Today there are 333 different sms marketing software to send text messages with. We spent 100 hours comparing the top 50 to find the seven best you can use to increase your sms marketing sales.
What is the Best SMS Marketing Software?
- Salesmsg — best of the best
- ActiveCampaign — best email/sms combo
- Roezan — best for coaches and course creators
- Twilio — best for bulk messages
- Vero — best for product-led SaaS teams
- EZ Texting — best for low volume texting
- SimpleTexting — best for marketing agencies
1. Salesmsg
Our Verdict — Best Of The Best
Price: Starts at $25/month
Salesmsg is a powerful two-way SMS marketing service, meaning that it allows you to both send and receive SMS messages. It can be integrated with thousands of services, making it the best choice for anyone who wants to explore the full potential of SMS marketing campaigns.
The Best Part:
- Your mom could use it. Salesmsg is incredibly user-friendly, with a clean user interface, while at the same time being chock-full of features. Sending, receiving, list management, keeping track of conversations… all that takes is a couple of clicks. When you sign up, you get a free “toll-free” or “local area code” number, or you can bring your existing numbers — even your landline number!
The Worst Part:
- It’s for North America only. Salesmsg only works with North American numbers only, both American and Canadian. If you have international customers, then Salesmsg won’t be able to help you.
Get it if you want the best user experience, and want to get more than just the essential features most competitors offer.
I recommend you get started on the 500 messages plan for $25/month, then upgrade as you scale.
(14-day free trial)
Best For
Salesmsg is best for anyone from beginners to pro marketers who want ninja capabilities for their business text message marketing efforts.
Top Features
- It’s a breeze. Salesmsg is incredibly user-friendly, with a clean user interface that’s easy to navigate. Sending, receiving, and managing SMS conversations can be done in just a couple of clicks, with one-time messages, drip campaigns, bulk text messaging… it’s the king of sms marketing apps.
- Incredible marketing power at your fingertips. Once you’ve uploaded your contacts you can set up your custom list segmentation and send 1 or 10,000 messages just as easily, in a few clicks. Send personalized texts, images, videos, and even attachments, then track clicks, conversions, and revenue. It’s the best “all-in-one text messaging platform” when it comes to SMS marketing automation.
- Talk back and forth. With two-way texting, you’ll be able to have conversations from your dashboard. You can engage with your customers from your desktop or mobile devices at any time!
- Choose your phone numbers. You can get local numbers, toll-free numbers, and even use your own landline numbers in order to integrate and send messages from.
- Dynamic segmentation. You can set up automatic filters to create dynamic segments, based on leads information, activity, area codes, and more. With that, you can trigger advanced automated workflows, with automated message sequences that send the right messages, at the right time.
Pricing
Salesmsg offers six pricing plans:
- 500 messages: $25/month for 500 credits, $0.04 for additional credits.
- 1,000 messages: $49/month for 1,000 credits, $0.035 for additional credits.
- 2,500 messages: $99/month for 2,500 credits, $0.0325 for additional credits.
- 5,000 messages: $179/month for 5,000 credits, $0.0315 for additional credits.
- 7,500 messages: $249/month for 7,500 credits, $0.031 for additional credits.
- 10,000+ messages: As low as $0.015 per credit.
All paid plans have a 30-day money-back guarantee.
Annual subscriptions provide a 15% discount.
Try Salesmsg today with a free 14-day trial.
Our Verdict — Best Email/SMS Combo
Price: Starts at $70/month
ActiveCampaign offers advanced automation capabilities for both email and SMS, so your follow ups can pack some extra punch.
The Best Part:
- Remarkable automation power. ActiveCampaign lets you create automations to follow up pretty much any action your lead takes, allowing you to show up in their inbox or on their mobile phone at the right time.
The Worst Part:
- No two way texting. ActiveCampaign’s SMS capabilities are for broadcasting only. You can integrate other services like Salesmsg if you want to have the capability to have back and forth SMS conversations within your ActiveCampaign account.
Get it if you want to combine SMS and email to convert more of your potential customers, by setting up easy behavior-based automations… and you don’t require people to reply back.
If you plan on having two way conversations, go with Salesmsg instead.
I recommend you get started on the Plus plan, starting at $70/month for up to 1,000 contacts.
(14-day free trial)
Best For
ActiveCampaign is best for marketers who want an “all-in-one platform” that integrates email marketing and SMS campaigns within the same messaging service.
