7 Best Sales Leaderboard Software 2024 (50 Apps Ranked)

by Chris Von Wilpert, BBusMan • Last updated November 23, 2023

Expert Verified by Leandro Langeani, BBA

First-Person Perspective: We buy, test and review software products based on a 3-step rating methodology and first-hand experienceIf you buy through our links, we may get a commission. Read our rating methodology and how we make money.

Today there are 68 different sales leaderboard software. We spent 73 hours comparing the top 50 to find the seven best you can use to drive a competitive spirit among your salesforce.

What is the Best Sales Leaderboard Software?

  1. Zoho Motivator — best of the best
  2. SalesScreen — best for sales contests
  3. Ambition — best for sales performance management
  4. Pointagram — best for employee recognition
  5. Spinify — best for real-time performance tracking
  6. SmartWinnr — best for sales skill development
  7. LevelEleven — best for sales coaching and behavior reinforcement

Our Verdict — Best Of The Best

Price: Starts at $20/month

Zoho Motivator is an easy-to-use sales performance management tool with a killer sales leaderboard. We think it’s the best because of its customizable KPIs, engaging gamification features, and real-time dashboard analytics.

The Best Part:

  • Bundled with Zoho CRM. Zoho Motivator comes seamlessly integrated with Zoho CRM, providing a sleek and convenient all-in-one solution for businesses to manage their sales performance and customer relationships.

The Worst Part:

  • Limited visual customization. Zoho Motivator doesn't have a ton of options for tweaking stuff like colors, badge designs, or shapes, so you might find it a bit less flexible when it comes to personalizing the design.

Get it if you want leaderboard software that makes it easy to create and track personalized sales targets while engaging your team with fun, interactive games.

I recommend you get started with the 15-day free trial, then get the Professional Zoho CRM plan for $35/month.

(15-day free trial)

Best For

Zoho Motivator is best for sales teams of all sizes who want to boost productivity and drive results through customizable KPI tracking and sales leaderboards.

Top Features

  • Straightforward pricing. With Zoho Motivator's transparent pricing starting at $20/month, you can be confident you're getting great value without any hidden costs or surprise fees.

  • Set goals on the go. Easily create personalized KPIs for different sales activities and keep an eye on each rep's or team's progress as they chase after their targets.

  • Get an overview of your performance. Get a quick overview of your team's performance with real-time dashboards that display KPIs, games, and targets.

  • Game on. Boost your team’s spirit with some friendly competition over fun, interactive games based on custom or existing KPIs.

  • Cultivate a winning culture. Create TV channels to share your team's wins and metrics, keeping everyone pumped up and hungry for success.


Zoho Motivator offers four pricing plans:

  • Standard: $20/month for businesses that want to automate and optimize their sales cycle while seamlessly integrating with Zoho CRM.
  • Professional: $35/month for companies that aim to improve customer acquisition and accelerate growth, offering advanced KPIs, sales automation, and advanced performance management features.
  • Enterprise: $50/month for large organizations that want a complete CRM and sales performance management solution, including customizable dashboards and targets.
  • Ultimate: $65/month for large organizations that want to scale exponentially while benefiting from dedicated BI capabilities, advanced gamification features, and comprehensive sales performance tracking.

Annual plans provide up to a 34% discount.

Try Zoho Motivator today with a free 15-day trial.

Our Verdict — Best For Sales Contests

Price: Custom

SalesScreen is a feature-rich sales leaderboard software with powerful gamification features. We think it’s the best for sales contests because of its real-time performance tracking, customizable leaderboards, and engaging contest templates.

The Best Part:

  • Video celebrations. SalesScreen lets you assign YouTube clips to accomplished tasks, reached milestones, and closed deals, adding a fun and personal touch to your team's achievements.

The Worst Part:

  • Steep learning curve. SalesScreen's boatload of features and options could feel overwhelming for those who are new to sales leaderboard software and prefer something more straightforward.

Get it if you want comprehensive software that motivates your sales team, engages them in exciting contests, and provides valuable performance insights.

