Today there are 127 different ad tracking software. We spent 87 hours comparing the top 50 to find the seven best you can use to track ads like a pro.
What is the Best Ad Tracking Software?
- Hyros — best of the best
- Voluum — best for lead generation
- Wicked Reports — best for ROI tracking
- Google Analytics 360 — best for comprehensive web analytics
- ClickMagick — best for link monitoring and optimization
- Improvely — best for fraud detection and prevention
- Funnel.io — best for data integration
1. Hyros
Our Verdict — Best Of The Best
Price: Custom pricing
Hyros is a superior ad tracking platform that enables marketers to make better decisions. We think it’s the best ad tracking software because of its jaw-dropping tracking accuracy across different devices.
The Best Part:
- Reliable data accuracy. Hyros nails it with top-notch tracking of user behavior across devices, emails, and call bookings, giving you dependable data to optimize your ad campaigns.
The Worst Part:
- Pricing you have to ask for. Hyros sizes your price to the revenue it tracks and only quotes it on a setup call, so you can’t budget for it before you talk to the team.
Get it if you want an all-in-one ad tracking software that accurately attributes data to optimize your ad performance.
I recommend you book a free demo with Hyros.
(free demo)
Best For
Hyros is best for data-driven marketers who want a comprehensive ad tracking solution to get close to 100% clean data.
Top Features
- It finds the hidden clues. Capture vital data that Facebook and Google tracking might miss, and attribute 30-40% more sales to your ads.
- Train your bots. Let Hyros send conversion data back to ad platforms such as Google and Facebook to optimize performance and lower your costs.
- Maximize ad performance. Customize attribution models based on your needs ― from first click to last click and everything in between ― giving you new ways to understand your traffic and sales.
- Stay in the know. Consolidate all traffic sources into one user-friendly hub that gives you a complete view of how customers engage with you.
- Play the long game. Peak into the feature and make informed decisions by tracking customers' actions from the get-go to weeks, months, or even years down the line.
Pricing
Hyros offers a single pricing plan:
- One Plan: Custom pricing, quoted on a setup call and sized to the revenue Hyros tracks, with the setup team, an AI analyst, full tracking, and the Claude MCP included.
Try Hyros today with a free demo.
2. Voluum
Our Verdict — Best For Lead Generation
Price: Starts at $149/month
Voluum is an all-in-one ad tracking platform that can supercharge lead generation and affiliate campaigns. We think it’s the best for lead generation because it helps you steer your traffic to the best performing funnel paths.
The Best Part:
- It manages your traffic. Voluum's Traffic Distribution AI automatically sends more traffic to your top-performing offers, landing pages, and paths.
The Worst Part:
- Pricey entry plans. Voluum's entry plans start at a steep $149/month, which can be a tough pill to swallow for smaller businesses.
Get it if you want a powerful ad tracking tool that provides real-time data analysis and manages your traffic for you to get maximum leads.
I recommend you book a free demo with Voluum, then get the Profit plan for $149/month.
(free demo)
Best For
Voluum is best for data-driven marketers who want an ad tracking software that enables them to optimize, automate, and analyze their campaigns in real-time.
Top Features
- An affiliate marketer's dream. Voluum nails it for affiliate marketers with its custom conversion tracking, pre-built traffic source and affiliate network templates, and manual cost updates.
- Kiss manual optimization goodbye. Set up automation rules in Voluum, and watch it adjust your campaigns based on your predefined conditions ― completely on autopilot.
- Stay ahead of the curve. Use Voluum’s trend analysis tools to detect and monitor underlying patterns in your campaign performance and spot trends ahead of the competition.
- It keeps everyone in the loop. Voluum generates auto-updating shared reports, making it simple for partners and clients to stay informed about ongoing campaign performance.
- You, always on top. Thanks to Voluum's mobile app, you can keep track of your ads around the clock, whether you're at your desk or on the move.
Pricing
Voluum offers seven pricing plans:
- Profit: $149/month for 1,000,000 tracked events a month.
- Scale: $349/month for 5,000,000 tracked events a month.
- Start-up: $599/month for 10,000,000 tracked events a month and 10 workspaces.
- Agency: $999/month for 25,000,000 tracked events a month and 20 workspaces.
- Enterprise: $1,999/month for 60,000,000 tracked events a month and 40 workspaces.
- Corporate: $4,999/month for 200,000,000 tracked events a month and 200 workspaces.
- Executive: $9,999/month for 500,000,000 tracked events a month and 400 workspaces.
Annual plans provide up to a 20% discount.
Try Voluum today with a free demo.
Our Verdict — Best For ROI Tracking
Price: Starts at $499/month
Wicked Reports is a powerful ad tracking software that helps marketers maximize their advertising ROI. We think it’s the best for ROI tracking because of its deep ROI and LTV tracking, which combines multiple data points and attribution models to help you find more profit.
