5 Best Content Marketing Examples (Fresh 2020 Examples)

Published: July 10th, 2020. Last Updated: October 16th, 2020.
by Chris Von Wilpert

The content marketing examples below are from Content Mavericks clients who applied the Greatest Hits Content program and got:


  • High ticket $15,000 clients in 30 days.
  • 10%+ conversion rates (from traffic to email leads).
  • Students for $5,800 online courses.
  • $3,500/mo coaching retainers.
  • 3x more organic traffic (with 3x less content).

Download the full list of 100 content marketing examples below (with results and live links to every content example):

Then read on to see 5-10 minute video walkthroughs of the top examples with step-by-step breakdowns showing exactly what they did.

1. Grant Horejsi: $15,000 From One Blog Post in 14 Days

Business Owner: Grant Horejsi

Business Type: Agency

Result: $15,000 net new revenue from one case study in 14 days, plus $52,000 in additional pipeline revenue.

Example: Step-By-Step Process To Find Past Clients And Sign Them Again

How To Do It:

Steps To Replicate:

  1. Write a step-by-step case study on your unique process.
  2. Drive targeted traffic to the post on LinkedIn.
  3. Make a next-step offer to work with you inside the case study (e.g. 50 Leads For Free).

Step-By-Step Breakdown

In 14 days, Grant Horejsi made $15,000 from one case study:

It wasn’t always this way.

Before joining Content Mavericks, Grant already had the knowledge to package his expertise into great content.

But he didn’t have the time to write content every week.

In the past, he tried writing long-form content to rank for high buy-intent SEO keywords like “appointment setting companies”:

But the long form content didn't get the eyeballs it deserved and ranking didn’t bring the targeted traffic he needed.

With a #4 Google rank:

Grant was only getting 78 monthly organic traffic (after building 25 backlinks):

Even though the keywords were 'good', he had a lot of tire kickers and low budget leads coming from his organic traffic.

That’s when Grant found the Content Mavericks Greatest Hits Content program.

The program showed Grant how to leverage one case study for the greatest impact by scaling content promotion (not content production).

Grant wrote ONE step-by-step case study on the unique process he uses to get his clients results:

He then promoted the case study on LinkedIn (using his partners LinkedIn account):

To get over 100 likes and 100 comments on the post, Grant sent this email to dream clients in his sales pipeline (using Blake’s email):

grant horejsi outreach

This resulted in 150 new leads for his “50 Leads For Free” offer:

Which turned into one new $15,000 client and $52,000 in additional sales pipeline:

As Grant was promoting his case study, he used the private support in The Boardroom (Content Mavericks private Slack group) to get direct feedback on his content promotion strategy:

Then got a response within 24 hours:

The biggest thing Grant learnt from the program was the power of scaling content promotion (not content production).

With this one proven content asset (his case study), Grant is now going to scale promotion even more using the content distribution ads framework inside the program:

greatest hits content ads

Grant wanted a simple funnel to fill his sales pipeline for his lead generation product: BuyerMovement.

Now he’s got it. 

(Without having to create new content every single week.)

In addition to the revenue generated from this one blog post, Grant has also made $3,750 from inbound marketing consulting audits:

Using a handful of the Greatest Hits Content methods, Grant evaluates his consulting clients top pieces of content and increases their lead captures. 

Grant doesn't even promote himself for this type of consulting work.

He stumbled into these consulting projects from friends (and friends of friends) who have been blown away by his content marketing results. 

Knowing he can drive revenue for any business that has existing content or needs content (if he was to choose to do so), gives Grant a sense of independence.

If you’d like to have this same sense of independence, and build a simple content sales funnel for your business (with one case study) like Grant:

=> Join the Greatest Hits Content program (currently open for enrollment).

You don't need a big email list, social media audience or brand name for this to work.