I recommend you book a free demo with SalesScreen’s team.

(free demo)

Best For

SalesScreen is best for companies that want to turn up their sales with customizable leaderboards, gamification, and instant performance data.

Top Features

  • Get creative with contest styles. Pick from a wide variety of ready-made contest formats, such as lightning-fast challenges, bracket tournaments, and raffles that can be set up in no time.

  • Ignite a competitive spirit. Get your team members pumped for one-on-one showdowns with rewards such as virtual coins, social recognition, and bragging rights at stake.

  • Honor achievements with badges. Hand out badges for your team members for hitting targets, honing skills, and staying consistent in their performance.

  • Keep the vibe alive. Keep the energy high with SalesSurround – SalesScreen’s versatile motivational solution that displays accomplishments on office screens, home laptops, and mobile devices.

  • There’s no “I” in “team”. Take advantage of SalesScreen's social rewards feature to foster teamwork and camaraderie among team members.


SalesScreen offers a single pricing plan:

  • Custom: Custom yearly quote, for organizations that want a tailored sales solution to organize sales contests, boost team motivation, and drive performance.

Try SalesScreen today with a free demo.

Our Verdict — Best For Sales Performance Management

Price: Custom

Ambition is the go-to sales performance management platform for goal-driven teams. We think it’s the best for sales performance management because of its dynamic leaderboards, customizable goals and benchmarks, and user-friendly interface.

The Best Part:

  • User-friendly interface. Ambition's super easy setup lets you quickly create leaderboards and track progress, making it a breeze to get started.

The Worst Part:

  • Not for small teams. Ambition's features and pricing might be a tough cookie to swallow for smaller sales teams with tighter budgets.

Get it if you want to turbocharge your sales team’s performance with an intuitive sales performance management tool that tracks key metrics and provides stellar sales leaderboards.

I recommend you book a free demo with Ambition.

(free demo)

Best For

Ambition is best for midsize to large sales teams who want a powerful tool to drive performance, accountability, and spark some friendly competition.

Top Features

  • Let your stars shine. Showcase top performers and give them the recognition they’ve earned with dynamic leaderboards.

  • Bring on the fun factor. Transform sales KPIs into exciting games and challenges that drive individual and team performance.

  • Coach like a pro. Tap into KPI-driven insights to offer spot-on coaching and support to your sales team.

  • Set goals as clear as day. Customize benchmarks and targets to keep your team laser-focused and raring to go.

  • Keep tabs on the action. Stay in the loop with real-time tracking and notifications of sales activities, calls, meetings, and deals as they unfold.


Ambition offers a single pricing plan:

  • Custom: Custom yearly quote, for midsize to large sales teams that want a dynamic, engaging leaderboard software.

Try Ambition today with a free demo.

Our Top Three Picks

Here’s a quick summary of our top three picks:

  1. Zoho Motivator — best of the best
  2. SalesScreen — best for sales contests
  3. Ambition — best for sales performance management

Here’s a quick comparison of our top seven picks:


Entry Offer


Zoho Motivator

15-day free trial

Starts at $20/mo


Free demo



Free demo



Free demo

Starts at $5/mo


Free demo



Free demo



Free demo


Here are the top 50 sales leaderboard software we considered in this review:

  1. Zoho Motivator
  2. SalesScreen
  3. Ambition
  4. Pointagram
  5. Spinify
  6. SmartWinnr
  7. LevelEleven
  8. Hoopla
  9. Hurrah! Leaderboard
  10. Tango Card
  11. Wooboard
  12. Playvox
  13. Scorebuddy
  14. GamEffective
  15. SuMo Motivate
  16. OneUp Sales
  17. SalesLoft
  18. InsideSales.com
  19. Leaderboarded
  20. Rise Global
  21. Repignite
  22. EngageBay
  23. Microsoft Dynamics 365 Sales
  24. Xactly
  25. Freshsales
  26. Klenty
  27. Lessonly
  28. MindTickle
  29. Showpad
  30. Gong
  31. Chorus
  32. HubSpot Sales Hub
  33. Outreach
  34. VanillaSoft
  35. Zendesk Sell
  36. Copper
  37. Zoho Desk
  38. Salesforce Sales Cloud
  39. Pipedrive
  40. Insightly
  41. Monday.com
  42. Bitrix24
  43. Groove
  44. Salesmate
  45. Pipefy
  46. Apptivo
  47. Smartsheet
  48. SugarCRM
  49. Nutshell
  50. Nimble

How do you create a sales leaderboard?