The Best Part:
- Deep dive ROI tracking. Wicked Reports stands out as the ultimate tool for intricate ROI tracking, combining customizable attribution models and precise data to optimize your most profitable ad campaigns.
The Worst Part:
- A dated interface. Wicked Reports' user interface has been described as outdated and old-fashioned, leaving some users yearning for a more modern, visually appealing look.
Get it if you want to make data-driven decisions on your ad spend and optimize your marketing strategy for maximum ROI.
I recommend you book a demo with Wicked Reports, then start on the Measure plan for $499/month to test the waters before you commit to more.
(free demo)
Best For
Wicked Reports is best for growth-focused marketers and businesses that want precise ROI tracking across multiple channels.
Top Features
- Find hidden profits. Uncover untapped ROI opportunities with Wicked Reports' customer LTV and delayed conversion tracking.
- Optimize each step. Use Wicked Reports' Funnel Vision attribution to pinpoint and optimize high-ROI opportunities at every stage of your ad funnel.
- Stay in the loop. Get unlimited scheduled reports straight to your email inbox, keeping you up-to-date on your marketing performance.
- Live help. Dedicated account reps are free for live Zoom calls whenever you need help with getting the best out of Wicked Reports.
- Quick connection. Wicked Reports offers one-minute integrations with popular platforms such as Klaviyo, Shopify, and ReCharge, making setup a breeze.
Pricing
Wicked Reports offers four pricing plans, priced by your annual revenue:
- Measure: $499/month for teams that want reliable attribution fast, with Funnel Vision views, cohort and lifetime value reports, and the standard ad platform, cart and CRM integrations.
- Scale: $699/month for brands connecting their own systems across regions, adding API integrations, an outbound API, currency conversion and international time-zone data loading.
- Maximize: $999/month for teams ready to put AI and advanced revenue sources to work, adding 5 Forces AI, the Meta CAPI advanced signal, custom conversions and Amazon revenue.
- Enterprise: Starts at $4,999 for organizations that need dedicated servers, priority implementation, security reviews and a custom SLA.
Those are the prices for the entry revenue band, and the selector on the pricing page moves them up as your annual revenue grows.
Try Wicked Reports today with a free demo.
Our Verdict — Best For Comprehensive Web Analytics
Price: Custom pricing
Google Analytics 360 is Google’s premium analytics product, tailored for large companies that need advanced customization, scalable tools, and enterprise-level support. We think it’s the best for comprehensive web analytics because it measures how customers interact across all your sites and apps throughout their entire lifecycle.
The Best Part:
- Fresh, unsampled data. You get unsampled results and intraday data within an hour of collection, so your reports show what is happening today.
The Worst Part:
- You can’t see the price upfront. Google only quotes Analytics 360 through its sales team, so you won’t know the cost until you talk to them.
Get it if you run a large business and want enterprise-grade analytics wired into Google’s ad platforms.
I recommend you talk to Google’s sales team to get a quote for your business.
(free demo)
Best For
Google Analytics 360 is best for large enterprises that want to measure every site and app in one place and act on it inside Google’s ad platforms.
Top Features
- See the whole journey. Understand how customers interact across your sites and apps throughout their entire lifecycle.
- Predict what comes next. Google’s machine learning uncovers new insights and anticipates the actions your customers will take.
- Act on it in your ads. Connect your insights to Google Ads, Search Ads 360, and Display & Video 360 to optimize your campaigns.
- Dig into the raw data. Export your data to BigQuery every day for deeper analysis.
- Support you can count on. Service level agreements cover many product features, from data collection to attribution.
Pricing
Google Analytics 360 offers one pricing plan:
- Analytics 360: Custom pricing, quoted by Google’s sales team, for large enterprises that need advanced customization, scalable tools, and enterprise-level support.
Try Google Analytics 360 today with a free demo.
5. ClickMagick
Our Verdict — Best For Link Monitoring and Optimization
Price: Starts at $79/month
ClickMagick is an ad tracking and attribution platform that started as a simple link tracker in 2014 and now follows every click, conversion, and customer journey in between. We think it’s the best for link monitoring and optimization because a custom tracking domain and a random script loader keep your tracking code from getting blocked, so every link click gets counted.
The Best Part:
- It tells you what to do next. Every plan includes Morning Magick, a daily insights email telling you exactly what to scale, fix, or pause.
The Worst Part:
- Fraud protection starts on Standard. Bot and click fraud protection comes with the Standard plan at $199/month; Starter only includes basic bot filtering.
Get it if you want to know exactly which ads, links, and funnels bring in your sales.
I recommend you start the 14-day free trial, then get the Starter plan for $79/month.
(14-day free trial)
Best For
ClickMagick is best for affiliate marketers, media buyers, and agencies who want accurate tracking before they scale their ad spend.
