7 Best Travel Agency CRM Software 2024 (Top 50 Ranked)

by Chris Von Wilpert, BBusMan • Last updated November 23, 2023

Expert Verified by Leandro Langeani, BBA

First-Person Perspective: We buy, test and review software products based on a 3-step rating methodology and first-hand experienceIf you buy through our links, we may get a commission. Read our rating methodology and how we make money.

Today there are 73 different travel agency CRMs. We spent 85 hours comparing the top 50 to find the seven best you can use to manage your travel agency.

What is the Best Travel Agency CRM?

  1. Tutterfly — best of the best
  2. Pipedrive — best for sales
  3. moonstride — best for enterprises
  4. Zoho CRM — best for small agencies
  5. Tourwriter — best for itinerary creation
  6. Freshsales — best for automation
  7. Salesforce — best for customization

Our Verdict — Best Of The Best

Price: Starts at $48/quarter

Tutterfly is the world’s best CRM for travel agencies. We think it’s the best because of its built-in itinerary builder, contact management features, and workflow automation.

The Best Part:

  • It allows you to customize the smallest details for your tours. Tutterfly lets you add flight details, accommodation info, inclusion/exclusion lists, and more to your tour plans.

The Worst Part:

  • No Facebook and WhatsApp integrations on the basic plans. Tutterfly only allows you to integrate these two platforms on the First Class plan ($336/year).

Get it if you want the best dedicated CRM for travel agencies.

I recommend you start with the free 14-day trial, then sign up for the yearly First Class plan at $336/year for full CRM access.

(14-day free trial)

Best For

Tutterfly is best for travel agencies that want the most comprehensive CRM in the market.

Top Features

  • WhatsApp and Facebook integrations. Manage and reply to incoming messages on these social media channels without leaving your CRM.
  • Stay in the loop. Generate custom reports for your performance with the information that matters to your travel agency, such as the number of trips booked every month, revenue, and canceled bookings.
  • Itinerary builder. Create detailed itineraries to plan and promote flawless trip itineraries, within a few minutes. 
  • Unlimited cloud storage. Organize documentation, client photographs, trip information, and more with unlimited space.
  • Key deals tagging. Highlight the most significant sales opportunities in your CRM and never miss a deal.


Tutterfly offers three pricing plans:

  • Economy Class: $48/quarter for travel agencies looking for essential email, itinerary building, and lead management tools.
  • Business Class: $72/quarter for travel agencies that want their CRM to take care of invoicing, accounting, sales, and lead management tools.
  • First Class: $96/quarter for travel agencies looking for a comprehensive solution with all features available on other plans plus messaging integrations and sales objection management.

Annual plans provide up to a 16.6% discount.

Try Tutterfly today with a free 14-day trial.

Our Verdict — Best For Sales

Price: Starts at $19.90/month

Pipedrive is a superb CRM and pipeline management platform. We think it’s the best for sales because of its sales pipeline management tools, sleek interface, and powerful integrations.

The Best Part:

  • Powerful integrations with other tools. Pipedrive allows you to bring your favorite tools into your CRM via native integrations with PandaDoc, Zapier, Pipechat, and more.

The Worst Part:

  • Customization might take some time. Since Pipedrive isn’t a CRM focused on the travel industry, you’ll need a bit of time to set up the right workflow for your business..

Get it if you want a powerful sales centric CRM that will close more clients  in less time.

I recommend you start with the free 14-day trial, then sign up for an annual Professional subscription at $598.80/year to get the full Pipedrive experience.

(14-day free trial)

Best For

Pipedrive is best for travel agencies who want the best CRM to bring and retain customers.

Top Features

  • Outstanding interface. Pipedrive comes with a super intuitive interface — I think my mom would get it the first time!
  • Ultra advanced workflow automation. Let the machines do the work for you and skip repetitive, menial tasks.
  • API access. Connect your favorite tools and create internal apps to take your workflow automation to the next level.
  • The best sales pipeline manager. Save your reps’ time by enabling them to manage and reach out to more leads.
  • Travel follow-ups. Keep customers coming back with automated post-trip email newsletters and promotions.


