7 Best Video Sales Letter (VSL) Software 2023 (Ranked)

by Chris Von Wilpert • Last updated May 12, 2023

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Today there are 84 different video sales letter software. We spent 73 hours comparing the top 50 to find the seven best you can use to create stunning video sales letters.

What is the Best Video Sales Letter Software?

  1. Doodle Maker — best of the best
  2. EasyVSL — best for text-based VSLs
  3. VSLCreator — best for animated VSLs
  4. Panopto — best for face-to-camera VSLs
  5. Lumen5 — best for marketers
  6. Moovly — best for trainers and coaches
  7. Adobe Premiere Pro — best for enterprises

Our Verdict — Best Of The Best

Price: $69

Doodle Maker is a superb AI-powered doodle sales letter video creator. We think it’s the best because of its top-notch AI technology, easy drag-and-drop video editor, and high-quality text-to-speech voiceovers.

The Best Part:

  • Robust AI technology. Doodle Maker's AI technology makes creating VSLs a breeze with features such as automated video generation, optimized transitions, and auto voiceover synchronization.

The Worst Part:

  • Cloud-based only. Doodle Maker works exclusively as a cloud-based platform, which means it can’t be used when you’re offline.

Get it if you want an all-in-one doodle video solution to create captivating sales letter videos that drive results.

I recommend you get the Doodle Maker Enterprise License for $69.

(30-day money-back guarantee)

Best For

Doodle Maker is best for entrepreneurs and businesses that want to leverage the power of artificial intelligence to create captivating VSL’s within minutes.

Top Features

  • Multilingual translation. Break language barriers and reach a global audience, with on-the-fly video translations into 60+ languages.
  • High-quality voice overs. Bring your videos to life with 160+ natural-sounding voices in many languages and accents.
  • Comprehensive editing tools. Customize your videos with different hand styles, color options, royalty-free music, and an array of other editing tools.
  • Watermark customization. Protect your work and add a unique flair by incorporating personalized watermarks into your videos.
  • Diverse video styles. Pick the perfect backdrop for your video sales letters, with options like whiteboard, blackboard, glassboard, or even custom backgrounds to keep everything in-brand.

Pricing

Doodle Maker offers a single pricing plan:

  • Doodle Maker Enterprise License: $69 one-time payment, for entrepreneurs and businesses that want a feature-rich, budget-friendly solution to create high-quality doodle VSLs.

Try Doodle Maker today with a 30-day money-back guarantee.

Our Verdict — Best For Text-based VSLs

Price: Starts at $97

EasyVSL is a great software for busy entrepreneurs who want to create text-based VSLs. We think it’s the best for text-based VSLs because of its text-to-speech focus, ease of use, and sleek text animations.

The Best Part:

  • Text-to-speech voice overs. EasyVSL allows you to convert your written content into natural-sounding voice overs.

The Worst Part:

  • Pricey entry fee. EasyVSL requires a $97 upfront payment, then $9.99/month.

Get it if you want a quick and efficient way to produce text-based VSLs that drive sales and keep people engaged.

I recommend you go all-in with the Option 2 plan for $197/year.

(30-day money-back guarantee)

Best For

EasyVSL is best for business owners who want to create captivating text-based VSLs.

Top Features

  • Voice over integration. Complement your text-based VSLs with professional voiceovers, either by recording on the spot or importing pre-recorded audio files.
  • Automatic video translation. Reach global audiences with EasyVSL’s instant translation features for on-screen text and voice overs, in over 70 languages.
  • Engaging text animations. Draw attention to your VSL with EasyVSL's big collection of text animation options, colors, and effects.
  • Intuitive timeline editor. Create and edit your VSLs effortlessly with EasyVSL's advanced timeline editor, featuring user-friendly controls such as timeline snapping, zooming, and instant cuts.
  • One-click video sharing. Quickly publish your VSLs to top platforms like YouTube and Vimeo via EasyVSL's one-click syndication feature.

Pricing

EasyVSL offers two pricing plans:

  • Option 1: $97 for the first month, then $9.99/month for small business owners who prefer a monthly subscription and plan to use EasyVSL for several months.
  • Option 2: $197/year for small business owners who want to commit to a yearly subscription and save on VSL software costs in the long run.

Try EasyVSL today with a 30-day money-back guarantee.

Our Verdict — Best For Animated VSLs

Price: Starts at $27.95

VSLCreator is a user-friendly animated VSL creation software. We think it’s the best for animated VSLs because of its intuitive drag-and-drop editor, vast template library, and automated timing control.

