7 Best SMS Marketing Software 2024 (Text Message Services)

by Chris Von Wilpert, BBusMan • Last updated November 23, 2023

Expert Verified by Leandro Langeani, BBA

First-Person Perspective: We buy, test and review software products based on a 3-step rating methodology and first-hand experienceIf you buy through our links, we may get a commission. Read our rating methodology and how we make money.

Today there are 333 different sms marketing software to send text messages with. We spent 100 hours comparing the top 50 to find the seven best you can use to increase your sms marketing sales.

What is the Best SMS Marketing Software?

  1. Salesmsg — best of the best
  2. ActiveCampaign — best email/sms combo
  3. Roezan — best for coaches and course creators
  4. Twilio — best for bulk messages
  5. EZ Texting — best for low volume texting
  6. SimpleTexting — best for marketing agencies
  7. Attentive — best for big companies

Our Verdict — Best Of The Best

Price: Starts at $25/month

Salesmsg is a powerful two-way SMS marketing service, meaning that it allows you to both send and receive SMS messages. It can be integrated with thousands of services, making it the best choice for anyone who wants to explore the full potential of SMS marketing campaigns.

The Best Part:

  • Your mom could use it. Salesmsg is incredibly user-friendly, with a clean user interface, while at the same time being chock-full of features. Sending, receiving, list management, keeping track of conversations… all that takes is a couple of clicks. When you sign up, you get a free “toll-free” or “local area code” number, or you can bring your existing numbers — even your landline number!

The Worst Part:

  • It’s for North America only. Salesmsg only works with North American numbers only, both American and Canadian. If you have international customers, then Salesmsg won’t be able to help you.

Get it if you want the best user experience, and want to get more than just the essential features most competitors offer.

I recommend you get started on the 500 messages plan for $25/month, then upgrade as you scale.

(14-day free trial)

Best For

Salesmsg is best for anyone from beginners to pro marketers who want ninja capabilities for their business text message marketing efforts.

Top Features

  • It’s a breeze. Salesmsg is incredibly user-friendly, with a clean user interface that’s easy to navigate. Sending, receiving, and managing SMS conversations can be done in just a couple of clicks, with one-time messages, drip campaigns, bulk text messaging… it’s the king of sms marketing apps.
  • Incredible marketing power at your fingertips. Once you’ve uploaded your contacts you can set up your custom list segmentation and send 1 or 10,000 messages just as easily, in a few clicks. Send personalized texts, images, videos, and even attachments, then track clicks, conversions, and revenue. It’s the best “all-in-one text messaging platform” when it comes to SMS marketing automation.
  • Talk back and forth. With two-way texting, you’ll be able to have conversations from your dashboard. You can engage with your customers from your desktop or mobile devices at any time!
  • Choose your phone numbers. You can get local numbers, toll-free numbers, and even use your own landline numbers in order to integrate and send messages from.
  • Dynamic segmentation. You can set up automatic filters to create dynamic segments, based on leads information, activity, area codes, and more. With that, you can trigger advanced automated workflows, with automated message sequences that send the right messages, at the right time.


Salesmsg offers six pricing plans:

  • 500 messages: $25/month for 500 credits, $0.04 for additional credits.
  • 1,000 messages: $49/month for 1,000 credits, $0.035 for additional credits.
  • 2,500 messages: $99/month for 2,500 credits, $0.0325 for additional credits.
  • 5,000 messages: $179/month for 5,000 credits, $0.0315 for additional credits.
  • 7,500 messages: $249/month for 7,500 credits, $0.031 for additional credits.
  • 10,000+ messages: As low as $0.015 per credit.

All paid plans have a 30-day money-back guarantee.

Annual subscriptions provide a 15% discount.

Try Salesmsg today with a free 14-day trial.

Our Verdict — Best Email/SMS Combo

Price: Starts at $70/month

ActiveCampaign offers advanced automation capabilities for both email and SMS, so your follow ups can pack some extra punch.

The Best Part:

  • Remarkable automation power. ActiveCampaign lets you create automations to follow up pretty much any action your lead takes, allowing you to show up in their inbox or on their mobile phone at the right time.

The Worst Part:

  • No two way texting. ActiveCampaign’s SMS capabilities are for broadcasting only. You can integrate other services like Salesmsg if you want to have the capability to have back and forth SMS conversations within your ActiveCampaign account.

