Thinkific – Create, Sell, and Scale Courses





"Create, Sell, and Scale Courses"


Thinkific lets you cash in on your knowledge by providing an all-in-one platform for creating, hosting, and managing online courses — all with 0% transaction fees. Get your course business started today.


  • User-friendly course creation
  • Customizable course templates
  • No transaction fees on paid plans


  • Limited marketing tools
  • Transaction fees on the free plan
  • Occasionally slow videos

What is Thinkific?

Thinkific is an online course platform that enables you to create, manage, and sell courses on a budget.

Our Verdict — Best Online Course Platform

Price: Starts at $49/month

The Best Part:

  • It’s a steal. Thinkific offers plans ranging from $49/month, for the Basic plan, to $199/month, for the Grow plan. It’s a “business-in-a-box” for a surprisingly low investment.

The Worst Part:

  • Tricky landing page builder. Thinkific might try to test your patience when creating landing pages, as at times they may not display properly.

Get it if you want a one-stop shop for building, managing, and selling your online courses without any technical expertise.

I recommend you get started with the Free plan, then upgrade to the Basic plan for $49/month.

(free plan)

Best For

Thinkific is best for digital entrepreneurs who want to monetize their expertise through online courses.

Top Features

  • Course creation made easy. With Thinkific's intuitive interface, you can effortlessly design and build engaging online courses from scratch, even if you’ve never created a web page in your life.

  • Boost student engagement. With Thinkific's interactive quizzes, surveys, and multimedia content options, you’ll craft captivating courses that keep your students hooked and eager to learn more.

  • Clone the successes. Save time and effort by cloning your successful courses with just a few clicks, to reutilize your content for specific niches and audiences, or to quickly build out a full curriculum.

  • It stays on brand. Make your course match your brand's look and feel, to always keep reinforcing your brand identity.

  • Make more money per student. Thinkific’s built-in sales tools encourage students to buy more of your offers, increasing your average order value and client lifetime value, all at once.


Thinkific offers four pricing plans:

  • Free: Free forever, for beginners who want to create their first online course and community with essential features like an intuitive course builder, user-friendly website themes, and built-in e-commerce capabilities.
  • Basic: $49/month for emerging online educators who need core features and tools to launch a successful online learning business, including unlimited courses, custom domains, and integrated marketing capabilities.
  • Start: $99/month for online educators who want to focus on student engagement through advanced features like assignments, course bundles, membership plans, and live lessons, all while expanding their online course offerings.
  • Grow: $199/month for online education entrepreneurs ready to scale their businesses with more advanced tools aimed at boosting sales and expanding into multiple learning products.

Annual subscriptions provide a 25% discount.

Try Thinkific today with the free plan.

Can I use Thinkific as my website?

Yes, Thinkific allows you to create a customized website along with your online courses, on your custom domain.

How much profit does Thinkific take?

Thinkific doesn’t take any commission on your course sales. You keep 100% of the profits.

What is Thinkific used for?

Thinkific is used for building a community and creating, managing, and selling online courses.

Can you use Thinkific for free?

Yes, Thinkific offers a free plan that allows you to create one course without any cost.

Can I make money with Thinkific?

Absolutely! Thinkific provides you with the tools to create, manage, and sell your courses, allowing you to earn revenue from your online courses.

What do customers love about Thinkific?

  • Effortless online courses creation using Thinkific's user-friendly interface, helping you develop engaging content and interactive learning experiences
  • Boosted student engagement with quizzes, surveys, and multimedia content that keeps learners captivated and eager to learn more
  • Bulk enrollment options tailored for larger businesses or groups, making it easy to manage various audience sizes in your online courses
  • Unlimited courses across all pricing plans, offering scalability for your growing online education business
  • Added value from the Thinkific App Store, Thinkific Labs, and Thinkific Academy, which provide additional resources and advanced tools to give your course offerings a boost 
  • A marketer's go-to course software with Google Analytics 4 integration, mobile app, and priority email support available on higher-tier plans
  • Versatile pricing options catering to different needs and budgets — accessible for new course creators and established online educators alike

The Bottom Line

Thinkific lets you:

  • Create and sell online courses with a user-friendly platform.
  • Market your courses with built-in tools to grow your audience.
  • Choose from multiple pricing plans to suit your needs and goals.

You can get started with the free plan.


Make a 7-figure content strategy for less than $7


The 7-figure content strategy we use to grow business's content marketing channel to over $100k per month. Updated for 2024 with the latest AI strategies + apps working now.

"I offered him $100,000... for six months... to execute his content strategy for AppSumo."

- Noah Kagan, CEO of AppSumo