Today there are 73 different travel agency CRMs. We spent 85 hours comparing the top 50 to find the seven best you can use to manage your travel agency.
What is the Best Travel Agency CRM?
- Tutterfly — best of the best
- Pipedrive — best for sales
- moonstride — best for enterprises
- Zoho CRM — best for small agencies
- Tourwriter — best for itinerary creation
- Freshsales — best for automation
- Salesforce — best for customization
1. Tutterfly
Our Verdict — Best Of The Best
Price: Starts at $48/quarter
Tutterfly is the world’s best CRM for travel pros. We think it’s the best CRM for travel agencies because of its built-in itinerary builder.
The Best Part:
- It allows you to customize the smallest details for your tours. Tutterfly lets you add flight details, accommodation info, inclusion/exclusion lists, and more to your tour plans.
The Worst Part:
- No Facebook and WhatsApp integrations on the basic plans. Tutterfly only allows you to integrate these two platforms on the First Class plan ($336/year).
Get it if you want the best dedicated CRM for travel agencies.
I recommend you start with the free 14-day trial, then sign up for the yearly First Class plan at $336/year for full CRM access.
(14-day free trial)
Best For
Tutterfly is best for travel agencies that want the most comprehensive CRM in the market.
Top Features
- WhatsApp and Facebook integrations. Manage and reply to incoming messages on these social media channels without leaving your CRM.
- Stay in the loop. Generate custom reports for your performance with the information that matters to your travel agency, such as the number of trips booked every month, revenue, and canceled bookings.
- Itinerary builder. Create detailed itineraries to plan and promote flawless trip itineraries, within a few minutes.
- Unlimited cloud storage. Organize documentation, client photographs, trip information, and more with unlimited space.
- Key deals tagging. Highlight the most significant sales opportunities in your CRM and never miss a deal.
Pricing
Tutterfly offers three pricing plans:
- Economy Class: $48/quarter for travel agencies looking for essential email, itinerary building, and lead management tools.
- Business Class: $72/quarter for travel agencies that want their CRM to take care of invoicing, accounting, sales, and lead management tools.
- First Class: $96/quarter for travel agencies looking for a comprehensive solution with all features available on other plans plus messaging integrations and sales objection management.
Annual plans provide up to a 16.6% discount.
Try Tutterfly today with a free 14-day trial.
2. Pipedrive
Our Verdict — Best For Sales
Price: Starts at $19.90/month
Pipedrive is the #1 user rated CRM in the world right now. We think it’s the best for sales because of its sales pipeline management tools, and how easy it is to integrate it with your entire tech stack.
The Best Part:
- Powerful integrations with other tools. Pipedrive allows you to bring your favorite tools into your CRM via native integrations with PandaDoc, Zapier, Pipechat, and more.
The Worst Part:
- Customization might take some time. Since Pipedrive isn’t a CRM focused on the travel industry, you’ll need a bit of time to set up the right workflow for your business..
Get it if you want a powerful sales centric CRM that will close more clients in less time.
I recommend you start with the free 14-day trial, then sign up for an annual Professional subscription at $598.80/year to get the full Pipedrive experience.
(14-day free trial)
Best For
Pipedrive is best for travel agencies who want the best CRM to bring and retain customers.
Top Features
- Outstanding interface. Pipedrive comes with a super intuitive interface — I think my mom would get it the first time!
- Ultra advanced workflow automation. Let the machines do the work for you and skip repetitive, menial tasks.
- API access. Connect your favorite tools and create internal apps to take your workflow automation to the next level.
- The best sales pipeline manager. Save your reps’ time by enabling them to manage and reach out to more leads.
- Travel follow-ups. Keep customers coming back with automated post-trip email newsletters and promotions.
Pricing
Pipedrive offers four pricing plans:
- Essential: $19.90/month per user for travel agencies looking for a basic CRM to manage and drive sales.
- Advanced: $34.90/month per user for travel agencies that want a CRM with advanced sales, automation, and email management features.
- Professional: $59.90/month per user for travel agencies that want a complete CRM to manage, attract and automate sales, as well as generate revenue projections, manage contracts, and manage email marketing.
- Enterprise: $119.90/month per user for travel agencies that want all Professional plan tools without limits plus enterprise security and login.
Annual plans provide up to a 25% discount.
Try Pipedrive today with a free 14-day trial.
3. moonstride
Our Verdict — Best For Enterprises
Price: Starts at $297/month
moonstride is like the bulldozer of the travel CRM and booking engine world. We think it’s the best for enterprises because of its powerful booking engine.
The Best Part:
- Booking engine. moonstride allows you to create a website where your customers can book trips, car rentals, hotels, and more.
