7 Best Roofing CRM Software 2024 (Top 50 Reviewed)

by Chris Von Wilpert • Last updated November 23, 2023

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Today there are 92 different roofing CRMs. We spent 65 hours comparing the top 50 to find the seven best you can use to efficiently manage your roofing business.

What is the Best Roofing CRM?

  1. RoofSnap — best of the best
  2. HubSpot — best for marketing
  3. JobNimbus — best for project management
  4. SPOTIO — best for sales
  5. iRoofing — best for roof measurements
  6. Buildertrend — best for construction planning
  7. Builder Prime — best for large roofing businesses

Our Verdict — Best Of The Best

Price: Starts at $12/measurement order

RoofSnap is a simplified software CRM created by former roofers. We think it’s the best because of its roof measurement service, seamless integrations, and contract management features.

The Best Part:

  • It gets you the right measurements. RoofSnap allows you to measure roofs in their software, or you can order a roof measurement service from their in-house team.

The Worst Part:

  • Slow customer support. Users report delays from RoofSnap’s support team when facing issues with the software.

Get it if you want a straightforward roofing CRM for handling your roof measurements, work processes, and project documentation.

I recommend you start with the free 7-day trial, then sign up for a Monthly subscription at $99/mo.

(7-day free trial)

Best For

RoofSnap is best for roofing businesses that want a CRM solution built around helping you work faster.

Top Features

  • Pricing estimate builder. Create professional estimates in minutes using your own product sets and prices.
  • In-field customer eSignatures. Collect signatures from your customer using RoofSnap’s mobile app and store all documents in the CRM’s cloud.
  • DIY roof measurement tool. Upload your own drone footage or use RoofSnap’s imagery to instantly sketch out and measure your roofs.
  • Keep it professional. Use RoofSnap to personalize pre-made reports, material orders, and contracts with your company’s branding.
  • Roof measurement rush orders. Order a roof measurement service for your new project and receive your report in less than 60 minutes.

Pricing

RoofSnap offers five pricing plans:

  • Pay-As-You-Go: Pay from $12 to $50 per measurement order, for roofing companies looking for a fast roof measurement service.
  • Monthly: $99/month per user for roofing business owners looking for full RoofSnap CRM features to manage projects, generate roof measurements, and create branded documents for work, for up to five DIY images per month for each user.
  • Annual Starter: $1,776/year for roofing businesses that want RoofSnap’s complete CRM features, for two users and up to 240 DIY images per year for each user.
  • Annual Pro: $3,480/year for roofing businesses that want RoofSnap’s complete CRM features, for five users and up to 240 DIY images per year for each user.
  • Annual Enterprise: $5,880/year for roofing businesses that want RoofSnap’s complete CRM features, for 10 users and up to 240 DIY images per year for each user.

Annual plans provide up to a 50% discount.

Try RoofSnap today with a free 7-day trial.

Our Verdict — Best For Marketing

Price: Starts at $50/month

HubSpot is a comprehensive CRM solution with excellent business tools for roofing companies. We think it’s the best for marketing because of its powerful marketing tools, drag-and-drop website builder, and incredible selection of native integrations.

The Best Part:

  • It brings all your tools under one roof. HubSpot combines your marketing, sales, customer communications, and project management software, all in one place.

The Worst Part:

  • No roof measurement tools. HubSpot doesn’t offer a digital solution for sketching out and measuring your customers’ roofs.

Get it if you want a product with comprehensive features to cover all of your business operations and marketing.

I recommend you get started with the free 14-day trial, then sign up for a Professional plan at $1,781/mo.

(14-day free trial)

Best For

HubSpot is best for roofing businesses that want an all-in-one business management and marketing CRM.

Top Features

  • Endless connectivity. Consolidate your favorite software tools for eSignatures, accounting, calendars, etc, into a single CRM with HubSpot’s 1,000+ native integrations.
  • Email and paid advertising automation. Create and automate targeted marketing campaigns to nurture leads and get gigs in your area.
  • Customizable sales pipeline. Create a deals pipeline that reflects your unique roofing business process and track your deals every step of the way.
  • Keep track of your customers. Monitor all your contacts in one place and easily organize them by custom filters such as home type, location, and roof material.
  • Document management. Store and organize all your roofing business documents — e.g., contracts and proposals — in your HubSpot cloud space.

