
- SmartSERP
- SEOprofiler
- GrowthBar
- Wordtracker
- Mobile Action
- iSpionage
- CanlRank
- SearchTrackr
- PageOptimizer PRO
- Grid My Business
- SEO Effect
- RankReveal
- URL Monitor
- Serpfox
- Keysoft.pro
- Linkody
- SERP Tracker
- Competitors App
- SEO Monitor
- Nozzle
- Authority Labs
- STAT
- SEO PowerSuite
- Google Search Console
Frequently Asked Questions About Rank Tracking Tools
What is rank tracking software?
Rank tracking software watches how your site ranks for your keywords and updates you daily and weekly. You can track search volume, keyword difficulty, and rankings at country, region, and city level, across both mobile and desktop.
Which rank tracking tool is the best overall?
Semrush One is our top pick. It works whether you are a new marketer, a pro, or a medium to large organization, and you get a free plan for a limited set of keywords to start.
How do I choose a rank tracking tool?
Match the tool to your job. Reach for Semrush One for all-around tracking, SE Ranking for value, and Ahrefs for Google-specific tracking. Advanced Web Ranking, SERPWatcher, Accuranker, and Serpstat are worth weighing against your own needs.
Is there a free way to check my keyword rankings?
Yes. Google Search Console is free and shows you how often people visit your site and which keywords they used to find you.
Which rank tracking tool is the best value for money?
SE Ranking is our value pick. It suits agencies, bloggers, and new marketers, and you get a free trial backed by a money back guarantee.
Which tool is best for tracking Google rankings?
Ahrefs is the one to reach for if you only care about Google. One caveat: it does not track Bing, Yahoo, or Baidu, and there is no free trial.
Can rank tracking tools measure AI visibility on ChatGPT and Perplexity?
Yes. Semrush One tracks prompt-level data from ChatGPT, Perplexity, and Gemini, measures your AI Share of Voice against competitors, and gives you an AI Visibility Score.
What keyword ranking position should I aim for?
Aim for the top three positions on the SERP. That is where the majority of clicks go, so anything lower leaves traffic on the table.
How do I recover lost search rankings?
Fix the cause of the drop. For a penalty, analyze your backlinks and remove the unhealthy ones. For a technical issue, check your canonical URLs, hreflang, alternate tags, and robots.txt file. For content or competitor pressure, optimize your content and build links so your existing pages become more helpful.
The Bottom Line
Here are our top picks for the best rank tracking tools to try this year:
- Semrush One — best of the best
- SE Ranking — best value for money
- Ahrefs — best for Google rank tracking
- SERPWatcher — best for simplicity
- Serpstat — best for not-too-technical users
- Accuranker — best for strictly rank tracking
- Advanced Web Ranking — best for flexible pricing