The Worst Part:
- No entry plans. moonstride’s cheapest plan will set you back at least $297/month plus a one-time setup fee of $260.
Get it if you want an enterprise solution for your travel agency to manage and organize trips and customers.
I recommend you book a demo with moonstride to see how you can use the CRM for your travel agency, then sign up for the yearly moonstride Enterprise plan.
(free demo)
Best For
moonstride is best for enterprise-level travel agencies that want to streamline their processes and boost customer satisfaction.
Top Features
- Your travel site on steroids. Allow customers to buy from you sitting on their couch, on their underwear… Without ever getting on the phone.
- Group bookings made easy. Import, manage, and allocate passengers in bulk for private group tours.
- Swift agent commission management. Calculate and manage agent commissions and performance with a few clicks.
- Service contracting. Store all kinds of contracts like vehicle rental, tours, insurance, accommodation, and more.
- Make payment processing a breeze. Connect your suppliers’ APIs to your moonstride account to manage payments to your suppliers.
Pricing
moonstride offers five pricing plans:
- moonstride Core: $297/month for travel agencies looking for a well-built CRM to create itineraries and manage quotes, reports, bookings, etc.
- moonstride Pro: $585/month for travel agencies that want all Core CRM features plus contract loading modules and supplier payment recording.
- moonstride DMC: $780/month for travel agencies and destination management companies looking for all Core features in their CRM plus agent and commission management tools.
- moonstride Group: $975/month for travel agencies looking for group booking tools plus all Pro features in one package.
- moonstride Enterprise: Custom pricing, for travel agencies looking to get a full-fledged CRM with group booking, DMC, B2B, B2C, and API integration tools.
Annual plans provide a 15% discount.
Try moonstride today with a free demo.
Our Top Three Picks
Here’s a quick summary of our top three picks:
- Tutterfly — best of the best
- Pipedrive — best for sales
- moonstride — best for large travel agencies
Here’s a quick comparison of our top seven picks:
Tool | Entry Offer | Pricing |
|---|---|---|
Tutterfly | 14-day free trial | Starts at $48/qtr |
Pipedrive | 14-day free trial | Starts at $19.90/mo |
moonstride | Free demo | Starts at $297/mo |
Zoho CRM | 14-day free trial | Starts at $20/mo |
Tourwriter | 21-day free trial | Starts at $59/mo |
Freshsales | 21-day free trial | Starts at $18/mo |
Salesforce | 30-day free trial | Starts at $300/yr |
Here are the top 50 travel agency CRMs we considered in this review:
- Tutterfly
- Pipedrive
- moonstride
- Zoho CRM
- Tourwriter
- Freshsales
- Salesforce
- Bitrix24
- Travefy Agent
- Dolphin Dynamics
- Travel Booster
- Resfinity
- Lemax
- Trawex
- EliNext
- Technoheaven Travel CRM
- ClientBase Online
- monday sales CRM
- AgentMate
- Travelomatix
- EngageBay
- Rezdy
- SugarCRM
- MyCRM
- TravelWorks
- Ezus
- TravelCarma
- Axus Travel App
- Signature
- Tactile CRM
- WeTravel
- Kapture CRM
- Less Annoying CRM
- Travel Ibex
- Travelopro
- YouLi
- Creatio
- Juniper Booking Engine
- Kapture
- TourSys Cloud
- SabreRed360
- Capsule CRM
- Apptivo
- Odoo CRM
- Darwinbox
- Vtiger CRM
- Creatio CRM
- REZY360
- DeBox Global Travel CRM
- Travelize
What to look for when buying CRM for travel agencies?
- Seamless integration capabilities with your existing business processes
- Reporting features with insights into sales performance and customer loyalty
- Automatic email campaigns and other types of automated marketing campaigns
- The ability to track customer satisfaction throughout the entire customer journey
- Booking management features to handle online bookings and to create custom itineraries
- Custom fields to capture travel history, purchases, and more, so you can offer personalized experiences
- The ability to act as a centralized platform to streamline business operations and sales processes
- A good travel CRM software should offer a comprehensive suite of tools that help your travel business operate
- Tools to streamline the administrative tasks of your sales team
- Capabilities to integrate customer queries, support tickets, and other customer service related tasks
- The ability to offer a personalized customer experience to all existing and potential customers
The Bottom Line
To recap, here are the best travel agency CRMs to try this year:
- Tutterfly — best of the best
- Pipedrive — best for sales
- moonstride — best for large travel agencies
- Zoho CRM — best for small agencies
- Tourwriter — best for itinerary creation
- Freshsales — best for automation
- Salesforce— best for customization