Pricing

HubSpot CRM offers four pricing plans:

  • Free Tools: Free forever, for roofers who want to test out HubSpot and work with a few basic CRM tools, for unlimited users.
  • Starter CRM Suite: $50/month for roofing businesses that want a basic CRM with necessary marketing and project management tools, for two users and up to 1,000 contacts.
  • Professional CRM Suite: $1,781/month for roofing businesses that want a complete, automation-capable CRM solution, for five users and up to 2,000 contacts.
  • Enterprise CRM suite: $60,000/year for roofing businesses that want a robust CRM with unlimited features to manage your projects and grow your roofing company fast, for 10 users and up to 10,000 marketing contacts.

Annual plans provide a 10% discount.

Try HubSpot CRM today with a free 14-day trial.

Our Verdict — Best For Project Management

Price: Custom

JobNimbus is a state-of-the-art CRM for the roofing business. We think it’s the best for project management because of its team collaboration features and workflow automation capabilities.

The Best Part:

  • Stellar iOS app. JobNimbus provides the best mobile CRM experience for roofing businesses, with features such as built-in payment processing, team calendars, and kanban project management views.

The Worst Part:

  • Steep learning curve. JobNimbus may take some time to get used to, especially for users who are new to CRM software.

Get it if you want a complete project management focused CRM with all the tools you need to seamlessly manage your team and projects.

I recommend you start with the free 14-day trial, then book a call to get a quote for the paid plans.

(14-day free trial)

Best For

JobNimbus is best for roofing business owners who want a dedicated CRM for project management, team collaboration, and customer communications.

Top Features

  • Streamlined team collaboration. Mention your team members in notes, assign work, and receive updates from team members to keep everyone on the same page.
  • Kanban board for detailed project management. Visualize your projects, leads, and tasks on a Kanban board to keep tabs on your deadlines.
  • Seamless integrations. Connect JobNimbus to your favorite tools, such as Google Drive, QuickBooks, and Zapier, for seamless workflow and data syncing.
  • Work smarter, not harder. Streamline your processes and automate repetitive tasks, such as task assignments and note-taking.
  • Collect unpaid invoices. Send out payment links from your CRM and never miss out on an unpaid invoice again.

Pricing

JobNimbus offers three custom pricing plans:

  • Early: Custom pricing, for small roofing businesses that want a basic CRM to manage customer contacts, payments, and projects in one place.
  • Growing: Custom pricing, for small roofing businesses that want a complete CRM solution to automate their workflows, collaborate on projects, integrate software tools like QuickBooks, and offer financing to customers.
  • Established: Custom pricing, for well-established roofing businesses that want all Growing plan CRM tools plus unlimited automation and customization features.

Try JobNimbus today with a free 14-day trial.

Our Top Three Picks

Here’s a quick summary of our top three picks:

  1. RoofSnap — best of the best
  2. HubSpot — best for marketing
  3. JobNimbus — best for project management

Here’s a quick comparison of our top seven picks:

Tool

Entry Offer

Pricing

RoofSnap

7-day free trial

Starts at $12/measurement order

HubSpot

14-day free trial

Starts at $50/mo

JobNimbus

14-day free trial

Custom

SPOTIO

Free demo

Custom

iRoofing

Free demo

Starts at $149/mo

Buildertrend

Free demo

Starts at $399/mo

Builder Prime

14-day free trial

Starts at $99/mo

Here are the top 50 roofing CRMs we considered in this review:

