7 Best Ad Tracking Software Tools 2024 (Track Ads ROI)

by Chris Von Wilpert, BBusMan • Last updated November 23, 2023

Expert Verified by Leandro Langeani, BBA

Today there are 127 different ad tracking software. We spent 87 hours comparing the top 50 to find the seven best you can use to track ads like a pro.

What is the Best Ad Tracking Software?

  1. Hyros — best of the best
  2. Voluum — best for lead generation
  3. Wicked Reports — best for ROI tracking
  4. Google Analytics 360 — best for comprehensive web analytics
  5. ClickMeter — best for link monitoring and optimization
  6. Improvely — best for fraud detection and prevention
  7. Funnel.io — best for data integration

Our Verdict — Best Of The Best

Price: Starts at $49/month

Hyros is a cutting-edge ad tracking platform that empowers marketers to make data-driven decisions. We think it’s the best because of its real-time data analysis, effective ad attribution, and in-depth reporting.

The Best Part:

  • Reliable data accuracy. Hyros nails it with top-notch tracking of user behavior across devices, emails, and call bookings, giving you dependable data to optimize your ad campaigns.

The Worst Part:

  • Steep entry requirements. Hyros has steep entry requirements, requiring a minimum of $10k spent on ads and $40k generated in revenue, which may make it challenging for smaller or growing companies.

Get it if you want an all-in-one ad tracking software that accurately attributes data to optimize your ad performance.

I recommend you book a free demo with Hyros.

(free demo)

Best For

Hyros is best for data-driven marketers who want a comprehensive ad tracking solution to get close to 100% clean data.

Top Features

  • It finds the hidden clues. Capture vital data that Facebook and Google tracking might miss, and attribute 30-40% more sales to your ads.
  • Train your bots. Let Hyros send conversion data back to ad platforms such as Google and Facebook to optimize performance and lower your costs.
  • Maximize ad performance. Customize attribution models based on your needs ― from first click to last click and everything in between ― giving you new ways to understand your traffic and sales.
  • Stay in the know. Consolidate all traffic sources into one user-friendly hub that gives you a complete view of how customers engage with you.
  • Play the long game. Peak into the feature and make informed decisions by tracking customers' actions from the get-go to weeks, months, or even years down the line.


Hyros offers three pricing plans:

  • Organic: Starts at $49/month for businesses that want to focus solely on tracking organic traffic and sales.
  • Paid Traffic: Custom pricing, for ad-driven businesses that run ads and want advanced paid traffic tracking and AI optimization to optimize their campaigns and ROI.
  • Agency: Custom pricing, for agencies that manage ads for clients and want access to top-of-the-line ad tracking tools with advanced features and client management tools.

Try Hyros today with a free demo.

Our Verdict — Best For Lead Generation

Price: Starts at $149/month

Voluum is an all-in-one ad tracking platform designed for marketers who want to supercharge their lead generation efforts. We think it’s the best for lead generation because of its real-time reporting, rule-based traffic distribution, and powerful automation tools.

The Best Part:

  • It manages your traffic. Voluum's Traffic Distribution AI automatically sends more traffic to your top-performing offers, landing pages, and paths.

The Worst Part:

  • Pricey entry plans. Voluum's entry plans start at a steep $149/month, which can be a tough pill to swallow for smaller businesses.

Get it if you want a powerful ad tracking tool that provides real-time data analysis and manages your traffic for you to get maximum leads.

I recommend you book a free demo with Voluum, then get the Profit plan for $149/month.

(free demo)

Best For

Voluum is best for data-driven marketers who want an ad tracking software that enables them to optimize, automate, and analyze their campaigns in real-time.

Top Features

  • An affiliate marketer's dream. Voluum nails it for affiliate marketers with its custom conversion tracking, pre-built traffic source and affiliate network templates, and manual cost updates.
  • Kiss manual optimization goodbye. Set up automation rules in Voluum, and watch it adjust your campaigns based on your predefined conditions ― completely on autopilot.
  • Stay ahead of the curve. Use Voluum’s trend analysis tools to detect and monitor underlying patterns in your campaign performance and spot trends ahead of the competition.
  • It keeps everyone in the loop. Voluum generates auto-updating shared reports, making it simple for partners and clients to stay informed about ongoing campaign performance.
  • You, always on top. Thanks to Voluum's mobile app, you can keep track of your ads around the clock, whether you're at your desk or on the move.


