Today there are 127 different ad tracking software. We spent 87 hours comparing the top 50 to find the seven best you can use to track ads like a pro.
What is the Best Ad Tracking Software?
- Hyros — best of the best
- Voluum — best for lead generation
- Wicked Reports — best for ROI tracking
- Google Analytics 360 — best for comprehensive web analytics
- ClickMagick — best for link monitoring and optimization
- Improvely — best for fraud detection and prevention
- Funnel.io — best for data integration
1. Hyros
Our Verdict — Best Of The Best
Price: Starts at $69/month
Hyros is a superior ad tracking platform that enables marketers to make better decisions. We think it’s the best ad tracking software because of its jaw-dropping tracking accuracy across different devices.
The Best Part:
- Reliable data accuracy. Hyros nails it with top-notch tracking of user behavior across devices, emails, and call bookings, giving you dependable data to optimize your ad campaigns.
The Worst Part:
- Pricing you have to ask for. Only the entry tier carries a published price. Past $5,000 in tracked monthly revenue the cost moves with your revenue, so you need a demo before you know what you will actually pay.
Get it if you want an all-in-one ad tracking software that accurately attributes data to optimize your ad performance.
I recommend you book a free demo with Hyros.
(free demo)
Best For
Hyros is best for data-driven marketers who want a comprehensive ad tracking solution to get close to 100% clean data.
Top Features
- It finds the hidden clues. Capture vital data that Facebook and Google tracking might miss, and attribute 30-40% more sales to your ads.
- Train your bots. Let Hyros send conversion data back to ad platforms such as Google and Facebook to optimize performance and lower your costs.
- Maximize ad performance. Customize attribution models based on your needs ― from first click to last click and everything in between ― giving you new ways to understand your traffic and sales.
- Stay in the know. Consolidate all traffic sources into one user-friendly hub that gives you a complete view of how customers engage with you.
- Play the long game. Peak into the feature and make informed decisions by tracking customers' actions from the get-go to weeks, months, or even years down the line.
Pricing
Hyros offers a single pricing plan:
- Ad Tracking: $69/month for businesses tracking up to $5,000 in monthly revenue, with the price scaling as your tracked revenue grows toward $1 million and beyond. Every account comes with full setup, a team account, all integrations and the AI ad data.
Try Hyros today with a free demo.
2. Voluum
Our Verdict — Best For Lead Generation
Price: Starts at $149/month
Voluum is an all-in-one ad tracking platform that can supercharge lead generation and affiliate campaigns. We think it’s the best for lead generation because it helps you steer your traffic to the best performing funnel paths.
The Best Part:
- It manages your traffic. Voluum's Traffic Distribution AI automatically sends more traffic to your top-performing offers, landing pages, and paths.
The Worst Part:
- Pricey entry plans. Voluum's entry plans start at a steep $149/month, which can be a tough pill to swallow for smaller businesses.
Get it if you want a powerful ad tracking tool that provides real-time data analysis and manages your traffic for you to get maximum leads.
I recommend you book a free demo with Voluum, then get the Profit plan for $149/month.
(free demo)
Best For
Voluum is best for data-driven marketers who want an ad tracking software that enables them to optimize, automate, and analyze their campaigns in real-time.
Top Features
- An affiliate marketer's dream. Voluum nails it for affiliate marketers with its custom conversion tracking, pre-built traffic source and affiliate network templates, and manual cost updates.
- Kiss manual optimization goodbye. Set up automation rules in Voluum, and watch it adjust your campaigns based on your predefined conditions ― completely on autopilot.
- Stay ahead of the curve. Use Voluum’s trend analysis tools to detect and monitor underlying patterns in your campaign performance and spot trends ahead of the competition.
- It keeps everyone in the loop. Voluum generates auto-updating shared reports, making it simple for partners and clients to stay informed about ongoing campaign performance.
- You, always on top. Thanks to Voluum's mobile app, you can keep track of your ads around the clock, whether you're at your desk or on the move.
