Today there are more than 50 different landing page builders. We compared the top 50 to find the seven best you can use to turn clicks into leads and sales today.
What is the Best Landing Page Builder?
- KLEQ — best of the best
- Leadpages — best bang for the buck
- Scale.gg PageBuilder — best for AI-assisted pages
- Unbounce — best for power users
- Thrive Architect — best for WordPress users
- Instapage — best for paid ads
- Landingi — best for agencies
1. KLEQ
Our Verdict — Best Of The Best
Price: $1 for the first month, then $197/month
KLEQ sets the bar for landing page builders right now. We think it's the best of the best because the page is only the front door — the same system builds your funnel, hosts your courses, runs your memberships and automates the follow-up, so the campaign and the product it sells live under one login.
The Best Part:
Everything under one login. Your pages plug straight into the course and membership stack behind them, so there's no handoff between a page builder, a checkout, and a delivery platform.
The Worst Part:
One plan, one price. There's no cheap page-only tier — KLEQ runs $197/month after the first month, which is a lot to pay if you already have course, email, and funnel tools you like. It earns its keep when it replaces at least two other subscriptions.
Get it if you want the page, the funnel, and the course it sells built in one place.
I recommend you start with the $1 trial for your first 30 days, then stay on the single $197/month plan once your funnel is live.
(30-day trial for $1)
Best For
KLEQ is best for creators and coaches who want pages, funnels, courses, and memberships in one login.
Top Features
Unlimited landing pages. One license on one domain covers as many pages as your campaigns need, so you never ration a monthly page allowance.
Funnels, not just pages. Opt-in, sales, checkout, and follow-up steps connect inside the same workflow, so a lead moves from first click to purchase without leaving the system.
Courses live next door. Host your training right beside the pages that sell it, with unlimited courses and members included on the single plan.
Memberships built in. Gate recurring or one-time content and control exactly who sees what, no extra plugin required.
Support that answers. A knowledge base, email support, and private live chat come standard, so you're not stuck googling fixes on launch day.
Pricing
KLEQ offers one pricing plan:
- KLEQ: $1 for the first month, then $197/month for one license activated on one domain name, with unlimited courses, members, and landing pages.
The optional mobile app costs $57/month.
Try KLEQ today with the $1 30-day trial.
2. Leadpages
Our Verdict — Best Bang For The Buck
Price: Starts at $99/month
Leadpages is the builder that stops charging you for winning — every plan includes unlimited traffic, so a campaign that blows past its forecast costs the same as one that flops. We think it's the best bang for the buck because the $99 Grow plan already covers unlimited pages, and the optimization tools sit one tier up when you're ready to test.
The Best Part:
Winners don't cost extra. Unlimited traffic on every plan means a page that suddenly pulls 10x the visitors never triggers an overage — your bill stays flat while the conversions pile up.
The Worst Part:
Testing lives upstairs. Plan inclusions shift between tiers, and the optimization features sit on the $199 Optimize plan — so read the current plan cards before assuming your split test is included.
Get it if you want a winning page to bring you more traffic without bringing a bigger bill.
I recommend you start with the 7-day free trial, then keep Grow at $99/month.
(7-day free trial)
Best For
Leadpages is best for solo marketers and small teams who want fast campaign pages without visitor overage fees.
Top Features
Pages ship from one workspace. Build and publish focused offer and lead-capture pages from a single dashboard, without touching your main website.
Split tests settle arguments. Compare page variants head to head when your plan includes experimentation, so the version that converts — not the loudest opinion — decides the final layout.
Leads land in one place. Every published page feeds its contacts into a built-in lead inbox, so you capture and manage signups before wiring up a CRM.
Copy drafts itself. Write headlines and page content inside the builder, then edit the draft until it sounds like your offer.
Traffic without a meter. Unlimited visitors come standard, so you can push a promotion hard — email blasts, paid spikes, launch-day surges — and the platform never asks you to upgrade mid-campaign.
Pricing
Leadpages offers three pricing plans:
- Grow: $99/month for unlimited pages and four custom domains.
- Optimize: $199/month for optimization features and 10 active integrations.
- Scale: $399/month for agency features, team seats, and workspaces.
Annual subscriptions provide a 20% discount.
Try Leadpages today with a free 7-day trial.
Our Verdict — Best For AI-Assisted Pages
Price: Starts at $395/year
Scale.gg PageBuilder built its reputation on one thing: pages that live inside a full campaign, not on their own. It takes the best for AI-assisted pages slot because the suite plans the campaign, builds the pages and funnels, creates the assets, and sells the product — with AI credits behind the work at every step.