Voluum offers five pricing plans:

  • Profit: $149/month for performance-driven marketers who want to maximize results using AI & automation, with features such as API integrations, auto-rules, and rule-based traffic distribution.
  • Scale: $299/month for performance-driven marketers who want access to Voluum’s traffic distribution AI, big data reporting, and bot blocking features.
  • Start-up: $499/month for scaling businesses that want to add up to two team members to Voluum while benefiting from every feature in the Scale plan, plus cookieless tracking, advanced API, and integrations with ad networks like TikTok, Google Ads, and Facebook Ads.
  • Agency: $999/month for agencies that want to run ads for clients and want every feature in the Start-up plan, plus VIP servers, 4-dimensional reporting, and done-for-you account setup from Voluum’s team.
  • Enterprise: $1,999/month for large-scale agencies or media-buying teams that require the best value and an extensive suite of features tailored to their needs.

Annual plans provide a 20% discount.

Try Voluum today with a free demo.

Our Verdict — Best For ROI Tracking

Price: Custom

Wicked Reports is a powerful ad tracking software that helps marketers and businesses maximize their advertising ROI. We think it’s the best for ROI tracking because of its accurate customer LTV calculations, the profit-focused Funnel Vision attribution model, and their stellar customer support.

The Best Part:

  • Deep dive ROI tracking. Wicked Reports stands out as the ultimate tool for intricate ROI tracking, combining customizable attribution models and precise data to optimize your most profitable ad campaigns.

The Worst Part:

  • A dated interface. Wicked Reports' user interface has been described as outdated and old-fashioned, leaving some users yearning for a more modern, visually appealing look.

Get it if you want to make data-driven decisions on your ad spend and optimize your marketing strategy for maximum ROI.

I recommend you book a demo with Wicked Reports, then start with the introductory pricing at $250 to test the waters before you commit to a plan.

(free demo)

Best For

Wicked Reports is best for growth-focused marketers and businesses that want precise ROI tracking across multiple channels.

Top Features

  • Find hidden profits. Uncover untapped ROI opportunities with Wicked Reports' customer LTV and delayed conversion tracking.
  • Optimize each step. Use Wicked Reports' Funnel Vision attribution to pinpoint and optimize high-ROI opportunities at every stage of your ad funnel.
  • Stay in the loop. Get unlimited scheduled reports straight to your email inbox, keeping you up-to-date on your marketing performance.
  • Live help. Dedicated account reps are free for live Zoom calls whenever you need help with getting the best out of Wicked Reports.
  • Quick connection. Wicked Reports offers one-minute integrations with popular platforms such as Klaviyo, Shopify, and ReCharge, making setup a breeze.


Wicked Reports offers two pricing plans:

  • Brands: Custom pricing, for marketers and businesses that want to boost their marketing strategies with live conversion data, Funnel Vision attribution, and dedicated customer support through live Zoom calls.
  • Agencies: Custom pricing, for marketing agencies that want to track ads they run for clients and want all the tools in the Brands plan, plus client management features, Sniper Lounge membership, and dedicated Slack channel access.

Try Wicked Reports today with a free demo.

Our Top Three Picks

Here’s a quick summary of our top three picks:

  1. Hyros — best of the best
  2. Voluum — best for lead generation
  3. Wicked Reports — best for ROI tracking

Here’s a quick comparison of our top seven picks:


Entry Offer



Free demo

Starts at $49/mo


Free demo

Starts at $149/mo

Wicked Reports

Free demo


Google Analytics

Free demo

Starts at $12,500/mo


Free plan

Starts at $13/mo


14-day free trial

Starts at $29/mo


Free demo

Starts at $480/mo

Here are the top 50 ad tracking software we considered in this review:

