10 Epic Content Marketing Examples (Best B2B & B2C Examples)
Last Updated on April 11th, 2022 by Chris Von Wilpert
Bonus Material: Free List Of 100 Content Marketing Examples
The content marketing examples below are from real people (not big brands) who got these real, verified results:
- High ticket $15,000 clients in 30 days.
- 10%+ conversion rates (from website visitors to email signups).
- Students for $5,800 online training programs.
- $3,500/mo coaching retainers.
- 3x more organic traffic (with 3x less content).
Download the full list of 100 content marketing examples below (with results and live links to every content example):
Then read on to see 5-10 minute video walkthroughs of the top examples with step-by-step breakdowns showing exactly what they did.
1. Grant Horejsi: $15,000 High Ticket Digital Marketing Client From One Blog Post in 14 Days
Business Owner: Grant Horejsi
Business Type: Digital Marketing Agency
How To Do It:
In 14 days, Grant Horejsi made $15,000 from one blog post:
It wasn’t always this way.
Before joining Content Mavericks, Grant already had the knowledge to package his expertise into great content.
But he didn’t have the time to write content every week.
In the past, he tried writing long-form content to rank for high buy-intent SEO keywords like “appointment setting companies”:
But the long form content didn't get the eyeballs it deserved and ranking didn’t bring the targeted traffic he needed.
With a #4 Google rank:
Grant was only getting 78 monthly organic traffic (after building 25 backlinks):
Even though the keywords were 'good', he had a lot of tire kickers and low budget leads coming from his organic traffic.
That’s when Grant found Content Mavericks.
Grant learnt how to leverage one blog post for the greatest impact by scaling content promotion (not content production).
Grant wrote ONE step-by-step blog post on the unique process he uses to get his clients results:
He then promoted the blog post on LinkedIn (using his partners LinkedIn account):
Grant's partner didn't have many followers on his LinkedIn.
So... to get over 100 likes and 100 comments on the post, Grant sent this email to dream clients in his sales pipeline to seed engagement and interest (using Blake’s email address):
As engagement on the LinkedIn post grew, more and more people saw the post and got curious to read Grant's step-by-step guide.
This resulted in 150 new leads for his “50 Leads For Free” offer (which was the main call to action on his blog post):
Which turned into one new $15,000 client and $52,000 in additional sales pipeline:
As Grant was promoting his blog post, he used the private support in The Boardroom (Content Mavericks private Slack group) to get direct feedback on his content promotion strategy:
Then got a response within 24 hours:
The biggest thing Grant learnt from the program was the power of scaling content promotion (not content production).
With this one proven content asset (his blog post), Grant is now going to scale promotion even more using the content distribution ads framework inside the program:
Grant wanted a simple funnel to fill his sales pipeline for his lead generation product: BuyerMovement.
Now he’s got it.
(Without having to create new content every single week.)
In addition to the revenue generated from this one blog post, Grant has also made $3,750 from inbound marketing consulting audits:
Using a handful Content Mavericks methods, Grant evaluates his consulting clients top pieces of content and increases their lead captures.
Grant doesn't even promote himself for this type of consulting work.
He stumbled into these consulting projects from friends (and friends of friends) who have been blown away by his content marketing results.
Knowing he can drive revenue for any business that has existing content or needs content (if he was to choose to do so), gives Grant a sense of independence.
Would you like to have this same sense of independence, and build a simple content sales funnel for your business (with one blog post) like Grant?
=> Follow the Content Mavericks playbook.
You don't need a big email list, social media audience or brand name for this to work.
2. Mohammed Ali: $6,000 Marketing Consulting Client From One Facebook Post in 10 Days
Business Owner: Mohammed Ali
Business Type: Marketing Consulting
How To Do It:
Did you know:
A Facebook post CAN’T get more than 1,999,999 likes?
Mohammed Ali knows... because his Facebook post hit the 1.99M likes limit:
Before joining Content Mavericks, Mohammed struggled to get mass exposure to his content pieces.
He wanted to leverage and scale the impact he was making, but didn’t have a clear plan on exactly how to do it.
He tried SEO, webinars and in-person seminars… but nothing worked.
SEO traffic was limited by search volume, and took 6-12 months to see any results.
Webinars were more scalable.