The Best Part:

  • It’s a VSL treasure trove. VSLCreator boasts a massive library of social icons, CTA buttons, fonts, shapes, and other media assets.

The Worst Part:

  • Steep learning curve. VSLCreator's extensive features and customization options can take some time to get a hang of.

Get it if you want a user-friendly software to create engaging animated video sales letters.

I recommend you get the Gold Professional package for $29.95.

(30-day money-back guarantee)

Best For

VSLCreator is best for businesses and agencies that want to create high-quality, engaging animated VSLs without breaking the bank.

Top Features

  • User-friendly video editor. Create and customize your videos effortlessly with VSLCreator’s intuitive interface and drag-and-drop editor.
  • Built-in image library. Give your VSLs that wow effect with a ton of image assets from VSLCreator’s extensive visual library.
  • Pre-built templates. Select from a vast collection of done-for-you templates in VSLCreator's library to streamline your VSL production.
  • Perfect timing control. Customize the pacing of your VSLs with VSLCreator's automatic audio & video syncing feature.
  • Training and resources. Develop impressive video making skills with VSLCreator's comprehensive training materials, tutorials, and support resources.

Pricing

VSLCreator offers two pricing plans:

  • Gold: $27.95 for small businesses and agencies that want to create basic animated video sales letters without many customization options or media assets.
  • Gold Professional: $29.95 for freelancers, businesses, and agencies that want to create animated VSLs using advanced customization, team management, and commercial features.

Try VSLCreator today with a 30-day money-back guarantee.

Our Top Three Picks

Here’s a quick summary of our top three picks:

  1. Doodle Maker — best of the best
  2. EasyVSL — best for text-based VSLs
  3. VSLCreator — best for animated VSLs

Here’s a quick comparison of our top seven picks:

Tool

Entry Offer

Pricing

Doodle Maker

30-day money-back guarantee

$69

EasyVSL

30-day money-back guarantee

Starts at $97 upfront + $9.99/mo

VSLCreator

30-day money-back guarantee

Starts at $27.95

Lumen5

Free plan

Starts at $29/mo

Panopto

Free plan

Starts at $14.99/mo

Moovly

Free plan

Starts at $99/mo

Adobe Premiere Pro

7-day free trial

Starts at $31.49/mo

Here are the top 50 video sales letter software we considered in this review:

  1. Doodle Maker
  2. EasyVSL
  3. VSLCreator
  4. Panopto 
  5. Lumen5
  6. Moovly 
  7. Adobe Premiere Pro
  8. Animoto
  9. Invideo
  10. LeadPlayer
  11. Vidnami Pro
  12. VidPress
  13. VideoMakerFX 
  14. Wistia 
  15. Webex 
  16. Vimeo 
  17. ScreenFlow 
  18. Powtoon 
  19. Doodly
  20. Magisto
  21. Kaltura
  22. EasyWebinar
  23. Demio
  24. ClickMeeting
  25. Camtasia
  26. Wideo
  27. Raw Shorts
  28. Biteable
  29. Visme
  30. Prezi
  31. Renderforest
  32. Microsoft PowerPoint
  33. VistaCreate
  34. Unity
  35. Prezent
  36. Pictory
  37. Bynder
  38. Hippo Video
  39. Covideo
  40. Kahoot!
  41. Mentimeter
  42. Google Slides
  43. Wondershare
  44. Blender
  45. MAXON Cinema 4D
  46. Moho Pro
  47. Animatron
  48. Piktochart
  49. Xtranormal
  50. Stupeflix Studio

What is the best software to create a VSL?

The ideal software for creating a Video Sales Letter (VSL) is contingent on the specific needs of the user, such as the type of VSL, target audience, and the desired level of customization. Considering the options provided, here is a detailed analysis to help you select the most appropriate software for your requirements.

Doodle Maker is an all-around top choice for creating VSLs. It is known for its versatility, user-friendly interface, and an extensive library of templates, images, and animations. This software accommodates various VSL types, including doodle, whiteboard, and explainer videos, and is suitable for both beginners and experts.

EasyVSL is perfect for those who prefer creating text-based VSLs. This powerful software streamlines the process of generating slides from scripts through automated slide creation and synchronization features. Additionally, it offers various customization options, such as fonts, colors, and animations, to create visually appealing VSLs.

