Bonus Material: Free Content Distribution Checklist
Today you’re going to learn about new content distribution tools you can use to get more traffic to your content.
Grab my content distribution checklist below to see examples of how I promote content using these tools.
Then filter through the list below to find a new tool to automate your content distribution.
I want content distribution tools that help with:
I want tools that are:
Hey is like a dating app for brands and influencers. You can choose to offer influencers $$$, product or experiences in exchange for social media love.
The tool is invite only so Hey is able to:
- Vet every influencer for the quality of their content, reach, engagement and relevance.
- Vet every brand is running a legitimate business.
Cool Feature: In addition to being able to search for influencers by location, reach, and niche, Hey’s mutual match feature will let you know which influencers want to work with you before you start chatting - and vice versa.
Price: 14 day free trial. $95/month + 10% of influencer fees for paid campaigns.
Discourse is an open source forum software you can use to grow your own community. People can vote up their favorite ideas, and mark solutions as the official answer.
Communities take time and effort to build, but once you build it you can use it as a free traffic channel. Announce when you've got a new piece of content, and create discussion around it.
Price: 14 day free trial. $100-$300/month.
ContentKing is a real-time SEO auditing tool that monitors your website 24/7. You can find out if things like page titles go missing, H1 headings are not unique, or links on your content become broken before search engines and visitors realize.
Cool Feature: You can use ContentKing Segments to segment all your highest traffic pages, then prioritize optimizations on them first.
Price: 14 day free trial. $19-$319/month.
WebsiteVoice turns your articles into high quality audio for your audience to listen to. You copy and paste one line of script to your website, then customize the text-to-speech button to match your style. It supports multiple languages like Spanish, German, French, and Japanese.
Cool Feature: WebsiteVoice uses AI and machine learning to constantly improve their voice algorithms so your text-to-speech sounds realistic vs robotic.
Free, Paid, New
StoryChief is content marketing software with tools to make organic distribution of your content faster and easier. After a piece of content is complete, you can hit publish and have it distributed to all these places at once:
- Your website
- Content hubs like Medium and Blogger
- Social networks like Facebook, Twitter, and LinkedIn
- Referral lists like Ambassadors, Press, and Influencers
- Email lists you own
Price: Free - $99/month.
Sigstr turns every email into a content marketing campaign. It does it by sharing your company’s most important marketing content automatically via the employee email signature. If people in your company send a lot of email, this can drive a lot of clicks.
Below is an example of a Sigstr campaign promoting a blog post for a staffing agency that got 3,000 clicks in two weeks:
Price: Need to request a demo.
Goodbits makes it easy to build great email newsletters in minutes. You can use the Goobits browser extension to save articles as you browse the web, then send email campaigns based on what you’ve saved.
If you struggle to stay in regular contact with your email list, Goodbits is a great way to round up a group of themed content from your own site (or others) and send it to your list.
3D Mail Results
3D Mail Results have products like bank bags, trash cans, pill bottles, treasure chests, silver platters and more to make sure direct mail you send gets read.
Hardly anyone distributes their content with bulky mail. This is your opportunity to stand out and target your content to key decision makers.
Price: $0.19 - $5.56 per piece.
Disk can integrate with your email marketing tool or shopping cart of choice. It will then print and package content to get delivered to your leads and customers.
Imagine being able to offer a lead magnet on your site where the information gets delivered to your leads door. With Disk, that is a reality so none of your content goes unnoticed.
Price: Need to request a quote.
Mailshake is the simplest tool for cold email outreach. For my $100,000 blog post I used Mailshake to send cold emails to my Dream 100 (see example pictured below).
Cool Feature: You can request a manual review of your email campaign, and a Mailshake email outreach expert will give you feedback via video walkthrough.
SimpleReach gives you an easy way to provide clear evidence of content ROI. It tracks your content (articles, videos, anything) across multiple sites, social channels, and publishers so you can see what distribution platforms and channels are working best.
Cool Feature: SimpleReach predictive score can predict which content is going to perform well before it takes off. Based on the score you can double down on paid ads to your highest ROI pieces of content and track performance in real time.
Price: Need to request a demo.
Keywords Everywhere is a browser extension that shows search volume, CPC and competition data directly underneath the Google search bar. It’s super helpful for seeing at a quick glance if people are searching for content on that topic.
It also shows this data on over 15 other sites like YouTube, Amazon, Etsy, and eBay. This can save time switching between your keyword tool and Google Keyword Planner.
Keyword Keg can help you find 5000+ easy to rank keywords with high monthly search volume in just seconds. You can use it to help fill your content calendar with content that has the potential to compound your organic traffic over time.
Cool Feature: Below each keyword, Keyword Keg uses icons to show specific SERP features like snippets, video listings, and product listings. At a glance you can pick keywords with less SERP features and more organic search results on the SERP.
Semrush is a tool for finding competitor keywords, backlinks, ad copy, and much more.
Cool Feature: In the Organic Research section of Semrush you can enter the URL of a top ranked piece of content on Google.
You can then look at the TRAFFIC metric to see how much traffic that one piece of content gets each month. Way more accurate than looking at Google search volume data!
Price: 7 day free trial. $99.95-$399.95/month.
Adbeat shows your direct competitors most profitable content ads so you can replicate their strategies. You can see competitor display ads, native ads, direct buys, pre-roll video ads, landing pages and the exact placements where the ads run on publisher sites.
Cool Feature: See your competitors ad spend down to the dollar for every ad, landing page, and ad network. Use the data to profitably scale your content on a new ad network.
Price: Free - $399/month.
What Tools Should You Use To Promote Your Content?
As you know, learning new tools can take time.
So here’s what I want you to do:
- Pick one tool you’ve never used before.
- Try promoting your content with it for ONE month.
- If it works, keep using it. If not, come back here and try another one.
To keep yourself accountable, download my content distribution checklist and add one item you’re going to try (with your new tool) to the checklist.
Then let me know in the comments below right now:
What’s the one tool you’re going to try?