But no one ever shares webinar registration pages… you have to pay for all the traffic to make it work 🙁
Seminars were great for meeting people in-person.
But they’re extremely hard for reaching a mass audience of 10,000+ people.
That’s when Mohammed found Content Mavericks.
Inside the program, Mohammed learnt how to improve his content writing skills using the AIDA writing template:
Not Gangnam-style viral!
Viral in his market (business leaders and executives).
On March 16 Mohammed wrote one Facebook post using Content Mavericks AIDA writing template.
The topic: What is COVID-19 teaching us?
Friends (and friends of friends) started reposting it.
After Mohammed’s post got ~50 shares, his content got accredited to Bill Gates (by a random person who is still a mystery to this day).
On March 23 Kris Jenner (Keeping Up With The Kardashians) reposted it:
On March 24 Julian Lennon (son of John Lennon from The Beatles) reposted it:
Then BBC News, Buzzfeed, The Sun, The Independent, and Naomi Campbell (English supermodel and businesswoman) all started posting about it:
In 10 days over 10,000,000 people saw Mohammed’s post.
In the first 10 days, Mohammed also landed a $6,000 client from this one post (for his content consulting services):
Now he’s packaged up what he did into a case study using the same AIDA writing template to attract more clients:
Today, Mohammed doesn’t have to worry about hunting down new clients all the time.
By strategically leveraging one piece of content into a case study, Mohammed has become the hunted, not the hunter.
And he’s freed up his time to stay in his zone of genius:
Writing about new, inspiring ideas and helping his clients grow.
If you’re sick of building and re-building marketing funnels that never quite convert as well as the person you learnt it from…
Maybe you’re NOT only one funnel away from your next business breakthrough.
Maybe you’re only one case study away!
Maybe all you need is a simple way to improve your content writing skills so you can write one case study to leverage your time better and scale the number of people you reach.
Mohammed did it with this one simple Facebook post:
Then turned his results into a case study.
Would you like to improve your writing skills using the same AIDA writing template Mohammed uses, and leverage your expertise into one case study you can promote over and over again to attract new clients?
=> Follow the Content Mavericks playbook.
You don't need a big email list, social media audience or brand name for this to work.
3. Shane Melanson: Two $5,800 Real Estate Coaching Programs Sold From One Blog Post in 30 Days
Business Owner: Shane Melanson
Business Type: B2C Real Estate Coaching
After writing one article and doing some light promotion, Shane Melanson got two new $5,800 clients for his real estate investing program:
Shane did this to attract professionals making mid six-figures/year plus.
People who you might be thinking don't have time to read a piece of content or are "hard to reach."
Before joining Content Mavericks, Shane was stuck creating content for content sake.
He thought he had to constantly turn out more content.
But after doing it, he didn’t see anything in return.
In the past, he tried hiring an SEO expert for $1,500 per month for six months.
He also tried hiring a Facebook ads expert for $1,500/mo + $1,000/mo on ads.
His SEO investment was a complete waste.
And his Facebook ads got emails but no clients.
Shane needed a consistent way to attract clients for his new consulting and coaching business (without having to pay for traffic and clients all the time).
That’s when Shane found Content Mavericks.
Shane knew he was creating great content, but needed a way to get it out to his audience (professionals making mid six-figures/year plus).
Following the Content Mavericks research process, Shane found the perfect topic to attract his ideal clients:
The headline and intro directly call out the target reader:
"You're a highly skilled professional making mid six-figures/year plus."
Then Shane uses empathy to show he understands their pain points:
"You were told to work hard, get into the top schools and do the extra-curricular activities."
This captures his ideal clients attention and interest early on before he jumps into the meat of the article.
After Shane published this on his site, he landed two $5,800 clients.
The best part:
Shane hasn’t even started actively promoting the article yet.
He simply published it, with a direct link to the article at the bottom of his home page:
This RAPID TRACTION has given Shane the confidence and certainty that his business is real, and people genuinely want the service he offers.
Now he’s going to be using the advanced content distribution strategies in the program to scale his clients.
The biggest takeaways Shane’s got from the program so far are:
- You only need one or two great pieces of content to attract your ideal clients.
- You need to invest time to find a topic your ideal clients will resonate with.
- You need to continually promote your content that converts.
- Having insightful content people can read to first learn and understand your process is a huge time saver and screener.