For individuals looking to create animated VSLs, VSLCreator is the way to go. Its comprehensive selection of pre-built templates and animation effects allows users to craft engaging VSLs with ease. Moreover, its user-friendly interface enables effortless customization and exporting of VSLs, even for those with limited technical skills.

Panopto is a comprehensive video platform that excels in creating face-to-camera VSLs. With features such as multi-camera support and screen recording, users can develop highly engaging VSLs that resonate with their target audience. Panopto is particularly well-suited for educational institutions and professional organizations.

Lumen5 is an excellent choice for marketers seeking to create impactful VSLs. Its AI-driven platform streamlines the video creation process, allowing users to transform text content into visually appealing videos. The software also offers a wide range of customization options to cater to various marketing needs.

Moovly is a versatile video creation platform ideal for trainers and coaches. Its rich library of templates, images, and animations enables users to craft engaging and informative VSLs tailored to their audience. The platform's ease of use and extensive features make it an attractive option for professionals in this niche.

Lastly, Adobe Premiere Pro is a sophisticated video editing software designed for enterprises that require advanced video editing capabilities. It boasts a robust set of features, including multi-camera editing, color grading, and motion graphics, to create professional-grade VSLs that effectively communicate your message. Although it has a steeper learning curve than other options, its extensive functionality makes it the go-to choice for large-scale enterprises.

How do I make a video sales letter?

To make an effective video sales letter, follow these steps:

  1. Define your target audience and potential customers.
  2. Write a compelling video sales letter script, addressing the pain points and desires of your target audience.
  3. Choose a high-quality video editing tool, such as Doodle Maker, EasyVSL, or VSLCreator, and follow their step-by-step process to create your VSL.
  4. Use professional-looking video templates and stock videos to create engaging and interactive videos.
  5. Incorporate video testimonials and demo videos to showcase happy customers and the benefits of your product or service.
  6. Optimize your VSL's conversion rate by adding a strong call-to-action, highlighting a limited-time offer, or showcasing facial expressions that build trust and rapport with your audience.
  7. Host your VSL on a reliable video hosting tool and share it across your marketing channels, including email lists, blog posts, and social media platforms.

Do video sales letters still work?

Yes, video sales letters still work and are an effective marketing tool for business owners. VSLs have the advantage of being more engaging and interactive compared to traditional sales letters, leading to higher conversion rates. They can effectively communicate your message using visuals, audio, and emotional triggers, helping you build a strong connection with your audience.

Do copywriters write video scripts?

Yes, copywriters can write video scripts, including those for video sales letters. They apply their persuasive writing skills to create compelling scripts that hold the viewer's attention and lead them towards the desired action. A well-written script is crucial for a high-converting video sales letter.

What is a visual sales letter?

A visual sales letter, also known as a video sales letter, is a marketing tool that combines the persuasive elements of a traditional sales letter with the engaging and interactive nature of video content. It is designed to capture the viewer's attention, communicate the benefits of a product or service, and motivate them to take a specific action, such as making a purchase or signing up for a newsletter. Visual sales letters can be particularly effective in boosting conversion rates and generating more sales for businesses.

How do you make a video business pitch?

Making a video business pitch involves crafting a compelling and concise presentation that effectively communicates the value of your business idea, product, or service to potential investors or clients. Here are the steps to create a video business pitch and the top 3 tools to help you achieve this:

  1. Define your objective: Determine the purpose of your video business pitch and your target audience. Are you pitching to investors, partners, or customers?
  2. Craft a compelling story: Write a script that presents the problem your business solves, how your product or service addresses that problem, and why your solution is unique and valuable.
  3. Create a visually engaging presentation: Use visuals, animations, and graphics to support your pitch and make it more engaging for your audience.
  4. Record your pitch: Either record yourself presenting the pitch or use a voiceover along with visuals to convey your message.
  5. Edit and finalize your video: Use video editing tools to trim, add effects, and polish your video pitch.

In order to create professional-looking videos, you can use tools such as Doodle Maker, EasyVSL, and VSLCreator.

The Bottom Line

To recap, here are the best video sales letter software to try this year:

  1. Doodle Maker — best of the best
  2. EasyVSL — best for text-based VSLs
  3. VSLCreator — best for animated VSLs
  4. Panopto — best for face-to-camera VSLs
  5. Lumen5 — best for marketers
  6. Moovly — best for trainers and coaches
  7. Adobe Premiere Pro — best for enterprises

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