The fastest, easiest and cheapest way to save time and money writing content is to use AI copywriting software. That's why we spent 50 hours comparing the top 50 to find the best AI copywriting software you can use this year, ranked by our top picks.
What is the Best AI Copywriting Software?
- Frase — best of the best
- Anyword — best for freelance writers
- Jasper — best for marketing teams
- CopyAI — best for high volume content creators
- Rytr — best bang for the buck
- Writesonic — best for entrepreneurs
- Describely — best for ecommerce
1. Frase
Our Verdict — Best of the Best

Frase is my #1 pick because it runs the whole content loop in one place, from research and drafting through optimization and monitoring, and it now tunes that content for AI search as well as for Google.
The Best Part:
- It closes the loop. Frase researches the topic, drafts in your brand voice, scores the page for Google and for AI citations, then watches for ranking decay and ships the fix, all without you leaving the tool.
The Worst Part:
- It still needs a human pass. Like every AI writing assistant, Frase will occasionally produce repetitive, factually incorrect or off-topic copy, until you learn to feed it the right context and patterns.
Get it if you want research, writing, optimization and monitoring under one subscription instead of four.
I recommend you start with the free 7-day trial, then get the Starter plan for $49/month.
(free 7-day trial, no credit card)
Best For
Frase is best for individuals getting started with SEO, all the way up to agency SEO teams growing client sites at scale.
Top Features
- An AI agent that drafts with your brand in context, plus Brand Voice, so every draft comes back sounding like you wrote it.
- SEO research that ends in a brief, and topic clusters that map everything sitting around the subject, so you know what to write before you write it.
- GEO optimization and AI Visibility, which tune your content to get cited by AI search and then monitor where it is already being cited.
- Content Guard, which catches ranking decay on pages you already published and ships the fix instead of just reporting the drop.
- FraseCMS and one-click publishing to WordPress, Webflow, Sanity and Wix, plus an MCP server so you can run Frase from Claude or Cursor.
Pricing

Frase offers four plans.
- Starter: $49/month for solos, freelancers and single-site teams, with 1 seat and 1 site.
- Professional: $129/month for in-house teams and growing SMBs that want the whole loop.
- Scale: $299/month for agencies and multi-site brands running the loop across many sites.
- Enterprise: Custom pricing, for large organizations that need custom seats and domains, white-label reports and their own terms.
Annual subscriptions provide a 20% discount. You can get started with a 7-day free trial.
2. Anyword
Our Verdict — Best for Freelance Writers

Anyword is my #2 pick because it does not just write your copy, it scores it. Every variation comes with a performance prediction based on real marketing data, so you know which version will convert before you hit send.
The Best Part:
- It learns from your own campaigns. Connect your marketing channels and Anyword trains on your past results, so the copy gets sharper the more you use it, and every variation still comes back with a score attached.
The Worst Part:
- No keyword research and no SEO optimization. Anyword is built around copy performance, not SERP research, so you will need an SEO tool beside it whenever you want rankings.
Get it if you want to hand a client the version the data says will convert, instead of the version you liked best.
I recommend you start with the 7-day free trial, then get the Starter plan for $49/month.
(7-day free trial, 2,500 words)
Best For
Anyword is best for people who write copy that has to convert, such as freelance writers, performance marketers and business owners.
Top Features
- Performance prediction scores put a number on every variation, based on real conversion data, so you always submit the strongest option.
- Brand voice controls let you train Anyword on each client's tone and messaging, and switch voices when you switch projects.
- Copy for every channel covers ads, emails, landing pages, social posts and blog copy, all inside the same platform.
- It learns from your data once you connect your channels, from 50 data rows on Starter to thousands on the higher tiers.
- Length control lets you choose between short, medium and long, so the draft arrives at the size you actually need.
Pricing

Anyword offers four pricing plans.
- Starter: $49/month for solo marketers and freelancers who want on-brand copy backed by performance predictions.
- Data-Driven: $99/month for marketing teams that want three seats and more performance predictions.
- Business: Custom pricing, for teams that want AI trained on their most successful past campaigns.
- Enterprise: Custom pricing, for organizations that need custom-built AI with enterprise-grade security and control.
You can get started with a 7-day free trial.
3. Jasper
Our Verdict — Best for Marketing Teams