2. Mohammed Ali: $6,000 Consulting Client From One Facebook Post in 10 Days

Business Owner: Mohammed Ali

Business Type: Consulting

Result: Featured in 100s of publications (shared by BBC News, BuzzFeed, The Sun, The Independent, John Lennon’s son, Kris Jenner, Naomi Campbell), seen by over 10,000,000 people, and landed a $6,000 consulting client in 10 days.

Example: 7 Lessons Learned Writing A Viral Facebook Post

How To Do It:

Steps To Replicate:

  1. Find a topic in the zeitgeist (e.g. COVID-19).
  2. Write about the topic using your own unique angle.
  3. Post it on your personal Facebook wall.

Step-By-Step Breakdown

Did you know:

A Facebook post CAN’T get more than 1,999,999 likes?

Mohammed Ali knows... because his Facebook post hit the 1.99M likes limit:

Before joining Content Mavericks, Mohammed struggled to get mass exposure to his content pieces.

He wanted to leverage and scale the impact he was making, but didn’t have a clear plan on exactly how to do it.

He tried SEO, webinars and in-person seminars… but nothing worked.

SEO traffic was limited by search volume, and took 6-12 months to see any results.

Webinars were more scalable.

But no one ever shares webinar registration pages… you have to pay for all the traffic to make it work 🙁

Seminars were great for meeting people in-person.

But they’re extremely hard for reaching a mass audience of 10,000+ people.

That’s when Mohammed found the Content Mavericks Greatest Hits Content program.

Inside the program, Mohammed learnt how to improve his content writing skills using the AIDA writing template:

Not Gangnam-style viral!

Viral in his market (business leaders and executives).

On March 16 Mohammed wrote one Facebook post using Content Mavericks AIDA writing template.

The topic: What is COVID-19 teaching us?

Friends (and friends of friends) started reposting it.

After Mohammed’s post got ~50 shares, his content got accredited to Bill Gates (by a random person who is still a mystery to this day).

On March 23 Kris Jenner (Keeping Up With The Kardashians) reposted it:

On March 24 Julian Lennon (son of John Lennon from The Beatles) reposted it:

Then BBC News, Buzzfeed, The Sun, The Independent, and Naomi Campbell (English supermodel and businesswoman) all started posting about it:

In 10 days over 10,000,000 people saw Mohammed’s post.

The kicker:

In the first 10 days, Mohammed also landed a $6,000 client from this one post (for his content consulting services):

Now he’s packaged up what he did into a case study using the same AIDA writing template to attract more clients:

Today, Mohammed doesn’t have to worry about hunting down new clients all the time.

By strategically leveraging one piece of content into a case study, Mohammed has become the hunted, not the hunter.

And he’s freed up his time to stay in his zone of genius: 

Writing about new, inspiring ideas and helping his clients grow.

If you’re sick of building and re-building marketing funnels that never quite convert as well as the person you learnt it from…

Maybe you’re NOT only one funnel away from your next business breakthrough.

Maybe you’re only one case study away!

Maybe all you need is a simple way to improve your content writing skills so you can write one case study to leverage your time better and scale the number of people you reach.

Mohammed did it with this one simple Facebook post:

Then turned his results into a case study.

If you’d like to improve your writing skills using the same AIDA writing template Mohammed uses, and leverage your expertise into one case study you can promote over and over again to attract new clients:

=> Join the Greatest Hits Content program (currently open for enrollment).

You don't need a big email list, social media audience or brand name for this to work.

3. Shane Melanson: Two High Paying $5,800 Coaching Clients From One Blog Post In 30 Days

Business Owner: Shane Melanson

Business Type: B2C Coaching

Result: Two high paying coaching clients at $5,800 each.

Example: Why Many Highly Paid Professionals Have No Idea How To Retire

How To Do It: 

Steps To Replicate:

  1. Identify your ideal client (e.g. professionals making mid six-figures/year plus).
  2. Find a topic perfect to attract your ideal client.
  3. Write about the topic with your own unique angle.