With a $5,800 program, attracting the right leads for Shane is key:
Shane doesn't want to attract tire kickers, struggle bunnies, ask holes, or blue collar workers with his content.
He wants to be working with six-figure professionals who can afford his program AND who he can get results for fast.
Having this one content asset he knows works to attract his buyers is a huge relief.
Now, Shane doesn't have to keep creating new content all the time.
Would you like to learn how to create ONE content asset you can use to attract clients who can afford your high ticket consulting or coaching?
=> Follow the Content Mavericks playbook.
You’ll learn how to find your topic, create your content, and promote it (without the content overwhlem).
4. Ed Leake: 13.84% Conversion Rate From Cold Traffic To Email Signups For A Software Startup
Business Owner: Ed Leake
Business Type: B2B Software
Ed Leake is getting a 13.84% conversion rate from cold traffic to email leads.
This is AFTER people read one blog post and are pre-qualified:
The kicker: he's a Brit.
An Englishman getting conversion rates that high off content is unheard of.
We think this might be a world-first for British marketers 🙂
Before joining Content Mavericks, Ed struggled to write an article that people actually wanted to read, without having to stuff it full of gifs to be... 'fun'.
After joining Content Mavericks, Ed learned how to use a proven writing template, charm, Aussie wit, and golden hot pants to hold his reader’s attention:
The writing template and golden hot pants (especially the golden hot pants) got Ed’s readers to stick around longer, stay interested and convert into new email subscribers.
Finally, Ed was doing what he always dreamed of: building his own audience.
In the past, Ed tried hiring a lot of freelancers, hiring full-time writers on staff and of course, naked fire walking:
Although the writer’s he hired were OK, and the naked fire walking was good for Ed’s ego, it didn’t get Ed any closer to the holy grail:
Traffic and leads.
That’s when Ed learned how to use a “utility template” blog post to cover a topic, and convert readers into leads at 13.84%:
Using the AIDA writing template inside Content Mavericks, Ed had an effective framework to write a compelling headline and intro:
FYI: Writing 3,000 word articles is easy - getting people hooked within the first 30 seconds, is not. (This was one of Ed’s biggest takeaways.)
Throughout the post Ed showed his audience how to solve one of their biggest challenges (predicting Google ads results before spending money on ads) using step-by-step instructions on how to use his “utility template”:
At the end of the post (and within the post) Ed gives his visitors the option to download a copy of his “utility template” for free, in return for their email address:
In the online marketing industry, we call this “a fair trade.”
The success of this “fair trade” means Ed doesn’t need to ram sales messages down his audience's throat to sell his product.He can naked fire walk every night, while he sends traffic to this ONE blog post and gets consistent leads every day.
People like to become Ed’s leads because he leads with valuable content, and gives them something with true utility (his Google ads forecasting spreadsheet):
This is a simple but effective tool his ideal client’s can use to work out their Google ads results (with $0 ad spend).
People can then use Ed’s paid Google Ads automation tool to automate the running of their ads if they find their ad campaign will make them money:
Would you like to learn how to create and promote ONE “utility template” blog post to build your audience and get people keen for your paid product?
=> Follow the Content Mavericks playbook.
You’ll learn how to simplify your marketing with ONE powerful piece of content, so you can have time to start naked fire walking like Ed every night too.
5. Mike Giannulis: $3,500 Per Month Copywriting Coaching Client From One Blog Post in 5 Days
Business Owner: Mike Giannulis
Business Type: B2B Coaching
In five days, Mike Giannulis landed a $3,500/mo coaching client from one blog post.
He published the blog post on July 24:
Then on July 29, landed a client:
Before joining Content Mavericks, Mike’s biggest struggle was knowing exactly what type of content to create, to attract his perfect client avatar (business owners who want to scale their business with copywriting):
Mike didn't want to chase prospects or approach them cold.
He knew if he could display his expertise via written content, he could get the right clients coming to him.
He had already bought tons of “how to blog” courses...
But they lacked the sophistication and step-by-step nature of Content Mavericks method:
The biggest reason Mike chose the Content Mavericks program over other options was Chris Von Wilpert’s track record.
