Top 30 Editorial Calendar Tools: Overview, Price, #1 Feature

by Chris Von Wilpert, BBusMan • Last updated May 10, 2023

Expert Verified by Leandro Langeani, BBA

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Bonus Material: Free Editorial Calendar Template

Want to jump straight to the answer? The best editorial calendar tool for startups (1-20 person content teams) is StoryChief. For enterprises (20+ person content teams) it is HubSpot.

Overwhelmed with all the editorial content you need to create, publish, and promote?

I personally reviewed 30 free and paid editorial calendar tools you can use to run a simple, scalable content marketing operation. 

Grab my editorial calendar template below (for free) to see how it works.

Or quickly filter the list to find “the one” that fits your business and budget by clicking the buttons below.

I want editorial calendar tools for my:

I want tools that are:

Google Calendar



Google Calendar is a Google app that comes free with all Gmail accounts. It’s simple and easy to share with anyone else who uses Google Calendar. We use this on the Content Mavericks blog in combination with our editorial calendar (pictured below).

content mavericks editorial calendar

After filling our editorial calendar with content topics, I add the live dates to Content Mavericks Google Calendar for the whole team to see what’s coming up. Simple.

google editorial calendar

Price: Free

Notable Customers: Sumo, Content Mavericks

Official Website:

WordPress Editorial Calendar

WordPress Site


WordPress Site


WordPress Editorial Calendar is a simple editorial calendar plugin for managing your WordPress posts. While not as powerful as other tools on this list, it’s a great way to get started and more familiar with using an editorial calendar.

Cool feature: In the WordPress Screen Options change the “Show on screen” setting to “8 weeks at a time” to get a 30,000 ft view of all the blog posts you’ve got planned over the next 8 weeks.

Price: Free.

Notable Customers: DemosWP, Chris Lahay, The Photographers Element.

Official Website:

What Editorial Calendar Tool Should You Use?

The tool you use will depend on your team size and how you like to work (i.e. out of Gmail, WordPress, web app, etc).

If you run a small 1-2 person content team I recommend starting off with a simple spreadsheet, like this one we use on the Content Mavericks blog:

editorial calendar image

With this template you can:

  • Plan out all your content for the year.
  • Assign writers to the topics you have planned.
  • Set the status (Production, Editing, Scheduled, Promotion, Done).
  • Set due dates for your first draft and publish date.
  • Prioritize your topics by “traffic potential” (which I explain how to do here)

To get this template, click the button below to download it, then click File > Make a copy to get your own copy.

If you have more than one person on your content team and you want to scale your content, pick from one of these top-rated companies:

  • StoryChief — Best for startups (1-20 person content teams)
  • HubSpot — Best for enterprises (20+ person content teams)

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