Pricing
Voluum offers seven pricing plans:
- Profit: $149/month for performance-driven marketers who want to maximize results using AI & automation, with features such as API integrations, auto-rules, and rule-based traffic distribution.
- Scale: $349/month for performance-driven marketers who want access to Voluum’s traffic distribution AI, big data reporting, and bot blocking features.
- Start-up: $599/month for scaling businesses that want to add up to two team members to Voluum while benefiting from every feature in the Scale plan, plus cookieless tracking, advanced API, and integrations with ad networks like TikTok, Google Ads, and Facebook Ads.
- Agency: $999/month for agencies that want to run ads for clients and want every feature in the Start-up plan, plus VIP servers, 4-dimensional reporting, and done-for-you account setup from Voluum’s team.
- Enterprise: $1,999/month for large-scale agencies or media-buying teams that require the best value and an extensive suite of features tailored to their needs.
- Corporate: $4,999/month for media-buying teams that want managed setup included, 200 million tracked events, and up to 50 additional users on the account.
- Executive: $9,999/month for organizations that want limitless functionality and dedicated support at every step.
Annual plans provide a discount of up to 20%.
Try Voluum today with a free demo.
Our Verdict — Best For ROI Tracking
Price: Starts at $499/month
Wicked Reports is a powerful ad tracking software that helps marketers maximize their advertising ROI. We think it’s the best for ROI tracking because of its deep ROI and LTV tracking, which combines multiple data points and attribution models to help you find more profit.
The Best Part:
- Deep dive ROI tracking. Wicked Reports stands out as the ultimate tool for intricate ROI tracking, combining customizable attribution models and precise data to optimize your most profitable ad campaigns.
The Worst Part:
- A dated interface. Wicked Reports' user interface has been described as outdated and old-fashioned, leaving some users yearning for a more modern, visually appealing look.
Get it if you want to make data-driven decisions on your ad spend and optimize your marketing strategy for maximum ROI.
I recommend you book a demo with Wicked Reports, then start with the start on the Measure plan to test the waters before you commit to more.
(free demo)
Best For
Wicked Reports is best for growth-focused marketers and businesses that want precise ROI tracking across multiple channels.
Top Features
- Find hidden profits. Uncover untapped ROI opportunities with Wicked Reports' customer LTV and delayed conversion tracking.
- Optimize each step. Use Wicked Reports' Funnel Vision attribution to pinpoint and optimize high-ROI opportunities at every stage of your ad funnel.
- Stay in the loop. Get unlimited scheduled reports straight to your email inbox, keeping you up-to-date on your marketing performance.
- Live help. Dedicated account reps are free for live Zoom calls whenever you need help with getting the best out of Wicked Reports.
- Quick connection. Wicked Reports offers one-minute integrations with popular platforms such as Klaviyo, Shopify, and ReCharge, making setup a breeze.
Pricing
Wicked Reports offers four pricing plans, priced by your annual revenue:
- Measure: $499/month for teams that want reliable attribution fast, with Funnel Vision views, cohort and lifetime value reports, and the standard ad platform, cart and CRM integrations.
- Scale: $699/month for brands connecting their own systems across regions, adding API integrations, an outbound API, currency conversion and international time-zone data loading.
- Maximize: $999/month for teams ready to put AI and advanced revenue sources to work, adding 5 Forces AI, the Meta CAPI advanced signal, custom conversions and Amazon revenue.
- Enterprise: Starts at $4,999 for organizations that need dedicated servers, priority implementation, security reviews and a custom SLA.
Those are the prices for the entry revenue band, and the selector on the pricing page moves them up as your annual revenue grows.
Try Wicked Reports today with a free demo.