Mike saw how Chris helped AppSumo (8-figure company) get 1,070 new clients in 12 months and grow revenue from content to over $100k/mo:
Also, the fact Chris had used his same methods to grow a brand from scratch to over 6-figures in one year proved to Mike this could work to grow any business:
To land his client, Mike wrote a blog post about “copywriting exercises”:
This was a topic:
- Mike had expertise in (from scaling his own businesses with copywriting).
- Mike knew would attract his ideal clients (business owners who want to scale their business with copywriting).
Even though Mike wasn’t actively looking to take on any new clients, he did some light promotion across his personal Facebook, Twitter and LinkedIn profiles:
Then one client reached out to him:
In Mike’s own words: “I got this client without even trying.”
In 2.5 months Mike was ranking #1 on Google for the search term "copywriting exercises" that gets 590 monthly searches:
Mike’s biggest takeaway was:
Put it all out there. Don't "save" content.
The more you share, the higher the caliber of person you attract.
As you can see from Mike’s table of contents, he didn’t “save” any of his best information on the topic:
Mike has peace of mind that if he wants a steady flow of prospects headed his way at all times, he has a content asset he can continue to promote to draw in new clients.
Would you like to learn how to create and promote a blog post like this to attract clients that pay you a steady, recurring monthly fee?
You’ll learn how to find the type of content that attracts clients who want to work with you on a monthly retainer, and the most effective methods to get perpetual traffic to it.
6. Tyler Basu: 3x Organic Monthly Traffic From 2,042 To 6,040 in 9 Months (For A Content Marketing Client)
Business Owner: Tyler Basu
Business Type: Content Marketing Agency
Listen to the interview I did with Tyler below to hear more about how he tripled his clients organic traffic:
In 9 months, Tyler Basu doubled his clients monthly organic traffic from 2,040 to 6,040 visitors:
Getting initial traction can be HARD, so take careful note of what Tyler did below to get results (and manage his clients "More Content, More Traffic" expectations).
Here's what Tyler did:
When he first started working with the client (Eden), they were publishing three short articles per week.
The articles were all written by inexpensive freelance writers on topics like:
- How To Organize Office Snacks
- 3 Tips For Navigating A Career In Office Operations
- Mastering The Office Romance
Very little was being done to promote the articles.
The only promotion being done was sending the articles out in a weekly blog newsletter.
Eden asked Tyler to keep that process going so the content hamster wheel would keep churning out new content.
After three months of running on the content hamster wheel, Tyler pointed out that it wasn't working and proposed a different approach:
Using the SAME content budget, he changed the publishing schedule to:
1- TWO short articles per week, and
2- ONE long-form guide per month.
This allowed Tyler to hire better writers, plus free up some extra budget for content promotion.
The goal of the shorter articles was to continue sharing content with their existing customers on a weekly basis (via a blog newsletter).
The goal of the long-form guides was to increase blog traffic.
Today, most of the blog traffic comes from less than 20% of their content (the long guides).
Tyler’s client targets commercial office managers, so he started with guides to:
- Office management
- Hiring a commercial cleaner
Look at the “Backlinks” column above and you’ll notice Tyler is getting this traffic without doing any link building.
If Eden had to pay for these clicks, it would cost them up to $19 per click for some of the keywords they now rank for:
Now that (qualified) blog traffic is up, Tyler gets to focus more on lead generation by testing different free resources and gated content on his client's blog visitors.
Before, there was barely enough traffic to justify doing that.
Soon Tyler will have this blog generating 10,000+ visitors per month with hundreds of qualified leads coming in every week on autopilot.
Want to learn how to increase your website traffic (with less content) like Tyler?
You’ll learn how to find topics that will increase your (qualified) website traffic, so you can increase the number of (qualified) leads you get every month.
7. Stefanos Bournias: Struggling Freelance Content Writer Gets $500 Per Blog Post (With 8-Figure Client)
Business Owner: Stefanos Bournias
Business Type: Freelance Content Writer
We took Stefanos off the street, gave him a Google doc, and said “Here, work with this 8-figure client to become a world-class content writer.”
The result (according to Stefanos):
A near 10x return on his course investment.
From picking up this one opportunity to write blog posts for $500 per piece inside the Content Mavericks Boardroom (for 8-figure Sumo.com):
Note: The Boardroom is where Content Mavericks students can get strategic guidance, unlimited content critiques, and introductions to big companies who are looking for the best content talent.