Step-By-Step Breakdown

After writing one article and doing some light promotion, Shane Melanson got two new $5,800 clients for his real estate investing program:

The kicker:

Shane did this to attract professionals making mid six-figures/year plus.

People who you might be thinking don't have time to read a piece of content or are "hard to reach."

Before joining Content Mavericks, Shane was stuck creating content for content sake.

He thought he had to constantly turn out more content. 

But after doing it, he didn’t see anything in return.

In the past, he tried hiring an SEO expert for $1,500 per month for six months.

He also tried hiring a Facebook ads expert for $1,500/mo + $1,000/mo on ads.

His SEO investment was a complete waste.

And his Facebook ads got emails but no clients.

Shane needed a consistent way to attract clients for his new consulting and coaching business (without having to pay for traffic and clients all the time).

That’s when Shane found the Content Mavericks Greatest Hits Content program.

Shane knew he was creating great content, but needed a way to get it out to his audience (professionals making mid six-figures/year plus).

Following the Greatest Hits Content research process, Shane found the perfect topic to attract his ideal clients:

The headline and intro directly call out the target reader:

"You're a highly skilled professional making mid six-figures/year plus."

Then Shane uses empathy to show he understands their pain points:

"You were told to work hard, get into the top schools and do the extra-curricular activities."

This captures his ideal clients attention and interest early on before he jumps into the meat of the article.

After Shane published this on his site, he landed two $5,800 clients.

The best part:

Shane hasn’t even started actively promoting the article yet.

He simply published it, with a direct link to the article at the bottom of his home page:

This RAPID TRACTION has given Shane the confidence and certainty that his business is real, and people genuinely want the service he offers.

Now he’s going to be using the advanced content distribution strategies in the program to scale his clients.

The biggest takeaways Shane’s got from the program so far are:

  1. You only need one or two great pieces of content to attract your ideal clients.
  2. You need to invest time to find a topic your ideal clients will resonate with.
  3. You need to continually promote your content that converts.
  4. Having insightful content people can read to first learn and understand your process is a huge time saver and screener.

With a $5,800 program, attracting the right leads for Shane is key: 

Shane doesn't want to attract tire kickers, struggle bunnies, ask holes, or blue collar workers with his content.

He wants to be working with six-figure professionals who can afford his program AND who he can get results for fast.

Having this one content asset he knows works to attract his buyers is a huge relief.

Now, Shane doesn't have to keep creating new content all the time.

If you’d like to learn how to create ONE content asset you can use to attract clients who can afford your high ticket consulting or coaching:

=> Join the Greatest Hits Content program (currently open for enrollment).

You’ll learn how to find your topic, create your content, and promote it (without the content overwhlem).

4. Ed Leake: 13.84% Conversion Rate From Cold Traffic (After People Read One Blog Post)

Business Owner: Ed Leake

Business Type: Software

Result: 13.84% conversion rate from cold traffic to email leads on one blog post.

Example: How I Predict Google Ads Results (With $0 Ad Spend)

How To Do It: 

Steps To Replicate:

  1. Survey your audience to find their biggest challenges.
  2. Solve one of their challenges using a "utility template" blog post.
  3. Show step-by-step how to use the "utility template" to solve the challenge.

Step-By-Step Breakdown

Ed Leake is getting a 13.84% conversion rate from cold traffic to email leads.

This is AFTER people read one blog post and are pre-qualified:

The kicker: he's a Brit.

An Englishman getting conversion rates that high off content is unheard of.

We think this might be a world-first for British marketers 🙂

Before joining Content Mavericks, Ed struggled to write an article that people actually wanted to read, without having to stuff it full of gifs to be... 'fun'.

After joining Content Mavericks, Ed learned how to use a proven writing template, charm, Aussie wit, and golden hot pants to hold his reader’s attention:

The writing template and golden hot pants (especially the golden hot pants) got Ed’s readers to stick around longer, stay interested and convert into new email subscribers. 