Pipedrive offers four pricing plans:

  • Essential: $19.90/month per user for travel agencies looking for a basic CRM to manage and drive sales.
  • Advanced: $34.90/month per user for travel agencies that want a CRM with advanced sales, automation, and email management features.
  • Professional: $59.90/month per user for travel agencies that want a complete CRM to manage, attract and automate sales, as well as generate revenue projections, manage contracts, and manage email marketing.
  • Enterprise: $119.90/month per user for travel agencies that want all Professional plan tools without limits plus enterprise security and login.

Annual plans provide up to a 25% discount.

Try Pipedrive today with a free 14-day trial.

Our Verdict — Best For Enterprises

Price: Starts at $297/month

moonstride is the bulldozer of the travel CRM and booking engine world. We think it’s the best for enterprises because of its package builder, reporting capabilities, and booking engine.

The Best Part:

  • Booking engine. moonstride allows you to create a website where your customers can book trips, car rentals, hotels, and more.

The Worst Part:

  • No entry plans. moonstride’s cheapest plan will set you back at least $297/month plus a one-time setup fee of $260.

Get it if you want an enterprise solution for your travel agency to manage and organize trips and customers.

I recommend you book a demo with moonstride to see how you can use the CRM for your travel agency, then sign up for the yearly moonstride Enterprise plan.

(free demo)

Best For

moonstride is best for enterprise-level travel agencies that want to streamline their processes and boost customer satisfaction.

Top Features

  • Your travel site on steroids.  Allow customers to buy from you sitting on their couch, on their underwear… Without ever getting on the phone.
  • Group bookings made easy. Import, manage, and allocate passengers in bulk for private group tours.
  • Swift agent commission management. Calculate and manage agent commissions and performance with a few clicks.
  • Service contracting. Store  all kinds of contracts like vehicle rental, tours, insurance, accommodation, and more.
  • Make payment processing a breeze. Connect your suppliers’ APIs to your moonstride account to manage payments to your suppliers.


moonstride offers five pricing plans:

  • moonstride Core: $297/month for travel agencies looking for a well-built CRM to create itineraries and manage quotes, reports, bookings, etc.
  • moonstride Pro: $585/month for travel agencies that want all Core CRM features plus contract loading modules and supplier payment recording.
  • moonstride DMC: $780/month for travel agencies and destination management companies looking for all Core features in their CRM plus agent and commission management tools.
  • moonstride Group: $975/month for travel agencies looking for group booking tools plus all Pro features in one package.
  • moonstride Enterprise: Custom pricing, for travel agencies looking to get a full-fledged CRM with group booking, DMC, B2B, B2C, and API integration tools.

Annual plans provide a 15% discount.

Try moonstride today with a free demo.

Our Top Three Picks

Here’s a quick summary of our top three picks:

  1. Tutterfly — best of the best
  2. Pipedrive — best for sales
  3. moonstride — best for large travel agencies

Here’s a quick comparison of our top seven picks:


Entry Offer



14-day free trial

Starts at $48/qtr


14-day free trial

Starts at $19.90/mo


Free demo

Starts at $297/mo

Zoho CRM

14-day free trial

Starts at $20/mo


21-day free trial

Starts at $59/mo


21-day free trial

Starts at $18/mo


30-day free trial

Starts at $300/yr

Here are the top 50 travel agency CRMs we considered in this review:

  1. Tutterfly
  2. Pipedrive
  3. moonstride
  4. Zoho CRM
  5. Tourwriter
  6. Freshsales
  7. Salesforce
  8. Bitrix24
  9. Travefy Agent
  10. Dolphin Dynamics
  11. Travel Booster
  12. Resfinity
  13. Lemax
  14. Trawex
  15. EliNext
  16. Technoheaven Travel CRM
  17. ClientBase Online
  18. monday sales CRM
  19. AgentMate
  20. Travelomatix
  21. EngageBay
  22. Rezdy
  23. SugarCRM
  24. MyCRM
  25. TravelWorks
  26. Ezus
  27. TravelCarma
  28. Axus Travel App
  29. Signature
  30. Tactile CRM
  31. WeTravel
  32. Kapture CRM
  33. Less Annoying CRM
  34. Travel Ibex
  35. Travelopro
  36. YouLi
  37. Creatio
  38. Juniper Booking Engine
  39. Kapture
  40. TourSys Cloud
  41. SabreRed360
  42. Capsule CRM
  43. Apptivo
  44. Odoo CRM
  45. Darwinbox
  46. Vtiger CRM
  47. Creatio CRM
  48. REZY360
  49. DeBox Global Travel CRM
  50. Travelize

What is CRM in a travel agency?