Get it if you want to combine SMS and email to convert more of your potential customers, by setting up easy behavior-based automations… and you don’t require people to reply back.

If you plan on having two way conversations, go with Salesmsg instead.

I recommend you get started on the Plus plan, starting at $70/month for up to 1,000 contacts.

(14-day free trial)

Best For

ActiveCampaign is best for marketers who want an “all-in-one platform” that integrates email marketing and SMS campaigns within the same messaging service.

Top Features

  • Double threat. Combine the power of email and SMS to make sure you’re always top of mind, and convert more leads into customers.
  • Automation overload. ActiveCampaign’s automation builder is a star. You can create automations and react to pretty much any action your lead takes, or doesn’t take. This is one of ActiveCampaign’s most nifty features.
  • Built-in CRM. ActiveCampaign has a simple but effective CRM called Deals. It helps you automate follow ups and remove a ton of the manual work involved in closing sales, especially when you’re used to doing a lot of personal texting.
  • Powered by machine learning. ActiveCampaign leverages machine learning to get you better results from both your email and SMS marketing channels. Predictive sending, predictive content creation, and predictive win-probability scoring will help you sell more.
  • Subscribe by SMS. ActiveCampaign lets contacts from any cellular carriers subscribe to your contact list via SMS. You set up a custom keyword that contacts should text, and that gets them into your automations, easy-peasy.


ActiveCampaign offers three pricing plans for SMS features:

  • Plus: starts at $70/month for SMS features, for up to 1,000 contacts.
  • Professional: starts at $187/month for advanced machine learning and AI features.
  • Enterprise: Custom pricing, for a custom enterprise plan.

All paid plans have a 30-day money back guarantee.

Annual subscriptions provide up to 30% discount.

Try ActiveCampaign today with a free 14-day trial.

Our Verdict — Best For Coaches And Course Creators

Price: Starts at $50/month

Roezan has only been around since 2020, but they’re here to stay. It’s got a lot of amazing features, and it comes with a bold guarantee.

The Best Part:

  • Get what you pay for. Roezan allows your credits to roll over to the next month, so you don’t lose your unused SMS credits. They’re yours to keep.

The Worst Part:

  • There aren't a whole lot of reviews out there. It seems like there isn’t a whole lot of feedback or user generated content about Roezan just yet, although they’ve got some pretty big customers.

Get it if you’re a coach or course creator, who wants to get great content on how to apply SMS to increase course sales, along with the tool itself.

I recommend you get started on the Starter plan for $50/month, then upgrade as you scale.

(14-day free trial)

Best For

Roezan is best for coaches and course creators who want to increase webinar attendance, book more sales calls, or sell more courses.

Top Features

  • Revenue increase guarantee. Roezan promises that you’ll see an increase in your revenue levels within 14 days of joining, or they’ll refund your payment (excluding carrier fees).
  • You get to keep your credits. Your credits don’t expire. Roezan lets your credits roll over, so you get what you pay for, instead of having your credits taken away from you every time you don’t use all of them.
  • “Actually free” trial. Roezan lets you test their platform for 14 days, or up to 50 credits, whichever comes first. Send up to 50 free outgoing text messages and potentially start profiting before spending a single dime with them!
  • Unlimited keywords. You can create as many trigger keywords as you like. Use them in your SMS marketing strategy to track, segment and trigger automatic responses. This helps you figure out which campaigns are doing best, so you can double down on them.
  • Two-way sms. You get a single thread for each conversation, so you can engage 1-on-1 with each and everyone of your leads. There’s no better way to create a personalized experience for your list.


Roezan offers six pricing plans:

  • Starter: $50/month for 1,000 texts per month, $0.07 per additional credit.
  • Small: $100/month for 2,500 credits, $0.06 per additional credit.
  • Medium: $190/month for 5,000 credits, $0.05 per additional credit.
  • Large: $350/month for 10,000 credits, $0.04 per additional credit.
  • Beast: $650/month for 25,000 credits, $0.03 per additional credit.
  • Whale: $1,200/month for 50,000 credits, $0.02 per additional credit.

All paid plans have a 14-day money back guarantee.

Try Roezan today with a free 14-day trial.