  1. RoofSnap
  2. HubSpot 
  3. JobNimbus
  4. SPOTIO
  5. iRoofing
  6. Buildertrend
  7. Builder Prime
  8. RooferPro
  9. Method:Field Services
  10. Contractor Foreman
  11. Job Progress 
  12. AccuLynx
  13. Roof Chief
  14. Tradify
  15. Scoro
  16. Field Pulse
  17. Payzerware
  18. Trello
  19. VipeCloud 
  20. Zoho CRM
  21. Jobber
  22. Synchroteam
  23. STACK
  24. Marketing 360
  25. mHelpDesk
  26. Houzz Pro
  27. ConstructionOnline
  28. The EDGE
  29. iAuditor
  30. SalesRabbit
  31. Service Fusion
  32. Commusoft
  33. GoCanvas
  34. LawnPro
  35. FOUNDATION
  36. Fergus
  37. Dataforma
  38. Roofr
  39. Fieldwire
  40. AroFlo
  41. Successware
  42. Vonigo
  43. Plancraft
  44. YourTradebase
  45. WorkWave Service
  46. MarketSharp
  47. SmartUse Suite
  48. Payzerware
  49. Archdesk
  50. EagleView

What is a CRM for roofing?

A CRM for roofing is a customer relationship management software designed specifically for roofing and construction companies. It helps manage customer interactions and relationships, from lead generation and sales to ongoing customer support.

Some key features of CRM roofing software include customer management, contact management, customer databases, customer portals, mobile app support, sales team management, and email marketing. These software solutions enable roofing companies to streamline operations, reduce manual tasks, and automate various processes.

What is the best roof measuring software?

Several software solutions are available for roof measuring, including aerial measurements, 3D modeling, and satellite imagery. However, one of the most popular and accurate roof measuring software is Skymeasure.

Skymeasure is a cloud-based construction management solution using aerial roof measurements to generate accurate, real-time reports for your customers' roofs. 

Another option is a done-for-you service from our #1 top choice for CRM roofing software — RoofSnap. Their in-house team offers a dedicated roof measurement service starting at $12.

Which roofing company has the best advertising?

It's difficult to say which roofing company has the best advertising as it depends on various factors, such as the target audience, location, and marketing strategy.

However, some of the most successful roofing companies have used a combination of traditional and digital marketing channels to promote their services.

These include online advertising, social media marketing, search engine optimization (SEO), direct mail, and print advertising. All of these channels could be managed with a marketing CRM such as HubSpot, which we recommend for all roofing businesses looking to bring in more customers and grow. 

How do I get leads for my roofing business?

There are several ways to generate leads for a roofing business. One of the most effective strategies is to leverage digital marketing channels such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing.

These channels can help roofing companies reach a wider audience and generate more leads through targeted campaigns. Another effective strategy is offering referral incentives or partnering with other construction industry businesses to generate leads through word-of-mouth referrals.

These tasks could be managed using all-inclusive lead management CRMs such as HubSpot — our #2 recommended roofing CRM thanks to its powerful marketing and lead generation features.

What software do roofers use?

Roofers use a variety of software solutions to manage their operations, including customer relationship management software, project management software, and field service management software.

Some of the most popular software solutions used by roofers include RoofSnap, HubSpot, and JobNimbus. These software solutions help roofers manage their sales, projects, scheduling, and customer support more efficiently and effectively.

What is the pricing for Skymeasure?

The pricing for Skymeasure varies depending on the plan selected and the number of reports you want.

Skymeasure offers nine different plans, with the lowest being $20 per home for multi-family housing and the highest being $70 for residential properties.

Is there an app to measure a roof?

Several apps are available for measuring roofs, including Skyview, RoofSnap, and Hover. These apps use aerial measurements and 3D modeling to provide accurate roof measurements and generate roof reports. They are designed to save time and improve accuracy in estimating roofing projects.

RoofSnap — our #1 pick for roofing CRMs — provides an all-in-one CRM with a combination of done-for-you roof measurements service and roofing management software in one platform. It has a powerful CRM for roofing companies with many top core features to manage your projects and handle administrative tasks.

Is Roofr free?

Roofr is not a free service for businesses serving customers in the roofing industry. It is a mainly paid roofing CRM with several plans to help roofing businesses get accurate roof measurement reports and manage projects. The starting price for paid subscriptions from Roofr is $89/mo.

The Bottom Line

To recap, here are the best roofing CRMs to try this year:

  1. RoofSnap — best of the best
  2. HubSpot — best for marketing
  3. JobNimbus — best for project management
  4. SPOTIO — best for sales
  5. iRoofing — best for roof measurements
  6. Buildertrend — best for construction planning
  7. Builder Prime — best for large roofing businesses

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