Top Features
- Double threat. Combine the power of email and SMS to make sure you’re always top of mind, and convert more leads into customers.
- Automation overload. ActiveCampaign’s automation builder is a star. You can create automations and react to pretty much any action your lead takes, or doesn’t take. This is one of ActiveCampaign’s most nifty features.
- Built-in CRM. ActiveCampaign has a simple but effective CRM called Deals. It helps you automate follow ups and remove a ton of the manual work involved in closing sales, especially when you’re used to doing a lot of personal texting.
- Powered by machine learning. ActiveCampaign leverages machine learning to get you better results from both your email and SMS marketing channels. Predictive sending, predictive content creation, and predictive win-probability scoring will help you sell more.
- Subscribe by SMS. ActiveCampaign lets contacts from any cellular carriers subscribe to your contact list via SMS. You set up a custom keyword that contacts should text, and that gets them into your automations, easy-peasy.
Pricing
ActiveCampaign offers three pricing plans for SMS features:
- Plus: starts at $70/month for SMS features, for up to 1,000 contacts.
- Professional: starts at $187/month for advanced machine learning and AI features.
- Enterprise: Custom pricing, for a custom enterprise plan.
All paid plans have a 30-day money back guarantee.
Annual subscriptions provide up to 30% discount.
Try ActiveCampaign today with a free 14-day trial.
Our Verdict — Best For Coaches And Course Creators
Price: Starts at $50/month
Roezan has only been around since 2020, but they’re here to stay. It’s got a lot of amazing features, and it comes with a bold guarantee.
The Best Part:
- Get what you pay for. Roezan allows your credits to roll over to the next month, so you don’t lose your unused SMS credits. They’re yours to keep.
The Worst Part:
- There aren't a whole lot of reviews out there. It seems like there isn’t a whole lot of feedback or user generated content about Roezan just yet, although they’ve got some pretty big customers.
Get it if you’re a coach or course creator, who wants to get great content on how to apply SMS to increase course sales, along with the tool itself.
I recommend you get started on the Starter plan for $50/month, then upgrade as you scale.
(14-day free trial)
Best For
Roezan is best for coaches and course creators who want to increase webinar attendance, book more sales calls, or sell more courses.
Top Features
- Revenue increase guarantee. Roezan promises that you’ll see an increase in your revenue levels within 14 days of joining, or they’ll refund your payment (excluding carrier fees).
- You get to keep your credits. Your credits don’t expire. Roezan lets your credits roll over, so you get what you pay for, instead of having your credits taken away from you every time you don’t use all of them.
- “Actually free” trial. Roezan lets you test their platform for 14 days, or up to 50 credits, whichever comes first. Send up to 50 free outgoing text messages and potentially start profiting before spending a single dime with them!
- Unlimited keywords. You can create as many trigger keywords as you like. Use them in your SMS marketing strategy to track, segment and trigger automatic responses. This helps you figure out which campaigns are doing best, so you can double down on them.
- Two-way sms. You get a single thread for each conversation, so you can engage 1-on-1 with each and everyone of your leads. There’s no better way to create a personalized experience for your list.
Pricing
Roezan offers six pricing plans:
- Starter: $50/month for 1,000 texts per month, $0.07 per additional credit.
- Small: $100/month for 2,500 credits, $0.06 per additional credit.
- Medium: $190/month for 5,000 credits, $0.05 per additional credit.
- Large: $350/month for 10,000 credits, $0.04 per additional credit.
- Beast: $650/month for 25,000 credits, $0.03 per additional credit.
- Whale: $1,200/month for 50,000 credits, $0.02 per additional credit.
All paid plans have a 14-day money back guarantee.
Try Roezan today with a free 14-day trial.
Our Verdict — Best For Bulk Messages
Price: Pay as you go
Twilio is not an SMS marketing app. It's the messaging engine lots of those apps are secretly built on top of. You get a raw programmable API that sends text, MMS, and WhatsApp through a single pipe to 180+ countries, and you pay by the message instead of by the seat.
The Best Part:
- Short codes fire 100+ messages per second. When you are sending in bulk, throughput is the whole game. Twilio's short codes are built for high-volume blasts, so a campaign to a list of 50,000 goes out in minutes instead of hours.
The Worst Part:
- You need a developer. There is no drag-and-drop campaign builder waiting for you. Twilio hands you an API and documentation, and someone on your team has to connect it.