Finally, Ed was doing what he always dreamed of: building his own audience.

ed leake audience

In the past, Ed tried hiring a lot of freelancers, hiring full-time writers on staff and of course, naked fire walking:

Although the writer’s he hired were OK, and the naked fire walking was good for Ed’s ego, it didn’t get Ed any closer to the holy grail:

Traffic and leads.

That’s when Ed learned how to use a “utility template” blog post to cover a topic, and convert readers into leads at 13.84%:

Using the AIDA writing template inside the Greatest Hits Content program, Ed had an effective framework to write a compelling headline and intro:

FYI: Writing 3,000 word articles is easy - getting people hooked within the first 30 seconds, is not. (This was one of Ed’s biggest takeaways.)

Throughout the post Ed showed his audience how to solve one of their biggest challenges (predicting Google ads results before spending money on ads) using step-by-step instructions on how to use his “utility template”:

At the end of the post (and within the post) Ed gives his visitors the option to download a copy of his “utility template” for free, in return for their email address:

In the online marketing industry, we call this “a fair trade.”

The success of this “fair trade” means Ed doesn’t need to ram sales messages down his audience's throat to sell his product.

He can naked fire walk every night, while he sends traffic to this ONE blog post and gets consistent leads every day.

People like to become Ed’s leads because he leads with valuable content, and gives them something with true utility (his Google ads forecasting spreadsheet):

This is a simple but effective tool his ideal client’s can use to work out their Google ads results (with $0 ad spend).

People can then use Ed’s paid Google Ads automation tool to automate the running of their ads if they find their ad campaign will make them money:

If you’d like to learn how to create and promote ONE “utility template” blog post to build your audience and get people keen for your paid product:

=> Join the Greatest Hits Content program (currently open for enrollment).

You’ll learn how to simplify your marketing with ONE powerful piece of content, so you have time to start naked fire walking like Ed every night too.

5. Mike Giannulis: $3,500 Per Month Coaching Client From One Blog Post In 5 Days

Business Owner: Mike Giannulis

Business Type: B2B Coaching

Result: $3,500 per month coaching client from one blog post in five days.

Example: 21 Proven And Fun Copywriting Exercises

How To Do It: 

Steps To Replicate:

  1. Find a topic that will attract your perfect client avatar.
  2. Do keyword research to check the topic has organic search traffic potential.
  3. Create a blog post that is higher value than all other posts on the topic.

Step-By-Step Breakdown

In five days, Mike Giannulis landed a $3,500/mo coaching client from one blog post.

He published the blog post on July 24:

Then on July 29, landed a client:

Before joining Content Mavericks, Mike’s biggest struggle was knowing exactly what type of content to create, to attract his perfect client avatar (business owners who want to scale their business with copywriting):

Mike didn't want to chase prospects or approach them cold. 

He knew if he could display his expertise via written content, he could get the right clients coming to him.

He had already bought tons of “how to blog” courses...

But they lacked the sophistication and step-by-step nature of the Greatest Hits Content program:

greatest hits content system

The biggest reason Mike chose the Content Mavericks program over other options was Chris Von Wilpert’s track record.

Mike saw how Chris helped AppSumo (8-figure company) get 1,070 new clients in 12 months and grow revenue from content to over $100k/mo:

$100,000 per month content marketing channel

Also, the fact Chris had used his same methods to grow a brand from scratch to over 6-figures in one year proved to Mike this could work to grow any business:

To land his client, Mike wrote a blog post about “copywriting exercises”:

This was a topic:

  1. Mike had expertise in (from scaling his own businesses with copywriting).
  2. Mike knew would attract his ideal clients (business owners who want to scale their business with copywriting).

Even though Mike wasn’t actively looking to take on any new clients, he did some light promotion across his personal Facebook, Twitter and LinkedIn profiles:

Then one client reached out to him:

In Mike’s own words: “I got this client without even trying.”

The kicker?