Customer relationship management (CRM) is a crucial aspect of any travel agency's success. It's a tool designed to provide exceptional customer service, manage customer interactions, streamline business operations, and improve customer satisfaction and retention.

Travel agencies use CRM software to manage their business processes and customer interactions efficiently. The software provides a single platform for travel agencies to manage their sales team, marketing campaigns, booking management, sales forecasting, and other tasks. Travel agency software enables them to offer a seamless customer experience, from booking to post-travel feedback.

What is the best software for travel agents?

When selecting the best software for travel agents, many options are available. The most popular and highly rated software options include moonstride, Tutterfly, Amadeus, Travelport, Sabre, and Galileo.

These software programs provide features tailored to meet travel agents' needs, such as airline reservations, hotel bookings, car rentals, and tour packages. They also offer necessary automation, APIs, and more to help build travel agency websites and increase bookings.

Is Amadeus a CRM?

Amadeus is not a CRM, but it does provide CRM functionalities as part of its suite of travel agency software. Amadeus offers a range of software solutions for travel agencies, including booking management, customer relationship management, and sales management.

Its CRM module offers travel agents a centralized platform to manage customer profiles, interactions, preferences, etc. This helps agents create personalized offers based on data collected about customers and run efficient marketing campaigns to enhance customer loyalty and satisfaction.

What database do travel agents use?

In the travel industry, using a reliable database is crucial for travel agencies to manage their operations and provide quality customer service efficiently. A good travel CRM solution should include features such as customer retention tools, sales channel integration, and inventory management for travel packages and flight booking.

Travel agents can streamline their workflow using a comprehensive system and focus on keeping their customers happy. The tourism industry is highly competitive, and travel agents must offer personalized experiences to retain customers and maintain a competitive edge. Amadeus is an excellent example of a tool that helps keep and use a database to personalize offers.

A centralized database also helps travel agents track customer travel history and preferences, allowing them to make tailored recommendations for future trips. This personalized approach can lead to increased customer satisfaction and repeat business. 

Which company is best for CRM?

When it comes to selecting the best company for CRM, it depends on your company's needs and requirements.

Several companies provide CRMs that can easily be customized and fit any business's needs; these include Salesforce, Zoho, HubSpot, and Pipedrive. These companies offer advanced features, marketing automation, email marketing, and other tools to help manage customer interactions and streamline business operations.

You can also try to find industry-specific CRMs with tools that cater to specific needs in your niche. Alternatively, consider using integrations to bring your favorite tools to your CRM without needing a specialized tool.

What system do travel agents use?

Travel agents use various tools to help them serve clients in the travel industry. Some of the key features of these tools include travel management software, online booking systems, customer relationship management tools, and data analytics software.

Travel management software allows agents to manage their clients' itineraries, reservations, and other travel-related details. Online booking systems allow customers to book their travel arrangements directly with the travel company.

Customer relationship management tools help agents maintain customer relationships and ensure a positive experience. Data analytics software can track customer behavior and identify opportunities for growth within the tourism industry.

Travel agents also use marketing and advertising tools to reach potential customers and promote their travel business. This can include social media marketing, email marketing, and other forms of digital advertising.

These tools could be purchased separately or found in comprehensive CRMs such as Tutterfly or moonstride.

The Bottom Line

To recap, here are the best travel agency CRMs to try this year:

  1. Tutterfly — best of the best
  2. Pipedrive — best for sales
  3. moonstride — best for large travel agencies
  4. Zoho CRM — best for small agencies
  5. Tourwriter — best for itinerary creation
  6. Freshsales — best for automation
  7. Salesforce— best for customization

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