The Best Part:
Buy one app. Solo gets you PageBuilder by itself for $395/year, and the campaign, email, and commerce apps stay on the shelf until you actually want them — no suite-sized bill on day one.
The Worst Part:
Still settling in. Scale.gg is a broad suite that keeps evolving, so verify each promised handoff between apps yourself — assuming every tool shares data automatically will cost you.
Get it if every page you build is one piece of a bigger campaign.
I recommend you get started with Solo at $395/year, then upgrade to Pro at $95/month when the suite earns it.
(paid only)
Best For
Scale.gg PageBuilder is best for small teams who want AI-assisted pages built inside one campaign workspace.
Top Features
Pages your way. Build branded pages and funnels with visual controls when you want speed and code controls when you want precision.
One objective, one home. The campaign workspace keeps briefs and assets tied to a single goal, so nothing you build floats loose from the plan.
Grow into the suite. Move a campaign into email, content, video, commerce, or course apps when the work calls for it — the handoff happens inside one platform.
Credits across the suite. Every plan includes AI credits — Solo carries 1,000 one-time, Pro refreshes 2,500 every month — and on Pro those credits power AI work across all 27 apps.
Pick your one app. Any single app of your choice runs on Solo for $395/year, and annual subscriptions carry up to a 38% discount when you step up to Pro or Pro Max.
Pricing
Scale.gg PageBuilder offers four pricing plans:
- Solo: $395/year for one app of your choice and 1,000 one-time AI credits.
- Starter: $495/year for the 14-app starter bundle and 2,500 one-time AI credits.
- Pro: $95/month for all 27 apps and 2,500 AI credits every month.
- Pro Max: $200/month for all 27 apps plus the mastermind and 7,500 AI credits every month.
Annual subscriptions provide up to a 38% discount.
Try Scale.gg PageBuilder today.
4. Unbounce
Our Verdict — Best For Power Users
Price: Starts at $29/month
Most page builders treat testing as an add-on. Unbounce earns the best for power users slot because A/B testing, AI traffic optimization, popups and custom code all live in one builder made for paid campaigns — and you can start building for free.
The Best Part:
Testing runs the show. A/B testing and Smart Traffic, the AI that sends each visitor to the variant most likely to convert, are core tools here, not extras bolted onto a website builder.
The Worst Part:
Watch the visitor caps. Every plan meters your traffic and going over costs extra, so a campaign that takes off needs closer monitoring than the sticker price suggests.
Get it if you run paid traffic and want the testing to live in the same tool as your pages.
I recommend you start with Starter at $29/month, then move to Experiment at $149/month to test.
(free trial)
Best For
Unbounce is best for paid media teams who want every campaign click landing on a page they can test.
Top Features
Pages without developers. The landing-page builder turns a campaign idea into a focused page you can publish the same day, no dev ticket required.
Split tests on tap. Run two versions of a page against each other, route the traffic between them, and let the numbers pick the winner before you scale the ad spend.
AI picks the page. Smart Traffic reads each visitor and sends them to the variant most likely to convert, so optimization keeps working while you sleep.
Convert beyond the page. Popups and sticky bars catch visitors across the rest of your site, so one tool covers every offer you run.
Code when you need it. Drop scripts, pixels and custom CSS into any page, so tracking and styling go exactly as deep as your team wants.
Pricing
Unbounce offers six pricing plans:
- Starter: $29/month for five pages and one user.
- Build: $99/month for unlimited pages and up to 20,000 visits.
- Experiment: $149/month for A/B testing and up to 30,000 visits.
- Optimize: $249/month for AI optimization and up to 50,000 visits.
- Concierge: Custom pricing, for higher limits and dedicated support.
- Agency: Custom pricing, for multiple teams and client campaigns.
Annual subscriptions provide up to a 25% discount.
You can get started with a free trial.
Try Unbounce today with a free trial.
Our Verdict — Best For WordPress Users
Price: Starts at $99 for the first year, then $199/year
Thrive Architect is what you reach for when the landing page has to live on a site you own. We think it's the best for WordPress users because it works as a plugin inside your own install — you build conversion-focused pages on your own hosting, and every page you ship stays yours.
The Best Part:
Your pages, your server. Everything you build lives inside WordPress on hosting you control, so you get more ownership than any hosted landing-page platform can offer — no export walls, no platform lock-in.
The Worst Part:
WordPress baggage. The plugin inherits everything WordPress brings — hosting, updates, plugin conflicts, and page speed are your job. Budget the maintenance time a hosted builder would absorb for you.
Get it if your landing pages need to live on WordPress you own.
I recommend you start with the one-site Thrive Architect license at $99 for the first year, then $199/year.