Creating a sales leaderboard involves the use of sales gamification software, such as Zoho Motivator or Ambition, which specialize in sales performance management. The first step in the process is to define the performance metrics that you want to track. These could include sales goals, sales tasks, individual performance, and individual targets. Metrics can also involve a wide range of elements in the sales process, such as customer relationship management and sales productivity.

After defining the metrics, you need to input the data into the gamification platform. The software will then use this data to automatically rank sales reps based on their achievements. Most sales leaderboard apps also allow for custom sales contests, which can help to drive healthy competition among team members.

Furthermore, sales leaderboards aren't just about competition. They also serve as a tool for public recognition and instant recognition, enhancing employee engagement. By highlighting top performers on a sales leaderboard, you can encourage your sales reps to strive for better results, thereby improving the overall performance of your sales department.

What is sales gamification software?

Sales gamification software is a type of business intelligence software designed to make the sales process more engaging and competitive. This software utilizes game mechanics to motivate sales reps, thus improving their performance and productivity. Features often include sales leaderboards, performance metrics, and sales competitions, all designed to foster a sense of healthy competition among team members.

A gamification platform may offer a wide range of features, including sales dashboards that provide real-time recognition of achievements, tangible rewards such as gift cards, and social features like peer recognition. Some sales gamification tools, like SalesScreen, even allow for unique features such as integrating video celebrations for accomplished tasks.

Sales gamification software can be used across remote teams as well as in-office sales organizations, making it a versatile tool for improving sales rep performance.

What is the Ambition sales leaderboard?

Ambition’s “sales leaderboard” is a feature of the Ambition sales performance management platform. It's designed to provide real-time recognition of sales reps' performance, based on a variety of performance metrics. This can include individual performance, team goals, sales goals, and a wide range of other metrics related to the sales process.

The leaderboard is user-friendly, allowing sales managers to quickly create and track progress. It encourages healthy competition among team members, fostering a culture of achievement and success. Ambition also offers a coaching module, enabling sales managers to use performance intelligence derived from the leaderboard to provide targeted coaching sessions.

How do you gamify a sales team?

Gamifying a sales team involves the implementation of sales gamification tools like Zoho Motivator, SalesScreen, and Ambition. These tools utilize game mechanics within the sales process to motivate sales reps and increase their performance.

First, you need to define the performance metrics that you want to gamify. This could include individual targets, sales tasks, sales goals, and other aspects of the sales process. These metrics are then input into the gamification software, which uses them to create leaderboards, contests, and rewards.

Sales competitions can be set up, with sales reps earning points or rewards for reaching certain targets. These rewards can be tangible, like gift cards, or intangible, like public recognition. Some software even allows for custom sales contests, which can be tailored to your team's specific needs and business objectives.

Who are Hoopla competitors?

Hoopla, a sales gamification product, faces competition from various sales gamification and performance management platforms. Some of these competitors include Zoho Motivator, SalesScreen, Ambition, Pointagram, Spinify, SmartWinnr, and LevelEleven.

Each of these platforms offers a variety of features aimed at increasing sales productivity and employee engagement.

The Bottom Line

To recap, here are the best sales leaderboard software to try this year:

  1. Zoho Motivator — best of the best
  2. SalesScreen — best for sales contests
  3. Ambition — best for sales performance management
  4. Pointagram — best for employee recognition
  5. Spinify — best for real-time performance tracking
  6. SmartWinnr — best for sales skill development
  7. LevelEleven — best for sales coaching and behavior reinforcement

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