Our Top Three Picks
Here’s a quick summary of our top three picks:
- Hyros — best of the best
- Voluum — best for lead generation
- Wicked Reports — best for ROI tracking
Here’s a quick comparison of our top seven picks:
Tool | Entry Offer | Pricing |
|---|---|---|
Hyros | Free demo | Starts at $69/mo |
Voluum | Free demo | Starts at $149/mo |
Wicked Reports | Free demo | Starts at $499/mo |
Google Analytics | Free demo | Custom |
ClickMagick | 14-day free trial | Starts at $79/mo |
Improvely | 14-day free trial | Starts at $29/mo |
Funnel.io | Free demo | Starts at $300/mo |
Here are the top 50 ad tracking software we considered in this review:
- Hyros
- Voluum
- Wicked Reports
- Google Analytics 360
- ClickMagick
- Improvely
- Funnel.io
- Northbeam
- Branch Metrics
- Binom
- Post Affiliate Pro
- RedTrack.io
- LinkTrackr
- Everflow
- ThriveTracker
- AppsFlyer
- Adjust
- Trackier
- Matomo
- BeMob
- CAKE
- TUNE
- AdsBridge
- AdEspresso
- Finteza
- AdSpyglass
- AdTriba
- AT Internet
- ClickGUARD
- Chartbeat
- HitPath
- Kochava
- Linkly
- MarketingTracer
- Mouseflow
- Rockerbox
- Parse.ly
- Rebrandly
- Singular
- Trck.me
- Visitor Analytics
- WhoIsVisiting
- GoSquared
- Hotjar
- Mixpanel
- SEMRush
- SimilarWeb
- SpyFu
- StatCounter
- Yandex Metrica
Frequently Asked Questions About Ad Tracking Software Tools
What is the best ad tracking software?
Hyros is our top pick for data-driven marketers who want near-perfect tracking accuracy across devices. It came out on top after we compared the field to find the seven best.
What can ad tracking software track?
Ad tracking software tracks your key metrics and KPIs across every campaign, clicks across your whole sales funnel, and user behavior across devices, emails, and call bookings. The stronger tools also detect and filter out fraudulent traffic.
Which ad tracking software is best for link monitoring?
ClickMagick is our pick for link monitoring and optimization. It tracks every click through your own first-party domain, so the links you run across campaigns keep reporting even when the browser strips third-party cookies.
Which ad tracking software is best for ROI tracking?
Wicked Reports is our pick for ROI tracking, built on deep customer value and multi-touch attribution. Its Funnel Vision attribution pinpoints your high-ROI opportunities so you can double down on them.
What should I look for when choosing ad tracking software?
Look for tracking of key metrics and KPIs across every campaign, real-time analytics and reports, and full tracking of clicks across your sales funnels. Fraud detection and filtering of bad traffic matters too, so weigh that before you choose.
Which ad tracking tool is best for fraud detection?
Improvely is our pick for fraud detection and prevention. Detecting and filtering fraudulent traffic is what separates the stronger tools from the weaker ones, and Improvely does it well.
Can ad tracking software track users across devices?
Yes. Hyros is built for cross-device tracking, following user behavior across devices, emails, and call bookings. You can also customize attribution models from first click to last click.
Do ad tracking tools integrate with ad platforms?
Yes. Look for integration with ad platforms, like the Facebook conversion API, when you choose a tool. That integration feeds accurate conversion data back to the platforms where you buy your ads.
Which ad tracking software is best for lead generation?
Voluum is our pick for lead generation. Its AI sends your traffic to the top-performing offers, which is why it wins for lead gen.
What to look for when buying ad tracking software?
- The ability to track key metrics and key performance indications (KPIs) for all their campaigns
- Getting actionable insights for their online advertising campaigns
- Having deeper information on split testing results
- Campaign management features for multiple campaigns
- Real-time analytics and real-time reports
- API connection to manage advertising budgets on the go
- The ability to generate detailed reports
- Comprehensive racking clicks across entire sales funnels
- Detection and filtering of fraudulent traffic for better accuracy
- Multi-touch attribution models for customer journey
- Ability to integrate with ad platforms, like with the Facebook conversion API
The Bottom Line
To recap, here are the best ad tracking software to try this year:
- Hyros — best of the best
- Voluum — best for lead generation
- Wicked Reports — best for ROI tracking
- Google Analytics 360 — best for comprehensive web analytics
- ClickMagick — best for link monitoring and optimization
- Improvely — best for fraud detection and prevention
- Funnel.io — best for data integration