Get it if you want to send huge volumes of text at the lowest possible per-message cost and you have the technical chops to set it up.
I recommend you get started on the pay-as-you-go plan.
(free trial)
Best For
Twilio is best for high-volume senders with technical resources like SaaS companies, large e-commerce operations, and agencies running bulk campaigns who want API-level control and the cheapest per-message economics on the market.
Top Features
- Programmable Messaging API. Send SMS, MMS, and WhatsApp from one API across 180+ countries, with localized senders and built-in compliance.
- High-throughput short codes. Dedicated 5-6 digit codes that push 100+ messages per second for true bulk delivery.
- Messaging Engagement Suite. Schedule sends, shorten links with click tracking, and watch delivery and engagement on real-time dashboards.
- Conversations API. Run two-way SMS, MMS, chat, and WhatsApp threads from a single inbox.
- Verify. A purpose-built 2FA and OTP solution with fraud protection against SMS pumping.
Pricing
Usage-based, you only pay for what you send:
- Outbound SMS: $0.0083 per segment (US).
- Inbound SMS: $0.0083 per segment.
- Outbound MMS: $0.022 per message.
- Numbers: $1.15/mo local, $2.15/mo toll-free, or $1,000/quarter for a short code.
- US carrier fees (A2P 10DLC, ~$0.005/msg) stack on top.
You pay only for what you send. Volume discounts kick in automatically as you scale.
Try Twilio today with a free trial.
Our Verdict — Best For Product-Led SaaS Teams
Price: Starts at $54/month (SMS on Professional plan, custom pricing)
Vero is a multi-channel behavioral messaging platform built for product-first software companies. It lets you trigger SMS, email, push, and in-app messages based on real user behavior — all from a single workflow. If SMS is one piece of a larger lifecycle messaging strategy, Vero ties it together without forcing you to stitch together separate tools.
The Best Part:
- Everything talks to your product data. Vero connects directly to your data warehouse (Snowflake, BigQuery, Redshift, and more) via SQL, meaning your SMS triggers can fire based on actual product events — not just form fills or list imports. For SaaS teams doing behavioral messaging, this is a genuine differentiator.
The Worst Part:
- SMS isn't the focus. Vero is a multi-channel platform, and SMS lives alongside email, push, and in-app — not front and center. If you only need SMS, or you need high-volume outbound texting with features like keyword campaigns or mass broadcasts, a dedicated SMS tool like Salesmsg is a better fit. Vero also only includes SMS on its Professional (custom-priced) plan.
Get it if you're a SaaS or mobile app company that wants SMS as part of a broader lifecycle messaging strategy — triggered by product behavior, coordinated with email and push, and powered by warehouse data.
If you just need a straightforward SMS marketing tool, go with Salesmsg instead.
I recommend starting on the Starter plan ($54/month) to test Vero's email and behavioral workflows, then upgrading to Professional when you're ready to add SMS.
(14-day free trial, no credit card required)
Best For
Vero is best for mid-market SaaS, B2B product-led growth companies, and mobile apps that want to coordinate SMS with email and push notifications inside a single behavioral messaging platform.
Top Features
- Behavioral triggers. Send SMS (and other messages) based on what users actually do in your product — feature usage, trial milestones, inactivity, abandoned flows. Not just broadcast blasts.
- Visual journey builder. Build multi-channel workflows with drag-and-drop logic: branch by user segment, add delays, A/B test message variants, and coordinate SMS with email and push in one canvas.
- Data warehouse integration. Direct SQL connections to Snowflake, BigQuery, Redshift, PostgreSQL, MySQL, and SQL Server. Use your warehouse data to power segmentation and personalization without duplicating it into a separate CDP.
- Multi-channel in one workflow. Combine SMS, email, push, and in-app messages in a single automated sequence — so a missed email can trigger an SMS follow-up automatically.
- 5B+ messages annually at 99.99% uptime. Vero has been running production-scale messaging since 2012. The infrastructure is proven.
Pricing
Vero offers two pricing tiers:
- Starter: $54/month (or $49/month billed annually) — 5,000 user profiles, 10,000 emails/month, 20,000 push messages/month, unlimited team members. Email and push only.
- Professional: Custom pricing — scales to your profile volume, email, push, events, and SMS. Includes full SMS support and dedicated support.
Try Vero today with a free 14-day trial.