  1. Hyros
  2. Voluum
  3. Wicked Reports
  4. Google Analytics 360
  5. ClickMeter
  6. Improvely
  7. Funnel.io
  8. Branch Metrics
  9. Binom
  10. Post Affiliate Pro
  11. ClickMagick
  12. RedTrack.io
  13. LinkTrackr
  14. Everflow
  15. ThriveTracker
  16. AppsFlyer
  17. Adjust
  18. Trackier
  19. Matomo
  20. BeMob
  21. CAKE
  22. HasOffers by TUNE
  23. AdsBridge
  24. AdEspresso
  25. Finteza
  26. AdSpyglass
  27. AdTriba
  28. AT Internet
  29. ClickGUARD
  30. Chartbeat
  31. HitPath
  32. Kochava
  33. Linkly
  34. MarketingTracer
  35. Mouseflow
  36. Oribi
  37. Parse.ly
  38. Rebrandly
  39. Singular
  40. Trck.me
  41. Visitor Analytics
  42. WhoIsVisiting
  43. GoSquared
  44. Hotjar
  45. Mixpanel
  46. SEMRush
  47. SimilarWeb
  48. SpyFu
  49. StatCounter
  50. Yandex Metrica

How do I track my ad performance?

To track your ad performance effectively, you need a robust ad tracking software. 

Tools like Hyros, Voluum, or Wicked Reports can provide the necessary actionable insights for optimizing your marketing campaign. With these platforms, you can track user behavior across devices and analyze your digital marketing performance in real-time.

Hyros, for instance, provides an all-in-one solution for tracking user behavior across devices, emails, and call bookings, enabling you to optimize your ad campaigns confidently. Its customizable attribution models allow you to analyze your campaigns, knowing where and when to make changes.

Voluum is an all-in-one ad tracking platform, designed for marketers who want to supercharge their lead generation rates. It offers rule-based traffic distribution and automation tools.

Finally, Wicked Reports excels at tracking ROI. It provides accurate customer LTV calculations and profit-focused funnel vision attribution, helping you optimize your ad campaigns for maximum profitability.

These tools, in conjunction with tracking pixels, digital advertising efforts, tracking systems, and tracking links, can provide a complete view of how potential customers engage with your entire online presence, aiding in customer acquisition and business growth.

Are ad trackers legal?

Yes, ad trackers are legal. However, their use must comply with privacy laws and regulations such as the General Data Protection Regulation (GDPR) in the EU, the California Consumer Privacy Act (CCPA) in the US, and other local data protection laws. 

These laws dictate how data can be collected, stored, and used, and require businesses to obtain user consent before using tracking pixels or similar technologies to collect data. Ad trackers should be transparent about the information they collect and how it's used, ensuring potential customers are informed about their privacy rights.

How accurate is Facebook ads tracking?

Facebook ad tracking is generally considered to be accurate but it has some limitations. For instance, cross-device tracking can be problematic if a user clicks an ad on one device but completes the conversion on another. Also, Facebook's attribution window can lead to overestimations of the platform's impact on conversions.

However, using a tool like Hyros can capture vital data that Facebook might miss, allowing you to attribute 30-40% more sales to your ads. By feeding conversion data back to Facebook, you can improve your ad performance.

Can we track Google Ads?

Yes, Google Ads can be tracked. Google provides its own suite of tools for tracking ad performance, such as Google Analytics. However, to get a more holistic view of your digital campaigns, it's recommended to use ad tracking software like Voluum or Wicked Reports, which can integrate with Google Ads. This way, you'll have a comprehensive view of your marketing efforts across multiple marketing channels, including email marketing, social media ads, and more.

How do companies track ads?

Companies track ads using various tracking options, such as tracking pixels, tracking links, and ad tracking software. These tracking systems provide data on customer behavior throughout the customer journey, allowing companies to optimize their marketing funnel for increased customer acquisition and business growth.

For instance, pixel tracking involves placing a small piece of code on a website or in an email that sends back information when it's viewed. This provides insights into user behavior, such as whether they opened an email or clicked on an ad.

Tracking links, on the other hand, allow businesses to track the source of the clicks on their ads, providing insights into which marketing channels are most effective. Affiliate tracking software is commonly used in affiliate marketing to track the performance of affiliate links.

Comprehensive ad tracking software, like those reviewed above, allows business owners to measure the effectiveness of their marketing efforts by providing detailed analytics on ad performance across various digital campaigns. The insights gained can inform strategies for improving marketing ROI and driving business growth.

The Bottom Line

To recap, here are the best ad tracking software to try this year:

  1. Hyros — best of the best
  2. Voluum — best for lead generation
  3. Wicked Reports — best for ROI tracking
  4. Google Analytics 360 — best for comprehensive web analytics
  5. ClickMeter — best for link monitoring and optimization
  6. Improvely — best for fraud detection and prevention
  7. Funnel.io — best for data integration


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