Jasper is my #3 pick because it is built for a marketing team rather than for one writer. Brand voices, knowledge assets and audiences live inside the platform, so everything the team ships sounds like it came from the same brand.
The Best Part:
- Everything stays on brand, at scale. Jasper holds your brand voices, knowledge assets and audiences in one place and checks every draft against them, so a campaign written by three different people still reads like one voice.
The Worst Part:
- It is priced per seat. At $69/month per seat Jasper is the most expensive tool on this list, and the bill climbs with every person you add. It earns its price on a team, not on a solo project.
Get it if you want marketing content that stays on brand across a whole team, not just across one writer.
I recommend you start with the free 7-day trial, then get the Pro plan for $69/month per seat.
(free 7-day trial)
Best For
Jasper is best for marketing teams that publish across several channels and need every piece to sound like the same brand.
Top Features
- Canvas, a workspace built for producing on-brand content, instead of a chat box you paste prompts into.
- Agents for core marketing workflows, so the jobs you repeat every month run as a process instead of a fresh prompt every time.
- Brand voices, knowledge assets and audiences: the Pro plan carries two, five and three of them, and every draft is checked against all of them.
- A free 7-day trial, so you can run a real campaign through it before you pay anything.
- A Business tier that adds agents for GEO, translation and deep research, a no-code builder for custom agents, Jasper Grid for content at scale, and unlimited brand customization.
Pricing

Jasper offers two plans.
- Pro: $69/month per seat billed monthly, or $59/month per seat billed yearly. Includes one seat, the Canvas platform, agents for core marketing workflows, 2 brand voices, 5 knowledge assets and 3 audiences.
- Business: Custom pricing, for organizations that want custom AI agents, Jasper Grid and unlimited brand customization.
Annual subscriptions provide a 14% discount. You can get started with a 7-day free trial.
4. CopyAI
Our Verdict — Best for High Volume Content Creators

CopyAI is a time-saver for anyone who needs to produce a lot of content in a lot of formats. Blog titles, outlines, intros, email copy, product descriptions and social posts all come out in seconds.
The Best Part:
- Unlimited words across five seats, for one price. The entry plan carries unlimited words and unlimited chat projects for five seats, with OpenAI, Anthropic and Gemini models available in the same workspace, so volume is no longer metered by credits.
The Worst Part:
- It has moved on from pure copywriting. Copy.ai now sells itself as a go-to-market AI platform. Self-serve has been cut down to a single chat plan, there is no free tier any more, and everything beyond it goes through a sales call.
Get it if you want a small team producing high volumes of short copy without counting credits.
I recommend you start with the Chat plan for $29/month, since there is no free tier to test on first.
(five seats included)
Best For
CopyAI is best for small teams that push out a lot of short copy, such as titles, product descriptions and social posts, and want the volume uncapped.
Top Features
- Five seats on the entry plan, so a small team works from one subscription instead of one login each.
- Unlimited words and unlimited chat projects, so your output is not rationed by a credit counter.
- OpenAI, Anthropic and Gemini models, all reachable from the same workspace, so you can pick the model that writes your format best.
- Workflows that stitch AI actions into a repeatable process, chaining research, generation and tool calls so a job like “write the SEO article” runs the same way every time.
- Go-to-market integrations, so the copy is produced where your CRM and campaign data already live.
Pricing

CopyAI offers one self-serve plan and an enterprise tier.
- Chat: $29/month billed monthly, for 5 seats, unlimited words in chat and unlimited chat projects.
- Enterprise: Custom pricing, with guided onboarding, workflow implementation and integrations across your go-to-market stack.
Annual subscriptions provide a 20% discount.
5. Rytr
Our Verdict — Best Bang For The Buck

If you are looking for simplicity and speed, Rytr is a great choice. The interface is genuinely easy to work in, and the price is almost unbelievable.
The Best Part:
- The price. Unlimited generations run $9/month and the Premium tier is $29/month, on top of a free forever plan that never asks for a credit card. Nothing else on this list comes close.
The Worst Part:
- It is built for short pieces. Rytr's use cases are emails, captions, meta titles, calls to action and paragraphs. There is no long-form article workflow and no SEO optimization, so it drafts pieces rather than running a content operation.
Get it if you want fast, cheap AI drafting for short copy without a subscription that hurts.
I recommend you start with the free forever plan, then move up to Unlimited for $9/month.
(free forever plan, no credit card)
Best For
Rytr is best for anyone who wants the power of AI copywriting without a bill that breaks the bank.
Top Features
- Unlimited generations for $9/month, by a wide margin the cheapest paid tier on this list.
- A free forever plan with 10,000 characters a month and no credit card, so you can judge the output before you pay anything.
- More than 20 tones of voice, so the same brief comes back humorous, casual, formal or humble at the click of a button.
- Built-in plagiarism checking, plus grammar and readability fixes on the text it writes for you.
- My Voice, a browser extension and an API, so Rytr runs inside the tools you already write in.
Pricing