Top Features
- Tracking that can’t be blocked. A custom tracking domain and a random script loader keep your tracking code from getting blocked.
- Follow every device. Cross-device tracking credits the right ad even when visitors switch from phone to laptop.
- Feed your ad platforms. Send accurate first-party conversion data back to your ad platforms for higher match scores and better optimization.
- Shield your budget. On Standard and up, Click Shield stops bots, competitors, and “click happy” users from wasting your ad spend.
- Count offline sales too. On Standard and up, track phone sales and offline conversions all the way back to the ad or link that brought the customer in.
Pricing
ClickMagick offers three pricing plans:
- Starter: $79/month, or $66/month billed yearly, for small campaigns, with 10,000 tracked visitors and 1 website or ecom store.
- Standard: $199/month, or $166/month billed yearly, for advertisers who want 100,000 tracked visitors, bot and click fraud protection, and advanced attribution models.
- Pro: $349/month, or $291/month billed yearly, for teams and agencies that want 1,000,000 tracked visitors, unlimited team members, and unlimited ad accounts.
Annual subscriptions provide a 17% discount.
Try ClickMagick today with a free 14-day trial.
6. Improvely
Our Verdict — Best For Fraud Detection and Prevention
Price: Starts at $29/month
Improvely is a conversion tracking and click fraud monitoring dashboard that over 7,000 marketers use to track all their marketing in one place. We think it’s the best for fraud detection and prevention because it inspects every click for signs of suspicious activity and alerts you the moment it spots potential click fraud.
The Best Part:
- You hear about fraud right away. Improvely flags budget-wasting clicks, like multiple clicks a day from the same IP address, so you can act before they drain your budget.
The Worst Part:
- Few seats on the entry plans. Freelancer includes 1 team member and Startup 3; unlimited team members start on Small Agency at $149/month.
Get it if you pay for clicks and want to know which ones are real.
I recommend you start the 14-day free trial, then get the Freelancer plan for $29/month.
(14-day free trial)
Best For
Improvely is best for advertisers and agencies who want to protect their ad budget from click fraud while they track every conversion.
Top Features
- Know where every sale came from. Improvely identifies the source of every signup and sale, whether it came from a campaign or any other channel.
- Meet your visitors. See the real people using your site, with an activity profile created automatically for each one.
- Split test your pages. Build links that split clicks between landing pages and show you which one performs best.
- Track as many sites as you want. Every plan tracks an unlimited number of websites or client sites, each with separate reports.
- Give clients their own view. Agency plans add sub-accounts for clients, and Large Agency adds white-label reporting on your own domain.
Pricing
Improvely offers four pricing plans:
- Freelancer: $29/month for 10,000 visits tracked a month and 1 team member.
- Startup: $79/month for 50,000 visits tracked a month and 3 team members.
- Small Agency: $149/month for 100,000 visits tracked a month, unlimited team members, and sub-accounts.
- Large Agency: Starts at $299/month for 250,000+ visits tracked a month and white-label reporting.
Try Improvely today with a free 14-day trial.
7. Funnel.io
Our Verdict — Best For Data Integration
Price: Starts at $300/month
Funnel.io is a marketing data platform that connects, stores, and prepares the data from all your marketing tools so your team can build reporting it trusts. We think it’s the best for data integration because it offers 500+ connectors on the Business plan and sends the cleaned-up data wherever you report.
The Best Part:
- One home for all your data. Funnel.io pulls in your ad and marketing data and applies your business logic before it reaches your reports.
The Worst Part:
- Billed annually. Starter and Business are billed annually, from $300/month, and attribution is a paid Funnel Measure add-on only on Business and Enterprise.
Get it if your marketing data is spread across too many platforms to report on by hand.
I recommend you book a free demo, then start on the Starter plan for $300/month, billed annually.
(free demo)
Best For
Funnel.io is best for marketing teams and agencies that want all their marketing data cleaned up and sent to the reporting tools they already use.
Top Features
- Ask your data anything. Funnel AI gives you instant answers about your marketing data, with unlimited usage on every plan.
- Bring it into your AI tools. Funnel’s MCP lets you work with your marketing data in Claude, ChatGPT, and other AI tools.
- Add the business context. Load your budgets, targets, and business goals next to your performance numbers.
- Report where you want. Build dashboards in Funnel, or send your data to Looker Studio, Google Sheets, and, on Business, Power BI, Tableau, and BigQuery.
- Measure what drives sales. The Funnel Measure add-on runs marketing mix modeling, multi-touch attribution, and incrementality tests on Business and Enterprise.
Pricing
Funnel.io offers three pricing plans:
- Starter: Starts at $300/month, billed annually, for 117 connectors, 13 destinations, and 1 workspace.