(30-day money-back guarantee)
Best For
Thrive Architect is best for WordPress site owners who want conversion-focused pages without moving campaigns to a hosted platform.
Top Features
Edit where you publish. You design pages visually inside your WordPress install, so what you see in the editor is what ships on your domain.
Conversion-ready templates. Start from landing-page and section designs built to convert, then swap in your own copy and branding — you launch from a proven layout instead of a blank canvas.
Blocks that sell. Forms, calls to action, testimonials, and pricing blocks drop onto the page as native elements, so you assemble a full sales page without hunting for extra plugins.
Every screen covered. Responsive controls let you adjust how each page reads on desktop, tablet, and mobile before it goes live.
Room to grow. The builder connects to the rest of the Thrive Themes stack, so testing, scarcity campaigns, and theme control are ready to switch on when your funnel needs them.
Pricing
Thrive Architect offers three pricing plans:
- Thrive Architect: $99 for the first year, then $199/year for one site.
- Thrive Architect + Optimize: $199 for the first year, then $399/year for one site.
- Thrive Suite: $299 for the first year, then $599/year for five sites.
All paid plans come with a 30-day money-back guarantee.
Try Thrive Architect today.
6. Instapage
Our Verdict — Best For Paid Ads
Price: Starts at $99/month
Every dollar you spend on ads deserves a page that matches the ad — and Instapage was built around that idea. It earns the best for paid ads slot because its ad-to-page personalization ties each campaign segment to a matching landing experience, and reusable blocks keep dozens of campaign pages consistent.
The Best Part:
Pages that match the ad. Instapage's ad-to-page personalization connects your campaign segmentation to a matching landing experience, so the click and the page tell the same story.
The Worst Part:
Costs stack fast. Server-side testing, expanded traffic, and enterprise personalization all sit on higher tiers, so the bill grows quickly once you move past basic page building.
Get it if your paid campaigns need landing pages matched to every ad segment.
I recommend you start with the 14-day free trial, then get Create for $99/month.
(14-day free trial)
Best For
Instapage is best for performance marketing teams who want every ad to land on a matching page.
Top Features
Build without a developer. The drag-and-drop builder turns out responsive landing pages fast, so campaign launches never wait on an engineering queue.
Blocks you build once. Save shared page sections as reusable blocks, update one of them, and the change carries across every campaign that uses it.
Testing without the flicker. Server-side testing runs your test versions before the page renders, so visitors never see the swap happen mid-load.
One page per audience. Ad-to-page personalization swaps page content to match the ad and audience each visitor came from, so you serve each segment without duplicating pages.
Reviews inside the page. Collaboration tools let your team comment, review, and manage page work in one place, so approvals never crawl through email threads.
Pricing
Instapage offers three pricing plans:
- Create: $99/month for 15,000 unique monthly visitors.
- Optimize: $199/month for 30,000 unique monthly visitors.
- Convert: Custom pricing, for custom unique monthly visitors.
Annual subscriptions provide a 20% discount.
Try Instapage today with a free 14-day trial.
7. Landingi
Our Verdict — Best For Agencies
Price: Starts at $29/month
Landingi treats landing pages as an operation, not a one-off. It wins the best for agencies slot because Smart Sections, server-side testing, and programmatic pages let one team run every client's portfolio from a single platform.
The Best Part:
Built for volume. Smart Sections push one edit across every page that shares the block, and programmatic pages turn structured data into finished page variations — so client work scales without extra hands.
The Worst Part:
Limits everywhere. Every plan meters visits and custom domains, and the lower tiers cap active pages too, so you have to model your real usage before you can compare prices. If you want one headline number you can judge at a glance, this pricing model will fight you.
Get it if you run landing pages for multiple clients and need edits to ship everywhere at once.
I recommend you start on Build at $29/month, then move to Optimize at $149/month once testing becomes weekly work.
(14-day free trial)
Best For
Landingi is best for agencies and marketing teams who want one platform behind every client's pages.
Top Features
Brief in, page out. The AI generator turns a campaign brief into a working landing page, so every new client project starts past the blank canvas.
Pixel-level control. The classic visual builder lets you place and style every element exactly where the design calls for it.
Let the data pick the winner. Server-side testing compares page versions on real conversion data, so the page that stays is the one that sells — not the one somebody liked.
Edit once, update everywhere. Smart Sections keep shared blocks in sync across your whole portfolio — change the section and every page that uses it follows.
Pages at scale. Programmatic pages build whole batches of pages from structured data, so one data set turns into a finished set of pages without hand-building each one.
Pricing
Landingi offers four pricing plans:
- Build: $29/month for 10 active landing pages with 2,000 monthly visits and one custom domain.