If you do the math on the above opportunity... $500 x 3 content pieces x 12 months = $18,000/yr content writing opportunity.
(Plus the credibility of working with an 8-figure business).
Before jumping into Content Mavericks, Stefanos’ biggest challenge as a freelance content writer was closing bigger clients to grow his business, network and gain credibility.
In the past, he tried cold email outreach campaigns, LinkedIn outreach, and SEO to get big clients… but nothing worked.
Stefanos saw Chris had real experience, driven insane results (for clients and his own freelance business), and had evidence to back it up.
There is sooo much demand for Content Mavericks-style content, leads regularly come into The Boardroom for $500+ per blog post (without any cold outreach).
Some for $1,000+ per blog post:
Some even for $5,000+ per blog post:
The biggest thing Stefanos learnt from the Content Mavericks training was how to simplify seemingly complex things like content strategy and offers to generate actual results (traffic, leads, sales).
As Stefanos wrote for Sumo.com (and other client leads that came through The Boardroom), he earnt a near 10X return on his initial investment.
(Plus hard skills in content production, distribution, and overall strategy.)
This has led to both business and professional growth for Stefanos as he inches closer towards one of his major life goals: full-funnel marketing mastery.
Want to get bigger freelance writing clients, like Stefanos?
You’ll learn how to grow a wildly successful freelance business.
8. Pete Boyle: $1,151 Monthly Recurring Revenue For A Brand New Membership Site Offer In 3 Weeks (From One Blog Post)
Business Owner: Pete Boyle
Business Type: Membership Site
Example: How Noom Grew To A 9-Figure RevenueHow To Do It:
In three weeks (19 days to be exact) Pete Boyle made $1,151 monthly recurring revenue for his brand new membership site offer:
That is equivalent to $13,812 net new revenue over a full year!
The kicker?Pete sold the membership offer using this ONE blog post:
Before joining Content Mavericks, Pete’s biggest challenge was getting consistent traffic.
He had peaks, but nothing consistent.
This made it super hard for Pete to predict his lead generation and revenue.Pete tried increasing conversion rates on his site, by doing things like creating a landing page to offer a free training:
Then adding a link to the landing page in his blog’s navigation bar:
This helped increase conversions overall, but it didn't help with the peaks and troughs of traffic to Pete’s site.
That’s when Pete came across Chris’ approach to marketing a site and getting traffic inside Content Mavericks.
Chris’s approach focused on creating less content, with a strong focus on revenue-generating content using the ski slope strategy.
Pete saw how Chris was able to get a consistent volume of 1,000,000+ visitors:
Then turn that traffic into 100,000+ email leads:
And then turn that traffic and those email leads into 1,000+ new monthly recurring revenue customers:
Following this proven process, Pete modeled what Chris did, starting with one blog post to sell his product.Pete’s product was a “business breakdown newsletter” — a monthly service where Pete breaks down successful brands that have implemented unusual growth strategies.
To sell it, Pete “showed the product in action” with a huge deep-dive analysis of Noom (a 9-figure health and fitness app that uses an unusual 65+ page sales sequence).
Pete covered everything from what Noom is, to Noom’s positioning, pricing, customer acquisition, and sales sequence in step-by-step detail with actionable, custom illustrations like this:
With a low domain authority website that was getting little-to-no organic traffic, Pete needed a good promo strategy to get traffic fast.
To do it, Pete used the marketing strategies inside Content Mavericks.
This got him 1,346 new visitors in a 3-week period:
At the top of the post (after the intro) and on a sticky scroll bar (on the bottom right of the post) Pete offered the full edition that paid subscribers would usually get for free:
This resulted in 90 new “high quality” email leads who Pete knew would have a strong interest in his premium newsletter.
At the top and bottom of the post Pete also offered visitors the opportunity to signup for his paid newsletter to get one of these deep dive analysis’ in their inbox every month.
This call to action directed visitors to the sales page for Pete’s membership, where he made 24 sales and $1,151 monthly recurring revenue ($13,812 yearly).
In summary, with one blog post Pete was able to get:
- Traffic: 1,346
- Email Leads: 90
- Sales: 24
- Monthly Recurring Revenue: $1,151 ($13,812 yearly)
And he did all of this in 3 weeks with a new offer!
