Jasper – Your Personal AI Copywriter

by Chris Von Wilpert, BBusMan • Last updated May 17, 2024

Expert Verified by Leandro Langeani, BBA

First-Person Perspective: We buy, test and review software products based on a 3-step rating methodology and first-hand experienceIf you buy through our links, we may get a commission. Read our rating methodology and how we make money.





"Your Personal AI Copywriter"


Jasper lets you automate content creation like a boss. Social media posts + email marketing + long-form content + AIDA and PAS frameworks. Automate your copywriting.


  • High-quality content generation
  • Undetectable AI writing
  • SEO and Grammarly integrations


  • Extra fee for plagiarism checks
  • Needs fact-checking
  • Limited brand voices

What is Jasper?

Jasper is an AI writing generator where you can generate high-quality content, train  custom AI writers for your brand, and save time on drafting and editing.

Our Verdict — Best AI Copywriter

Price: Starts at $49/month

The Best Part:

  • It’s incredibly intuitive. Jasper almost feels like it understands exactly what you're trying to say, then helps express it more effectively.

The Worst Part:

  • Lengthy training time. Jasper's AI requires a significant amount of training to learn your writing and branding voice.

Get it if you want a reliable AI assistant that effortlessly crafts persuasive, on-brand copy for your business.

I recommend you get started with Jasper’s 7-day free trial, then get the Teams plan for $125/month.

(7-day free trial)

Best For

Jasper is best for businesses and brands that want to create compelling, brand-aligned content swiftly without sacrificing quality.

Top Features

  • Handles everything. From social media posts to product catalogs, Jasper has got you covered with over 50+ content templates for writing tasks.

  • A-level copywriting. Jasper uses the PAS and AIDA frameworks for writing high-impact, conversion-focused copy that works like crazy.

  • It keeps brand identity. Jasper's Brand Voice feature is able to perfectly learn and replicate your brand's tone and style — ensuring that every piece of content is always on-brand.

  • Beyond short snippets. Jasper doesn’t just spit out snippets; it crafts comprehensive, high-quality long form articles, blog posts, or reports, with quality that makes you smile.

  • Follows you everywhere. Whether you're working on Google Docs or browsing on the web, Jasper’s Chrome extension fits effortlessly into your workflow — allowing you to draft copy without switching tabs or apps.


Jasper offers three pricing plans:

  • Creator: $49/month for individual marketers or small business owners who want to generate high-quality content like social media posts or product catalogs in their brand’s voice.
  • Teams: $125/month for marketing teams or agencies that require collaborative features to produce a range of copy — from long-form articles to persuasive social media posts.
  • Business: Custom pricing, for enterprises or large-scale agencies in need of a secure, scalable, and highly customizable AI copywriting solution to handle high-volume content creation and multiple brand voices.

Annual plans provide a 20% discount.

Try Jasper today with a free 7-day trial.

What do you use Jasper for?

Jasper is used as the go-to tool for generating high-quality, persuasive content that matches your style and brand.

What is Jasper tool?

Jasper is an AI-powered writing assistant that helps create engaging and well-structured content across various formats.

What is the difference between Jasper and Grammarly?

While both are useful, Grammarly focuses more on editing existing text for grammar, spelling, and punctuation errors. In contrast, Jasper generates fresh content based on user inputs.

Is Jasper good for academic writing?

Absolutely! With its advanced language processing capabilities, it can help structure essays effectively, generate ideas when you're stuck, or simply enhance your overall writing quality.

What do customers love about Jasper?

  • Jasper Chrome extension, which streamlines AI-generated content right within your browser
  • The fact that it offers Jasper Everywhere Extension, making it simple to use Jasper across multiple platforms and websites
  • Jasper Brand Voice, which ensures your content always sounds like "you," but better
  • How it specializes in long-form content creation, making it a go-to for bloggers and content writers
  • Jasper provides an intuitive content improver, giving your existing text a more polished finish
  • It’s great for content quality, thanks to a well-calibrated AI that focuses on high-quality outputs
  • It works well on multiple devices, making it a convenient tool for today's on-the-go lifestyle
  • It comes with a plethora of pre-designed content templates, from Blog Post Outlines to Creative Stories, to make your writing process smoother.
  • Jasper AI Recipes simplify the content creation process, offering pre-set commands for quicker tasks
  • It’s suitable for various types of content creators, from Content writers crafting product catalogs to marketers spicing up social media posts
  • It comes with the PAS and AIDA frameworks, taking the guesswork out of effective copywriting
  • How it provides options for video description templates, rounding out your YouTube or Vimeo uploads
  • It’s excellent for crafting persuasive bullet points, making your lists as effective as they are easy to read

The Bottom Line

Jasper lets you:

  • Train the AI to align with your unique writing style and brand.
  • Create high-quality content swiftly.
  • Generate fresh ideas for your content and brand on a whim.

You can get started with a 7-day free trial.

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