- Optimize: $149/month for 100 active landing pages with 30,000 monthly visits and 3 custom domains.
- Scale: $299/month for unlimited landing pages with 100,000 to 500,000 monthly visits and 10 custom domains.
- Enterprise: Starts at $1,499/month for unlimited landing pages with 1 million or more monthly visits and 100 custom domains.
Annual subscriptions provide up to a 23% discount.
Try Landingi today with a free 14-day trial.
Our Top Three Picks
Here's a quick summary of our top three picks:
- KLEQ — best of the best
- Leadpages — best bang for the buck
- Scale.gg PageBuilder — best for AI-assisted pages
Here's a quick comparison of our top seven picks:
Tool | Entry Offer | Pricing |
|---|---|---|
KLEQ | $1 trial | Starts at $197/mo |
Leadpages | 7-day free trial | Starts at $99/mo |
Scale.gg PageBuilder | Paid only | Starts at $395/yr |
Unbounce | Free trial | Starts at $29/mo |
Thrive Architect | 30-day money-back guarantee | Starts at $99/yr |
Instapage | 14-day free trial | Starts at $99/mo |
Landingi | 14-day free trial | Starts at $29/mo |
Here are the top 50 landing page builders we considered in this review:
- KLEQ
- Leadpages
- Scale.gg PageBuilder
- Unbounce
- Thrive Architect
- Instapage
- Landingi
- ClickFunnels
- Elementor
- Divi Builder
- Beaver Builder
- Brandcast
- Brizy Cloud
- CartFlows
- CloudFunnels
- ConvertFlow
- Convertri
- Dropfunnels
- Duda
- Elite Funnels
- Engagebay
- FastPages
- Force24
- FunnelMaker
- GetResponse
- Grapedrop
- HubSpot
- InterFunnels
- KickoffLabs
- Kickpages
- LadiPage
- Landerbolt
- LandingPage Monkey
- Mailchimp
- Ontraport
- PageMutant
- RoundClicks
- SharpSpring
- ShortStack
- SimplyCast
- Simvoly
- SME Sitebuilder
- Sunny Landing Pages
- Swipe Pages
- Systeme
- Ucraft
- Unicorn Platform
- Visual Composer
- Wishpond
- WooFunnels
Frequently Asked Questions About Landing Page Builders
What is a landing page builder?
A landing page builder is software that turns an offer into a focused page without code. You pick a template, drop in your headline, form, and proof, then publish. Good ones add testing, tracking, and integrations so you know which pages convert.
Which landing page builder is best overall?
KLEQ is the best overall. It goes beyond pages — your funnels, courses, and memberships all live in one tool, so nothing needs stitching together. There is a single plan, and it carries unlimited landing pages, courses, and members.
What is the difference between a landing page builder and a website builder?
A website builder creates your whole site — navigation, blog, about pages. A landing page builder does one job: move one audience toward one action. That means fewer distractions, faster publishing, and conversion tools like testing and tracking built in.
Which landing page builder is best for agencies?
Landingi is the best pick for agencies. You can run every client from one account and keep pages organized at scale, and the Scale tier lifts the page cap to unlimited when your client roster grows.
Which landing page builder is best for WordPress?
Thrive Architect. The editor and your pages live inside your own WordPress site, so you keep full ownership — no hosted platform sitting between you and your content. It is sold as a yearly license, backed by a 30-day money-back guarantee.
Which landing page builder is best for paid ads?
Instapage is built for paid ads. You can match each page to the ad that sent the click, so your message stays consistent from click to conversion, and a 14-day free trial lets you test it on a live campaign first.
What should I look for when choosing a landing page builder?
Start with templates that fit your offer, then check for A/B testing and conversion tracking — you cannot improve what you cannot measure. Last, read the pricing fine print: most builders charge by traffic or page count, so match the plan to your real volume.
Can I use my own domain with a landing page builder?
Yes — every builder here publishes to a domain or subdomain you own, and most walk you through the DNS record. Do it before you send traffic. A page left sitting on the builder's own domain leaks trust at exactly the moment the visitor is deciding whether to hand over an email address.
KLEQ vs Unbounce: which one should I choose?
Pick KLEQ if you want one tool for the whole business — funnels, courses, and memberships in one place. Pick Unbounce if your job is testing landing pages for paid traffic, since A/B testing is what its plans are built around. Different tools, different jobs.
The Bottom Line
To recap, here are the best landing page builders to try this year:
- KLEQ — best of the best
- Leadpages — best bang for the buck
- Scale.gg PageBuilder — best for AI-assisted pages
- Unbounce — best for power users
- Thrive Architect — best for WordPress users
- Instapage — best for paid ads
- Landingi — best for agencies
