Top 30 Editorial Calendar Tools: Overview, Price, #1 Feature

Last Updated on January 3rd, 2023 by Chris Von Wilpert

Bonus Material: Free Editorial Calendar Template

Want to jump straight to the answer? The best editorial calendar tool for startups (1-20 person content teams) is StoryChief. For enterprises (20+ person content teams) it is HubSpot.

Overwhelmed with all the editorial content you need to create, publish, and promote?

I personally reviewed 30 free and paid editorial calendar tools you can use to run a simple, scalable content marketing operation. 

Grab my editorial calendar template below (for free) to see how it works.

Or quickly filter the list to find “the one” that fits your business and budget by clicking the buttons below.

I want editorial calendar tools for my:

I want tools that are:

Google Calendar



Google Calendar is a Google app that comes free with all Gmail accounts. It’s simple and easy to share with anyone else who uses Google Calendar. We use this on the Content Mavericks blog in combination with our editorial calendar (pictured below).

content mavericks editorial calendar

After filling our editorial calendar with content topics, I add the live dates to Content Mavericks Google Calendar for the whole team to see what’s coming up. Simple.

google editorial calendar

Price: Free

Notable Customers: Sumo, Content Mavericks

Official Website:

WordPress Editorial Calendar

WordPress Site


WordPress Site


WordPress Editorial Calendar is a simple editorial calendar plugin for managing your WordPress posts. While not as powerful as other tools on this list, it’s a great way to get started and more familiar with using an editorial calendar.

Cool feature: In the WordPress Screen Options change the “Show on screen” setting to “8 weeks at a time” to get a 30,000 ft view of all the blog posts you’ve got planned over the next 8 weeks.

Price: Free.

Notable Customers: DemosWP, Chris Lahay, The Photographers Element.

Official Website:

What Editorial Calendar Tool Should You Use?

The tool you use will depend on your team size and how you like to work (i.e. out of Gmail, WordPress, web app, etc).

If you run a small 1-2 person content team I recommend starting off with a simple spreadsheet, like this one we use on the Content Mavericks blog:

editorial calendar image

With this template you can:

  • Plan out all your content for the year.
  • Assign writers to the topics you have planned.
  • Set the status (Production, Editing, Scheduled, Promotion, Done).
  • Set due dates for your first draft and publish date.
  • Prioritize your topics by “traffic potential” (which I explain how to do here)

To get this template, click the button below to download it, then click File > Make a copy to get your own copy.

If you have more than one person on your content team and you want to scale your content, pick from one of these top-rated companies:

  • StoryChief — Best for startups (1-20 person content teams)
  • HubSpot — Best for enterprises (20+ person content teams)
  • Ivan says:

    If you plan to update this post, make sure to include on the list. It’s the world’s most powerful free project management solution used by over 6 million companies.

    • Chris Von Wilpert says:

      Hi Ivan, thx for the recommendation man. Does Bitrix24 have an in-built editorial calendar? If so, what’s one unique feature it has compared to the other editorial calendars I’ve listed in the post?

  • Tim Parkin says:

    Hi Chris,

    Great post! I use and recommend Notion ( It’s super flexible and I use it to manage a lot more than just a calendar, but it has multiple views so you can view your events/content in a list form, calendar form, kanban board, etc.

    Definitely worth checking out!

    • Chris Von Wilpert says:

      Nice one Tim, I never came across that little gem in my research. Looks like the Swiss Army knife of project management.

  • Chet Karsan says:

    HI there, Chet Karsan, the founder of here! Great post – just wanted to say we have made some updates to our Team Rooms making it highly suitable for content marketing scheduling… we include the ability to attach files and images with notes and entries, including tasks. You can assign tasks, and even share entries or articles directly with a link so if someone who is not a member of the team needs to review something, no need to mess about with email. More features and improvements are due next year ! hope we can help some more teams stay organized out there :).

    • Chris Von Wilpert says:

      Looks really promising Chet. Best of luck with it 🙂

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