- Business: Starts at $600/month, billed annually, for 579 connectors, 46 destinations, and unlimited workspaces.
- Enterprise: Custom pricing, for organizations that need 600+ connectors, a Snowflake destination, enterprise SSO, and an enterprise SLA.
Try Funnel.io today with a free demo.
Our Top Three Picks
Here’s a quick summary of our top three picks:
- Hyros — best of the best
- Voluum — best for lead generation
- Wicked Reports — best for ROI tracking
Here’s a quick comparison of our top seven picks:
Tool | Entry Offer | Pricing |
|---|---|---|
Hyros | Free demo | Custom |
Voluum | Free demo | Starts at $149/mo |
Wicked Reports | Free demo | Starts at $499/mo |
Google Analytics | Free demo | Custom |
ClickMagick | 14-day free trial | Starts at $79/mo |
Improvely | 14-day free trial | Starts at $29/mo |
Funnel.io | Free demo | Starts at $300/mo |
Here are the top 50 ad tracking software we considered in this review:
- Hyros
- Voluum
- Wicked Reports
- Google Analytics 360
- ClickMagick
- Improvely
- Funnel.io
- Northbeam
- Branch Metrics
- Binom
- Post Affiliate Pro
- RedTrack.io
- LinkTrackr
- Everflow
- ThriveTracker
- AppsFlyer
- Adjust
- Trackier
- Matomo
- BeMob
- CAKE
- TUNE
- AdsBridge
- AdEspresso
- Finteza
- AdSpyglass
- Keitaro
- Piano Analytics
- ClickGUARD
- Chartbeat
- HitPath
- Kochava
- Linkly
- MarketingTracer
- Mouseflow
- Rockerbox
- Parse.ly
- Rebrandly
- Singular
- Cometly
- TWIPLA
- WhoIsVisiting
- GoSquared
- Hotjar
- Mixpanel
- SEMRush
- SimilarWeb
- SpyFu
- StatCounter
- Yandex Metrica
Frequently Asked Questions About Ad Tracking Software Tools
What is the best ad tracking software?
Hyros is our top pick for data-driven marketers who want near-perfect tracking accuracy across devices. It came out on top after we compared the field to find the seven best.
What can ad tracking software track?
Ad tracking software tracks your key metrics and KPIs across every campaign, clicks across your whole sales funnel, and user behavior across devices, emails, and call bookings. The stronger tools also detect and filter out fraudulent traffic.
Which ad tracking software is best for link monitoring?
ClickMagick is our pick for link monitoring and optimization. It tracks every click through your own first-party domain, so the links you run across campaigns keep reporting even when the browser strips third-party cookies.
Which ad tracking software is best for ROI tracking?
Wicked Reports is our pick for ROI tracking, built on deep customer value and multi-touch attribution. Its Funnel Vision attribution pinpoints your high-ROI opportunities so you can double down on them.
What should I look for when choosing ad tracking software?
Look for tracking of key metrics and KPIs across every campaign, real-time analytics and reports, and full tracking of clicks across your sales funnels. Fraud detection and filtering of bad traffic matters too, so weigh that before you choose.
Which ad tracking tool is best for fraud detection?
Improvely is our pick for fraud detection and prevention. Detecting and filtering fraudulent traffic is what separates the stronger tools from the weaker ones, and Improvely does it well.
Can ad tracking software track users across devices?
Yes. Hyros is built for cross-device tracking, following user behavior across devices, emails, and call bookings. You can also customize attribution models from first click to last click.
Do ad tracking tools integrate with ad platforms?
Yes. Look for integration with ad platforms, like the Facebook conversion API, when you choose a tool. That integration feeds accurate conversion data back to the platforms where you buy your ads.
Which ad tracking software is best for lead generation?
Voluum is our pick for lead generation. Its AI sends your traffic to the top-performing offers, which is why it wins for lead gen.
What to look for when buying ad tracking software?
- The ability to track key metrics and key performance indications (KPIs) for all their campaigns
- Getting actionable insights for their online advertising campaigns
- Having deeper information on split testing results
- Campaign management features for multiple campaigns
- Real-time analytics and real-time reports
- API connection to manage advertising budgets on the go
- The ability to generate detailed reports
- Comprehensive racking clicks across entire sales funnels
- Detection and filtering of fraudulent traffic for better accuracy
- Multi-touch attribution models for customer journey
- Ability to integrate with ad platforms, like with the Facebook conversion API
The Bottom Line
To recap, here are the best ad tracking software to try this year:
- Hyros — best of the best
- Voluum — best for lead generation
- Wicked Reports — best for ROI tracking
- Google Analytics 360 — best for comprehensive web analytics
- ClickMagick — best for link monitoring and optimization
- Improvely — best for fraud detection and prevention
- Funnel.io — best for data integration