Rytr offers three pricing plans.
- Free: $0/month, free forever and no credit card required, for 10,000 characters per month.
- Unlimited: $9/month for unlimited generations, for individuals getting started with generative AI.
- Premium: $29/month for freelancers who create content for multiple brands.
Annual subscriptions provide a 17% discount. Try Rytr today with the free plan.
6. Writesonic
Our Verdict — Best for Entrepreneurs

Writesonic is built around a question that did not exist a few years ago: when somebody asks ChatGPT, Gemini or Google's AI Overviews for a recommendation in your market, does your name come up? Writesonic tracks the answer every day and then does the work to change it.
The Best Part:
- It does the work, not just the dashboard. Most AI search tools show you the gap and stop there. Writesonic runs agents that go and earn the citations through content and outreach, then measures the lift in traffic and pipeline, so tracking turns into customers instead of a report you read.
The Worst Part:
- It is not a copywriting tool any more. Writesonic used to sell 40-plus copy templates and a 1,500-word article in 15 seconds. Today it sells AI search visibility, so if you came looking for a cheap way to draft ad copy, this is no longer that product.
Get it if you want to show up when your customers ask an AI for a recommendation instead of a search engine.
I recommend you start with the 7-day free trial, then get the Starter plan for $99/month.
(7-day free trial, no credit card)
Best For
Writesonic is best for solopreneurs and small businesses that are quietly losing customers to AI answers they never appear in.
Top Features
- AI visibility tracking across ChatGPT, Gemini and Google AI Overviews, run every day on the prompts that actually matter in your market, with the Enterprise tier covering all 10 AI platforms.
- An agent fleet, including outreach and Reddit agents, that goes and earns the citations instead of only flagging that you do not have them.
- The AI Search Loop: track, prioritize, act, measure, repeat, so the work is a cycle you run rather than an audit you file.
- Citation and sentiment analysis, so you see not just whether you get mentioned, but how you get described when you do.
- Proof of lift in traffic and pipeline, which ties the AI search work back to revenue instead of to a visibility score.
Pricing

Writesonic offers four pricing plans.
- Starter: $99/month, or $79/month billed annually, to track your brand across ChatGPT, Gemini and Google AI Overviews, with AI articles and site audits to close the gaps.
- Basic: $249/month, or $199/month billed annually, for SEO and GEO in one platform.
- Growth: $499/month, or $399/month billed annually, adding sentiment analysis, the Action Center and agentic workflows.
- Enterprise: Custom pricing, for full SEO and GEO at scale across all ten AI platforms, with a dedicated strategy team.
Annual subscriptions provide a 20% discount. You can get started with a 7-day free trial.
7. Describely
Our Verdict — Best for Ecommerce

Describely is my #7 pick because it does one job that no general AI writer does well: it turns a product catalog into finished listings, thousands at a time, and grades every SKU on how likely it is to surface in ChatGPT, Google and Gemini.
The Best Part:
- It writes the whole catalog. Bulk generation turns thousands of products into complete listings in a single run, and data enrichment fills in the products whose details are too sparse to write from.
The Worst Part:
- It only does product content. Describely writes listings, not blog posts, ads or emails, so it sits beside your copywriting tool rather than replacing it.
Get it if you want product listings written at catalog scale instead of one at a time.
I recommend you start with the five free products, then pay as you go at $0.75 per product.
(first 5 products free, no credit card)
Best For
Describely is best for retailers, distributors and agencies that manage large product catalogs and need listings written at scale.
Top Features
- Bulk content generation that creates thousands of product listings in one run.
- Product data enrichment that fills in sparse product details before the copy is written.
- AI content rules that hold every description to your brand's language.
- Direct integrations with Shopify, WooCommerce, Wix, Squarespace, Akeneo and plain CSV, so listings go back where your catalog already lives.
- A content audit that verifies claims and catches errors across the catalog before anything ships.
Pricing

