Snappa – Where Everyone Can Be A Designer

Expert Verified by Leandro Langeani, BBA

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"Where Everyone Can Be A Designer"


Snappa lets you create pro-looking designs within a few clicks. Incredible user interface + free plan + nice templates. Save your time and money.


  • 100% user friendly
  • Free-forever plan
  • Great templates


  • No mobile app
  • Not the largest template library
  • Could use more filters

What is Snappa?

Snappa is a graphic design app where you can create professional-looking graphics for almost all of your needs, in a snap.

Our Verdict — Best Design Tool For Novices

The Best Part:

  • Great user experience. Snappa’s user interface is a breeze. That, along with a great onboarding video, makes this tool incredibly easy to use.

The Worst Part:

  • Short on options. When compared to competitors, Snappa’s template library falls short in the amount of options it has to offer.

Get it if you want the best community platform to keep your paying members active and engaged, so they never want to leave your group.

(free plan)

Best For

Snappa is best for marketers, entrepreneurs, and non-designers who need to create professional-looking graphics for many purposes.

Top Features

  • Straight to social. You can integrate your Snappa account with Twitter, Facebook, and Buffer (which connects to Instagram and Pinterest), to upload your creations straight to your social.

  • EZ design. Snappa is super easy to get going with, with an incredibly clean user interface and a nice layout.

  • All your images. YouTube covers, podcast featured images, Instagram posts, blog covers… There’s so much you can do with Snappa!

  • Advertising friendly. Snappa comes with templates for all kinds of social and display ads — including Google’s favorite display ad formats.

  • Engaging content. Snappa has quite a few infographics templates, which work bonkers in creating engagement.

Who started Snappa?

Snappa’s founders are Christopher Gimmer and Marc Chouinard, founded in 2015.

Does Snappa have an app?

No. Snappa is a web-based application, which means you can access it through your browser in you mobile and desktop devices.

How much does Snappa cost?

Snappa can be used for free on the free plan. Paid plans start at $10 per month (billed annually) or $15 per month (billed monthly).

What is Snappa used for?

Snappa is a tool for creating visual content. It’s user-friendly, which makes it accessible for non-designers to create social media graphics, ads, marketing materials, and more.

Is Snappa free?

Yes, Snappa does offer a free plan — but if you want the full experience, you’ll need to get the paid plans.

What do customers love about Snappa?

  • Having over 5 million high-resolution stock photos available
  • Creating customizable graphics with the perfect image dimensions
  • Editing image backgrounds easily, keeping high-res images 
  • Using the automatic image resizing feature for their social accounts
  • Having access to thousands of customizable templates
  • How Snappa is a powerful time saver, compared to hiring graphic designers
  • Creating blog images that aren't just cheesy stock photos
  • The detailed help docs provided by Snappa
  • Having proper dimensions for their different media types
  • Using infographic templates for quick creation
  • Creating beautiful email headers for their email apps
  • It just cost a couple of bucks
  • The ability to create online graphics in just a couple of clicks
  • Creating banner templates for their different needs
  • Customizing their social media accounts with channel art templates
  • Creating design templates with custom image dimensions, for their needs

The Bottom Line

Snappa lets you:

  • Create digital graphics for all your needs, with no bog down.
  • Send their designs straight into their social media, with direct integration.
  • Put out tons of creatives for their ads.

You can get started with the free plan.


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