Our Top Three Picks
Here’s a quick summary of our top three picks:
- Salesmsg — best of the best sms marketing software
- ActiveCampaign — best email/sms combo
- Roezan — best for coaches and course creators
Here’s a quick comparison of our top seven picks:
Tool | Entry Offer | Pricing |
|---|---|---|
Salesmsg | 14-day free trial | Starts at $25/mo |
ActiveCampaign | 14-day free trial | Starts at $70/mo |
Roezan | 14-day free trial | Starts at $50/mo |
Twilio | Free trial credit | From $0.0083/SMS |
| Vero | 14-day free trial | Starts at $54/mo |
EZ Texting | Free trial | Starts at $24/mo |
SimpleTexting | Free trial | Starts at $15/mo |
Here are the top 50 sms marketing tools we considered in this review:
- Salesmsg
- ActiveCampaign
- Roezan
- Twilio
- Vero
- EZ Texting
- SimpleTexting
- Attentive
- Squaretalk
- Birdeye
- Textedly
- Sendinblue
- Messente
- Postscript
- JookSMS
- SlickText
- Omnisend
- TextMagic
- EngageBay
- Twilio
- Wechatbot
- Mobilemonkey
- TextUs
- Text-Em-All
- BulkSMS.com
- Webengage
- Sender
- Klaviyo
- EngageBay
- HeyMarket
- Keap
- Trumpia
- Textline
- Keap
- Emotive
- Listrak
- Close
- ProTexting
- ZipWhip
- Voxie
- TextMagic
- Sendlane
- Kixie
- Netcore
- Xtremepush
- OneSignal
- Textdrip
- TextLocal
- Swell
- Text Request
What are the benefits of SMS marketing?
SMS text messaging has been around for decades now, and since its inception, it’s been one of the best ways to send messages to customers, in up to 160 characters.
It's one of the most powerful marketing channels, it doesn't require a lot of technical knowledge, and it comes with reasonable pricing.
Incoming text messages tend to get incredible customer engagement, click-through rates and conversion rates, when compared to other kinds of marketing messages.
What types of SMS messages can I send?
As a business owner, you can send individual messages to each and every customer, or use a mass texting software so you can send bulk text messages to thousands of people at once.
You can send all types of personalized messages, like abandoned cart messages, engage in one on one conversations with customers, send multimedia messages, send discount codes, ask for customer feedback, and more.
What does an SMS marketing software do?
SMS platforms are pieces of software that allow you to send messages in bulk, follow up based on specific customer behavior, get reporting features, create custom fields, and get high response rates from your target audience.
For some service providers like Salesmsg, you don't even need to have a cell phone. All you need is your credit card and the message service will give you everything you need, including phone numbers to send your text message marketing campaigns with.
What does an SMS marketing tool do?
With the right SMS message marketing tool, you can create all kinds of strategies to make sure you get the most out of your marketing automation platforms. You can upload your customer base and reach your clients and leads with mass texts, so you can reach them anywhere via their mobile devices.
Ideally, the SMS software of your choice will have some basic features on the base plans, like contact management, ability to receive incoming messages, send outbound messages, have a few message templates, ability to send bulk campaigns, and so on.
More advanced, premium plans will allow you to do more, with advanced messaging features, in order to create a more personalized customer experience. You can send messages based on customer behavior, like transactional messages, promotional messages, and appointment reminders.
Some of the best sms marketing tools have direct integrations with third-party apps, campaign scheduling, link shortening, abandoned cart reminders, detailed analytics, setting up custom data fields... all from a single platform.
SMS automation works great when used along with other types of marketing channels, like email marketing, push notifications, and other types of automated message marketing solutions.
Do I need to use my own mobile phone number to automate?
Not at all! Some SMS message marketing software will even give you a free local or toll-free number, and let you choose a number from a phone number list they provide you.
Some services like Salesmsg even allow you to associate your landline number to send your messaging campaigns with. This makes it incredibly easy to give your customers easy access to your phone number, and make those SMS's feel like personal messages.
The Bottom Line
Here are our top picks for the best sms marketing software to try this year:
- Salesmsg — best of the best
- ActiveCampaign — best email/sms combo
- Roezan — best for coaches and course creators
- Twilio — best for bulk messages
- Vero — best for product-led SaaS teams
- EZ Texting — best low volume texting
- SimpleTexting — best for marketing agencies