Describely is pay-as-you-go, with no subscription.
- Pay as you go: $0.75 per product for up to 500 products, with unlimited generations. Data enrichment runs $0.55 per credit and image processing $0.05 per credit.
- High volume: Custom pricing for catalogs of 500 or more SKUs, including an AI visibility audit across the whole catalog and custom seats.
Try Describely today with the free plan.
Our Top Three Picks
Here’s a quick summary of our top three picks:
Here’s a quick comparison of our top seven picks:
Tool | Entry Offer | Pricing |
|---|---|---|
Frase | Free 7-day trial | Starts at $49/mo |
Anyword | 7-day free trial | Starts at $49/mo |
Jasper | Free 7-day trial | Starts at $69/mo |
CopyAI | No free plan | Starts at $29/mo |
Rytr | Free Plan | Starts at $9/mo |
Writesonic | Free Trial | Starts at $99/mo |
Describely | 5 free products | Starts at $0.75 per product |
Here are the top 50 AI copywriting tools we considered in this review:
- Frase
- Anyword
- Jasper
- CopyAI
- Rytr
- Writesonic
- Describely
- QuillBot
- ClosersCopy
- Grammarly
- Scalenut
- Outranking
- Linguix
- ProWritingAid
- AISEO
- Textmetrics
- Writer
- LongShot AI
- Lyne
- NeuralText
- ReWriting
- Wordtune
- Ludwig
- Textio
- WordAi
- SmartWriter
- TextCortex
- Message Path
- AI Writer
- Lightkey
- Texta.ai
- Copywritely
- Nyle
- Refly
- Acrolinx
- Articoolo
- Lavender
- PerfectTense
- Sapling
- Trinka
- Text Blaze
- Typli.ai
- WritingAssistant
- After The Deadline
- Bertha
- Calliope
- Ellipsis
- Essaybot
- Flacked AI
- GoCopy
Frequently Asked Questions About AI Copywriting Software Tools
What is AI copywriting software?
AI copywriting software uses machine learning to generate marketing content like blog posts, emails, and ads. It analyzes patterns in existing writing and produces human-like copy you can edit and ship faster.
Which AI copywriting tool is the best overall?
Frase is our top pick overall because it runs the whole content loop in one workspace: research, drafting, optimization and monitoring. You get content built to rank on Google and to get cited by AI search, without jumping between tools.
Are there free AI copywriting tools?
Yes. Rytr runs a free forever plan that never asks for a credit card, and Frase, Anyword and Jasper all open with a 7-day free trial. Describely gives you your first five products free. Reach for one of these if you want to test AI copywriting before you commit.
How do free and paid AI copywriting tools compare?
Free tiers let you generate limited copy so you can feel out the workflow, while paid plans open up more templates, longer output, and extras like plagiarism checks. Start free to learn the tool, then move up once it is saving you real time.
Can AI copywriting software save time?
Yes. These tools can take a piece from outline to draft in about half an hour, and they handle editing and plagiarism checks along the way. You spend your time directing and polishing instead of staring at a blank page.
What features should good AI copywriting software have?
Look for human-like content generation, built-in proofreading, multi-language support, and SEO optimization. The best tools also give you conversion-focused templates, plagiarism detection, and proven frameworks like AIDA so your copy has structure.
Which AI copywriting tool is best for freelance writers?
Anyword is the one to reach for as a freelancer because every draft comes with a performance score. You hand the client the version the data says will convert, and switch brand voices as you switch projects.
Which AI copywriting tool is best for ecommerce?
Describely is our pick for ecommerce because it is built for one job: turning a product catalog into finished listings. Reach for it when you need hundreds of descriptions written at once without losing your brand voice.
Is Rytr a good budget option for AI copywriting?
Yes. Rytr is our best bang for buck pick, with a free plan and an unlimited option that stays easy on your wallet. Reach for Rytr if you want solid AI copy without a heavy commitment.
The Bottom Line
AI copywriting software can be a great way to save time and money writing content.
To recap, the best AI copywriting tools right now are:
- Frase — best of the best AI copywriting software
- Anyword — best for freelance writers
- Jasper — best for marketing teams
- CopyAI — best for high volume content creators
- Rytr — best bang for the buck
- Writesonic — best for entrepreneurs
- Describely — best for ecommerce
Our top pick is Frase, because it has the most advanced AI technology on the market, and you get an AI writer and SEO optimization tool in one subscription. I recommend you check out all these tools and see which one is the best for your needs.
Further reading on ContentMavericks.com: Use AI copywriting software in combination with our website content template to create high ranking blog posts, and high-quality content. Or use one of these AI writers to improve your landing pages, so you can convert more of your visitors into customers.
This post was written using Frase.