Now Pete has direction in what he’s doing, and can continue to grow his membership base leveraging this one marketing asset (his blog post).
Would you like to learn how to use this same approach to grow monthly recurring revenue for your business?
You’ll learn the 80/20 of how to make revenue-generating content, and not have to waste time figuring out how to get consistent traffic for your product any longer.
9. Cliff Coelho: $5,500 Video Production Client & $2,000 Content Writing Client From One Blog Post
Business Owner: Cliff Coelho
Business Type: Video Production Agency
Before Cliff even published his first blog post live on his site, he got his first $5,500 paid conversion for his video production agency:
To do it, he sent this cold email to a prospect:
Since posting the blog post live on his site and promoting it, it’s now generating pre qualified sales conversations for his business.
Before joining Content Mavericks, Cliff didn’t know how to write blog posts that convert to sales.
For Cliff, having a piece of content that converts to a sale was the most important metric for him to measure, because that’s what brings revenue in and pays the bills.
In the past, Cliff relied purely on video and targeted distribution for lead generation and sales. But after reading some of the free content on Content Mavericks blog, he saw that Content Mavericks content writing style and distribution methods were leaps ahead of anything else he’d ever come across.
After investing in Content Mavericks training, one of Cliff’s biggest takeaways was that the title and the first three to five sentences in your blog post matter a lot.
That’s why when it came to his post, he wrote a short, succinct intro with a powerful call to action:
Cliff now has a content asset that will keep working for his business, that he only had to invest the time to make one time.
(Cliff doesn’t need to keep blogging every week to bring in new clients.)
Also, he can now replicate this model for his own clients, helping add more value to his video production service.
The best part?
Cliff can now use the results generated from his own blog post as a case study to drive even more results.
Would you like to make one content asset you can leverage to generate clients and revenue for your business?
You’ll learn how to write content that converts to sales, plus the 80/20 content distribution methods that work to get consistent, daily visitors reading your content.
10. Austin Mullins: 100,000 Visitors In 6 Months (Then 1,000,000 Visitors In 24 Months) For A Software Startup That Sells To The Arabic-Speaking Market
Business Owner: Austin Mullins
Business Type: B2B Software
Austin Mullins and Abass Sahrawi work with a software client that sells ecommerce software for online stores (similar to Shopify), to the Arabic-speaking market. In 6 months, they increased their website traffic by over 100,000 visitors:
The first thing they did was a technical audit of the site.
The website had a huge subdomain with 100,000s of pages that was affecting their site traffic by eating up their crawl budget.
This was stopping new pages and new content from getting indexed quickly.
Austin and Abass deindexed the subdomain so new content would show in the search engines. For example their blog post on the topic of “product photography” now ranks #1 on Google in the Arabic-speaking market:
The second thing they did was rewrite a lot of the site's old content.
Using the AIDA framework taught inside Content Mavericks training, Austin and Abass were able to take subpar content an older agency had created, and refresh it so more of the content pieces on the site started getting more traffic.
The third thing they did was start writing new content.
They used the Content Mavericks survey method to come up with a big list of topic ideas.
Then after workshopping those topics with the client, they were able to start producing new content that got traffic right out of the gate.
Finally, they started building links to the site and the new content.
Using basic white-hat outreach to build sustainable links, the content on the site started to rank more competitively.
This led to traffic increasing to over 1,000,000 organic visitors per month, with 195,547 organic keywords ranking on Google:
The combination of all these things is all it took to get this site to 100,000 visits in 6 months, then 1,000,000 visits in 24 months.
- Technical audit to check how many pages were getting indexed.
- Reworking old content using Content Mavericks AIDA framework.
- Coming up with new topic ideas using Content Mavericks survey method.
- Building links to the content using white-hat outreach.
Would you like to learn how to increase your website traffic by 100,000 visitors in 6-12 months?
You’ll learn how to come up with topic ideas, and write high quality content that drives new traffic, leads and revenue.
Want More Fresh Examples Of Content Marketing That Works?
When I first started content marketing I found what was working by:
- Asking business owners what content was getting them the most sales conversions.
- Using competitive intelligence tools to study content getting a lot of shares and comments.
After over a year of market research I recorded a video with all the examples I found of “content marketing that works.”
Before you go, download my full list of 100 content marketing examples.