In 2.5 months Mike was ranking #1 on Google for the search term "copywriting exercises" that gets 590 monthly searches:

mike gianullis google rank #1

Mike’s biggest takeaway was:

Put it all out there. Don't "save" content. 

The more you share, the higher the caliber of person you attract.

As you can see from Mike’s table of contents, he didn’t “save” any of his best information on the topic:

Now:

Mike has peace of mind that if he wants a steady flow of prospects headed his way at all times, he has a content asset he can continue to promote to draw in new clients.

If you’d like to learn how to create and promote a blog post like this to attract clients that pay you a steady, recurring monthly fee:

=> Join the Greatest Hits Content program (currently open for enrollment).

You’ll learn how to find the type of content that attracts clients who want to work with you on a monthly retainer, and the most effective methods to get perpetual traffic to it.

6. Tyler Basu: 2,042 To 6,040 Organic Visitors Per Month In 9 Months (With Less Content)

Business Owner: Tyler Basu

Business Type: Agency

Result: Tripled organic monthly traffic from 2,042 to 6,040 in 9 months.

Example: How To Hire Commercial Cleaning Services

How To Do It: 

Steps To Replicate:

  1. Find a handful of topics that have a high relevance to your target client.
  2. Write long-form guides (that fill “gaps” in your competitors content).
  3. Publish and promote one long-form guide every month.

Listen to the interview below to hear how Tyler did it:

Step-By-Step Breakdown

In 9 months, Tyler Basu doubled his clients monthly organic traffic from 2,040 to 6,040 visitors:

Getting initial traction can be HARD, so take careful note of what Tyler did below to get results (and manage his clients "More Content, More Traffic" expectations).

Here's what Tyler did:

When he first started working with the client (Eden), they were publishing three short articles per week.

The articles were all written by inexpensive freelance writers on topics like:

  • How To Organize Office Snacks
  • 3 Tips For Navigating A Career In Office Operations
  • Mastering The Office Romance

Very little was being done to promote the articles. 

In fact:

The only promotion being done was sending the articles out in a weekly blog newsletter.

Eden asked Tyler to keep that process going so the content hamster wheel would keep churning out new content.

After three months of running on the content hamster wheel, Tyler pointed out that it wasn't working and proposed a different approach:

Using the SAME content budget, he changed the publishing schedule to:

  1. TWO short articles per week, and
  2. ONE long-form guide per month.

This allowed Tyler to hire better writers, plus free up some extra budget for content promotion.

The goal of the shorter articles was to continue sharing content with their existing customers on a weekly basis (via a blog newsletter).

The goal of the long-form guides was to increase blog traffic.

It worked.

Today, most of the blog traffic comes from less than 20% of their content (the long guides).

Tyler’s client targets commercial office managers, so he started with guides to:

  • Office management
  • Hiring a commercial cleaner

Look at the “Backlinks” column above and you’ll notice Tyler is getting this traffic without doing any link building.

The kicker:

If Eden had to pay for these clicks, it would cost them up to $19 per click for some of the keywords they now rank for:

Now that (qualified) blog traffic is up, Tyler gets to focus more on lead generation by testing different free resources and gated content on his client's blog visitors.

Before, there was barely enough traffic to justify doing that.

Soon Tyler will have this blog generating 10,000+ visitors per month with hundreds of qualified leads coming in every week on autopilot.

Want to learn how to increase your website traffic (with less content) like Tyler?

=> Join the Greatest Hits Content program (currently open for enrollment).

You’ll learn how to find topics that will increase your (qualified) website traffic, so you can increase the number of (qualified) leads you get every month.

Want More Fresh Examples Of Content Marketing That Works?

When I first started content marketing I found what was working by:

  1. Asking business owners what content was getting them the most sales conversions.
  2. Using competitive intelligence tools to study content getting a lot of shares and comments.

After over a year of market research I recorded a video with all the examples I found of “content marketing that works.”

Before you go, download my full list of 100 content marketing examples.

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