Our Top Three Picks

Here’s a quick summary of our top three picks:

  1. Salesmsg — best of the best sms marketing software
  2. ActiveCampaign — best email/sms combo
  3. Roezan — best for coaches and course creators

Here’s a quick comparison of our top seven picks:


Entry Offer



14-day free trial

Starts at $25/mo


14-day free trial

Starts at $70/mo


14-day free trial

Starts at $50/mo


Free plan

As low as $0.0005 per message

EZ Texting

Free trial

Starts at $24/mo


Free trial

Starts at $15/mo




Here are the top 50 sms marketing tools we considered in this review:

  1. Salesmsg
  2. ActiveCampaign
  3. Roezan
  4. Twilio
  5. EZ Texting
  6. SimpleTexting
  7. Attentive
  8. Squaretalk
  9. Birdeye
  10. Textedly
  11. Sendinblue
  12. Messente
  13. Postscript
  14. JookSMS
  15. SlickText
  16. Omnisend
  17. TextMagic
  18. EngageBay
  19. Twilio
  20. Wechatbot
  21. Mobilemonkey
  22. TextUs
  23. Text-Em-All
  24. BulkSMS.com
  25. Webengage
  26. Sender
  27. Klaviyo
  28. EngageBay 
  29. HeyMarket
  30. Keap
  31. Trumpia
  32. Textline
  33. Keap
  34. Emotive
  35. Listrak
  36. Close
  37. ProTexting
  38. ZipWhip
  39. Voxie
  40. TextMagic
  41. Sendlane
  42. Kixie
  43. Netcore
  44. Xtremepush
  45. OneSignal
  46. Textdrip
  47. TextLocal
  48. Swell
  49. Text Request
  50. Tatango

What are the benefits of SMS marketing?

SMS text messaging has been around for decades now, and since its inception, it’s been one of the best ways to send messages to customers, in up to 160 characters.

It's one of the most powerful marketing channels, it doesn't require a lot of technical knowledge, and it comes with reasonable pricing.

Incoming text messages tend to get incredible customer engagement, click-through rates and conversion rates, when compared to other kinds of marketing messages.

What types of SMS messages can I send?

As a business owner, you can send individual messages to each and every customer, or use a mass texting software so you can send bulk text messages to thousands of people at once.

You can send all types of personalized messages, like abandoned cart messages, engage in one on one conversations with customers, send multimedia messages, send discount codes, ask for customer feedback, and more.

What does an SMS marketing software do?

SMS platforms are pieces of software that allow you to send messages in bulk, follow up based on specific customer behavior, get reporting features, create custom fields, and get high response rates from your target audience.

For some service providers like Salesmsg, you don't even need to have a cell phone. All you need is your credit card and the message service will give you everything you need, including phone numbers to send your text message marketing campaigns with.

What does an SMS marketing tool do?

With the right SMS message marketing tool, you can create all kinds of strategies to make sure you get the most out of your marketing automation platforms. You can upload your customer base and reach your clients and leads with mass texts, so you can reach them anywhere via their mobile devices.

Ideally, the SMS software of your choice will have some basic features on the base plans, like contact management, ability to receive incoming messages, send outbound messages, have a few message templates, ability to send bulk campaigns, and so on.

More advanced, premium plans will allow you to do more, with advanced messaging features, in order to create a more personalized customer experience. You can send messages based on customer behavior, like transactional messages, promotional messages, and appointment reminders.

Some of the best sms marketing tools have direct integrations with third-party apps, campaign scheduling, link shortening, abandoned cart reminders, detailed analytics, setting up custom data fields... all from a single platform.

SMS automation works great when used along with other types of marketing channels, like email marketing, push notifications, and other types of automated message marketing solutions.

Do I need to use my own mobile phone number to automate?

Not at all! Some SMS message marketing software will even give you a free local or toll-free number, and let you choose a number from a phone number list they provide you.

Some services like Salesmsg even allow you to associate your landline number to send your messaging campaigns with. This makes it incredibly easy to give your customers easy access to your phone number, and make those SMS's feel like personal messages.

The Bottom Line

Here are our top picks for the best sms marketing software to try this year:

  1. Salesmsg — best of the best
  2. ActiveCampaign — best email/sms combo
  3. Roezan — best for coaches and course creators
  4. Twilio — best for bulk messages
  5. EZ Texting — best low volume texting
  6. SimpleTexting — best for marketing agencies
  7. Attentive — best for big companies

Make Your First $100K Per Month

Learn how to leverage a blog + smart AI to make $100k per month. Includes examples, illustrations, and step-by-step instructions.